Sermo | Health Tech

Creating a thought leader through owned data and human storytelling

Kite Hill boosted Sermo’s visibility by leveraging data and the CEO’s story to drive media engagement and industry leadership.

Content CreationData-Driven StorytellingEarned MediaInfluencer Relations

Program Highlights

Utilizing Owned Data

Creating evidence based commentary using owned data.

Leaning into Human Experiences

Communicating the CEO’s unique narrative to promote authenticity and emotional engagement.

Influencer Outreach

Connecting with trusted B2B influencers to bolster support for brand messaging.

Success Story

Physician community, Sermo – with 2 million doctors actively part of its worldwide network – sought to distinguish the company, elevate the CEO’s profile and drive more physicians onto their network. They enlisted Kite Hill to develop an effective earned media program.

By utilizing owned data and the CEO’s extraordinary personal health journey, Kite Hill created an engaging narrative to insert Sermo into industry and media conversations around a range of health related topics which were supported by key influencers.

The campaign positioned the CEO as an expert thought leader in the health media and resulted in feature stories and opinion pieces on the latest health news items.

Get in touch.

Ready to elevate your brand? Contact Kite Hill today to discuss your communication needs.