> Snooping on The Web's Top JSON-LD Snippets
If you are as jazzed about JSON-LD as we are, then check out some of the web's most interesting JSON-LD examples out there in the wild.
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Last updated April 24, 2019 by Patrick Coombe
We thought it would be a cool idea to check out and catalog some of the web's top JSON-LD snippets, since everyone is so hot for it right now. We were surprised to find so many sites still using the "old" schema style. We were quite impressed with many sites implementations, and a bit underwhelmed by a few others. Either way check out what we got and let us know what you think or if there is anything else cool you think I should add.
NBC News
NBC news has what we consider "par for the course" markup on their site.
<script type="application/ld+json">
{
"@context": "http://schema.org/",
"@type": "Organization",
"url": "http://www.nbcnews.com",
"logo": {
"@type": "ImageObject",
"url": "https://sslnodeassets.nbcnews.com/cdnassets/projects/site-images/nbcnews-logo-white.png",
"width": 166,
"height": 24
},
"sameAs": ["https://twitter.com/nbcnews", "https://www.facebook.com/nbcnews", "https://plus.google.com/+nbcnews", "https://www.instagram.com/nbcnews", "https://www.youtube.com/nbcnews"]
}
SEER Interactive Homepage
Seer Interactive also has standard and valid markup.
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://www.seerinteractive.com/",
"sameAs": [
"https://www.facebook.com/SeerInteractive",
"https://www.instagram.com/seerinteractive/",
"https://www.linkedin.com/company/seer-interactive/",
"https://plus.google.com/110773419613073577531",
"https://www.youtube.com/user/seerinteractive/",
"https://twitter.com/SeerInteractive"],
"@id": "https://www.seerinteractive.com/#organization",
"name": "Seer Interactive",
"logo": "https://www.seerinteractive.com/img/Seer_Logo_RGB-300.png"
}
Moz Homepage
Moz has several JSON-LD Snippets on their homepage, some of which gave some "warnings" but all of it is well implemented otherwise.
{
"@context": "http://schema.org",
"@type": "WebPage",
"author": {
"@id": "#identity"
},
"copyrightHolder": {
"@id": "#identity"
},
"copyrightYear": "2019-04-15T11:03:00-07:00",
"creator": {
"@id": "#creator"
},
"dateModified": "2019-04-16T10:19:08-07:00",
"datePublished": "2019-04-15T11:03:00-07:00",
"description": "Backed by the largest community of SEOs on the planet, Moz builds tools that make SEO, inbound marketing, link building, and content marketing easy. Start your free 30-day trial today!",
"headline": "SEO Software, Tools & Resources for Smarter Marketing",
"image": {
"@type": "ImageObject",
"url": "https://moz-static.s3.amazonaws.com/cms/_1200x630_crop_center-center_82_none/moz-stairs-homepage-banner-v2.jpg?mtime=20180724120731"
},
"inLanguage": "en-us",
"mainEntityOfPage": "https://moz.com/",
"name": "SEO Software, Tools & Resources for Smarter Marketing",
"publisher": {
"@id": "#creator"
},
"url": "https://moz.com/"
}
{
"@context": "http://schema.org",
"@id": "#identity",
"@type": "LocalBusiness",
"priceRange": "$"
}
Business Insider's "Best Electric Razor" Page
We wanted to find a cool example of some schema that yielded a nice SERP snippet, and thought this was a great example. See "best electric razor" (or screenshot)
{
"@context": "http:\/\/schema.org",
"@type": "NewsArticle",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https:\/\/www.businessinsider.com\/best-electric-razor"
},
"headline": "The best electric razors you can buy",
"thumbnailUrl": "https:\/\/amp.businessinsider.com\/images\/5c61b63e70a61e76b81c92f3-320-240.jpg",
"image": {
"@type": "ImageObject",
"url": "https:\/\/amp.businessinsider.com\/images\/5b8464588905f2151d8b4d7d-1136-568.jpg",
"height": "",
"width": ""
},
"datePublished": "2019-02-12EST10:00:00-18000",
"dateModified": "2019-02-12EST10:00:24-18000",
"dateCreated": "2018-08-27EDT15:02:07-14400",
