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The Grocery Growth Problem Nobody Is Talking About
The Number That Changes the Conversation
May 5
•
Jack Ross
The number your media team watches is lying to them.
Meta's March 18 click change cut reported ROAS 13%. Nothing actually broke. Recalibrate your targets before you cut budget that's still working.
Apr 27
•
Jack Ross
TikTok Shop Is Now a Retail Door. Most Brands Are Still Looking for the Knock.
How one candy brand skipped the sell-in deck, went viral, and got Target to call first.
Apr 24
•
Jack Ross
The Marketplaces Are Converging on Fees. Sellers Are Revolting. And a Gummy Brand Just Sold for $1.2B.
Your weekly intelligence brief on what moved the digital shelf — and what it costs you.
Apr 17
•
Jack Ross
Every Brand Has a Ceiling. Most Never See It Coming.
The brands that get acquired at the highest multiples aren’t the fastest growers. They’re the ones that knew when to stop growing and start building…
Apr 15
•
Jack Ross
Amazon DSP Is Defining Retail Media (And Walmart Can't Catch Up)
Google search data shows Amazon's ad product is now synonymous with the category itself. That's not a positioning win. That's a market structure…
Mar 27
•
Jack Ross
Amazon Spent $200 Billion on AI. Your Ad Efficiency Is About to Pay for It.
Platform earnings season just told you exactly where the next two years of margin pressure are coming from. Most brands aren’t listening.
Mar 20
•
Jack Ross
1
TikTok Shop Is Growing. So Is the Brand Safety Tab.
The infrastructure is scaling faster than the guardrails. Here's what that means for your margins.
Mar 16
•
Jack Ross
1
CPG Signal
Weekly digital shelf intelligence for CPG operators. What's moving and what it means for your margin, revenue, and market share.
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Cameron McCarthy
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