{"id":11368,"date":"2022-05-27T08:54:46","date_gmt":"2022-05-27T08:54:46","guid":{"rendered":"https:\/\/knotsync.com\/?p=11368"},"modified":"2024-06-05T10:13:04","modified_gmt":"2024-06-05T10:13:04","slug":"facebook-conversions-api","status":"publish","type":"post","link":"https:\/\/knotsync.com\/facebook-conversions-api\/","title":{"rendered":"What is the Facebook Conversions API, and How to Use It?"},"content":{"rendered":"<!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-11368-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/knotsync.com\/wp-content\/uploads\/2022\/05\/What_is_the_Facebook_257-1.mp3?_=1\" \/><a href=\"https:\/\/knotsync.com\/wp-content\/uploads\/2022\/05\/What_is_the_Facebook_257-1.mp3\">https:\/\/knotsync.com\/wp-content\/uploads\/2022\/05\/What_is_the_Facebook_257-1.mp3<\/a><\/audio>\n<p><span data-contrast=\"none\">If you want to market your business on Facebook, you must know about Facebook ad targeting. For that, Facebook Conversions API is important. But what is it? Let us find out.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2>What is Facebook Conversions API?<\/h2>\n<p><span data-contrast=\"none\">Earlier Facebook used Facebook pixel to track user data. It helped businesses know how users interacted with their business. But Facebook pixel was a browser-based tool, meaning that ad blockers and cookie blockers limited the amount of data the pixel received. On top of that, Apple&#8217;s iOS 14 update further restricted the use of cookies for tracking on all Apple mobile devices.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">That&#8217;s when Facebook introduced another tool in its data toolkit called Facebook Conversions API. The tool makes use of users&#8217; website servers to track conversions. One must not replace it with a Facebook pixel. Instead, use it in collaboration with Facebook pixel to capture more data and improve the accuracy of Facebook ad targeting.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2>What Can You Track with Facebook Conversions API?<\/h2>\n<p><span data-contrast=\"none\">One can track the following data with Facebook Conversions API:\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Web conversions:<\/span><\/b><span data-contrast=\"none\"> How many people signed up for the campaign and the sales.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Post-conversion events:<\/span><\/b><span data-contrast=\"none\"> How many people got approvals for a loan.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Page visits: <\/span><\/b><span data-contrast=\"none\">How many people visit your page.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Other than the above data that Facebook Conversions API tracks, the tool also offers data required for:\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"none\">Ad reporting\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Targeting ad\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Audience insights\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Dynamic ads\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\">Conversion optimization\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2>Why Set Up Facebook Conversions API?<\/h2>\n<p><span data-contrast=\"none\">Read on if you are already using Facebook pixel and wondering why you should set up Facebook Conversions API.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3>Fills the Gaps Left by Facebook Pixel, Improving Measurement<\/h3>\n<p><span data-contrast=\"none\">We&#8217;ve already established that pixel is not able to track data accurately. To get complete data for ad optimization and improve your Facebook tracking accuracy, Facebook Conversions API is a must. It will help you measure the ad performance of your customer&#8217;s whole journey from discovery to conversion.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3>Optimize Facebook Ads Targeting<\/h3>\n<p><span data-contrast=\"none\">When you use Facebook pixel alone, you miss out on getting data of Apple mobile users. They might be your prospects who are likely to convert and get your product or service. But with Facebook Conversions API, you can effectively track users to your site. The more effective the tracking, the better the conversion will be.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3>Reduction in the Cost Per Action of Your Facebook Ads<\/h3>\n<p><span data-contrast=\"none\">When you get more accurate data with conversions API compared to Facebook Pixel, the Facebook algorithm also gets fed with rich data that is then used for <a href=\"https:\/\/knotsync.com\/optimize-facebook-ads-campaign\/\">Facebook ad<\/a> targeting. As a result, the Facebook delivery system decreases our cost per action, and the ads are shown to your targeted potential customers, who are more likely to convert.