"keywords": ["Features", "Insider Picks Guides", "Men", "Grooming", "Razor", "Electric razor", "Insider Picks 2019"],
"author": {
"@type": "Person",
"name": "Kyle Schurman, Lulu Chang"
},
"name": "The best electric razors you can buy",
"publisher": {
"@type": "Organization",
"name": "BI",
"logo": {
"@type": "ImageObject",
"url": "https:\/\/media.businessinsider.com\/public\/assets\/BI\/US\/logos\/amp\/BI_light_background_color_horizontal.png"
}
},
"description": "Electric razors help you cut your beard, shave, and remove other body hair quickly and easily. These are the best electric razors you can buy in 2019.",
"articleBody": "The Insider Picks team writes about stuff we think you\u0027ll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase.\n\n\nIf you don’t mind spending a little extra, an electric razor can give you a close shave, while also helping you perfectly groom your facial hair and more.\nThe Braun Series 7 is our top pick because it is powerful, versatile, and effective at removing facial and other body hair.\n\nA few generations ago, when you wanted a really close shave, you’d head to the barber shop, where you’d put your life in the barber’s hands. The barber would hold a straight razor inches from your jugular, and then tell you to relax.\nFat chance.\nFortunately, today you can achieve a close shave at home using electric razors, which remove the possibility of slicing your skin open or worse. Electric razors can’t quite match the closeness of the shave you’d receive from a talented barber, but they’re far more convenient and safe than the straight razor.\nAn electric razor uses spinning blades or blades that oscillate back and forth to cut the coarse hairs on the face tightly to the skin.\nGuards surround the blades on the razor to protect your skin from the moving blades. Most guards also contain slots or holes that catch the hairs and lift them upward, so the blades can clip them more effectively.\nThe heads on the electric shavers will flex singularly from each other, allowing the razor to match the contours of your face, which helps you achieve a closer shave.\nOne of the best features of modern electric razors is the ability to use them in wet or dry environments, as well as with shaving gel or foam.\nFoil vs. rotary electric razors\nThe primary choice you’ll have with electric razors is the design you want. Some people prefer a foil-style shaver, while others like a rotary-style shaver.\n\nFoil: The foil electric shaver contains oscillating blades that move back and forth at high speeds. These blades are covered with guards that lift hair for cutting and that protect the skin. A foil razor will often have a few separate cutting blades that flex independently to match the contours of your face. However, because a foil head has a rectangular shape, it might not match your face as well as a rotary razor.\nRotary: The rotary razor has round blades that spin. You’ll receive protection from the spinning rotary blades with a slotted guard that sits atop the blades and helps to lift the hairs so they’re easier to cut. The heads flex in multiple directions, giving you a close shave by hugging the contours of your face. However, rotary heads are more difficult to clean after shaving versus the foil shaver.\n\nHere are the best electric razors you can buy:\n\nBest razor overall: Braun Electric Shaver Series 7 790cc\nBest high-end razor: Braun Series 9290CC\nBest rotary razor: Philips Norelco 9700\nBest razor for thick hair: Panasonic Arc5 LV65-S\nBest affordable razor: Remington F5-5800\nBest professional razor: Andis T-Outliner\n\nUpdated on 02\/12\/2019 by Malarie Gokey: Added related shaving gear buying guides and updated prices.\nRead on in the slides below to check out our top picks.",
"articleSection": "Insider Picks, Life"
}
Coinmarketcap.com's Homepage
Some pretty standard markup on the homepage, but checkout the next example for a really cool implementation.
