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T-a-r-i-f-efffffff
But in fact there are *even worse words* than that when it comes to destroying all confidence in spending money...
Mar 11, 2025
•
Joanna Wiebe
7
Ride the happy train toward not burning awesomeness to the ground.
Or jump off that sucky, depressing, hunk of junk train to gain new awesomeness.
Feb 24, 2025
•
Joanna Wiebe
4
The Newsletter for Pro Marketers Who Tirelessly Defend Pro Copywriters
And who have gorgeous, flowing locks?
Feb 17, 2025
•
Joanna Wiebe
7
Most Popular
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Word choice: Naming products
Mar 21, 2023
•
Joanna Wiebe
19
9
Nodes make me feel unpretty.
Aug 1, 2023
•
Joanna Wiebe
17
1
"You're in good hands with carrots."
Feb 9, 2025
•
Joanna Wiebe
9
What do you think about, um, how you feel?
Jan 2, 2024
•
Joanna Wiebe
8
Word Choice: Health consequences.
Apr 26, 2023
•
Joanna Wiebe
10
1
Word Choice: Easy words and syntax
May 9, 2023
•
Joanna Wiebe
9
"You're in good hands with carrots."
An ode to N400s.
Feb 9, 2025
•
Joanna Wiebe
9
What do you think about, um, how you feel?
On phrasing personal opinions in high-stakes situations. Like selling energy drinks. Okay, I mean, maybe "high stakes" isn't entirely accurate...
Jan 2, 2024
•
Joanna Wiebe
8
Nodes make me feel unpretty.
Or basically a negative prefix is a nongood thing.
Aug 1, 2023
•
Joanna Wiebe
17
1
Word Choice: Easy words and syntax
Also known as "high cognitive fluency," which ironically has very low cognitive fluency.
May 9, 2023
•
Joanna Wiebe
9
Word Choice: Health consequences.
How to choose words that give you the best chance of survival.
Apr 26, 2023
•
Joanna Wiebe
10
1
Word choice: Naming products
It's the one project I've learned to say OH HELLZ NO to: naming products. But if you're going to do it, here's what to keep in mind.
Mar 21, 2023
•
Joanna Wiebe
19
9
Money Words
Get smart about word choice. So you get more people to say yes to you more often. Written by Joanna Wiebe, the original conversion copywriter.
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