Substacks recommended by Stef Hamerlinck

Recommended by Stef Hamerlinck

Incoherent ramblings about complexity-coherent strategy.

Learn what makes content stick from Zaria, the creator behind Duolingo’s TikTok. Gain insights so you know how to respond when someone says "Just make it go viral!"

Brand-building insights and tips from the genius behind Duolingo's viral social media content

- Stef Hamerlinck

Branding Bullsh*t

By Austin Franke

Branding Bullsh*t (free) debunks branding, marketing, design, and advertising bullshit with evidence. What The Duck! (paid) explores the wild branding histories of iconic brands.

Behind The Brand

By Will Poskett

Every week i break down the strategies behind the world’s best brands and the cultural forces shaping them.

Musings Of A Wandering Mind

By Zoe Scaman

Infrequent contemplations on creativity, culture and communications.

Zoe's insights on branding & strategy are some of the most future-forward, yet grounded for marketeers and brand-builders.

- Stef Hamerlinck

Austin Kleon

Weekly art, writing, and creative inspiration from the author of Steal Like an Artist and other bestsellers.

Brands & Humour

By Paddy Gilmore

Every fortnight I look at how brands can use humour to be more likeable, memorable and — above all — profitable.

Thoughts on Writing

By Nick Asbury

Thoughts from a creative writer, ad critic and poet – on the ethics and politics of advertising, and why human creativity beats corporate purpose

Love the broad, cultural and historical view on hot topics like brand purpose.

- Stef Hamerlinck

Home

By Joe Burns

Home is a place for ideas and the people that have them

Joe is sharing amazing insights and 'strategic cold cuts' on generative-AI, brand strategy and creativity.

- Stef Hamerlinck

The Orbit

Creative culture, design oddities & internet ephemera.

Peter Van Wijnaerde

The Alchemist from Rory Sutherland

What I can't fit on Twitter - or am too afraid to put on Twitter.

The Creative Act: Thoughtforms & Innerworks

By Rick Rubin

A weekly communiqué of actionable practices

Strands of Genius

By Rosie & Faris

For weekly inspiration (or at least better conversation topics for dinner), subscribe to our newsletter, Strands of Genius. With a nearly 40% average open rate, it's anything but spam.

OFF Brand by Koto

By Koto — OFF Brand Newsletter

Sharp, practical insights on building and scaling your brand.

Interesting and nuanced perspective from a branding agency

- Stef Hamerlinck

raibbithole.com

By Rabbit Strat Matt

Welcome to The Rabbit Hole, where we explore curiosity to the power of AI. We are currently focusing on building The Rabbit Hole Experience Podcast, join us for monthly explorations.

Great conversations with curious brand builders.

- Stef Hamerlinck

The I.P.ologist

Thoughts on intellectual property, brands, and designs.

Considered Chaos

By Eugene Healey

Society revealed through the lens of brand.

Eugene brings fresh perspective on the evolution of social media and what it means for brands.

- Stef Hamerlinck

Doctor Branding

By G'day Frank

Got a question about your brand or helping your client with their brand? Doctor Frank will see you now. Make an appointment and take a piece of brand candy at gdayfrank.com/candy *Not a real doctor.

Artificially Intelligent

Each week, I share the 3 biggest things to know in AI and marketing.

Marcel's lab

Recommended by Stef Hamerlinck