👨🏽‍💻 Story by Austin Dowel - Marketing & SEO Expert at Simple Traffic.

Let’s be honest—getting on the first page of Google feels like striking gold. Most people think it takes months of hard work and maybe a bit of good luck. But what if I told you that I managed to pull it off in just a few days? No gimmicks, just a straightforward approach that actually worked.

For high to medium competition keywords it usually takes 244-365 days of creating content and building backlinks to get on the first page of Google.

But what if I told you that I managed to pull it off in just a few days? No gimmicks, just a straightforward approach that actually worked.

I’m going to share exactly how I made it happen, walking you through the steps I took and the strategy that got me there.

And guess what? It was surprisingly easy, read on to learn how.

Why is the First Page of Google So Important?

Landing on the first page of Google isn’t just a digital milestone—it’s a game changer for your business. Here’s a few reasons why getting on Google’s first page is absolutely essential for making your business discoverable and driving sales:

1. More Clicks: The first page of Google captures 86.6% of all clicks, translating to more traffic, customers, and sales.
2. Boosted Credibility: Ranking high on Google makes your business look more trustworthy and authoritative.
3. Targeted Leads: First-page rankings attract users actively searching for what you offer, increasing the chances of conversions.
4. Edge Over Competitors: Outranking competitors gives you a bigger market share and positions you as an industry leader.
5. Long-Term Value: Unlike paid ads, organic rankings continue to drive traffic without ongoing costs.

Being on the first page of Google is not just about visibility; it’s about ensuring that when people search for solutions, they find you first. It’s the difference between being a hidden gem and a go-to choice in your industry.

My First Page Results in Just 24 Hours

So, lets see the results first hand. Here is a news story I wrote about Simple Traffic ranking on the first page of Google:

As you can see in the screenshot above, I got a news story ranked at the very top of google for the term "Unlock the Power of Targeted Traffic", and I don't pay thousands a month to have this article about my business there.

And how about this:

Thats the 2nd spot for "Visitor Forwarding Platform" a short, but high intent keyword"

Infact, I ranked for not just one keyword on the first page of Google, but many long tail keywords and branded keywords:

What may impress you even more, is how quickly I was able to do this, just 24 hours!

How I Ranked on Google's First Page

Now that you’ve seen the results, let’s dive into how it all came together. Ranking on the first page of Google isn’t just about having the right keywords or lucking out with an algorithm change. It’s about leveraging a combination of smart strategy and the right tool.

Step 1: Understanding the Power of PR

The first thing you need to know is that traditional SEO isn’t the only game in town. While optimizing your website and creating great content are crucial, they can take months to bear fruit. That’s where PR comes in. By getting featured in reputable news outlets, you’re not just building backlinks—you’re showing authority. Google loves authority.

Getting your website on the first page of Google can take a very long time, but what about getting a news story or advertorial on the first page? You would essentially be getting a landing page right at the top of Google without all the struggle you have with your main website.

Step 2: Crafting a Newsworthy Story

To get the kind of PR that actually moves the needle, you need a story that’s worth telling. I didn’t just write any article; I crafted a piece that was timely, relevant, and valuable to the audience. The goal was to create content that news outlets would want to publish and that readers would find genuinely helpful.

Here is the exact article I used, feel free to use it as a template:
Download the Simple Traffic News Story

Now a days you could use ChatGPT to write the news story for you, but if you're not a writer yourself, I would highly recommend hiring a professional.

Step 3: Targeting the Right Outlets

Once the story was ready, the next step was getting it in front of the right eyes. This is where knowing which news outlets to target is crucial. I focused on outlets that had a strong reputation and a history of ranking well on Google such as Yahoo Finance.

But that would cost thousands right? Wrong! This is where PR agencies come in, they can help get you published on premium news outlets like Yahoo Finance and more for just a fraction of the price you would normally pay. This is because PR agencies usually have access to far better rates than you would as an individual trying to sponsor a news story on a premium oulet.

There are many PR agencies trying to offer similar services, but below is the one I picked:

The Tool That Got Me on Google’s First Page

The key to my success wasn’t just in the strategy—it was in the tool I used to execute it. After researching various PR agencies and services, I decided to go with Brand Push. Here’s why:

Why I Chose Brand Push

I needed a PR partner that could not only get my story in front of the right audience but also ensure it was published on reputable platforms that Google values. Brand Push stood out because of their strong track record and their ability to secure placements on high-authority news sites. These are not just any sites—they’re platforms that Google frequently crawls and indexes quickly, giving your content the best chance of ranking high.

The reason this tool works so well is because of the high-authority publications it provides. Google sees publications on these premium outlets as expert opinions and ranks them high on Google.

While Yahoo Finance worked the best for me, I also ordered Brand Push's Ultimate Package to get my article published on over 500 news outlets, this was massive boost in online exposure and practically guaranteed something landed on Googles First Page.

👉 Check out BrandPush.co to get started.

The Packages & Options I Used

Now for the secret sauce—here’s exactly what I chose when working with BrandPush:

First, head over to their order form and select the following:

Publishing Package: Ultimate

Below the publishing packages click on the More News Outlets button to then add premium outlets.

Premium Outlet Addons: MSN & Yahoo Finance

In my experience, Yahoo Finance is a must-have—it’s the outlet that ranked for the most keywords. I also found MSN to be pretty effective, and Business Insider (which is included in the Ultimate Package) wasn’t too shabby either.

Writing Package: Upload your own

Since I’ve got a decent amount of experience writing news stories and press releases, I decided to upload my own. But if writing isn’t your thing, or you’re short on time, go ahead and choose one of their writing packages.

Just a heads up—avoid the Short News Story option since 350 words might not give you the ranking power you’re looking for.

And that’s it! Just follow the prompts to fill out your business details and upload your story.

Once I made the payment, I got a confirmation email with the payment details, followed by another one a few hours later letting me know they’d started working on my order. Three days later, I received the report you see below.

As you can see, they identified 25 keywords that the posts were ranking for. But when I took a closer look and searched for keywords directly from the article, I was actually able to find even more.

Cost Breakdown

The packages I went with cost me $2,085 in total, which is a pretty solid investment. But here’s the thing—if you check the publishing date, you’ll see the article went live in August 2023, and it’s still holding strong on the first page of Google for a bunch of keywords. Considering the long-term visibility and traffic it’s generating, I’d say that’s a bargain.

If you’re looking to save a bit, you might consider skipping MSN and opting for a smaller package, while still keeping Yahoo Finance in the mix. This way, you can reduce your costs to $990 without sacrificing the key benefits that come with being published on a high-authority site.

TIP: I used the coupon code AC1HB6YSVB to save $40. I’m not sure how long it’ll work, so I suggest trying it ASAP.

👉 Fill out the order form at Brand Push to get started

Key Considerations

Before you dive in, there are a few things to keep in mind. First off, there are certain topics they can’t cover—things like cryptocurrency or supplements. They do have a Limited Package for these niches, but honestly, I’m not sure the smaller news outlets in that package will give you the same Google ranking power. Another thing to watch out for is their editorial guidelines—they’re pretty strict. To save you some headaches, here are a few tips to make sure your article gets approved without a hitch:

• Headline: Make sure it includes your company name and reads like a business announcement.
• Summary: Include a short, concise summary right below the headline.
• Tone: Keep the story neutral and avoid sounding too promotional.
• Language: Steer clear of direct language like “you,” “your,” “we,” or “us.”
• Offers: Skip any mention of discounts or coupon codes in the article.
• Formatting: For premium outlets like Yahoo Finance, avoid using subheadings.

And here are some tips to help you get the most out of your news story:

• Length: Aim for at least 500 words to give your article some substance.
• Links: Include a few links to your website and other relevant resources.
• Images: Add an image below the summary to grab the reader’s attention right off the bat.

Additional Perks

Getting published in the news isnt just about ranking on Google, there are a magnitude of added benefits.

Trust Badge:
One of the coolest extras is the trust badge you can display on your website. It’s like a seal of approval that shows visitors you’ve been featured in major news outlets. This not only boosts your credibility but also helps increase conversions. People are more likely to trust and buy from a brand that’s been recognized by the media.

