Iterable is a growth marketing platform that enables marketers to create and automate user engagement campaigns across multiple channels without engineering support. It allows for user segmentation, workflow automation, and real-time testing to optimize strategies at scale. With support for transactional, triggered, and blast emails as well as mobile push notifications and SMS, Iterable provides a 360-degree view of users through a flexible data model.
Iterable prioritizes data security and compliance by adhering to leading standards such as AICPA SOC 2, ISO, GDPR, CCPA, and DPF. We also participate in Cross-Border Privacy Rules (CBPR) and Privacy Recognition for Processors (PRP) data protection standards. We implement strong encryption of customer data, continuous monitoring, and strict access controls to safeguard information. Policies cover privacy, security and compliance, with regular updates based on regulatory changes.