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What does strategy & copywriting actually cost in 2025?
Real numbers, no runaround
Sep 10, 2025
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Sue Moore
1
2
2025 in the rear view mirror
Treasures discovered, business experiments launched and Twixmas viewing sorted
Dec 26, 2025
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Sue Moore
2
2
1
October in images
Flowers, interiors, GPTs, Traitors
Nov 1, 2025
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Sue Moore
6
4
The slop pile grows
Is AI like rotting fruit? Asking as a potential AI trainer.
Oct 15, 2025
•
Sue Moore
1
1
Uncool and unbothered - you too?
September's unfiltered mix of napkins, books and new GPTs
Oct 3, 2025
•
Sue Moore
2
5
4
Subscribe for midlife marketing & smart copywriting
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Now you see us: marketing & midlife women
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When good girls go rogue: three midlife plot twists
Three women, three inner compasses, zero apologies
Jul 18, 2025
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Sue Moore
4
9
1
Late to the party. But you brought champagne
What building a business in midlife actually feels like
Jul 2, 2025
•
Sue Moore
3
6
1
The permission slip she signed herself
Profile of Karen Bennett, winner in The Hidden Gem category of The Plot Twist Awards
May 18, 2025
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Sue Moore
5
4
2
A bold pivot when plan A falls away
Profile of Berenice Howard-Smith, winner in The Bold Pivot category of The Plot Twist Awards
May 8, 2025
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Sue Moore
8
1
The language of perseverance
Profile of Nathalie Reis, winner of The Hidden Gem in The Plot Twist Awards
Apr 24, 2025
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Sue Moore
1
From statistics to stained glass: a midlife artistic awakening
Profile of Karen McPhail, winner of The Hidden Gem in The Plot Twist Awards
Apr 16, 2025
•
Sue Moore
1
Ink Tank by Sue Moore
Midlife marketing, smart copywriting & business building for plot twisting women
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Recommendations
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Writers Room: smart stuff for writers
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2025 in the rear view mirror
Treasures discovered, business experiments launched and Twixmas viewing sorted
Dec 26, 2025
•
Sue Moore
2
2
1
October in images
Flowers, interiors, GPTs, Traitors
Nov 1, 2025
•
Sue Moore
6
4
The slop pile grows
Is AI like rotting fruit? Asking as a potential AI trainer.
Oct 15, 2025
•
Sue Moore
1
1
Uncool and unbothered - you too?
September's unfiltered mix of napkins, books and new GPTs
Oct 3, 2025
•
Sue Moore
2
5
4
Show us your range
The case for collecting skills: my August round-up
Sep 2, 2025
•
Sue Moore
8
3
My business coach savages my decisions
Co-founder Aunt Pol is basically a business therapist with fangs
Aug 22, 2025
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Sue Moore
1
3
2
July wordy round-up
New ≠ better. Expensive ≠ effective. Stuff I think you'll love.
Jul 31, 2025
•
Sue Moore
5
4
1
June wordy round-up
☕️ Stuff I think you'll love
Jun 29, 2025
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Sue Moore
2
2
1
Psy-copy®
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Skim-readers V speed-readers: is your website missing the mark?
Why writing for skimmability might not be enough
Nov 10, 2024
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Sue Moore
1
From sigh-copy to psy-copy®: Loss aversion
Losses V gains
Aug 29, 2024
1
From sigh-copy to psy-copy®: Urgency bias
Last chance, or is it?
Aug 22, 2024
1
The only 4 reasons I open an email
Subject lines that make me open
Aug 20, 2024
•
Sue Moore
6
I've unlocked some paid posts on Psy-copy®
Take a peek at copywriting psychology
Aug 14, 2024
1
From sigh-copy to psy-copy®: The Barnum Effect
Your move: that's me!
Jul 25, 2024
1
From sigh-copy to psy-copy®: confirmation bias
Your move: yeah, we knew that already
Jul 18, 2024
1
From sigh-copy to psy-copy®: choice overload
Your move: help buyers decide
Jul 11, 2024
1
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