Organic Traffic:
Another great benefit is the organic traffic that flows from people reading the news story. Make sure to include links to your site within the article so readers can easily click through to learn more or make a purchase. Even without a direct link, many readers will Google your brand or type your URL directly into their browser to find out more. It’s a fantastic way to attract interested visitors who are already primed to engage with your brand.

SEO Boost:
And of course, there’s the SEO boost. Having your story linked from high-authority news sites can work wonders for your own website’s ranking. Take Yahoo Finance, for example, which has a Moz.com Domain Authority of 93—a level that’s nearly impossible to achieve through traditional SEO efforts alone. Just one backlink from a site like that can give your SEO a serious lift, helping your site climb higher in Google’s search results.

Potential Discounts:
PR Agencies usually offer promotions during events like Christmas, Easter, and Black Friday, so those are prime times to order. If you can’t wait, try using the coupon code I used: AC1HB6YSVB. It knocked $40 off my total at BrandPush.co

About the Author

Hi, I’m Austin, and I’ve been in the digital marketing game for over 15 years. From the early days of basic keyword stuffing to today’s sophisticated, data-driven strategies, I’ve seen it all. As the Head of Marketing at Simple Traffic, I’ve worked with everyone from nimble startups to well-established brands, helping them navigate the ever-evolving world of online marketing. My focus is on practical, results-oriented techniques that actually drive traffic and conversions, rather than just chasing the latest trends.

Whether it’s getting content on the first page of Google or optimizing a site for maximum impact, I’m all about finding what works and delivering measurable results. When I’m not knee-deep in analytics or refining content strategies, I’m sharing insights on industry blogs, speaking at conferences, or experimenting with the latest SEO tools—all with the goal of helping businesses like yours thrive in the digital space.

In today's digital world, businesses are constantly seeking new and innovative ways to boost their online visibility and drive traffic to their websites. With the rise of video marketing and SEO, these two strategies have become essential in achieving this goal. Video marketing allows businesses to engage with their audience in a more dynamic and interactive way, while SEO ensures that their content is discoverable by search engines. By combining these two strategies, businesses can enhance their organic traffic and grow their online presence. In this article, we will explore ten ways in which businesses can use video marketing and SEO to enhance their website traffic.

1. Create Short Videos

One of the most effective ways to engage with your audience is by creating short videos that convey your message in a concise and impactful way. Using online video creator tools makes it easy for businesses to create professional-looking videos without any prior design or editing skills. By creating short videos, companies can capture their audience's attention and encourage them to visit their website for more information.

2. Make Eye-catching Thumbnails

Thumbnails are the first thing that a viewer sees before deciding whether to click on a video or not. Therefore, it's essential to make sure that your thumbnails are eye-catching and relevant to your video's content. Use bold colors, images, and fonts to make your thumbnails stand out and entice viewers to click on your video.

3. Add Relevant Metadata

Metadata includes information such as the video's title, description, and tags. This information is crucial for SEO as search engines use it to understand what your video is about and how relevant it is to a particular search query. Make sure that your metadata accurately reflects your video's content and includes relevant keywords that your audience is likely to search for.

4. Include Relevant Keywords

Keyword research is an essential aspect of SEO, and it's important to include relevant keywords in your video's title, description, and tags. By including keywords that your audience is likely to search for, you increase the chances of your video appearing in search results and driving traffic to your website.

5. Add Transcripts to The Video

Adding transcripts to your video is not only beneficial for accessibility but also for SEO. Transcripts allow search engines to crawl and index the text in your video, making it more discoverable and improving its ranking in search results. Additionally, transcripts make it easier for your audience to understand your video's content, making it more engaging and shareable.

6. Add Special Effects and Animation to The Video

Adding special effects and animation to your video is a great way to make it more visually appealing and engaging. Use animation to highlight important points or to add a fun and playful element to your video. By creating visually stunning videos, you can capture your audience's attention and encourage them to share your content with their friends and followers.

7. Add Videos to Your Landing Page

Adding videos to your landing page is a great way to increase engagement and reduce bounce rates. Landing pages with videos tend to have higher conversion rates than those without, as videos allow businesses to showcase their products or services in a more dynamic and interactive way. By adding videos to your landing page, you can enhance your website's user experience and drive more traffic to your website.

8. Link Your Website and Other Social Media Platforms to Your Videos

To maximize the reach of your videos, it's important to link them to your website and other social media platforms. By linking your videos to your website, you encourage viewers to visit your site for more information, while linking them to your social media platforms allows you to reach a wider audience and increase your brand's visibility.

9. Promote Your Video

Promoting your video is crucial in ensuring that it reaches your target audience. Share your video on your social media platforms, email newsletters, and other relevant online communities. You can also consider running paid advertising campaigns to reach a wider audience. By promoting your video, you increase its visibility and drive more traffic to your website.

10. Add an Attractive Call to Action

Finally, it's essential to include a clear and attractive call to action (CTA) at the end of your video. Your CTA should encourage viewers to take action, such as visiting your website, signing up for a newsletter, or making a purchase. By including a CTA, you increase the chances of converting your audience into customers and driving more traffic to your website.

Conclusion

Viideo marketing and SEO are powerful strategies that businesses can use to enhance their website traffic and grow their online presence.

By creating short videos, making eye-catching thumbnails, adding relevant metadata and keywords, including transcripts, adding special effects and animation, adding videos to landing pages, linking to other social media platforms, promoting videos, and adding an attractive call to action, businesses can engage with their audience, increase their visibility, and drive more traffic to their website.

These strategies require effort and consistency, but the results are well worth it in the long run. By incorporating video marketing and SEO into your digital marketing strategy, you can enhance your organic traffic and take your business to the next level.

Landing pages are one of the most creative and effective ways to drive traffic into your website, attract more potential customers, and increase conversions. As you may already know, landing pages are individual pages that focus on a single purpose.

But just because a landing page is different from your homepage or other pages on your website doesn’t mean it’s not connected to anything. It’s actually a follow up to the promises your content has made; it’s a trade you make with your audience. You give them a special offer, deal, or piece of information in exchange for their contact information.

Now, there’s a lot that goes into making a successful landing page. If you want to make a really good one, there are certain practices you should keep in mind. To help you with that, today I bring you the 15 best landing page practices you can use!

Pro Tip: Use the free GetResponse drag and drop landing page builder to quickly and easily build landing landing pages using high converting templates.

Short on time? Skip this article and hire an expert to design your landing page.

1. Have a Clear Offer to Make

Marketing efforts should always be centered on making the customer feel something. Make them feel special, smart, inspired, excited, appreciated, etc. That’s the difference between good marketing and great marketing. And of course, this is relevant to a successful landing page.

When you’re working on your landing page optimization strategy, it’s important to focus on customer experience. How can you make them experience positive feelings and emotions? Put yourself in their shoes, think about their goal. Why are they here? Then, make that your headline. That’s how you get their attention.

2. Make It Simple

Simplicity can seem counterproductive as a landing page practice at first, but it’s not. The last thing you want your landing page to be is cluttered or overcharged. You want to focus to be on a single goal, your Call To Action (CTA). That can be done easily and simply, without too many words.

A great example of a simple landing page comes from Squarespace. There’s very little text, but it’s concise and to the point, so the intention is clear. The visuals are subtle and the focus is on the “learn more” CTA.

3. Use Contrasting Colors

Color theory can affect the success of a landing page tremendously, so choosing a good color scheme for your landing page is essential. Contrasting colors are a great option because when you use them correctly, you can bring attention to your CTA effortlessly.

Look at this landing page from Alday. The contrasting colors are bright and the “Shop” button is more clear and pronounced because that’s the CTA. Both the headline and the CTA stand out from the page and there are no distracting elements, so the focus is entirely on them.

4. Keep Relevant Information Above the Fold

“Above the fold” is a term that comes from the newspaper. The most relevant stories were placed on the first page, above the fold of the newspaper, so people would see that first and be prompted to buy it.