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "CoinMarketCap",
"url": "https://coinmarketcap.com",
"logo": "https://coinmarketcap.com/apple-touch-icon.png",
"sameAs": [
"https://www.facebook.com/CoinMarketCap/",
"https://twitter.com/coinmarketcap"
]
}
Coinmarketcap.com's Litecoin Listing
It appears as though CMC dynamically generates its json-ld, as you can see the "price" field is dynamic and reflects the current price of Litecoin. Very cool, even though it doesn't pass Google's validator.
{
"@context": "http://schema.org",
"@type": "Product",
"name": "Litecoin",
"image": "https://s2.coinmarketcap.com/static/img/coins/200x200/2.png",
"offers": {
"@type": "Offer",
"price": "80.69",
"priceCurrency": "USD"
}
}
Showtime Anytime Web App
The Showtime Anytime Web App added some search schema in an attempt to get the "search box" within the SERPs. Bonus points for comments 🙂
{
"@context": "http://schema.org",
"@type": "WebSite",
"url": "http://www.showtimeanytime.com",
"potentialAction": {
"@type": "SearchAction",
"target": "http://www.showtimeanytime.com/#search/{search_term_string}",
"query-input": "required name=search_term_string"
}
}
Basecamp Homepage
Basecamp has some very well formatted JSON-LD, and a few different types to boot.
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Basecamp",
"url": "https://basecamp.com",
"logo": "https://help.basecamp.com/images/logo-bc.png",
"sameAs": [
"https://twitter.com/basecamp",
"https://www.linkedin.com/company/37signals",
"https://www.youtube.com/user/37signals",
"https://instagram.com/basecamp/",
"https://www.facebook.com/37signals",
"https://plus.google.com/+basecamp"
],
"contactPoint": [{
"@type": "ContactPoint",
"email": "[email protected]",
"contactType": "customer support",
"url": "https://basecamp.com/support"
}]
}
Raventools Blog Post
Raven has lots of different JSON-LD throughout their site, including on their blog posts.
{
"@context": "http:\/\/schema.org",
"@type": "WebSite",
"@id": "#website",
"url": "https:\/\/raventools.com\/blog\/",
"name": "Raven Blog",
"potentialAction": {
"@type": "SearchAction",
"target": "https:\/\/raventools.com\/blog\/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
}
Ahrefs Blog Post
Some weird stuff in this snippet, like HTML tag but that could be a computed error.
{
"@context": "https://schema.org",
"@graph": [{
"@type": "WebSite",
"@id": "https://ahrefs.com/blog/#website",
"url": "https://ahrefs.com/blog/",
"name": "SEO Blog by Ahrefs",
"publisher": {
"@id": "https://ahrefs.com/blog/#organization"
},
"potentialAction": {
"@type": "SearchAction",
"target": "https://ahrefs.com/blog/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
}, {
"@type": "WebPage",
"@id": "https://ahrefs.com/blog/301-redirects/#webpage",
"url": "https://ahrefs.com/blog/301-redirects/",
"inLanguage": "en-US",
"name": "301 Redirects for SEO: Everything You Need to Know",
"isPartOf": {
"@id": "https://ahrefs.com/blog/#website"
},
"image": {
"@type": "ImageObject",
"@id": "https://ahrefs.com/blog/301-redirects/#primaryimage",
"url": "https://ahrefs.com/blog/img/fb-301-redirects-1.png",
"caption": ""
},
"primaryImageOfPage": {
"@id": "https://ahrefs.com/blog/301-redirects/#primaryimage"
},
"datePublished": "2019-04-16T14:50:44+00:00",
"dateModified": "2019-04-19T17:53:29+00:00",
"description": "Learn what 301 redirects are, how they affect SEO, how to implement them, and most importantly, how to use them to boost organic traffic."
