O Substack de What | what now? | Substack

Recent posts

please join me down the rabbit hole

• on the importance of starting that book you have been saving

set 29, 2025 • what now?

stop telling me it wasn’t meant to be

what the stoics called peace, godin called marketing, and nietzsche called weakness - an essay on effort, endings, and emotional maturity.

ago 7, 2025 • what now?

do you think you are free?

The slow rebellion of becoming yourself.

jul 23, 2025 • what now?

how can i chill when i am i am i am

why are we trying so hard to be so little - the nonchalant era

jul 2, 2025 • what now?

our long term race of chasing aura

you know when someone walks into a room and something in you shifts?

jun 24, 2025 • what now?

say it right (or say it with pizza): how communication shapes the attention economy

something that has always grabbed my attention is: communication.

jun 11, 2025 • what now?

design as strategy - how it shapes your perspective of life

Talking about design often feels like a conversation reserved for professionals—architects, artists, product designers.

mai 27, 2025 • what now?

an essay on Chanel, figs, and the beautiful journey of becoming.

As a person who has always dreamed too high and struggled with having too much ambition, I often find myself lost in the amount of stuff I want to do.

mai 23, 2025 • what now?

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