The same can be done digitally, which means your landing page elements can be seen first, before your visitors scroll down. Of course, this has gotten more difficult now that people are using smartphones and tablets a lot more. But that’s what scroll maps are for; they allow marketers to identify the digital fold on different devices and keep the more relevant information above it.

5. Take Advantage of Scarcity Techniques

Scarcity techniques refer to offering things in a limited manner, whether that’s for a limited time or limited quantities of a product. This is compelling for visitors because it prompts them to act now so they don’t miss the offer you’re making.

These techniques are used by all sorts of businesses, no matter how big, because they work.  What you need to do is make a special offer, a one-time offer, for a limited time or in limited quantity. You can even have a countdown so people know how much time they have to seize the offer, which creates a greater sense of urgency.

Here’s an example from Instapage, where they used a scarcity technique to promote a webinar. The landing page is simple, the CTA can’t be missed, and the countdown is persuasive.

6. Make Direct and Clear CTA Buttons

Your Call to Action buttons need to be direct and clear. The last thing you want to do is confuse your audience, so these buttons need to be obvious. That means your CTA buttons need to have a simple language and go straight to the point.

So far, all the landing page examples we’ve shown have a simple and direct CTA button, but here’s one more example for you from WordPress:

7. Provide Your Contact Information

There are many different ways you can provide your contact information on your landing page. You can provide your phone number, your email, and even create a contact form to help visitors or provide links to your help center.

Here’s an example from Conversion Lab. They have a landing page with a clear CTA, but they also offer a “Get in Touch” button that leads you to a contact form so you can get more information directly from the source.

8. Practice Consistency Throughout the Landing Page

Consistency is very important when it comes to creating a cohesive brand and it must be applied to all marketing elements. This means that on-brand messaging is important, but so is on-brand visuals. These elements truly make a big difference in conversion rates and the overall success of a landing page.

If you’re using ads to bring people to your landing page, that ad needs to be consistent with what the landing page will show. That means the message, visuals, and overall elements should be similar to what visitors will find on the landing page. If not, you risk confusing or frustrating your visitors, which are the opposite of the positive feelings you want to inspire.

Here’s an example of a Netflix Facebook ad:

And here’s their landing page:

As you can see, the message is consistent, the CTA is the same, and they use their logo throughout. They keep it simple yet clear and concise. This way, when people go to the landing page, it is consistent with the ad that took them there. This makes them feel confident about clicking the CTA and it’s not confusing in any way.

9. Use Testimonials to Your Advantage

Adding social proof such as testimonials to your landing page will create a good rapport with visitors. Why? Because if you’re willing to show visitors that other people or businesses have used and loved your products or services, it means you’re proud of what you’re selling. It’s an effective way to communicate that what you’re offering is a good option and it will help them take the plunge.

Written testimonials are great and you should provide the customer’s full name and a headshot if possible. But if you can convince clients to do video testimonials, that’s even better! You can also use tweets people make about your products or services as testimonials on your page.

Here’s an example of a written testimonial from ChowNow:

10. Try Forms of Different Lengths

According to some marketers, short forms are the best way to go. Short forms are the ones that only ask for people’s email addresses, so they’re super simple and they don’t ask for much. However, short forms are not always the best option for all landing pages.

In some cases, larger forms are more effective. Sure, they will provide fewer leads, but the leads you do get will be better. For example, let’s say you offer web design services. Instead of asking your visitors for just their email, you can get all their contact information and also ask for their budget. This will save a lot more time when it comes to tending to leads.

For this reason, it’s important you try different lengths for your forms so you can determine what works best for your business. Once you do that, you can stick to the type of form that supports your goals the most.

11. Use Exit Popups

Last but certainly not least, you can use an exit popup, which appears whenever your visitors try to leave the page. What these popups do is give you another opportunity to convert your visitors.

Here’s an excellent example from Legion Athletics:

What they do here is reel the visitor back in by asking a simple question. Then, the visitor is taken to another page where an additional question is asked, and then they’re taken to the final exit popup, where an incentive is provided. The “Return to Site” button is always present.

You can easily create and test multiple exit popups using the GetResponse Signup forms builder.

12. SEO Optimization

Of course, SEO optimization can’t be missing because it’s what will allow your landing page to be easier to find. Especially when people search for the name of the company. In fact, when they do that, your landing page should come up, which is why SEO optimization is so important here.

You can rank for the name of your company, but you can also rank for industry-related keywords. To optimize your landing page for SEO you will benefit from tools that will help you find the most relevant keywords so you can add them to your headline, your copy, and much more.

13. Identify Potential Issues

When you want something to be successful and effective, you need an optimization strategy. Part of that strategy is to identify potential issues so you can address them specifically, without having to change everything.

The best approach for landing page optimization is to identify specific issues that are causing low conversion rates so you can make the necessary changes. For example, a heat map can help you do that by showing you where people are clicking the most on the landing page you’ve created. Are they clicking on your CTA or are they focusing on more irrelevant elements, such as stock photos?

Of course, heat maps are not the only way to get visual data reports, there are also scroll maps, overlay reports, confetti maps, and more. These tools are meant to show you what works and what doesn’t, so you can do something about it.

14. A/B Test Your Headlines and Copy

The headlines and copy are extremely important elements of a successful landing page, so you need to pay attention to it. Visitors of the landing page will read the things you write and will make assumptions and decisions based on that.

For this reason, you need to make sure your headlines and copy are not just compelling, but effective. To do that, you need to try different options, which is where A/B testing comes in. Run this test and see how these elements perform and see if improvements are required.

Again, GetResponse is a great resource for creating and testing new landing pages, it comes with A/B testing as well as many other great features to convert visitors into sales or leads.

15. Actually, A/B Test Everything and Do It Constantly

The more A/B tests you perform, the more accurate your data will be. Every A/B test you perform should include one change. For example, you can change your headline or your CTA. Just make sure not to change multiple elements at once because if you do that, you won’t know which element has made a difference in conversions.

Once you do your A/B testing and you’ve collected your data, you can analyze that and get a clearer idea of your audience. Once you do that, you can apply what you learn to your optimization strategy and make improvements.

In other words, A/B testing is what allows you to constantly improve your landing page so it can continue to be successful over time. It’s like taking your landing page to the doctor, but it also allows you to understand your audience a lot better and cater to what they respond the most. This way, your conversion rates and leads will continue to grow.

Final Words

There’s a lot that goes into making a successful landing page, but when you break it down into the best landing page practices, it’s easy to see what works. These tips make your job a lot easier and they will allow you to create a landing page that converts!

Low on time? Get an expert do to it for you from only $10 - Custom Designed Landing Pages

There are many techniques that you can use to make your WordPress site a lot faster. Search engines like the Google rank websites with fast-loading times much higher than other the slow-loading ones. So, if you want to improve your search engine ranking position (SERP), improving your speed first should be one of your main priorities.

Here are 3 plugins you can install right now to greatly speed up your WordPress website:

1. reSmush.it to optimize your images & shrink file sizes
2. Cloudflare CDN to increase download speeds
3. W3 Total Cache to improve processing time

Don't have time to do it yourself? Get it done within a few hours with a cheap freelancer here.

Why is my WordPress site slow?

The biggest factor that affects the speed of the WordPress website is the hosting of your WordPress website. It might seem like a great idea to host your new website on a shared hosting provider that has offers like “unlimited” bandwidth, space, emails, domains, and much more. But WordPress themes use a lot of dynamic elements which create large page sizes and increase server processing. It's best to choose a quality website host like Digital Ocean that can handle more complex themes and WordPress sites. They also have a 1 click install for WordPress that makes it easy to create a new WordPress site.

Get started with $100 free credit on Digital Ocean here.

Often people new to WordPress think that their website is OK and work properly because it does not feel slow on their own computer. But that is a HUGE mistake because other people visiting your website for the first time will probably not have the same experience. In fact, people in different geographical locations will often have a completely different experience based on their internet speeds and the devices they are using.