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3>Optimize Ads for Actions that Occur Later in the Customer&#8217;s Journey<\/h3>\n<p><span data-contrast=\"none\">With Conversions API, you will get to optimize ads for events that take place later on in during the buyers&#8217; journey. For example, loan approval after applying for a loan, subscriptions after the purchase has been made, etc. The information collected will then be used to show your ads to people you are more likely to convert and be profitable for your business.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3>Conversion API V\/s Facebook Pixel 250<\/h3>\n<p><span data-contrast=\"none\">The major difference between the two is that while conversion API is a server-side tool, the Facebook pixel is a browser-side tool. It means that conversion API helps track conversions through the website&#8217;s server, whereas the same is done through the user&#8217;s browser in Facebook pixel. When it comes to using them for ad targeting, it&#8217;s not like you can use either of them. Instead, use them both together.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<table data-tablestyle=\"MsoTableGrid\" data-tablelook=\"1696\" aria-rowcount=\"5\">\n<tbody>\n<tr aria-rowindex=\"1\">\n<td data-celllook=\"0\"><b><span data-contrast=\"none\">Conversions API\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/td>\n<td data-celllook=\"0\"><b><span data-contrast=\"none\">Facebook Pixel<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr aria-rowindex=\"2\">\n<td data-celllook=\"0\"><span data-contrast=\"none\">Track conversions via the website&#8217;s server.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/td>\n<td data-celllook=\"0\"><span data-contrast=\"none\">Track conversions via the user&#8217;s browser.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr aria-rowindex=\"3\">\n<td data-celllook=\"0\"><span data-contrast=\"none\">Does not rely on cookies.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/td>\n<td data-celllook=\"0\"><span data-contrast=\"none\">Relies on cookies.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr aria-rowindex=\"4\">\n<td data-celllook=\"0\"><span data-contrast=\"none\">&#8212;&#8212;&#8212;&#8212;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/td>\n<td data-celllook=\"0\"><span data-contrast=\"none\">Lose data when the connection is bad<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr aria-rowindex=\"5\">\n<td data-celllook=\"0\"><span data-contrast=\"none\">Data is not affected by ad blockers, browser loading errors, and connectivity issues.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/td>\n<td data-celllook=\"0\"><span data-contrast=\"none\">Data gets affected by ad blockers, browser loading errors, and connectivity issues.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>How to Set Up Conversion API?<\/h2>\n<p><span data-contrast=\"none\">One can set up Facebook Conversions API using two ways: through partner integration setup and manual implementation. Depending on the platforms you use and how much technical help you can get from within your business, you can choose any one of them.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Before we find out how to set up Facebook Conversions API using either way, do not forget to have an already functioning Facebook pixel and Facebook Business Manager.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3>Setting Up Conversions API with Partner Integration Setup<\/h3>\n<p><span data-contrast=\"none\">With partner integration setup, you don&#8217;t need to know any code. You can set up Conversions API without the help of a developer. But there&#8217;s a catch. Your website needs to be hosted on one of Facebook&#8217;s partner platforms to use this method.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">We helped our client <\/span><a href=\"https:\/\/printmynd.com\/\"><span data-contrast=\"none\">PrintMynd<\/span><\/a><span data-contrast=\"none\">, which partners with WooCommerce, set up Conversions API. Here&#8217;s how we helped them implement it through partner integration setup.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Step 1:<\/span><\/b><span data-contrast=\"none\"> Go to your <\/span><b><span data-contrast=\"none\">Facebook Events Manager<\/span><\/b><span data-contrast=\"none\">. In the Data Sources tab, choose your pixel. Then click on <\/span><b><span data-contrast=\"none\">Settings<\/span><\/b><span data-contrast=\"none\"> option that appears on the extrem<\/span><span data-contrast=\"none\">e right side of the top menu.