Laick Design is proud to announce the completion of a new logo design for Shaffer Equine, LLC, located in Uniontown, Pennsylvania. The new logo was created to reflect the strength, professionalism, and passion behind Shaffer Equine’s work in the equine industry.
The design centers around a stylized horse illustration, representing the heart of Shaffer Equine’s services and their deep connection to the equestrian community. The horse graphic is paired with flowing green elements that evoke rolling farmland and open landscapes, capturing the natural environment that is central to equine care and training.
A clean and modern typographic treatment balances the mark. The bold “Shaffer” lettering provides a strong foundation for the brand, while the script-style “Equine” adds motion and elegance—mirroring the grace and movement of the horse itself. The color palette of deep green and neutral gray was carefully chosen to convey professionalism, trust, and a connection to the land.
The result is a logo that is both distinctive and timeless, giving Shaffer Equine a strong visual identity that will work across signage, apparel, marketing materials, and digital platforms.
Laick Design enjoyed collaborating with the team at Shaffer Equine and looks forward to seeing the new brand proudly represented throughout the region.
If your business is ready for a new logo or brand identity, Laick Design specializes in creating custom branding that reflects your company’s story and values.