This is why we recommend that all bloggers and WordPress owners test their website speed using the Google Page Speed tool. A good page loading time is under 2 seconds. Your speed test report will likely have multiple recommendations for improving your website speed. But, most of that is technical jargon which is hard for us beginners to understand. So here we have 3 plugins that will do most of the heavy lifting for you.

reSmush.it to optimize your images

Firstly lets install reSmush.it to optimize your images by resizing and compressing them. This plugin will also enable "lazy load" which downloads images only as people scroll enough to see them no your page, rather than just downloading everything at once.

Here is the steps to compress your images using reSmush.it plugin.

• On the navigation menu click add plugin.
• Search reSmush.it and install the plugin.

• Then Activate your plugin.
• Next Enable Optimize on upload and Statistics options.

That's it, now all your images are optimized!

Cloudflare CDN to increase download speeds

Using a Content Delivery Network (CDN) is one of the best ways to reduce your page loading time. There are many similar plugins to choose from, but Cloudflare stands out among the rest because its one of the best CDN and firewall services available in the market. They offer a free version of their CDN that will speed up your website along with a suite of all types of powerful security features that come along with it. Let's walk you through a complete Cloudflare setup in WordPress to help you improve your website speed.

How to setup Cloudflare? Don't worry follow these steps

• On the navigation menu click add plugin.
• Search for Cloudflare and install the plugin.

• After Activating your plugin, open plugin page and there is option for email and API.

• Create Account on Cloudflare and get API from profile option.

• Get API Keys by clicking on view in Global API Key option.

• Enter your Password and you will get the API for the plugin.
• Back on your WordPress enter your email and API in Cloudflare plugin page.

Cloudflare is now enabled on your website. Give it a few minutes for Cloudflare to do its magic and then run the speed test on your website again.

W3 Total Cache to improve processing time

W3 Total Cache reduces load times for WordPress websites. It ensures your website uses the most up to date best practices for website delivery by optimizing and compressing your pages and posts and the cacheing them so visitors can interacted with your site more quickly.

On average people see a 10x improvement in overall site performance according to Google Page Speed when fully configured.

Follow these to setup W3 Total Cache Plugin

• On the navigation menu click add plugin.
• Search W3 Total Cache and install the plugin

• Activate plugin and open plugin page.
• Enable Page Cache and select page cache method as Disk: Enhanced.

• Enable Minify and set HTML, CSS & JS minifier as default.

• Enable database Cache and select database cache method as Disk.
• Enable object Cache and select object cache method as Disk.
• Enable browser cache.

Your WordPress is now cached and will deliver posts and pages to your visitors a lot faster.

Extra tips to improve WordPress speed

WordPress plugins are obviously very useful, but in some cases these plugins can cause more problems then they solve, and slow down your website. Here are some tips to keep your plugins and WordPress site running optimally.

• Remove unnecessary sharing of widgets from the home page. Keep in minimal!
• Keep your plugins up to date.
• Ensure your website server and WordPress version are both up to date.
• Show excerpts instead of full posts on your homepage.

Don't forget to run another speed test on your website after you installed all 3 plugins to see how much faster your site has gotten.

I really hope these plugins and tips help you boost your WordPress website speed, let us know the improvements you had.

I tried to make this guide as easy as possible to follow, but if you really don't have the time then I recommend getting a cheap freelancer on fiverr to get it done for you.

It’s hard to make marketing decisions if you don’t know what works. That’s where data comes in. From running paid ads to meticulous campaign placements, you need solid data to give you all the information you need to base your marketing strategy upon.

Thankfully, we can use UTM codes to give us the insight we need to maximize your ad ROIs. UTM, or Urchin Tracking Module, are texts that you can attach to the end of an URL to track traffic coming from a specific platform or campaign. When done well, UTM codes provide an in-depth report that tells you exactly how your visitors interact with your promotional material and allows you to tweak your marketing campaign based on data. Pretty neat, right?

What Does UTM Codes Track?

To understand what UTM codes track, you’ve got to first understand the anatomy of UTM codes. Let’s take this URL as an example:

www.simpletraffic.co?utm_source=instagram&utm_medium=banner&utm_campaign=spring_sale&utm_term=new_traffic&utm_content=logolink

Links with UTM codes should read like a sentence since it contains all the information you’re tracking on Google Analytics. In this section, we’ll pick apart the long URL to show you what each component does.

Source: utm_source=instagram

The source tag indicates where your traffic comes from. In this case, it means that your traffic comes from Instagram. You can do this with all websites and social media channels, except email.

Don’t get us wrong, you should absolutely tag your email to see what your subscribers respond to. But since there’s no website to attach the UTM codes to, you might muddle up the source of your traffic if you use your domain. Instead, try tagging your email traffic by using your email service (eg. MailChimp or ActiveCampaign). You can also use email-related terms like ‘newsletters’ or ‘internal’.

Medium: &utm_medium=banner

Medium shows how you get your traffic instead of where it comes from. In our sample link, the traffic comes from a banner.

Since Google automatically identifies CPC, referral, and organic traffic, you should use other inclusive terms that make sense for your business like banner, affiliate, partner, or community. You can always be more specific in your source, but try to be as broad and general as possible when tagging your medium.

You can find your source and medium data in your Google Analytics dashboard (GA) under Acquisition > All Traffic > Source/Medium

Campaign: &utm_campaign=spring_sale

The campaign tag is used to track a specific product or marketing campaign you’re running. In this case, the tag ‘utm_campaign=spring_sale’ is used to see the traffic coming from our spring sale campaign.

Because of this, you should pick a unique campaign tag that is clearly understood by every member of your team. There’s no point in naming it something cryptic like ‘promotion139204’ if it confuses both your competition and your team members.

You can find the campaign data under Acquisition > Campaign > All Campaigns in GA.

Content: utm_content=logolink

The content tag is important for identifying different marketing campaigns or A/B testing even if they all share the same destination URL. For example, with ‘logolink’, we’re tracking traffic that came from people clicking on the logo.

You can have multiple URLs with different UTM codes in your emails, so it’s super useful to see what kinds of media your email subscribers respond to. Make sure to flag different elements in your emails or all versions of your ad to gather valuable marketing insight.

Campaign term: utm_term=new_traffic

Campaign term is used to determine the ROI of your paid ads with a specific keyword. This UTM parameter is mostly used for paid ads outside of Google, like Bing, Instagram, or Twitter since Adwords automatically tags your ad.

If you don’t differentiate your campaign term from campaigns outside of Google, Google will just lump this data with organic traffic, which would taint the validity of your marketing data.

How To Set Up Your UTM Parameters?

Now that you understand what each parameter does, it’s time to set them up. It may seem complicated, but all you need to do is to fill in the categories on Google Analytics Campaign URL Builder and it’ll automatically generate your link. You can also shorten the link with Bit.ly if your link is too long to post on certain socials (ahem, Twitter).

Page Speed, UTM Codes, And Simple Traffic

Here at Simple Traffic, we use these UTM codes to keep track of your visitors. Although you’ll definitely get the amount of visitors we promised with your subscription package, it might take longer to hit the target if your website has a low page speed.

Google Analytics won’t log your visitors if they click out before the Google Analytics tracking code is loaded. To make sure that you’re getting the best out of our service, you should put the tracking code between the <head> tag of your website and follow the recommendations of Google PageSpeed.

Google defines bounce rate as only a single pageview visits to a website. In actuality, it is much more complicated than that since it not only measures how many people visited your blog, but how many clicked out within a few seconds.

For the average blog owner, think of bounce rate as a health check up. Checking up on your bounce rate gives you a lot of insight into your readers' user experience, the relevance of your content, or how your ad campaigns are doing.

That's why digital marketing experts use bounce rate as a quick way to measure user engagement. If your visitors' needs are met and your website is professionally built, your visitors tend to stay longer.

Bounce rate - Analytics Help

About bounce rate A bounce is a single-page session on your site. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as w

Analytics Help

Good, Bad, and Average Bounce Rate

When it comes to the baseline, there are a lot more factors at play. For example, if your Google Analytics (GA) is not set up properly, your bounce rate won't properly reflect the quality of your website. So before you set up a baseline for your website, you have to consider and understand external factors that might affect your bounce rate.

