K2 Pictures Inc. (hereinafter “the Company”) is pleased to announce that it has received an investment into its film production fund, “K2P Film Fund I” (hereinafter “the Fund”), from Isetan Mitsukoshi Innovations Ltd. (hereinafter “Isetan Mitsukoshi Innovations”), a wholly-owned subsidiary of Isetan Mitsukoshi Holdings Ltd. (hereinafter “Isetan Mitsukoshi”).
The Company commenced operations as a new film company in August 2023.
In May 2024, during the Cannes Film Festival in Cannes, France, the Company announced the launch of the Fund with the mission of “creating a new ecosystem for Japanese cinema.”
・Entry of new domestic and international investors into the Japanese film industry
By utilizing a fund-based financing model, the Company aims to break through the current situation where it is difficult for new domestic and international investors to participate.
Additionally, by lowering conventional commission rates, the Company seeks to accelerate returns to investors.
・Profit sharing for creators
To address the current situation where profit sharing for creators is often insufficient, the Company is building a structure that includes success-based fees and other mechanisms to ensure that talent can continue to dream within the Japanese film industry.
With this new approach to film production, the Company has taken a step forward to bring a fresh breeze to the Japanese film industry. Production has already begun with talented creators, and on February 2, the Fund’s first production, “Mag Mag,” marking the directorial debut of comedian Yuriyan Retriever, was released. Furthermore, a live-action film adaptation of Tatsuki Fujimoto’s manga “Look Back,” directed by Hirokazu Kore-eda, is scheduled for release in 2026.
Isetan Mitsukoshi is committed to creating new value in response to social and environmental changes in every era. Under its group vision—”A retail group centered on ‘special’ department stores that enrich customers’ lives: Possessing Japanese pride and global reach, and being the most supported in high-sensitivity, high-quality consumption”—it aims to realize a prosperous future and a sustainable society for its customers and all stakeholders.
While the group has previously collaborated with films, anime, and other content for product planning and production, the creation of value linked to “preference-based consumption”—such as culture and creativity—has become increasingly important as customer interest expands toward experiential and empathetic consumption.
Isetan Mitsukoshi Innovations primarily invests in startup companies and promotes open innovation that leads to the strengthening of the Isetan Mitsukoshi Group’s business and the creation of new businesses through support and collaboration with investees. Through the investment in this Fund, the group aims to further deepen its existing initiatives and deliver unique experiences through its “editorial power,” contributing to the support of Japanese craftsmanship and creators while working toward the realization of the group vision.
With this investment from Isetan Mitsukoshi Innovations, the Company will further accelerate production while exploring new forms of craftsmanship between both companies and building a structure aimed at the global market.
<Company Overviews>
・Isetan Mitsukoshi Innovations Ltd.
Representative: Atsushi Nukada, President and CEO
Location: 3-2-5 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Capital: 100,000,000 JPY
Established: January 2016
URL: https://www.imhds.co.jp/innovations/index.html
・K2 Pictures Inc.
Representative: Muneyuki Kii, CEO
Location: 1-11-16 Aobadai, Meguro-ku, Tokyo
Capital: 492,142,000 JPY (including capital reserves)
Commencement of Operations: August 2023
URL: https://k2pic.com/