{"id":1540,"date":"2020-06-26T10:37:43","date_gmt":"2020-06-26T10:37:43","guid":{"rendered":"https:\/\/inlinks.com\/?p=1540"},"modified":"2025-04-08T14:33:11","modified_gmt":"2025-04-08T14:33:11","slug":"seu","status":"publish","type":"post","link":"https:\/\/inlinks.com\/help\/seu\/","title":{"rendered":"SEU: Search Engine Understanding"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"215\" height=\"139\" src=\"https:\/\/inlinks.com\/wp-content\/uploads\/2020\/06\/image-12.png\" alt=\"\" class=\"wp-image-1546\" srcset=\"https:\/\/inlinks.com\/wp-content\/uploads\/2020\/06\/image-12.png 215w, https:\/\/inlinks.com\/wp-content\/uploads\/2020\/06\/image-12-80x52.png 80w\" sizes=\"(max-width: 215px) 100vw, 215px\" \/><figcaption class=\"wp-element-caption\">SEU Score<\/figcaption><\/figure>\n\n\n\n<p>InLinks just added the concept of &#8220;Search Engine Understanding&#8221; (SEU) to its <a href=\"https:\/\/inlinks.com\/launches\/content-briefs-and-content-audits\/\">content Optimization audits<\/a>, so it seems good to explain this concept.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-seu\">What is SEU?<\/h2>\n\n\n\n<p>SEU or &#8220;Search Engine Understanding&#8221; is an analysis of the engine&#8217;s natural language processing API&#8217;s ability to recognize all the entities or topics on a page of content. Modern search engines (in particular, Google) have moved towards this approach of connecting a page&#8217;s underlying concepts to their knowledge graph. However, parsing words and text and trying to extract underlying concepts is not always an exact science. <a href=\"https:\/\/inlinks.net\/en\/industry-report\">InLinks publishes regular case studies tracking Google&#8217;s understanding of concepts<\/a> in different sectors, according to its own natural language API. <\/p>\n\n\n\n<p>This <a href=\"https:\/\/inlinks.com\/watch\/inlinks-overview-of-project-screen-audit-website-content\/\">video shows how to audit your website content page by page<\/a>, associate pages to topics, automate and manage your internal linking, automate and manage About and FAQ Schema.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"epyt-video-wrapper\"><div  id=\"_ytid_41460\"  width=\"800\" height=\"459\"  data-origwidth=\"800\" data-origheight=\"459\"  data-relstop=\"1\" data-facadesrc=\"https:\/\/www.youtube.com\/embed\/My04SBa4uSE?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;cc_lang_pref=&#038;iv_load_policy=3&#038;loop=0&#038;rel=0&#038;fs=0&#038;playsinline=1&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=0&#038;disablekb=0&#038;\" class=\"__youtube_prefs__ epyt-facade epyt-is-override  no-lazyload\"><img decoding=\"async\" data-spai-excluded=\"true\" class=\"epyt-facade-poster skip-lazy\" loading=\"lazy\"  alt=\"YouTube player\"  src=\"https:\/\/i.ytimg.com\/vi\/My04SBa4uSE\/maxresdefault.jpg\"  \/><button class=\"epyt-facade-play\" aria-label=\"Play\"><svg data-no-lazy=\"1\" height=\"100%\" version=\"1.1\" viewBox=\"0 0 68 48\" width=\"100%\"><path class=\"ytp-large-play-button-bg\" d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\" fill=\"#f00\"><\/path><path d=\"M 45,24 27,14 27,34\" fill=\"#fff\"><\/path><\/svg><\/button><\/div><\/div>\n<\/div><\/figure>\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"VideoObject\",\n  \"name\": \"Inlinks - Overview of Project Screen\",\n  \"description\": \"InLinks tutorial walkthrough for SEOs and content strategists. Learn how to audit website content, assign topic associations, automate internal linking, and manage About\/FAQ Schema. Discover how to manually or automatically add pages, edit content, and explore the graph view for entity-driven topic optimisation.