If you only have a one-page website then your bounce rate will always be above 90% because there are no other pages for a visitor to go to, and therefore no way for GA to calculate how long the person has been on your website.

You should also consider where your traffic is coming from. If you receive organic search traffic, or run niche targeted advertising then your bounce rate should be quite low. But if you only run location targeted ads like from Simple Traffic then your bounce rate may be higher than average. So when advertising you should always weigh the cost of acquiring a visitor to the estimated conversion rate. A higher bounce rate usually equals a lower conversion rate, which is fine if the cost per visitor is low enough.  

That being said, as a rule of thumb, you don't have to worry about anything between 41% to 70% since this is considered 'average'. There's nothing wrong with your website if you swing 20% above or below the average either. In fact, assuming that there's nothing wrong with your GA setup, you deserve to break out the champagne if your bounce rate is between 20% to 40%.

Generally, a bounce rate above 90% or below 20% normally points to a broken GA setup or problems with your website design. Sometimes, it might be because of third-party apps like live chars or obnoxious pop-up ads. If you're still experiencing a high bounce rate after eliminating the obvious problems, here are some tips to help you reduce your bounce rate.

1. Warm up your traffic

Cold traffic comes from people who don't understand your business and just visited your website because of an ad or curiosity. Because they don't know your story or what your blog is about, they generally contribute a lot to your high bounce rate.

You have to warm your traffic up to improve your bounce rate. For starters, you can direct your cold traffic to a pre-sale site so that they can get to know you. It can be a blog post you share on social media, promotions or a third-party review. If they understand your content before they get to your site, they will be more likely to engage with your site. You might even get some conversions and loyal readers from the warmed up cold traffic!

You can create pre-sale and landing pages for free with GetResponse, or you can have one custom built for you. You can find expert designers to build your landing page from $5 per landing page.

2. Increase your site speed

Before you can even think about good content, you have to make sure that your readers get to read it. A slow page load time creates a poor user experience. No matter how interested your readers are about your message, they will click away if your page takes longer than three seconds to load.

We have a great guide on how to easily speed up your wordpress website. Or again you can hire a cheap expert to do this.

3. Increase your relevancy to your readers

Some websites offer content full of highly targeted keywords for Google but offer less relevant content to their readers. If your readers don't see what they came here to read at first glance, they won't stay for you to convert them.

To counter that, you have to research and zero in on what your audience needs. When you can successfully identify what your audience is searching for when they stumble on your site, you'll be able to see a reduced bounce rate pretty quickly.

4. Optimize for mobile

Improving your page load time is especially important for mobile users since they are more likely to be frustrated with slow load times and leave your site. This is why you should optimize your website for mobile devices. Even though it might be painstaking and expensive, it is one of the first things you should do to reduce your bounce rate.

5. Keep things simple and logical

There was a time when using flashy fonts and a thousand redirecting links would win over your audience. But nowadays, readers prefer simplicity and straightforward approaches since they have lives and people to see.

To capture your reader's attention quickly and reduce your bounce rate, you have to hook your audience in with a simple Call To Action (CTA). Don't confuse your audience with too many redirects or too many distractions. Keep your readers' eye on the main keyword or purpose of your website. Again, it takes a lot of research and trial-and-error, but the results are well worth it.

At Any Rate

Bounce rate is easily-solved with a bit of perseverance and brainstorming if you use tips in this article and employ a service like Simple Traffic. Your content deserves to be seen by everyone, especially by people who would find value in your blog.

When a blogger wants to monetize their blog, they often first go to Google Adsense — it makes sense since Google Adsense is owned by Google.

However, it can take months for Adsense to even review your application given its strict requirements and long approval time. It just makes it more gut-wrenching if your blog is rejected for not being ‘advertiser-friendly’.

Not only that, but sometimes you think you’ve appeased the Google gods by following the rules to the dot, only to find your Adsense account suspended or disabled. You won’t even be able to fix your mistakes since they won’t even tell you what arbitrary rule you violate!

Thankfully, you don’t have to give up on monetizing your site if you don’t qualify for Adsense. There are tons of new ad networks that can rival the earnings you get from Adsense. To save you the trouble of looking, here are 3 reliable Adsense alternatives that can keep your wallet full and happy without the extra hassle.

1. Media.net

Media.net is an industry-leading contextual ad network brought to you by Yahoo! and Bing. Since it’s a contextual ad network, it’ll show a huge range of ads with different ad unit sizes that go with the content of your blog.

Besides that, Media.net is one of the few ad networks that provide a dedicated account manager. Need solid advice on optimizing your ad? You’ve got it! Need someone to optimize your ads for you? This account manager takes care of it too.

Media.net is invitation-based, so you have to fill in your details and a representative will evaluate your site. It’s a fairly easy process that takes an average of 2 days from start to finish.

Once approved, you can use a single Media.net account for all of your websites. This trustworthy ad network also offers an extra 10% on top of your earnings for the first three months if you sign up with an affiliate link. With the high-paying ads and your blog content, you can reach the $100 payment threshold in no time.

Media.net is a great Adsense alternative if you own product heavy, high performance sites. It takes a lot more hard work for smaller blog owners to qualify and reap the benefits of Media.net.

2. PropellerAds Media

PropellerAds media is one of the fastest-growing ad networks on the market that has enticed bloggers because of its ease of usage and timely payment.

PropellerAds offers pop-under ads, native direct ads, interstitial mobile ads, push notification ads, and banner advertising for all standard sizes.

With a wide range of ads from PropellerAds, you can pick the right type of ads depending on what kind of blog or website you run. This reliable ad network also has adult ads. Great if you don’t want your mature content to be penalized by ad networks; not very good if you run a child-friendly website.

Besides that, PropellerAds has an easy-to-use interface that you can learn pretty quickly. With lots of real-time performance improvement tools and targeting options at your disposal on the dashboard, you can improve your ad campaign whenever you want to yield maximum returns.

You don’t have to worry about adblockers crippling your ad campaigns either with PropellerAds’ anti-adblocker system. The minimum payout from PropellerAds is $25, which can be paid out via popular payment methods like PayPal and Payoneer. Wire transfers are more expensive as you need to pay a $50 withdrawal fee with every transaction.

3. Amazon Associates Program

Amazon Associates program is the go-to choice for any website that focuses on product reviews and product recommendations. Although it doesn’t offer pay per click ads, nor pay per view ads, you get a commission for every item your visitors buy through unique affiliate links from your blog. This can add up to a lot, especially if you focus on big-ticket items.

Besides that, you can also display native ads, ad carousels, and display ads from Amazon on your blog to monetize your traffic.

Bottom Line

Although Adsense is still every blogger’s number one choice in blog monetization, there are now more alternatives available to new bloggers who might not qualify for the network.

Media.net, for example, offers similar ads to Adsense but without the harsh rules and unreasonable suspension. It might be a bit difficult to qualify for it if you just started building your site, but the dedicated account manager and features you get with Media.net are well worth it.

That being said, we suggest that you have a combination of ad networks on your site to drive up your earnings. All 3 sites that we’ve mentioned in this article work beautifully together (and with Adsense if you qualify). Just make sure to not clog up your site with ads and you’re golden!

So you’ve noticed an increase in your website visitors but yet the number of ad-clicks on your website remains the same or the change is so marginal that you started thinking if it is worth it to use the services that offer cold traffic to your website? Well, the short answer is yes. But first, let’s learn the difference between the different types of traffic.

Types of traffic

There are three different types of traffic: cold, warm and hot. Cold traffic are visitors of your website that has little to no knowledge of your business, products or services that you are trying to offer. Its often the cheapest form of traffic and you can buy it from sites such as Simple Traffic.

Warm traffic are people that visit your website that are either a returning visitors, subscribers, or came due to a recommendation from someone that they trust but haven’t yet purchased whatever you are trying to offer.

Finally, hot traffic are your website visitors who previously have clicked on ads or products you are advertising, they trust your business and more likely to interact more with your content and ads.

