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The Motivation Problem In Politics
People aren’t voting their ideology or identity — they’re voting their emotional posture toward the system and who they believe it’s meant to serve.
Dec 6, 2025
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Jenn Chiang
2
The Emotional Architecture of American Politics, Part 2
If MAGA’s power comes from myth, the Left’s comes from morality—and that difference explains their reach.
Oct 29, 2025
1
1
The Emotional Architecture of American Politics, Part 1
A series on how brand platforms, storytelling structures and emotional design shape modern politics.
Oct 22, 2025
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MAGA Should Be Sweeping at Cannes
Oct 16, 2025
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Jenn Chiang
1
1
Building Narrative Power: Why Immigration Needs More Types of Stories to Go Viral
Oct 17, 2025
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Jenn Chiang
2
2
Chicago Is What Democracy Looks Like
Oct 27, 2025
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Jenn Chiang
1
The Emotional Architecture of American Politics, Part 2
Oct 29, 2025
1
1
When Freedom Requires Accountability: The Illinois ICE Model
Oct 31, 2025
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Jenn Chiang
1
Millions People Said "Yes, Democracy" This Weekend
Oct 21, 2025
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Jenn Chiang
1
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The Emotional Architecture of American Politics, Part 3
A series on how brand platforms, storytelling structures and emotional design shape modern politics.
Nov 6, 2025
1
When Freedom Requires Accountability: The Illinois ICE Model
Illinois is deploying a three-part accountability system to check federal immigration enforcement—and it's a playbook other cities should copy.
Oct 31, 2025
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Jenn Chiang
1
Chicago Is What Democracy Looks Like
They're coming after Chicago because we're everything they can't stand about America.
Oct 27, 2025
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Jenn Chiang
1
Millions People Said "Yes, Democracy" This Weekend
We said NO to a lot of things– kings, Trump, authoritarianism.... But what we were saying yes to?
Oct 21, 2025
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Jenn Chiang
1
2
“Democrats Gave Us Affordable Health Care—And Won't Let Anyone Take It Away”
What advertising knows about persuasion that politics still doesn’t.
Oct 20, 2025
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Jenn Chiang
Building Narrative Power: Why Immigration Needs More Types of Stories to Go Viral
Right now, we're optimizing for outrage and documentation. If that's all we have, we're building a news cycle, not narrative power that lasts.
Oct 17, 2025
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Jenn Chiang
2
2
MAGA Should Be Sweeping at Cannes
Let’s stop pretending political movements are powered by policy. They’re powered by brand. And one brand is running laps around everyone else.
Oct 16, 2025
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Jenn Chiang
1
1
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