\",\n  \"thumbnailUrl\": \"https:\/\/i.ytimg.com\/vi\/My04SBa4uSE\/maxresdefault.jpg\",\n  \"uploadDate\": \"2020-10-01T00:00:00+00:00\",\n  \"duration\": \"PT14M22S\",\n  \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/My04SBa4uSE?si=rEnNI74YMeLunnWY\",\n  \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=My04SBa4uSE\",\n  \"mainEntityOfPage\": \"https:\/\/inlinks.com\/watch\/inlinks-overview-of-project-screen-audit-website-content\/\",\n  \"isPartOf\": {\n    \"@type\": \"CreativeWorkSeries\",\n    \"name\": \"InLinks Help Videos\",\n    \"url\": \"https:\/\/inlinks.com\/help\/seu\/\"\n  },\n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Inlinks SEO Suite\",\n    \"url\": \"https:\/\/inlinks.com\",\n    \"logo\": {\n      \"@type\": \"ImageObject\",\n      \"url\": \"https:\/\/inlinks.com\/wp-content\/uploads\/2020\/02\/Logo_PPT_main_landscape.png\",\n      \"width\": 1611,\n      \"height\": 1043\n    }\n  },\n  \"creator\": [\n    {\n      \"@type\": \"Person\",\n      \"name\": \"Dixon Jones\",\n      \"url\": \"https:\/\/dixonjones.com\/\",\n      \"sameAs\": [\n        \"https:\/\/www.linkedin.com\/in\/dixonjones\/\",\n        \"https:\/\/bsky.app\/profile\/dixonjones.bsky.social\",\n        \"https:\/\/www.youtube.com\/@inLinks\"\n      ],\n      \"jobTitle\": \"CEO of InLinks\",\n      \"worksFor\": [\n        {\n          \"@type\": \"Organization\",\n          \"name\": \"InLinks\",\n          \"url\": \"https:\/\/inlinks.com\/\"\n        },\n        {\n          \"@type\": \"Organization\",\n          \"name\": \"Majestic SEO\",\n          \"url\": \"https:\/\/majestic.com\",\n          \"description\": \"Former Chief Marketing Officer and evangelist for link intelligence and backlink analysis.\"\n        }\n      ],\n      \"alumniOf\": [\n        {\n          \"@type\": \"EducationalOrganization\",\n          \"name\": \"Brunel University London\"\n        },\n        {\n          \"@type\": \"EducationalOrganization\",\n          \"name\": \"Aston University\"\n        }\n      ],\n      \"award\": [\n        \"Lifetime Achievement Award \u2013 Global Search Awards 2021\",\n        \"Search Personality of the Year \u2013 UK Search Awards\",\n        \"Outstanding Technology Individual of the Year \u2013 UK Search Awards\"\n      ],\n      \"knowsAbout\": [\n        \"Entity SEO\",\n        \"Semantic Search\",\n        \"Internal Linking Strategies\",\n        \"Topic Clustering\",\n        \"JavaScript SEO\",\n        \"Structured Data\",\n        \"Strategic Business Development\"\n      ]\n    },\n    {\n      \"@type\": \"Person\",\n      \"name\": \"Fred Laurent\",\n      \"url\": \"https:\/\/inlinks.com\/\",\n      \"sameAs\": [\n        \"https:\/\/fr.linkedin.com\/in\/fredericlaurent\/fr\",\n        \"https:\/\/twitter.com\/semanticmarker\"\n      ],\n      \"jobTitle\": \"Founder & CTO\",\n      \"worksFor\": {\n        \"@type\": \"Organization\",\n        \"name\": \"InLinks\",\n        \"url\": \"https:\/\/inlinks.com\/\"\n      },\n      \"alumniOf\": [\n        {\n          \"@type\": \"EducationalOrganization\",\n          \"name\": \"ESIEE Paris\"\n        }\n      ],\n      \"knowsAbout\": [\n        \"SEO Automation\",\n        \"Semantic Search\",\n        \"Structured Data\",\n        \"Entity-Based SEO\",\n        \"Natural Language Processing\"\n      ]\n    }\n  ],\n  \"regionsAllowed\": \"Global\",\n  \"contentRating\": \"G\",\n  \"learningResourceType\": \"Educational\",\n  \"about\": {\n    \"@type\": \"Thing\",\n    \"name\": \"Website Content Auditing and Internal Linking\",\n    \"url\": \"https:\/\/en.wikipedia.org\/wiki\/Internal_link\"\n  },\n  \"hasPart\": [\n    {\n      \"@type\": \"Clip\",\n      \"name\": \"Add Pages and Create a Project\",\n      \"startOffset\": 0,\n      \"endOffset\": 260\n    },\n    {\n      \"@type\": \"Clip\",\n      \"name\": \"Audit Website Content and Assign Writers\",\n      \"startOffset\": 260,\n      \"endOffset\": 540\n    },\n    {\n      \"@type\": \"Clip\",\n      \"name\": \"Topic Graph, Schema, and Internal Linking\",\n      \"startOffset\": 540,\n      \"endOffset\": 862\n    }\n  ],\n  \"keywords\": [\n    \"Content Auditing\",\n    \"Internal Linking SEO\",\n    \"Topic Association\",\n    \"Schema Automation\",\n    \"SEO Project Dashboard\",\n    \"Entity SEO Tools\",\n    \"Website Audit Tool\",\n    \"FAQ Schema\",\n    \"About Schema\"\n  ],\n  \"potentialAction\": {\n    \"@type\": \"WatchAction\",\n    \"target\": \"https:\/\/www.youtube.com\/watch?v=My04SBa4uSE\"\n  },\n  \"interactionStatistic\": {\n    \"@type\": \"InteractionCounter\",\n    \"interactionType\": {\n      \"@type\": \"WatchAction\"\n    },\n    \"userInteractionCount\": 248\n  }\n}\n<\/script>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-do-you-calculate-seu\">How do you Calculate SEU?