So why is cold traffic good for your website? It is because cold traffic helps you generate thousands of visitors to your website. However, receiving a visitor is one thing, but to make them stay on your website and click on ad that you offered requires your skills and ability in hooking them to your website. The first and foremost important thing is to hook the cold traffic into your website. You need to first grab their attention keep them on your site, and give them a reason to click on those ads.

How to Convert with Cold Traffic

This guide will teach you how to generate sales from cold traffic sources such as Simple Traffic [https://www.simpletraffic.co/?utm_source=medium&utm_medium=medium-post&utm_campaign=how-to-convert-with-cold-traffic] , popup ads, push ads, or link exchange networks. One of the key features of a good…

VictorSimple Traffic Guide

1. Give out free offers

One of the most effective ways to hook your website visitors is to attract those visitors to a page that is offering something they will perceive as being of value for free such as free product, free e-book, or any other free resources in exchange for their contact details. Who doesn’t like free offers, right? While this method may not result in an instant ad-clicks, you can use their contact details to send them targeted information through drip campaign or traditional newsletter. This will help build a relationship with your visitors, increase their level of trust and confidence of your website. Once you’ve successfully done this, your visitors will be more likely to come back to your website and click that ad of yours.

2. Use videos and images

Have you ever heard that saying “A picture is worth a thousand words”? As cliche as it sounds, it can be beneficial to use image to hook people to your website. Not only that a picture can convey information or ideas quicker and more effectively than words but also because humans are visual creatures and images are the first thing we see.

An even better way to hook people is by using videos on your website. It helps increase user experience and the time people spend on your website. People are more likely to watch a 3 minutes video than reading a three-minute text that roughly translate to 390 words or a page long. Once you’ve hooked them visually on your website, it is more likely that they will click on that ad of yours.

3. Don’t be afraid to play with colors

As previously mentioned, humans are visual creatures. Therefore, using the right color becomes a crucial factor in hooking visitors to your website. It can grab visitors attention as people notice colors before words. Using bright c on specific section on your website helps navigate your visitors attention to it.

When choosing the right color for your website, a little knowledge on color psychology could help significantly in ensuring that the color that you pick fit the target audience for your website. For instance, if your website target audience are women, try to use blue, purple, and green as women tend to prefer those colors and stay away from gray, orange, and brown. Important note is to try to keep the use of color to a maximum of two to three colors. Now that we’ve hooked people into your website, the next step is to know how to advertise correctly on your website.

4. Position your ads

The position of your ad also plays a significant factor in determining whether people will click on the ad or not. Sidebar ads perform well on the homepage and archive page. For individual post, position your ads under the first paragraph rather than on the side of the page as it has been proven to be more effective to increase ad-clicks and visits to your website. However, do not put it right under the title as readers hate advertisement which distract them from reading your content. You want to hook people first on your website with your content and gain their trust to click an ad on your website.

While it is tempting to have as many ads as possible on your website in a hope that people will click on every single one of it, the likelihood of that happening is very unlikely. Moreover, having too many ads could results on unhappy readers. As the saying goes, quality over quantity. It is better to focus on ads that are relevant to your website rather than having plenty of irrelevant ads.

As a general rule, you should put 2 ads inside the post and 1 outside the post. When creating an ad strategy, consider your user first in order to make sure the ad tailored your readers.

5. Create interesting or meaningful content

Last but not least, provide a good content for your website. People will be more likely to stay on your website and click on ad if you provide interesting or meaningful content. Great content is the key to warm up the cold traffic and makes your website visitors come back for more which could result in an increase in ad-clicks in the future. You can even cooperate ads into your content, just make sure you do it tastefully. Do not overload your content with affiliate links but rather tries to create a content that goes around or well with products or services that you are trying to promote. If you are not great at writing or just dont have the time, you can normally find cheap writers here.

6. Use on-exit-intent popups

A great way to hook a visitor before they leave your website is with a on-exit-intent popup. These little boxes suddenly appear on top of your content when the visitor moves their mouse over the close button.

A quick google search will list many different companies that offer plugins and scripts to create these on-exit-intent popups but we recommend GetResponse. Just make sure to include something of value in the pop up to keep them on your site, like a free ebook or a engaging video.

Just note that these popups do not work with all browsers and do not work if the visitor uses keyboard shortcuts to close the window.

7. Grow a subscriber base or community

The problem with cold traffic is that the visitors may just not be interested in your website right now. But if you can pull them into your community by collecting their email address or getting them to follow you on social media then maybe you will be able to pull them back to your site another time. This is the basic principle of warming up traffic.

If you run a blog you should always encourage visitors to follow your social accounts, and if you are ready serious about warming up the traffic and getting repeat visitors then you should also create a mailing list and allow people to subscribe with their email address. As mentioned above, on-exit-intent popups are also a great way of collecting email addresses.

Other things to consider...

Only target relevant people

It’s important to consider who you are targeting. You should make sure that the visitors you target can at least read and understand the text on your site. So when you buy cold traffic you should always target countries that both speak the language(s) your site is written in, and may be interested in reading what you write. For example, a blog about traveling to Canada may not be that interesting to Canadians. Choose to target countries that would be interested in your content and can understand it.

Do the same when targeting devices, if your website is not mobile optimized then just target desktop computers. The same goes when considering which browsers to target. Your website may look great on Google Chrome, but does it still look good on Safari? You can find out with a browser comparison tool like browsershots.org. Whenever possible, only target browsers that display your website correctly.

Make sure your site loads fast

The #1 reason websites loose cold visitors is because of slow loading speeds. If a visitor has not seen or heard of your website before, why would they want to wait several seconds for your site to load?

The average website loads in about 10 seconds, but to ensure you do not lose visitors you should aim for less than 3 seconds on both desktop and mobile.

Google Page Speed Insights is a really great resource for custom recommendations to improve your websites loading speed. Every website developer should aim to increase their websites loading speed to minimize loss of visitors from all sources. As a bonus fast loading speeds also usually increase a websites position on search engines.

You can learn how to speed up your website here, or just hire an expert from $5.

This guide will teach you how to generate sales from cold traffic sources such as Simple Traffic, popup ads, push ads, or link exchange networks.

One of the key features of a good online marketing campaign is being able to convert cold traffic into warm or hot traffic. To help you do this successfully we will take you through what hot and cold traffic is, the key differences and how you can convert cold traffic into sales.

Many online marketers claim that hot traffic is more valuable with a conversion rate of up to 20 times higher than cold traffic. However, the real difference is not the type of traffic but knowing how to promote to each source and send them to the right places so they all convert into sales.

Cold traffic can outperform hot traffic if you use low cost sources like Simple Traffic and warm the visitors up to your offer before attempting a sale.

Once you understand the key differences between the two types of traffic it is easier to develop a strategy for higher sales conversions.

Cold Traffic

Cold traffic covers anyone who visits your website but who has little or no knowledge about your business or the products or services you offer. Cold traffic makes up the vast majority of website visits across the board, but more so when your organization is new.

Often cold traffic will come to the site via pay-per-view ads (PPV). This traffic source is harder to convert into buyers because there is no established loyalty or trust between the company and the customer, and they may not yet know the benefits of your offer.

The usual strategic aims when it comes to cold traffic is to either warm up the traffic and inform them more about your website, or to collect contact details by offering free newsletter, a free ebook, or some other special offer. Often the free offer is something of little value with little expectation of customer commitment but is a valuable way of gaining the customer’s information.

How To Warm Up Cold Traffic

Selling to cold traffic is hard, but you can do certain things to warm up your visitors and thus more likely to become your future customers. The idea here is to provide the visitor with more information about your product/service without the sales pitch.

You website will be trusted more if the visitor comes to your website already knowing the benefits of what you’re selling, and has also been recommended by a third party. So try to host videos or articles on well known third party sites such as YouTube, Medium, Buzzfeed, or other news outlets and send the traffic there first to learn about your product and arrive at your site in a more natural way.

Also, make sure that any article or video you send the traffic to covers:

1. The benefits of your product
2. The problem that your product or service solves
3. How to use your product or service
4. Some kind of recommendation or endorsement of your website
5. A working link to your website

Again, you don’t want to include any sales pitch, you want this to appear as natural as possible.