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-11369\" src=\"https:\/\/knotsync.com\/wp-content\/uploads\/2022\/06\/prinmynd.png\" alt=\"printmynd conversion API\" width=\"570\" height=\"99\" srcset=\"https:\/\/knotsync.com\/wp-content\/uploads\/2022\/06\/prinmynd.png 505w, https:\/\/knotsync.com\/wp-content\/uploads\/2022\/06\/prinmynd-300x52.png 300w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/><\/p>\n<p><span data-contrast=\"none\">\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Step 2:<\/span><\/b><span data-contrast=\"none\"> In the <\/span><b><span data-contrast=\"none\">Conversions API section<\/span><\/b><span data-contrast=\"none\">, under the <\/span><b><span data-contrast=\"none\">Set up through a partner integration<\/span><\/b><span data-contrast=\"none\">, click on <\/span><b><span data-contrast=\"none\">Choose a Partner tab<\/span><\/b><span data-contrast=\"none\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u00a0 <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"> <img decoding=\"async\" class=\"aligncenter wp-image-11370\" src=\"https:\/\/knotsync.com\/wp-content\/uploads\/2022\/06\/print.png\" alt=\"Setting up conversion API for printmynd\" width=\"650\" height=\"399\" srcset=\"https:\/\/knotsync.com\/wp-content\/uploads\/2022\/06\/print.png 530w, https:\/\/knotsync.com\/wp-content\/uploads\/2022\/06\/print-300x184.png 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/span><\/p>\n<p><b><span data-contrast=\"none\">Step 3:<\/span><\/b><span data-contrast=\"none\"> Select the partner platform that you use. In our client&#8217;s case, it was WooCommerce. Once you choose your provider, you will be redirected to the setup instructions of your integration partner.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">After that, you can follow the instructions and complete the integration process.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"> Did you know how reduce your <a href=\"https:\/\/knotsync.blogspot.com\/2022\/08\/how-to-reduce-your-facebook-ad-costs.html\" target=\"_blank\" rel=\"noopener\">Facebook ads cost<\/a>.<\/span><\/p>\n<h2>Setting Up Conversions API by Manual Implementation<\/h2>\n<p><span data-contrast=\"none\">You may choose not to use partner integration for integrating Conversions API. In that case, you can set it up manually by going to <\/span><b><span data-contrast=\"none\">Events Manager <\/span><\/b><span data-contrast=\"none\">and creating your own set of instructions for developers.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">With this method, you will get to track events and parameters that the pixel cannot track. But the downside is that to integrate Conversions API manually, you need to have access to your server codebase and get the developer&#8217;s help.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Step 1:<\/span><\/b><span data-contrast=\"none\"> Go to your Facebook Events Manager. In the Data Sources tab, choose the pixel you want to use to integrate the Conversions API.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Step 2:<\/span><\/b><span data-contrast=\"none\"> Go to Add Events and choose Using the Conversions API.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Step 3:<\/span><\/b><span data-contrast=\"none\"> Click Install code manually, go through the overview and click Continue.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Step 4:<\/span><\/b><span data-contrast=\"none\"> Decide which events you want to track. Facebook provides event recommendations. You can also check that to decide. Once done, click Continue.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Step 5:<\/span><\/b><span data-contrast=\"none\"> Choose the parameters for each event and click Continue. Then click on Confirm Setup and Send Instructions.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Step 6:<\/span><\/b><span data-contrast=\"none\"> Put in your developer&#8217;s email address and click Send. Get a copy of the mail by checking the box that says Send me a copy of this email.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Now the rest is up to your developer. They will complete the setup based on the events and parameters you set.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Final Words<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Setting up Conversions API is a great way to optimize ad targeting, measure results, lower cost per action, and get additional insights into the audience who interacts with your business. However, remember to use Conversions API along with Facebook Pixel to maximize the effectiveness of your ad campaigns. Contact our <a href=\"https:\/\/knotsync.com\/\">digital marketing experts<\/a> to get help with facebook ads.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you want to market your business on Facebook, you must know about Facebook ad targeting. For that, Facebook Conversions API is important. But what is it? Let us find out.\u00a0\u00a0 What is Facebook Conversions API? Earlier Facebook used Facebook pixel to track user data. It helped businesses know how users interacted with their business. [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11371,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[233],"tags":[326,325,324,323],"class_list":["post-11368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-ads","tag-conversion-api-vs-facebook-pixel","tag-conversions-api","tag-facebook-conversions-api","tag-what-is-facebook-conversion-api"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is the Facebook Conversions API, and How to Use It?<\/title>\n<meta name=\"description\" content=\"The Facebook conversion API is a server-side tool, and helps track conversions through the website server....Read More\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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