<\/h2>\n\n\n\n<p>Calculating SEU is done by comparing two different NLP (Natural Language Processing) algorithms. The first is <a href=\"https:\/\/cloud.google.com\/natural-language\/docs\">Google&#8217;s public Natural Language API<\/a> and the second is Inlinks&#8217; own proprietory NLP API which is not currently public. We then look at the number of defined entities in both data sets to get a percentage score of how many Google registers in its API.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-good-is-the-inlinks-nlp-api\">How Good is the inLinks NLP API?<\/h2>\n\n\n\n<p>The InLinks API is specifically designed to be overly aggressive at extracting entities from a corpus of text. This will occassionally mean that it finds topics that a human would say are incorrect (for example, we might see text talking about an &#8220;engine&#8221; in this text and incorrectly associate this with a combustion engine). This aggressive approach is important, however, for SEOs, because it is the job of the content optimizer to match genuine topics to the about schema and to help ensure the CORRECT entities are communicated to Google. (InLinks also helps automate this through about schema)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-does-google-use-the-same-api-in-its-search-engine-as-they-offer-publicly\">Does Google use the same API in its search engine as they offer Publicly?<\/h2>\n\n\n\n<p>We only know that the one we use is the official Google API. It is part of the larger Cloud Machine Learning API family from Google.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-is-seu-helpful-for-seos-and-how-do-i-use-it\">Why is SEU helpful for SEOs and how do I use it?<\/h2>\n\n\n\n<p>If you can rephrase your content to make it easier for a search engine to extract the correct topics as relevant and meaningful, then the search engine can store all those topics very efficiently in their Knowledge Graph. When a user asks for a particular search query, a Search engine can look at the pattern of topics that might be relevant for answering that query and then display results with a close digital footprint to the one the searcher may need. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-should-i-be-aiming-for-100\">Should I be aiming for 100%?<\/h2>\n\n\n\n<p>No, not really. Our <a href=\"https:\/\/inlinks.net\/en\/industry-report\">Natural Language Understanding case studies<\/a> are showing that the best of breed sites are on average only scoring around 18% at the time of writing, although this varies quite significantly by sector. In the education sector, for example, Genie Jones at Warwick university spotted that in the <a href=\"https:\/\/inlinks.com\/insight\/seo-and-widening-participation\/\">education sector, machine learning is significantly better at 34%<\/a> and might even be doing its part to help widen participation to higher education. On the other hand, dumbing down your text just to help a &#8220;dumb search engine&#8221; might also be having a <a href=\"https:\/\/dixonjones.com\/seo\/entity-seo\/knowledge-graph-bias\/\">negative bias on humanity<\/a>. It is a complex topic that I will enjoy philosophizing over for years to come. (Keynote opportunity, anyone?)<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\" id=\"h-free-google-nlp-reports-how-google-understands-content-published-on-the-web-by-industry-sector\"><a href=\"https:\/\/inlinks.net\/en\/industry-report\">Free Google NLP Reports:<br>How Google understands content published on the Web by industry sector<\/a><\/h4>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search Engine Understanding or SEU is a metric originally calculated by Inlinks in March 2020 within their industry case study report at https:\/\/inlinks.net\/en\/reports\/seo-case-study-marketing-56719 <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1540","post","type-post","status-publish","format-standard","hentry","category-help"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>SEU: Search Engine Understanding - InLinks<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inlinks.com\/help\/seu\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEU: Search Engine Understanding\" \/>\n<meta property=\"og:description\" content=\"Search Engine Understanding or SEU is a metric originally calculated by Inlinks in March 2020 within their industry case study report at https:\/\/inlinks.net\/en\/reports\/seo-case-study-marketing-56719\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inlinks.com\/help\/seu\/\" \/>\n<meta property=\"og:site_name\" content=\"InLinks\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inlinksDixon\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/dixonjones\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-26T10:37:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-08T14:33:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/inlinks.com\/wp-content\/uploads\/2020\/06\/image-12.png\" \/>\n\t<meta property=\"og:image:width\" content=\"215\" \/>\n\t<meta property=\"og:image:height\" content=\"139\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dixon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Dixon_Jones\" \/>\n<meta name=\"twitter:site\" content=\"@inlinks\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dixon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/inlinks.com\\\/help\\\/seu\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inlinks.com\\\/help\\\/seu\\\/\"},\"author\":{\"name\":\"Dixon\",\"@id\":\"https:\\\/\\\/inlinks.com\\\/#\\\/schema\\\/person\\\/377afe86afc2418b3e5b345832f49f7d\"},\"headline\":\"SEU: Search Engine Understanding\",\"datePublished\":\"2020-06-26T10:37:43+00:00\",\"dateModified\":\"2025-04-08T14:33:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/inlinks.com\\\/help\\\/seu\\\/\"},\"wordCount\":599,\"commentCount\":13,\"publisher\":{\"@id\":\"https:\\\/\\\/inlinks.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/inlinks.com\\\/help\\\/seu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/inlinks.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/image-12.png\",\"articleSection\":[\"Help\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/inlinks.com\\\/help\\\/seu\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/inlinks.com\\\/help\\\/seu\\\/\",\"url\":\"https:\\\/\\\/inlinks.com\\\/help\\\/seu\\\/\",\"name\":\"SEU: Search Engine Understanding - InLinks\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inlinks.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/inlinks.com\\\/help\\\/seu\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/inlinks.com\\\/help\\\/seu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/inlinks.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/image-12.png\",\"datePublished\":\"2020-06-26T10:37:43+00:00\",\"dateModified\":\"2025-04-08T14:33:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/inlinks.com\\\/help\\\/seu\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/inlinks.com\\\/help\\\/seu\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/inlinks.com\\\/help\\\/seu\\\/#primaryimage\",\"url\":\"https:\\\/\\\/inlinks.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/image-12.png\",\"contentUrl\":\"https:\\\/\\\/inlinks.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/image-12.png\",\"width\":215,\"height\":139},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/inlinks.com\\\/help\\\/seu\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/inlinks.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEU: Search Engine Understanding\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/inlinks.com\\\/#website\",\"url\":\"https:\\\/\\\/inlinks.com\\\/\",\"name\":\"InLinks\",\"description\":\"Content, Internal Links, and Webpage Schema optimization tools\",\"publisher\":{\"@id\":\"https:\\\/\\\/inlinks.com\\\/#organization\"},\"alternateName\":\"InLinks Entity SEO Tool\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/inlinks.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/inlinks.com\\\/#organization\",\"name\":\"Inlinks Optimization LTD\",\"alternateName\":\"InLinks\",\"url\":\"https:\\\/\\\/inlinks.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/inlinks.