If you are serious about creating landing pages that generate sales, then we highly recommend this video course that covers everything you need to get your first sale: Creating High Converting Landing Pages - Full Video Course

YouTube Videos

Sending cold traffic to a youtube video first is very effective because people already have a lot of trust in YouTube. You can make a simple review or how-to guide video so that people can learn how to use your website. Just make sure to include a link to your website in the description.

News Article or Blog Posts

You can send cold traffic to a blog post or news article that discusses the problem that your website solves and then directs the reader to your website to find the solution. This problem / solution method works great for niches such as the Make Money Online, Weight Loss, or Dating niches. The more trusted a website is the more likely the visitor will convert into a sale. You can get published on buzzfeed and other news sites with a cheap gig on fiverr.

Free offer to generate leads

If you only want to send traffic directly to your website then a effective way of warming up your cold traffic is to send the visitor to a page that is offering something they will perceive as being of value; a free product, e-book, or a resource that they want. If you can do this they will happily submit their details.

Once you have got their email address you need to send them targeted information. You can use a traditional newsletter for this or a drip campaign but the goal is to increase trust and confidence in your brand. Over time you can use these communications to build a good relationship with an individual up to the point where they decide to become a customer or client.

Warm and Hot Traffic

Warm traffic consists of people who return to your website as a result of a subscription, a discussion or because someone has recommended it to them. These customers are already familiar with your site and products. They can be warm or hot depending on how much they are involved with the site.

Customers who have already signed up received gifts, or who have interacted with your content are likely to be a lot warmer and are therefore more likely to interact. Once they like and trust your company they will be more likely to buy goods or services and in greater quantities.

This is the main reason why warm/hot traffic is considered so valuable. They already have an ongoing relationship with your organization, they are more likely to consider using your website and buying from you, and they are less likely to ask for a refund.

Difference to Approaching Cold vs Warm Traffic

You need to fine-tune your approach to each type of customer. Cold traffic sales pitches need to let the customer know how you can help them now. The aim is to be brief and to the point. You have to quickly let them know the reason why it is essential that they have this product or service and that they need to take action immediately.

It is often counter-productive to drive cold traffic to a landing page. Many visitors find this off-putting especially if they feel they are being given a hard sell.

With warm traffic they are already interested so you can be a little more refined in your approach but focusing on specific features or benefits.

With hot traffic, you want to make sure you can up-sell your product or service and because they have used you in the past these customers are much more likely to buy again. The trick is to get them to buy something else, preferably something more expensive. You want them to continue to engage with your content and if they have fallen away you need to inspire them to re-engage by offering them targeting information based on you analysis of their past purchasing behavior and the

Once a customer is established you must continue to remind them how much they need your product and how wonderful it is. You can do this reasonably easily using PPC advertising and sending them to relevant sales and landing pages, or pages dealing with special offers and so on.

Increasing conversions with segmentation

To properly target your audiences you need to look at a technique called segmentation. This enables you to group people by age, gender and so on, and then look at behavior specific to those groups. This involves figuring out what they are clicking on and then producing information that they will resonate with.

If you monitor your cold traffic properly, you can then send them content they find relevant they are more likely to pay attention. You can then measure the effect in terms of impact and conversions. Make sure you send them to the blog posts that you know they will find interesting. These ‘power posts’ can be in various sizes and formats but they must be of interest and value to the target demographic. You want these people to become more and more interested in what you have to say, then they will be ready for the relationship to develop further.

You can send different segments of your audience to pre-sale pages and landing pages that are customized just for that segment, further increasing conversion rates. The more specific you can be with people's interests the better content you can offer and this increases the likelihood that they will sign up for your newsletter, guides or e-books.

Increasing sales with Retargeting

Re-targeting is a key part of any marketing strategy and you must make sure that all the content you send to your customers is targeted and relevant to their needs. Looking at previous purchases, or things left in a shopping cart can easily form the basis of a targeted message, sending them to look at similar or related products.

To retarget visitors you need to install a tracking code to your website that will remember the visitors and allow you to advertise to them.

The two biggest companies offering visitor retargeting are Google Ads and Facebook Ads, both will provide you with a tiny bit of code to install on your website. The code will allow you to segment and target your visitors with ads on Facebook, Instagram, Google, YouTube, and a huge network of blogs and other websites. Thus allowing you to bring the customers and abandoned carts back to your website with a much higher chance of converting.

Retargeting often costs more per visitor, but also has a very high return on investment due to the hot nature of the traffic. It’s also a great way to warm up cold traffic that you have sent directly to your landing page.

Live Chat and Chat-bots

It is important to take account of the fact that most customers like to speak to a real person but unfortunately, customer sales calls are expensive and often impossible to implement. The best solution to this is to use live chat.

Live chat has not only proved popular with users, but it also gives your organization the chance to build a warmer relationship with them. Developing trust and making the customer feel comfortable means they are more likely to sign up for your products or services and can make all the difference between losing a cold contact and keeping a warm one.

Live chat means that you can address many of the barriers that stop people from buying online. You can close more deals and encourage them to sign up for your newsletter which helps you to keep in touch with them over time.

It is always worth remembering that a first time visitor is unlikely to purchase, keep in mind that your aim is to encourage them to sign up so you can build your relationship with them. The sales will come later.

Chat-bots are a game-changer

Many smaller organizations do not have the resources to hire customers service personnel for live chat, but chat-bots mean that they can automate the service and have all the benefits associated with live chat without any of the drawbacks. The visitors to the website receives a more personal experience and the company saves on the costs of setting up a whole new customer service team.

A chat-bot is a virtual assistant that is similar to regular customer service. They have learning capabilities so that they improve over time and they can answer any of the common questions your customers may have. They are likely to be the future of online marketing because they can replace personnel and mobile apps and can even become part of your social media.

Some smaller companies find the idea of setting up a chat-bot quite daunting but they are not too complicated even for those without technical knowledge. They are well worth the time and effort because of the huge benefits that increased customer engagement will bring.

Not all customers are the same and understanding how to target the cold, warm and hot traffic groups is an essential skill for any good digital marketer. If you are not targeting your message appropriately to each group you will be missing out on many opportunities to develop a good relationship with your customers. Make good use of your advertising budget and make sure that you warm up your cold traffic, leading the way to better, more successful conversions.

Ready to start with cold traffic?

Now that you have a good understanding of how to warm up cold traffic to generate leads and sales you should be eager to start flooding your site with traffic. Here are a few sources for cold traffic you can start using today:

Simple Traffic: Forwards real visitors to your site from their large network of domains. Prices start at $0.36 per 1000 targeted visitors, plus a free trial.

Adfly: A URL Shortener that displays your website for 5 seconds before taking the visitor to the shortened URL. Prices start at $1.00 per 1000 visitors

RapidHits: Makes your site popup on their network of blogs and news sites. Prices start at $1.00 per 1000 visitors

Want to read more? Check out the 5 best free website traffic methods below..

5 Best Free Website Traffic Methods

In today’s world, a website is a digital platform from where you can do pretty much anything. From reading news on your favorite topics to buying courses about something you want to learn. Indeed, having a website is important if you want to share or offer something to the world. And even though mi…

VictorSimple Traffic Guide

In today’s world, a website is a digital platform from where you can do pretty much anything. From reading news on your favorite topics to buying courses about something you want to learn. Indeed, having a website is important if you want to share or offer something to the world.

And even though millions of people create websites every day, there’s one thing most of them struggle with. Traffic. So, here’s the thing. Getting noticed when you are new at something is very difficult. Well, the same thing happens with pretty much anything. A blog, a website, a Youtube channel.

Ahhh so stressing! Wouldn’t you wish to just know how to attract the audience you want and have them see your site? I know I would. Well, no need to worry anymore. Today, I’m going to share with you some of the best free methods you can start using today to get the visitors that you deserve.

5. Posting In Facebook Groups

The first method includes posting in Facebook groups. So, there’s no need to be a genius to know Facebook is a site full of potential when it comes to redirecting traffic. As a matter of fact, the multinational company is the largest social media platform in the world. It has over 2 billion users around the globe and there’s literally nothing you cannot find on the site.

