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Best Launches of 2025
Needle in a haystack
Jan 3
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Jamal
32
7
3
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Winning the male consumer test
It must always be vulgar and banal
Oct 1, 2025
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Jamal
29
13
1
Heaven's still waiting...
Heaven Can Wait (Frédéric Malle)
Sep 27, 2025
•
Jamal
25
10
Eau de Citron Noir
Ambrocenide lemon
Sep 25, 2025
•
Jamal
37
14
An underappreciated classic
Eau d'Orange Verte (Hermès)
Sep 21, 2025
•
Jamal
34
27
3
Repurposing
Lesser known materials or applications
Aug 11, 2025
•
Jamal
24
6
1
The Cesspool
Cellier wept
Jul 15, 2025
•
Jamal
32
6
1
Historic Bases
The hidden stars of your fragrances
Jun 21, 2025
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Jamal
25
11
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