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/inlinks.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Blue-svg.svg\",\"contentUrl\":\"https:\\\/\\\/inlinks.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Blue-svg.svg\",\"width\":1,\"height\":1,\"caption\":\"Inlinks Optimization LTD\"},\"image\":{\"@id\":\"https:\\\/\\\/inlinks.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/inlinksDixon\",\"https:\\\/\\\/x.com\\\/inlinks\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/inlinks\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/inlinks\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/inlinks.com\\\/#\\\/schema\\\/person\\\/377afe86afc2418b3e5b345832f49f7d\",\"name\":\"Dixon\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1aaea29b4c397cf1a8dcc4601b730746bc03b9d9c356068f294428e05fe11f4f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1aaea29b4c397cf1a8dcc4601b730746bc03b9d9c356068f294428e05fe11f4f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1aaea29b4c397cf1a8dcc4601b730746bc03b9d9c356068f294428e05fe11f4f?s=96&d=mm&r=g\",\"caption\":\"Dixon\"},\"description\":\"About Dixon Jones, FRSA, MBA, BA(Hons). Dixon is a world renowned SEO Speaker on search engine algorithms and information retrieval and holder of the Lifetime Achievement Award for services to the search community. Dixon is a moderator on Webmasterworld and has spoken or been published at Search Engine land, State Of Search, WordTracker, Authoritas, SE Roundtable, Brighton SEO, Tedx, Pubcon, and many more. His personal site is at https:\\\/\\\/dixonjones.com.\",\"sameAs\":[\"https:\\\/\\\/dixonjones.com\\\/\",\"https:\\\/\\\/www.facebook.com\\\/dixonjones\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/dixonjones\\\/\",\"https:\\\/\\\/x.com\\\/Dixon_Jones\",\"dixonhjones@gmail.com\"],\"gender\":\"male\",\"knowsAbout\":[\"SEO\",\"Internet Marketing\",\"Author\"],\"jobTitle\":\"CEO\",\"worksFor\":\"DHJ Ventures LTD, Inlinks optimization LTD\",\"url\":\"https:\\\/\\\/inlinks.com\\\/author\\\/dixon\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"SEU: Search Engine Understanding - InLinks","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/inlinks.com\/help\/seu\/","og_locale":"en_GB","og_type":"article","og_title":"SEU: Search Engine Understanding","og_description":"Search Engine Understanding or SEU is a metric originally calculated by Inlinks in March 2020 within their industry case study report at https:\/\/inlinks.net\/en\/reports\/seo-case-study-marketing-56719","og_url":"https:\/\/inlinks.com\/help\/seu\/","og_site_name":"InLinks","article_publisher":"https:\/\/www.facebook.com\/inlinksDixon","article_author":"https:\/\/www.facebook.com\/dixonjones","article_published_time":"2020-06-26T10:37:43+00:00","article_modified_time":"2025-04-08T14:33:11+00:00","og_image":[{"width":215,"height":139,"url":"https:\/\/inlinks.com\/wp-content\/uploads\/2020\/06\/image-12.png","type":"image\/png"}],"author":"Dixon","twitter_card":"summary_large_image","twitter_creator":"@Dixon_Jones","twitter_site":"@inlinks","twitter_misc":{"Written by":"Dixon","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/inlinks.com\/help\/seu\/#article","isPartOf":{"@id":"https:\/\/inlinks.com\/help\/seu\/"},"author":{"name":"Dixon","@id":"https:\/\/inlinks.com\/#\/schema\/person\/377afe86afc2418b3e5b345832f49f7d"},"headline":"SEU: Search Engine Understanding","datePublished":"2020-06-26T10:37:43+00:00","dateModified":"2025-04-08T14:33:11+00:00","mainEntityOfPage":{"@id":"https:\/\/inlinks.com\/help\/seu\/"},"wordCount":599,"commentCount":13,"publisher":{"@id":"https:\/\/inlinks.com\/#organization"},"image":{"@id":"https:\/\/inlinks.com\/help\/seu\/#primaryimage"},"thumbnailUrl":"https:\/\/inlinks.com\/wp-content\/uploads\/2020\/06\/image-12.png","articleSection":["Help"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/inlinks.com\/help\/seu\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/inlinks.com\/help\/seu\/","url":"https:\/\/inlinks.com\/help\/seu\/","name":"SEU: Search Engine Understanding - InLinks","isPartOf":{"@id":"https:\/\/inlinks.