Northbridge Insurance offers leading solutions and professional expertise to protect businesses across North America. Leveraging professional sales network strategies, Northbridge drives their lead to revenue funnel with proper lead qualification and top sales team performance.
Bluebird provides Northbridge with visibility to the lead journey prompting a competitive lead pursuit culture and eliminating lead workflow gaps. Bluebird’s patented technology enriches leads in real-time to increase lead quality. Sales agents get the full picture from lead acceptance.
To make the most of their sales agents’ time, Northbridge relies on the Bluebird platform to identify the highest value leads driving lead pursuit.
Northbridge eliminated spreadsheets resulting in $500k annual savings. By eliminating lead workflow inefficiencies, their bottom-line is significantly improved.
Northbridge takes advantage of performance-based routing to encourage competitive sales culture that drives lead conversion. With Bluebird, lead qualification and velocity is enhanced through prompting lead pursuit and identifying top-performing agents. If a lead is not accepted by the best agent available, it is routed and offered to the next best – and so on until acceptance.
