Fine perfume writing. "I’ll never think about perfume in the same way again" - Claire

Perfume reviews and recs from a fraghead obsessed with everything olfactory—plus an insider’s look at the fragrance world through interviews with perfumers and collectors. Guaranteed to make you smell better.

deep dives, reviews, commentary and analysis on the world of perfume and fragrance. never paywalled.

I want to know how you see the world—through your sense of smell. Full-frontal self-excavation through scent.

be surprised by playful & quirky, funny & sad stories and creative non-fiction

Parfume

Dariush Alavi's Substack - Thoughts on films, books, writing, the things that keep me awake in the middle of the night... and, of course, the other subject about which I've been blogging for years (as Persolaise): perfume and the world of scent.

Perfume reviews and other things