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/inlinks.com\/help\/seu\/#primaryimage"},"image":{"@id":"https:\/\/inlinks.com\/help\/seu\/#primaryimage"},"thumbnailUrl":"https:\/\/inlinks.com\/wp-content\/uploads\/2020\/06\/image-12.png","datePublished":"2020-06-26T10:37:43+00:00","dateModified":"2025-04-08T14:33:11+00:00","breadcrumb":{"@id":"https:\/\/inlinks.com\/help\/seu\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/inlinks.com\/help\/seu\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/inlinks.com\/help\/seu\/#primaryimage","url":"https:\/\/inlinks.com\/wp-content\/uploads\/2020\/06\/image-12.png","contentUrl":"https:\/\/inlinks.com\/wp-content\/uploads\/2020\/06\/image-12.png","width":215,"height":139},{"@type":"BreadcrumbList","@id":"https:\/\/inlinks.com\/help\/seu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/inlinks.com\/"},{"@type":"ListItem","position":2,"name":"SEU: Search Engine Understanding"}]},{"@type":"WebSite","@id":"https:\/\/inlinks.com\/#website","url":"https:\/\/inlinks.com\/","name":"InLinks","description":"Content, Internal Links, and Webpage Schema optimization tools","publisher":{"@id":"https:\/\/inlinks.com\/#organization"},"alternateName":"InLinks Entity SEO Tool","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/inlinks.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/inlinks.com\/#organization","name":"Inlinks Optimization LTD","alternateName":"InLinks","url":"https:\/\/inlinks.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/inlinks.com\/#\/schema\/logo\/image\/","url":"https:\/\/inlinks.com\/wp-content\/uploads\/2022\/11\/Blue-svg.svg","contentUrl":"https:\/\/inlinks.com\/wp-content\/uploads\/2022\/11\/Blue-svg.svg","width":1,"height":1,"caption":"Inlinks Optimization LTD"},"image":{"@id":"https:\/\/inlinks.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/inlinksDixon","https:\/\/x.com\/inlinks","https:\/\/www.linkedin.com\/company\/inlinks","https:\/\/www.youtube.com\/c\/inlinks"]},{"@type":"Person","@id":"https:\/\/inlinks.com\/#\/schema\/person\/377afe86afc2418b3e5b345832f49f7d","name":"Dixon","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/1aaea29b4c397cf1a8dcc4601b730746bc03b9d9c356068f294428e05fe11f4f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1aaea29b4c397cf1a8dcc4601b730746bc03b9d9c356068f294428e05fe11f4f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1aaea29b4c397cf1a8dcc4601b730746bc03b9d9c356068f294428e05fe11f4f?s=96&d=mm&r=g","caption":"Dixon"},"description":"About Dixon Jones, FRSA, MBA, BA(Hons). Dixon is a world renowned SEO Speaker on search engine algorithms and information retrieval and holder of the Lifetime Achievement Award for services to the search community. Dixon is a moderator on Webmasterworld and has spoken or been published at Search Engine land, State Of Search, WordTracker, Authoritas, SE Roundtable, Brighton SEO, Tedx, Pubcon, and many more. His personal site is at https:\/\/dixonjones.com.","sameAs":["https:\/\/dixonjones.com\/","https:\/\/www.facebook.com\/dixonjones","https:\/\/www.linkedin.com\/in\/dixonjones\/","https:\/\/x.com\/Dixon_Jones","dixonhjones@gmail.com"],"gender":"male","knowsAbout":["SEO","Internet Marketing","Author"],"jobTitle":"CEO","worksFor":"DHJ Ventures LTD, Inlinks optimization LTD","url":"https:\/\/inlinks.com\/author\/dixon\/"}]}},"lang":"en","translations":{"en":1540,"fr":1605},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/inlinks.com\/wp-json\/wp\/v2\/posts\/1540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inlinks.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inlinks.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inlinks.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/inlinks.com\/wp-json\/wp\/v2\/comments?post=1540"}],"version-history":[{"count":2,"href":"https:\/\/inlinks.com\/wp-json\/wp\/v2\/posts\/1540\/revisions"}],"predecessor-version":[{"id":24091,"href":"https:\/\/inlinks.com\/wp-json\/wp\/v2\/posts\/1540\/revisions\/24091"}],"wp:attachment":[{"href":"https:\/\/inlinks.com\/wp-json\/wp\/v2\/media?parent=1540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inlinks.com\/wp-json\/wp\/v2\/categories?post=1540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inlinks.com\/wp-json\/wp\/v2\/tags?post=1540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}