Katya Fuentes
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PLS Winning Tactics: The Product Campaigns
👋 Hello and welcome to my subscriber-only *free* growth newsletter, delivered at an odd cadence straight to your inbox. Please share this with your…
Jan 15, 2024
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Katya Fuentes
1
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The 7 Building Blocks for Monetization: Part 2
There are 7 building blocks for optimizing your product for self-monetization. This part goes deep into formulating your growth hypothesis based on your…
Jan 8, 2024
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Katya Fuentes
1
The 7 Building Blocks for Monetization: Part 1
While you can run campaigns to monetize users, it's even more effective if your product is inherently built for product-led growth and, ultimately…
Jan 4, 2024
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Katya Fuentes
4
Loom's $975M acquisition. What's so special?💰
Loom was acquired for $975 million by Atlassian less than a week ago 💰👩💻 What's so special about Loom? I shared a few insights on Loom's…
Oct 23, 2023
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Katya Fuentes
2
Airtable's move from PLG to Enterprise 🥷
Read my Substack with the 3 takeaways from the episode or listen to the full podcast (link in the blog) to learn why Airtable shifted to top down…
Oct 15, 2023
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Katya Fuentes
2
Duolingo's killer playbook on activation, engagement, and monetization 🏆😱
I’m in constant awe of everything Duolingo does from personalization in onboarding, gamified UX, re-engagement nudges, and upsell strategy.That’s why I…
Oct 12, 2023
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Katya Fuentes
2
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Want to find out what makes people succeed?
I've always been fascinated by *success psychology*, trying to figure out why some people succeed and others fail. Is it luck, effort, your upbringing…
Aug 4, 2023
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Katya Fuentes
1
Getting Over The Decision Hill 🏔
Creating a seamless experience that takes users beyond the "Aha moment" and into a lasting habit with our product requires a deep understanding of how…
Feb 18, 2023
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Katya Fuentes
1
Failure to Monetize 🔁 Failure to Innovate (p.1)
3 out of every 4 innovations fail because their product development look like this: they design it, then build it, then market it, then price it…
Jan 23, 2023
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Katya Fuentes
1
Try Before You Buy: The Reverse Trial Approach to PLG User Acquisition
In today's tech products, companies often face the decision of whether to go with the free trial or freemium model.
Jan 6, 2023
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Katya Fuentes
2
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