}, {
"@type": "Article",
"@id": "https://ahrefs.com/blog/301-redirects/#article",
"isPartOf": {
"@id": "https://ahrefs.com/blog/301-redirects/#webpage"
},
"author": {
"@id": "https://ahrefs.com/blog/author/joshua-hardwick/#author",
"name": "Joshua Hardwick"
},
"publisher": {
"@id": "https://ahrefs.com/blog/#organization"
},
"headline": "301 Redirects for <span class=\"caps\">SEO</span>: Everything You Need to Know",
"datePublished": "2019-04-16T14:50:44+00:00",
"dateModified": "2019-04-19T17:53:29+00:00",
"commentCount": 0,
"mainEntityOfPage": "https://ahrefs.com/blog/301-redirects/#webpage",
"image": {
"@id": "https://ahrefs.com/blog/301-redirects/#primaryimage"
},
"articleSection": "General SEO,Technical SEO"
}, {
"@type": "Person",
"@id": "https://ahrefs.com/blog/author/joshua-hardwick/#author",
"name": "Joshua Hardwick",
"image": {
"@type": "ImageObject",
"@id": "https://ahrefs.com/blog/#personlogo",
"url": "https://ahrefs.com/blog/img/photo-of-me.jpg",
"caption": "Joshua Hardwick"
},
"description": "Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC). \r\n\r\nFounder @ <a href=\"http://www.theseoproject.org\">The SEO Project</a>.",
"sameAs": ["https://twitter.com/JoshuaCHardwick"]
}]
}
Yoast Blog Post
At 132 lines this is probably one of the larger JSON-LD snippets on this list. And of course they "branded" their snippet with a JS class…just lovely.
{
"@context": "https://schema.org",
"@graph": [{
"@type": "Organization",
"@id": "https://yoast.com/#organization",
"name": "Yoast",
"url": "https://yoast.com/",
"sameAs": ["https://www.facebook.com/yoast", "https://www.instagram.com/yoast/", "https://www.linkedin.com/company/1414157/", "https://www.youtube.com/yoast", "https://www.pinterest.com/yoast/", "https://en.wikipedia.org/wiki/Yoast", "https://twitter.com/yoast"],
"logo": {
"@type": "ImageObject",
"@id": "https://yoast.com/#logo",
"url": "https://yoast.com/app/uploads/2015/09/Yoast-Logo-Icon-120x120.png",
"caption": "Yoast"
},
"image": {
"@id": "https://yoast.com/#logo"
}
}, {
"@type": "WebSite",
"@id": "https://yoast.com/#website",
"url": "https://yoast.com/",
"name": "Yoast",
"publisher": {
"@id": "https://yoast.com/#organization"
},
"potentialAction": {
"@type": "SearchAction",
"target": "https://yoast.com/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
}, {
"@type": "WebPage",
"@id": "https://yoast.com/how-to-use-headings-on-your-site/#webpage",
"url": "https://yoast.com/how-to-use-headings-on-your-site/",
"inLanguage": "en-US",
"name": "How to use headings on your site • Yoast",
"isPartOf": {
"@id": "https://yoast.com/#website"
},
"image": {
"@type": "ImageObject",
"@id": "https://yoast.com/how-to-use-headings-on-your-site/#primaryimage",
"url": "https://yoast.com/app/uploads/2017/07/Headings_use_FI__4_.jpg",
"width": 1200,
"height": 628,
"caption": "how to use headings on your site"
},
"primaryImageOfPage": {
"@id": "https://yoast.com/how-to-use-headings-on-your-site/#primaryimage"
},
"datePublished": "2019-04-19T13:50:59+00:00",
"dateModified": "2019-04-19T14:19:44+00:00",
"description": "Writing good headings for your web copy is crucial for both readability and accesibility. Here's how to use headings properly on your site.",
"breadcrumb": {
"@id": "https://yoast.com/how-to-use-headings-on-your-site/#breadcrumb"
}
}, {
"@type": "BreadcrumbList",
"@id": "https://yoast.com/how-to-use-headings-on-your-site/#breadcrumb",
"itemListElement": [{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "WebPage",
"@id": "https://yoast.com/",
"url": "https://yoast.com/",
"name": "Home"
}
}, {
