Kevin O'Neill

Digital Leader | B2B/B2C/DTC | Data-driven, user-focused, results-oriented | UX, SEO, AI, eCom, CMS | Creative problem solver & collaborative executive

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Digital platforms, including websites, touchscreen interfaces, and web applications, should do more than exist. They should support your goals, scale with your organization, and be easy for your team to manage, extend, and track.

My approach brings clarity to complex platforms by aligning design, content, technology, and AI-enabled capabilities around usability, performance, and meaningful outcomes. The result is a scalable, CMS-based foundation that supports creativity, accountability, and long-term value.

If you are looking to make your digital ecosystem clearer, more flexible, and more effective, I bring hands-on experience and work alongside teams to shape the strategy, structure, and execution needed to drive measurable improvement.

Digital platforms, including websites, touchscreen interfaces, and web applications, should do more than exist. They should support your goals, scale with your organization, and be easy for your team to manage, extend, and track.

My approach brings clarity to complex platforms by aligning design, content, technology, and AI-enabled capabilities around usability, performance, and meaningful outcomes. The result is a scalable, CMS-based foundation that supports creativity, accountability, and long-term value.

If you are looking to make your digital ecosystem clearer, more flexible, and more effective, I bring hands-on experience and work alongside teams to shape the strategy, structure, and execution needed to drive measurable improvement.

Kevin O'Neill

Digital Leader | B2B/B2C/DTC | Data-driven, user-focused, results-oriented | UX, SEO, AI, eCom, CMS | Creative problem solver & collaborative executive

Social Channels

Personal:

Professional:

Core Capabilities

Digital Experience Leadership

Own and evolve large-scale websites as business-critical platforms, not static marketing assets
Translate complex offerings into clear, intuitive user journeys that earn trust
Balance brand, usability, performance, and long-term maintainability
Act as a strategic partner to marketing, product, and executive teams
Set direction, priorities, and standards that guide teams and stakeholders

Platform Strategy & Execution

Lead enterprise CMS ecosystems including WordPress, HubSpot, and hybrid platforms
Define content models, component systems, workflows, and governance standards
Guide platform decisions with scalability, security, performance, and accessibility in mind
Ensure platforms support growth, experimentation, analytics, and future evolution
Navigate real-world constraints while delivering reliable, maintainable solutions

Growth, Optimization & Measurement

Improve engagement and conversion through UX optimization and experimentation
Use analytics and behavioral insights to inform decisions, not vanity metrics
Align SEO, content structure, and performance with business goals
Establish measurement frameworks that support testing, learning, and iteration
Drive continuous improvement through data-informed prioritization

Industry Experience

I help organizations in complex, high-stakes industries build digital experiences that work. Whether you’re in healthcare, education, transportation, eCommerce, B2B, nonprofit, political, or financial services, I focus on turning complexity into clarity. Your website and digital platforms should earn trust, guide decision-making, and support real business outcomes. My role is to ensure your digital presence is not just attractive, but reliable, scalable, measurable, and aligned with how your organization actually operates.

Enterprise & Platform Ecosystems

Decisiv Marketplace
Certified Volvo Trucks
Certified Mack Trucks
HubSpot CMS platforms
Subscription and data-driven products

Healthcare

Piedmont Health
Advanced Home Care
Roush Spine
Carolina Neurosurgery & Orthopedics
PaceTriad
Carolina Neurosurgery & Orthopedics
Novant
Moses Cone
Baptist Health

B2C, NPO & B2B

Fantastic Finishes
Triad Land Clearing
Your [NEWS]
Leland Textiles
Rescue Life
YogaCentrix

Educational

UNCG Bryan School of Business
Winston-Salem State University
Wealthy Habits
Anderson Academy

eCommerce

Cristiana Shields
Charlie Soap
Applique Embroidery & Originals
Applique Market
Allergic Traveler
A&B Store Fixtures
Decisiv Marketplace

Transportation

Piedmont Triad International Airport
Volvo Trucks
Mack Trucks
Dex Heavy Duty Parts

Work History

VP, Web & Technology

(Formerly VP, Digital Media & Web Solutions)
Vela Agency
Oct 2011 – Present
Winston-Salem, NC

Digital Strategist/Consultant, Developer & Designer

Ocular Acumen, LLC
Apr 2007 – Present
Clemmons, NC

Brand & Web Manager/Digital Creator

Advanced Home Care
Oct 2009 – Sep 2011
High Point, NC

Web Development & Design, Account Service & Strategic Planning

ZGDA
Aug 2003 – Sep 2007
Winston-Salem, NC

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Websites

Below is a sampling of the over 250 sites, apps and interfaces I have been involved with throughout my career. Responsibilities may include Design, eCom Development, Deployment, Wire-framing, ADA Compliance, User Experience, SEO, Analytics, Security Hardening and and daily management. Detailed descriptions and additional site examples can be provided upon request. Click on a thumbnail to open the live site in a new tab.

DISCLAIMERS: Decisiv, Dex, Landmark Builders, PTI & Volvo are Vela Agency clients. UNCG Bryan School of Business project scope was specific to assisting with home page development. Some URLs may have changed or are no longer available.