Juan’s Substack

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Photography isn’t a necessity — it’s a signal.
Hola Folks :).
Oct 17, 2025 • Juan Herrera
The Unexpected Muse: My Bathroom Wall at 7 AM
Let's be honest, 7 AM in Los Angeles isn't exactly my happy place.
Apr 21, 2025 • Juan Herrera
The Tariff Tango: How Trade Policies Could Change Your Photography Gear (and Your Wallet) - A Los Angeles Perspective
It's true that tariffs can significantly impact the photography industry, particularly in the United States, given the global nature of camera and lens…
Apr 10, 2025 • Juan Herrera
As a professional photographer based in Los Angeles, Here are 7 Events That Deserve More Than a Selfie:
When to Hire a Pro Photographer
Mar 25, 2025 • Juan Herrera
Beyond "Say Cheese!": Essential Questions to Ask Your Photographer
Why These Questions Matter
Mar 16, 2025 • Juan Herrera
The Power of Collaboration: How Hiring a Photographer Can Help Your Business Grow
In today's visually-driven world, the importance of high-quality imagery for businesses cannot be overstated. Whether you're a small startup or an…
Feb 14, 2025 • Juan Herrera
Self-doubt Doubt
Self-doubt.
Feb 8, 2025 • Juan Herrera
The Power of Personal Projects: Fueling Your Photography and Creativity
Welcome back to Lens Life!
Feb 2, 2025 • Juan Herrera
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