"@type": "ListItem",
"position": 2,
"item": {
"@type": "WebPage",
"@id": "https://yoast.com/seo-blog/",
"url": "https://yoast.com/seo-blog/",
"name": "SEO blog"
}
}, {
"@type": "ListItem",
"position": 3,
"item": {
"@type": "WebPage",
"@id": "https://yoast.com/tag/content-seo/",
"url": "https://yoast.com/tag/content-seo/",
"name": "Content SEO"
}
}, {
"@type": "ListItem",
"position": 4,
"item": {
"@type": "WebPage",
"@id": "https://yoast.com/how-to-use-headings-on-your-site/",
"url": "https://yoast.com/how-to-use-headings-on-your-site/",
"name": "How to use headings on your site"
}
}]
}, {
"@type": "Article",
"@id": "https://yoast.com/how-to-use-headings-on-your-site/#article",
"isPartOf": {
"@id": "https://yoast.com/how-to-use-headings-on-your-site/#webpage"
},
"author": {
"@id": "https://yoast.com/about-us/team/jono-alderson/#author",
"name": "Jono Alderson"
},
"publisher": {
"@id": "https://yoast.com/#organization"
},
"headline": "How to use headings on your site",
"datePublished": "2019-04-19T13:50:59+00:00",
"dateModified": "2019-04-19T14:19:44+00:00",
"commentCount": 0,
"mainEntityOfPage": "https://yoast.com/how-to-use-headings-on-your-site/#webpage",
"image": {
"@id": "https://yoast.com/how-to-use-headings-on-your-site/#primaryimage"
},
"keywords": "Content SEO,Readability,SEO Copywriting"
}, {
"@type": "Person",
"@id": "https://yoast.com/about-us/team/jono-alderson/#author",
"name": "Jono Alderson",
"image": {
"@type": "ImageObject",
"@id": "https://yoast.com/#personlogo",
"url": "https://secure.gravatar.com/avatar/51e21e2e3e9cfaaa64d976ae1114d038?s=96&d=mm&r=g",
"caption": "Jono Alderson"
},
"description": "Jono is a digital strategist, marketing technologist, and full stack developer. He's into technical SEO, emerging technologies, and brand strategy.",
"sameAs": ["https://en-gb.facebook.com/jonathan.alderson", "https://uk.linkedin.com/in/jonoalderson", "https://twitter.com/jonoalderson"]
}]
}
Yoast Homepage
{
"@context": "https://schema.org",
"@graph": [{
"@type": "Organization",
"@id": "https://yoast.com/#organization",
"name": "Yoast",
"url": "https://yoast.com/",
"sameAs": ["https://www.facebook.com/yoast", "https://www.instagram.com/yoast/", "https://www.linkedin.com/company/1414157/", "https://www.youtube.com/yoast", "https://www.pinterest.com/yoast/", "https://en.wikipedia.org/wiki/Yoast", "https://twitter.com/yoast"],
"logo": {
"@type": "ImageObject",
"@id": "https://yoast.com/#logo",
"url": "https://yoast.com/app/uploads/2015/09/Yoast-Logo-Icon-120x120.png",
"caption": "Yoast"
},
"image": {
"@id": "https://yoast.com/#logo"
}
}, {
"@type": "WebSite",
"@id": "https://yoast.com/#website",
"url": "https://yoast.com/",
"name": "Yoast",
"publisher": {
"@id": "https://yoast.com/#organization"
},
"potentialAction": {
"@type": "SearchAction",
"target": "https://yoast.com/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
}, {
"@type": "WebPage",
"@id": "https://yoast.com/#webpage",
"url": "https://yoast.com/",
"inLanguage": "en-US",
"name": "SEO for everyone • Yoast",
"isPartOf": {
"@id": "https://yoast.com/#website"
},
"about": {
"@id": "https://yoast.com/#organization"
},
"datePublished": "2015-09-14T08:13:22+00:00",
"dateModified": "2019-03-28T12:46:37+00:00",
"description": "Yoast helps you with your website optimization, whether it be through our widely used SEO software or our online SEO courses: we're here to help.",
"video": [{
"@id": "https://yoast.com/#video"
}]
}]
}
Quickbooks Homepage
Quickbooks has some nicely formatted json-ld, and a whole lotta "same-as's"
{
"@context": "http://www.schema.org",
