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IRL > URL: building the offline future
Hey — it’s Rae. And this newsletter has a new name.
Feb 16
•
Rae Lambert
13
2
🍽️ Dinners are here and you’re all invited
From followers to dinner guests—the future of connection looks a lot like the past.
Sep 23, 2025
•
Alys Key
and
Rae Lambert
16
6
2
Clubs and camps are cool again
Why the rise of membership clubs isn’t about status—it’s about high trust spaces. Plus: convo starters to skip the small talk and get to the good stuff.
Jul 24, 2025
•
Ana Rivera Schmidt
and
Rae Lambert
5
2
How IRL Argued the Constitution Into Existence
A special edition note from Ryan & Rae Lambert, co-founders of River.
Jul 3, 2025
•
Ryan Lambert
and
Rae Lambert
12
6
1
Community is the cure
Loneliness is killing us. The answer isn’t more content—it’s more connection. David Spinks and Kassidy Gerhardi explain why.
Jun 17, 2025
•
Ana Rivera Schmidt
and
Rae Lambert
15
3
2
Forget Group Chats. Try a 24-Hour Reply-All.
Real-world tips from Nick Gray, and how bold DMs helped us land big-name creators.
Apr 24, 2025
•
Ana Rivera Schmidt
and
Rae Lambert
9
The Conversation Starter Pack (With Depth)
These aren’t your average icebreakers
Apr 14, 2025
•
Ana Rivera Schmidt
1
Want Better Friends? Host a Meetup
Why stepping up as the host instantly boosts your influence
Apr 11, 2025
•
Ana Rivera Schmidt
2
Our favorite hosting products
Our go-to products for seamless hosting
Apr 11, 2025
•
Ana Rivera Schmidt
1
Death of the follower + lessons on community building
Worldwide events for Tim Ferriss, Product Hunt, and All-In + lessons on building community and River traction/product updates.
Apr 19, 2024
•
Rae Lambert
13
2
Introducing River: Powering local IRL community at a global scale
We're powering worldwide meetups for The All-In Podcast, My First Million, Bryan Johnson, This Week in Startups, Superteam, and more.
Feb 26, 2024
•
Rae Lambert
18
5
1
IRL > URL
Building the offline future. How we gather, belong, and build in real life. Over 20k+ community builders get IRL > URL in their inbox.
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