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From TikTok to the Shopping Cart
The virality of Gen-Z brands, banana protein brownies, and over $3 billion worth of CPG exits this week.
Mar 29
•
Jessie Harris
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Beef Tallow’s Disruptive Return to CPG
Tallow as a trend, a nutritious cookie dough recipe, and a seemingly oversaturated electrolyte space still producing winners.
Mar 22
•
Jessie Harris
1
Is David’s Empire Crumbling?
The protein wars continue, a veggie packed lighter pad Thai recipe, and a number of alcohol and non-alc launches from industry veterans.
Mar 15
•
Jessie Harris
2
Expo West 2026 Recap
Protein still reins supreme, dates dominate, tallow takes over, and more from Expo West 2026.
Mar 8
•
Jessie Harris
4
The “Co-Founder” Era: How Celebrity Equity is Disrupting CPG
Celebrities, creators, and CPG, Celsius continuing to dominate, and a healthier version of your favorite nostalgic homemade treat.
Mar 1
•
Jessie Harris
2
Redefining the Children’s Aisle
Kid's snacks are getting a wellness upgrade, Coca Cola retires a nostalgic juice product, one influencer is making waves in the CPG space, and more.
Feb 22
•
Jessie Harris
1
Is Your Belly Button the Key to Busting Inflammation?
Castor oil for inflammation, a spin on the viral Japanese cheesecake trend, and another successful dog food exit.
Feb 14
•
Jessie Harris
1
The Golden Age of CPG
Acquisition after acquisition continues to bolster a booming CPG landscape, a gluten free and dairy free banana bread recipe, fresh capital flooding to…
Feb 7
•
Jessie Harris
6
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Wellthy
Wellthy, a publication on everything health, wellness, and CPG. Combining the latest trends, reviews on products, industry news, new companies to watch, and more.
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