"@type": "Organization",
"name": "Quickbooks",
"url": "https://quickbooks.intuit.com",
"sameAs": [
"https://www.instagram.com/quickbooks/",
"https://en.wikipedia.org/wiki/QuickBooks",
"https://www.linkedin.com/company/1666/",
"https://www.linkedin.com/showcase/3839405/",
"https://twitter.com/QuickBooks",
"https://www.facebook.com/IntuitQuickBooks",
"https://www.pinterest.com/QuickBooks/",
"https://plus.google.com/+quickbooks",
"https://www.youtube.com/user/Quickbooks"
],
"logo": "https://quickbooks.intuit.com/cas/dam/IMAGE/A8TvQ9Cyd/quickbooks-logo-300px-square.png",
"address": {
"@type": "PostalAddress",
"streetAddress": "2700 Coast Ave.",
"addressLocality": "Mountain View",
"addressRegion": "CA",
"postalCode": "94043",
"addressCountry": "USA"
},
"contactPoint" : [{
"@type" : "ContactPoint",
"telephone" : "+1 (877) 683-3280",
"contactType" : "Sales",
"areaServed" : "US",
"contactOption" : "TollFree"
},
{
"@type" : "ContactPoint",
"telephone" : "+1 (800) 4-INTUIT",
"contactType" : "Customer Support",
"areaServed" : "US",
"contactOption" : "TollFree"
},
{
"@type" : "ContactPoint",
"telephone" : "+1 (800) 4-INTUIT",
"contactType" : "Technical Support",
"areaServed" : "US",
"contactOption" : "TollFree"
}]
}
Cloudflare Homepage
In true Cloudflare fashion, their JSON-LD is in the footer.
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "cloudflare.com",
"url": "http://www.cloudflare.com",
"sameAs": [
"http://www.facebook.com/Cloudflare",
"http://www.twitter.com/Cloudflare",
"http://plus.google.com/+cloudflare",
"https://www.linkedin.com/company/cloudflare-inc-",
"http://www.youtube.com/user/CloudflareTeam"
]
}
SEJ blog post
{
"@context": "http://schema.org",
"@type": "NewsArticle",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://www.searchenginejournal.com/google-my-business-suggests-positive-reviews-to-share-as-posts/304339/"
},
"headline": "Google My Business Suggests Positive Reviews to Share as Posts",
"author": {
"@type": "Person",
"name": "Matt Southern",
"url": "https://www.searchenginejournal.com/author/matt-southern/",
"jobTitle": "Lead News Writer at Search Engine Journal",
"sameAs": [
"https://twitter.com/MattGSouthern",
"https://www.linkedin.com/in/mattgsouthern/"
]
},
"datePublished": "2019-04-19T12:06:58-04:00",
"url": "https://www.searchenginejournal.com/google-my-business-suggests-positive-reviews-to-share-as-posts/304339/",
"image": [
{
"@type": "ImageObject",
"url": "https://cdn.searchenginejournal.com/img/shutterstock_1069827413-760x400.png",
"width": 760,
"height": 400
}
],
"publisher": {
"@type": "Organization",
"name": "Search Engine Journal",
"logo": [
{
"@type": "ImageObject",
"url": "https://cdn.searchenginejournal.com/wp-content/themes/sej14/images/sej-logo.png",
"width": 232,
"height": 50
}
]
},
"description": "Google My Business is launching a new feature which will help business owners showcase positive reviews. ",
"dateModified": "2019-04-19T12:06:58-04:00",
"name": "Google My Business Suggests Positive Reviews to Share as Posts",
"speakable": {
"@type": "SpeakableSpecification",
"xpath": [
"/html/head/meta[@name='speakbleanswer1']/@content"
]
}
}
SEJ Homepage
{
"@context": "https://schema.org",
"@type": "WebSite",
"@id": "https://www.searchenginejournal.com/#website",
"url": "https://www.searchenginejournal.com/",
"name": "Search Engine Journal",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.searchenginejournal.com/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
}
Taste of Home Grilled Turkey Burger Recipe
