Website Development & SEO

Sprinterra (USA)

A global software development and IT consulting company headquartered in New York, specialising in enterprise software solutions. Recognised among the top software development agencies by Clutch and a trusted Acumatica development partner, Sprinterra helps organisations accelerate digital transformation through custom-built technology.

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Our Approach

Website Design & Development

Sprinterra approached us after working with two previous developers who were unable to deliver a functional WordPress website. After more than eight months, the client was left with two incomplete websites that suffered from loading and performance issues.

We took over the project and rebuilt the website properly from the ground up. Within approximately two weeks, an initial version was delivered for review. The client was highly satisfied with the results and subsequently extended our engagement to include rebuilding their custom proposal generator, a bespoke JavaScript-based tool used internally for sales proposals.

Original Showcase

Branding Colours

Original layout design

NEW Design Showcase

From Build to Growth

Following the successful completion of the website rebuild and supporting tools, Sprinterra expanded the partnership to include SEO and lead generation services. With a stable, high-performing website in place, the focus shifted to increasing visibility for priority service areas and generating qualified inbound and outbound opportunities. This next phase was designed to support consistent new client acquisition by targeting high-intent search terms and reaching decision-makers at relevant organisations across the USA and Europe.

New layout design

The Result

Performance optimisation presented a challenge due to the client’s requirement for a large background video in the homepage slider. The video was carefully optimised without compromising visual quality, then hosted externally and implemented using lazy loading so it would only load after primary content.

While the video prevented a full A-grade performance score, the website still achieves fast real-world performance with less than a one-second load times, delivering a smooth and professional user experience.

Presentation Design & Creation

In addition to web development and digital marketing, Invisio Solutions also creates professionally designed presentations tailored for sales, workshops, internal training, and executive communication. We work closely with clients to structure content clearly, refine messaging, and design visually engaging slides that communicate complex ideas with clarity and impact.

Our presentation work combines strong visual design with logical storytelling, ensuring materials are not only visually polished but also easy to follow and persuasive. This includes custom slide layouts, branded visuals, structured flow, and content optimisation for both live presentations and downloadable decks, as demonstrated in our recent work for Sprinterra

SEO

With the new website in place, SEO was launched from scratch based on Sprinterra’s priority keywords, with a primary focus on software development for banks and Acumatica-related services. Early SEO results demonstrated strong progress within the first six months.

SEO 2025 Update

Sprinterra has achieved strong first-page rankings for key Acumatica and ERP-related search terms, with multiple keywords showing upward movement into top 5 and top 10 positions. This reflects increasing search visibility for high-intent, enterprise-focused queries.

ANalytics performance

Recent analytics show strong, sustained growth across all core metrics. The website recorded 9,100+ active users, a 226% increase, alongside 8,900+ new users, up 237.6%, highlighting a significant expansion in reach. Engagement also rose sharply, with 43,000+ events recorded (+164.4%) and 9,900+ sessions, an 184.6% increase, reflecting higher activity and repeat interaction across the site. Together, these results demonstrate increased visibility, stronger engagement, and growing momentum following the website rebuild and ongoing optimisation efforts.

Lead Generation

We delivered high-quality B2B leads for Sprinterra by targeting senior decision-makers at relevant companies in the USA and Europe. Leads were qualified using a scoring framework based on role, industry, company size, and location, resulting in a steady flow of qualified leads and calls, while respecting client confidentiality.

Ready to Scale Your Digital Presence?

If your website is slow, outdated, or failing to convert visitors into leads, Invisio Solutions can help. From custom website development to performance-driven digital marketing, we build systems that generate results, not just traffic.

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What Our Client Says About Us

Working with Invisio Solutions was an absolute pleasure! I knew we were in good hands from the moment they started building our redesigned website. Communication with Invisio’s team was a breeze – they were always there when we needed them, responding with a smile (even though it was all virtual!). We were so impressed with the finished project we decided to trust them with our SEO as well. We are happy with the results and look forward to continuing our partnership with Invisio Solutions!