If we take this into consideration, I think it’s pretty easy to conclude that whatever you are interested in, there’s a group for it. You see, Facebook groups are designed for people to interact and share their thoughts on a particular something. Moreover, they are an excellent way for anyone to drive traffic to their website without actually spamming other people.

For example, I am very interested in comics, movies, and entertainment in general. Therefore, I join Facebook groups that share the things that I like. The most recent of them all is, “Best Netflix TV Shows and Movies to watch”

There, I find numerous posts that link me to websites where I can find articles about movies or shows I’m interested in watching. And I can bet I’m not the only one who clicks on these posts.

Now, the same thing happens with all the groups on Facebook. Whatever group you join will have valuable content. So, all you need to do is to join as many Facebook groups related to your niche and start posting things you know people will want to read.

That way you can redirect them to your website and grab their attention offering something you know they will want.

4. Answering Questions On Quora

The second method consists of using Quora to get people to visit your website. And just as we did in the previous case, we are going to use comics and movies as an example of how this method could actually work. Actually, we are going to use comics and movies as a general example for all the upcoming methods on this list.

Okay, let’s imagine that you have a “Movies and Comics” related website. Your goal is to get people to read the things you post on your website so that you start gaining exposure. To make it better, we are going to imagine that you know everything about the latest DC movie, THE JOKER.

So, you write an article on the subject and post it on your website. Instead of waiting for someone to come across the article (Which is pretty difficult if you are just getting started) Go to Quora and start to indirectly take people to your site.

The way to do this is to answer questions that are related to what you have to share. So, if you wrote about the Joker, go to Quora and look for questions such as “What is the origin of the Joker?” Then, simply answer the question and leave a link to the full article from your website where people can learn more about that. Repeat the process with as many questions as you can think, and you will start getting the views you want.

3. Commenting On Blogs

Just as this one, there are tons of blogs out there. Again, there’s a blog for anything you like. So, if you feel like reading about superheroes, you just need to look for such a term on Google and voilá. Now, this method is pretty similar to all the others.

All you need to do is find a popular blog and explore the articles with most interactions so that you can comment about your site. But, please, for the love of God, don’t spam people. Seriously, nobody likes spam. What you can do to drive traffic to your site is to comment on an article and then add a little something at the end.

For example, let’s say you read a blog post about the benefits of reading comics as a kid. So, what you want to do is to go to the comment section and write something like, “I agree completely, but I think there are some negative things as well. I think I read something about it here -> (And then you paste a link to a relevant article posted to your blog).

This is just a very vague example. I know for sure you can do much better.

2. Creating Youtube Videos

Uh! This one is my favorite by far. You see, I am actually a part-time Youtuber who creates Facts related videos. And the traffic that videos on Youtube get, is just INSANE. Once again we are going to take the movies niche as an example.

Let’s imagine that you have a website where you sell T-shirts with famous movies stamps. Creating videos about movies and then building an audience can help you to then promote your products and your website. However, you do need to consider that starting on Youtube is not easy as many people usually think.

But, if you are constant and actually manage to get to people using such a platform. Then, you are in for a life of success.

1. Using Forwarded Traffic — Simple Traffic

Finally, let’s talk about the easiest method of them all. Forwarded traffic. So, there are multiple websites that offer to deliver visitors to your website for a price. However, there are only a few of them that are actually worth the try.

You see, there was a time when I had no idea what forwarded traffic was. I was all about growing my blog organically. But, then I found out that I could have huge sites to deliver visitors to read my articles for a small fee. While I thought about paying for such a thing, I decided not to go through with it.

But, then I ended up finding a site where I could get free traffic without actually having to spend any money (Simple Traffic). I gave it a try believe it or not I started getting lots of new comments on my posts.

So, here’s the thing. I’m actually glad to have found this site, and I think it’s just fair to share my experience using it for free. Simple Traffic is a website from where you can get real visitors to your website and have an audience that interacts with what you post.

Of course, there is a paid version of this service. But I would strongly suggest that you go ahead and used the 5 days free trial first. See how it works and then come back to thank me.

The traffic provided by SimpleTraffic.co tends to do quite well with Clickbank products, although it can take quite a bit of cold traffic before you start to get affiliate sales.

Here is a quick guide on how to sell a clickbank product using Simple Traffic.

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Simple Traffic

Choosing the right clickbank product

Unfortunately at the moment you are not able to target any specific niches on SimpleTraffic so you will want to make sure you choose Clickbank products that appeal to a broad range of people.

Some niches that do well with untargeted cold traffic are:

1. Make Money Online (MMO)
2. Business Opportunities (biz ops)
3. Dating
4. Fitness
5. Personality Tests

Once you find a good niche you want to make sure that the offer is popular and generating sales. To do this just sort the results by Gravity, which is basically a weighted count of how many sales the product received in the last 30 days.

Any offer with a Gravity score of 50 or above is good, and of course the higher the better!

Start getting real visitors from SimpleTraffic

The great thing about SimpleTraffic is that they offer a free 5 day trial so you can test your clickbank product without spending a dime!

Once you have found an offer click Promote, Generate a hoplink, and head on over to Simple Traffic’s Subscription page to start the trial.

When choosing your targeting you will want to consider 3 main things:

1. What languages are available on the clickbank offer page?
2. What countries would be interested and able to buy the clickbank product?
3. Is the clickbank offer page mobile optimized?

Location Targeting

First let’s start with the location, you want to choose countries that speak the language that the clickbank offer is written in. Most offers on clickbank are in english, but some also have additional languages so you can target more countries.

If the offer is only in English then you should be targeting the biggest english speaking countries; Australia, Canada, Ireland, New Zealand, United Kingdom, and United States.

But don't forget about other countries that also speak English as their second language. So if you have a great converting offer you should also consider other well converting countries like: Austria, Belgium, Brazil, Denmark, Finland, France, Germany, Greece, Hong Kong, Iceland, Israel, Italy, Luxembourg, Netherlands, Norway,Singapore,Spain, and Sweden.

Just make sure that the clickbank offer can be sold or delivered to the countries you target. Some offers, especially physical products, may not be available to all countries.

Device & Browser Targeting

Now you need to target the right devices. The simple way of testing if the offer page works on mobile is to just open the page on your own smartphone. If it the page looks good on your phone then you can target both Mobiles, and Computers.

Generally speaking if the webpage looks good on your computer it will look good on a Tablet as well, but if you have a tablet laying around you can always test it on that device just to be sure.

You can also target specific browsers, but unless your offer is browser specific, like a Google Chrome plugin, I would only target devices.

After you have selected your targeting, just choose a plan, confirm you agree to the Terms of Service and click Subscribe.

Then within minutes you will receive an email from SimpleTraffic with a custom bitly tracking page, and you will start noticing more website traffic coming to your site.

Evaluating the Traffic

After you have been getting traffic for a few days it’s time to evaluate the quality that you have been getting.

First you can check the tracking link in your inbox to see exactly how many visitors you received.

But more importantly you will want to check your clickbank reporting.

A good rule of thumb is if you do not see any people navigating to the order page after 2000 visitors then it’s probably not a good offer for cold traffic. If that’s the case you would want to try a different clickbank offer.

I wouldn't continue advertising an offer with cold traffic unless it averaged less than 400 hops per order form impression.

As you can see in the trial I received 218 hops per order form impression and even got a single sale! Although I would normally expect to have to receive well over 20k visitors before I see a sale.

Warming up the traffic to improve conversions

One thing you can also do is warm up the traffic by sending them to a video or blog post that reviews the clickbank product and links to it. Some products on clickbank actually have alternative landing pages that appear as a 3rd party article or video to help warm up traffic for you.

But sometimes the best results come from putting in a little work yourself, and it’s not hard to record a quick 5 minute screencast of yourself using the clickbank product or showing people how to order. You can then quickly publish the video to a very simple landing page. You can find more tips on building landing pages here.

Building an email list

Another great strategy is to send the traffic to a free GetResponse page to first collect email addresses before forwarding them to the clickbank page. This way you can build a large email list that you can send multiple different offers to.