Thought it would be cool to throw in a "recipe" type, well done! (pun intended)
{
"@context": "https:\/\/schema.org",
"@type": "Recipe",
"@id": "https:\/\/www.tasteofhome.com\/recipes\/grilled-ground-turkey-burgers\/",
"name": "Grilled Ground Turkey Burgers",
"prepTime": "PT20M",
"cookTime": "PT10M",
"totalTime": "PT30M",
"image": [
"https:\/\/tmbidigitalassetsazure.blob.core.windows.net\/secure\/RMS\/attachments\/37\/1200x1200\/exps32143_HCK153422C08_27_3b.jpg",
[
"https:\/\/cdn3.tmbi.com\/toh\/GoogleImages\/exps32143_HCK153422C08_27_3b.jpg"
],
[
"https:\/\/cdn3.tmbi.com\/toh\/GoogleImagesPostCard\/exps32143_HCK153422C08_27_3b.jpg"
]
],
"recipeCategory": [
"Comfort Food Recipes",
"Burger Recipes",
"Hot Sandwich Recipes",
"Sandwiches",
"July 4th Recipes",
"Labor Day Recipes",
"Memorial Day Recipes",
"Mother's Day Recipes",
"Tailgating Recipes",
"Turkey Recipes",
"Low Fat Recipes",
"Low Fat Sandwiches",
"Grilling Hamburgers",
"Grilling Recipes"
],
"description": "These juicy, tender patties on whole wheat buns make a wholesome, satisfying sandwich. We especially like to grill this turkey burger recipe, but you could also pan-fry them. —Sherry Hulsman, Elkton, Florida",
"recipeIngredient": [
"1 large egg, lightly beaten",
"2\/3 cup soft whole wheat bread crumbs",
"1\/2 cup finely chopped celery",
"1\/4 cup finely chopped onion",
"1 tablespoon minced fresh parsley",
"1 teaspoon Worcestershire sauce",
"1 teaspoon dried oregano",
"1\/2 teaspoon salt",
"1\/4 teaspoon pepper",
"1-1\/4 pounds lean ground turkey",
"6 whole wheat hamburger buns, split"
],
"recipeInstructions": "In a small bowl, combine the egg, bread crumbs, celery, onion, parsley, Worcestershire sauce and seasonings. Crumble turkey over mixture and mix well. Shape into six patties. , On a greased grill, cook, covered, over medium heat or broil 4 in. from the heat for 5-6 minutes on each side or until a thermometer reads 165° and juices run clear. Serve on buns.",
"recipeYield": "6 servings.",
"author": {
"@type": "Organization",
"name": "Taste of Home"
},
"nutrition": {
"@type": "NutritionInformation",
"calories": " 293 calories",
"fatContent": "11g fat (3g saturated fat)",
"cholesterolContent": "110mg cholesterol",
"sodiumContent": "561mg sodium",
"carbohydrateContent": "27g carbohydrate (3g sugars",
"fiberContent": "4g fiber)",
"proteinContent": "22g protein. <B>Diabetic Exchanges: <\/B>3 lean meat"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "5",
"reviewCount": 3,
"ratingCount": 3
},
"review": [
{
"@type": "Review",
"description": "The burgers turned out amazing!! My entire family loved it! Will be making it again for sure.",
"dateCreated": "05\/07\/2018 03:44",
"author": {
"@type": "Person",
"name": "Ishwaree"
},
"itemReviewed": {
"@type": "Thing",
"name": "Grilled Ground Turkey Burgers"
}
},
{
"@type": "Review",
"description": "Best turkey burger I\u2019ve tasted. My husband even eats them and he\u2019s not a fan of turkey burgers.",
"dateCreated": "10\/04\/2017 17:07",
"author": {
"@type": "Person",
"name": "JLinnGS"
},
"itemReviewed": {
"@type": "Thing",
"name": "Grilled Ground Turkey Burgers"
}
},
{
"@type": "Review",
"description": "i have been making these since I first saw the recipe in Taste of Home. My husband loves them, in fact, we're having them for dinner tonight!",
"dateCreated": "03\/26\/2015 12:56",
"author": {
"@type": "Person",
"name": "debmansur"
},
"itemReviewed": {
"@type": "Thing",
"name": "Grilled Ground Turkey Burgers"
}
}
]
}
Ticketmaster Celine Dion:
On a typical Ticketmaster page, they use Breadcrumb and obviously event markup ,and quite a bit more!
