Joni Sweet's Press Opportunities & Media Insights | Substack

Looking for great sources for stories!

A closer look at what I'm working on and the types of experts I'm recruiting for interviews...

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Recent posts

Finally, a travel brand that put respect in writing (and set a new standard for travel PR)

One tour operator just set a new standard for how travel writers should be treated—and the entire travel PR world should take note.

Jan 15 • Joni Sweet

PR habits worth retiring in 2026

Here are 5 things to stop doing if you want journalists on your side this year, along with new opportunities for coverage.

Jan 6 • Joni Sweet

Sharing 2 big print feature opportunities for your clients!

Looking for travel news (especially in cruising!) and travel advisors for my newest assignments.

Dec 8, 2025 • Joni Sweet

Read this before your next meeting with a journalist

Here are 3 high-impact tips to make the most of short conversations with writers.

Dec 1, 2025 • Joni Sweet

The one phrase that can tank your relationship with a writer

There’s a right (and wrong) way to ask for more. And these two words almost always land the wrong way.

Nov 18, 2025 • Joni Sweet

Running low on gift guide wins? I’ve got new opps for you.

Also, save the date for these upcoming travel PR workshops in December!

Nov 6, 2025 • Joni Sweet

A cozy fall reset (and opportunities for coverage!)

Announcing my first gift guide themes for 2025 and a reminder to actually breathe this season.

Oct 22, 2025 • Joni Sweet

Joni Sweet's Press Opportunities & Media Insights

Joni Sweet's Press Opportunities & Media Insights

Discover what Joni's working on, the sources and product suggestions she needs for upcoming assignments, tips on building relationships with writers, and insight on the media industry.

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