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "http://www.ticketmaster.com/?tm_link=seo_bc_alltickets",
"name": "All Tickets"
}
}, {
"@type": "ListItem",
"position": 2,
"item": {
"@id": "http://www.ticketmaster.com/section/concerts?tm_link=seo_bc_majorcat",
"name": "Music Tickets"
}
}, {
"@type": "ListItem",
"position": 3,
"item": {
"@id": "http://www.ticketmaster.com/browse/rock-and-pop-catid-1/music-rid-10001/all-of-us-dma-200?tm_link=seo_bc_minorcat",
"name": "Rock and Pop"
}
}]
}
Udemy Product and Course JSON-LD
I scoured the web (ok I looked for about 3 minutes) looking for "course" JSON-LD and finally thought to look on Udemy. Sure enough, they were smart enough to use course snippet. Sadly, I don't think Google uses the course type as of yet, but who knows.
[{
"about": {
"name": "Development"
},
"inLanguage": "en",
"@id": "https://www.udemy.com/the-web-developer-bootcamp/",
"provider": {
"sameAs": "www.udemy.com/user/coltsteele/",
"@type": "Organization",
"name": "Colt Steele"
},
"@type": "Course",
"description": "The only course you need to learn web development - HTML, CSS, JS, Node, and More!",
"@context": "http://schema.org",
"audience": {
"@type": "Audience",
"audienceType": ["This course is for anyone who wants to learn about web development, regardless of previous experience", "It's perfect for complete beginners with zero experience", "It's also great for anyone who does have some experience in a few of the technologies(like HTML and CSS) but not all", "If you want to take ONE COURSE to learn everything you need to know about web development, take this course"]
},
"image": "https://i.udemycdn.com/course/750x422/625204_436a_2.jpg",
"name": "The Web Developer Bootcamp",
"isAccessibleForFree": false,
"publisher": {
"sameAs": "www.udemy.com",
"@type": "Organization",
"name": "Udemy"
},
"aggregateRating": {
"worstRating": 0.5,
"bestRating": 5,
"reviewCount": 116310,
"@type": "AggregateRating",
"ratingValue": "4.6"
},
"creator": [{
"@type": "Person",
"name": "Colt Steele"
}]
}, {
"description": "The only course you need to learn web development - HTML, CSS, JS, Node, and More!",
"@context": "http://schema.org",
"aggregateRating": {
"worstRating": 0.5,
"bestRating": 5,
"reviewCount": 116310,
"@type": "AggregateRating",
"ratingValue": "4.6"
},
"@type": "Product",
"name": "The Web Developer Bootcamp"
}]
Just to note, while we were looking for examples we came across a few "big" sites still not using JSON-LD. Not criticizing these sites, as larger sites are generally a lot harder to switch structured data types than smaller ones.
-hubspot
-reddit
-hackernews
-stack exchange
-Google's Developer Help on JSON-LD
Have any more examples? Let us know in the comments or tweet @pmkoom!