<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0">
  <channel>
    <title>UCaas, CCaaS &amp; Collaboration News</title>
    <link>https://info.calltower.com/blog</link>
    <description>We bring you the latest news in unified communications, contact center, CX and AI and collaboration. Ask us questions and share your collaboration stories!</description>
    <language>en-us</language>
    <pubDate>Thu, 25 Jun 2026 15:00:03 GMT</pubDate>
    <dc:date>2026-06-25T15:00:03Z</dc:date>
    <dc:language>en-us</dc:language>
    <item>
      <title>A Compliance-Ready Mobile Calling Strategy for Regulated Enterprises</title>
      <link>https://info.calltower.com/blog/a-compliance-ready-mobile-calling-strategy-for-regulated-enterprises</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://info.calltower.com/blog/a-compliance-ready-mobile-calling-strategy-for-regulated-enterprises?hsLang=en-us" title="" class="hs-featured-image-link"&gt; &lt;img src="https://info.calltower.com/hubfs/a-compliance-ready-mobile-calling-strategy-for-regulated-enterprises.png" alt="A Compliance-Ready Mobile Calling Strategy for Regulated Enterprises" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&amp;nbsp;&lt;span style="line-height: 20.85px;"&gt;For finance, healthcare, insurance, and other regulated enterprises, mobile communications have become one of the hardest channels to govern. As employees work across devices, networks, and applications, organizations face growing pressure to ensure every business call is secure, traceable, and compliant. At the same time, the FCC is raising expectations around caller authentication, recordkeeping, and provider accountability, making fragmented mobile calling str&lt;span style="text-decoration: none;"&gt;ategies increasingly risky. This shift is forcing enterprises to rethink how mobile voice fits into &lt;/span&gt;&lt;/span&gt;&lt;a href="https://www.calltower.com/ucaas-solutions/?hsLang=en-us" style="text-decoration: none;"&gt;&lt;span style="line-height: 20.85px;"&gt;unified communications&lt;/span&gt;&lt;/a&gt;&lt;span style="line-height: 20.85px;"&gt;&lt;span style="text-decoration: none;"&gt; and compliance programs. A modern strategy must do more than connect calls; it must exte&lt;/span&gt;nd visibility, control, and audit readiness to every endpoint employees use daily.&lt;/span&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://info.calltower.com/blog/a-compliance-ready-mobile-calling-strategy-for-regulated-enterprises?hsLang=en-us" title="" class="hs-featured-image-link"&gt; &lt;img src="https://info.calltower.com/hubfs/a-compliance-ready-mobile-calling-strategy-for-regulated-enterprises.png" alt="A Compliance-Ready Mobile Calling Strategy for Regulated Enterprises" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&amp;nbsp;&lt;span style="line-height: 20.85px;"&gt;For finance, healthcare, insurance, and other regulated enterprises, mobile communications have become one of the hardest channels to govern. As employees work across devices, networks, and applications, organizations face growing pressure to ensure every business call is secure, traceable, and compliant. At the same time, the FCC is raising expectations around caller authentication, recordkeeping, and provider accountability, making fragmented mobile calling str&lt;span style="text-decoration: none;"&gt;ategies increasingly risky. This shift is forcing enterprises to rethink how mobile voice fits into &lt;/span&gt;&lt;/span&gt;&lt;a href="https://www.calltower.com/ucaas-solutions/?hsLang=en-us" style="text-decoration: none;"&gt;&lt;span style="line-height: 20.85px;"&gt;unified communications&lt;/span&gt;&lt;/a&gt;&lt;span style="line-height: 20.85px;"&gt;&lt;span style="text-decoration: none;"&gt; and compliance programs. A modern strategy must do more than connect calls; it must exte&lt;/span&gt;nd visibility, control, and audit readiness to every endpoint employees use daily.&lt;/span&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=193807&amp;amp;k=14&amp;amp;r=https%3A%2F%2Finfo.calltower.com%2Fblog%2Fa-compliance-ready-mobile-calling-strategy-for-regulated-enterprises&amp;amp;bu=https%253A%252F%252Finfo.calltower.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>UCaaS</category>
      <category>unified communications</category>
      <category>UC</category>
      <category>mobile</category>
      <category>Microsoft Teams</category>
      <category>webex</category>
      <category>CallTower</category>
      <category>eSIM</category>
      <pubDate>Thu, 25 Jun 2026 15:00:03 GMT</pubDate>
      <author>elewis@calltower.com (Evan Lewis)</author>
      <guid>https://info.calltower.com/blog/a-compliance-ready-mobile-calling-strategy-for-regulated-enterprises</guid>
      <dc:date>2026-06-25T15:00:03Z</dc:date>
    </item>
    <item>
      <title>What is Sentiment Analysis: The Big Application of AI in CX</title>
      <link>https://info.calltower.com/blog/what-is-sentiment-analysis-the-big-application-of-ai-in-cx</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://info.calltower.com/blog/what-is-sentiment-analysis-the-big-application-of-ai-in-cx?hsLang=en-us" title="" class="hs-featured-image-link"&gt; &lt;img src="https://info.calltower.com/hubfs/What-Is-Wentiment-Analysis-The-Big-Application-of-AI-in-CX.png" alt="What is Sentiment Analysis: The Big Application of AI in CX" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span style="color: #b7ff00;"&gt;&lt;a href="https://www.calltower.com/calltower-ai/?hsLang=en-us" style="color: #b7ff00;"&gt;&lt;u&gt;&lt;span style="line-height: 20.85px;"&gt;Artificial intelligence (AI)&lt;/span&gt;&lt;/u&gt;&lt;/a&gt;&lt;/span&gt;&lt;span style="line-height: 20.85px;"&gt; has transformed the way businesses connect with customers, especially in &lt;/span&gt;&lt;span style="color: #b7ff00;"&gt;&lt;a href="https://www.calltower.com/cx-solutions/?hsLang=en-us" style="color: #b7ff00;"&gt;&lt;u&gt;&lt;span style="line-height: 20.85px;"&gt;customer experience (CX)&lt;/span&gt;&lt;/u&gt;&lt;/a&gt;&lt;/span&gt;&lt;span style="line-height: 20.85px;"&gt;. Among the many advancements, sentiment analysis stands out as a powerful tool for understanding customer feelings in real time. By analyzing customer interactions, sentiment analysis helps organizations anticipate needs and respond more effectively. As CX becomes a key differentiator, leveraging AI-driven sentiment analysis is essential for companies aiming to deliver exceptional service and build lasting relationships. Here, we’ll explore what sentiment analysis is, its application in contact centers, how it benefits the customer experience, and how &lt;/span&gt;&lt;a href="https://www.calltower.com/?hsLang=en-us"&gt;&lt;u&gt;&lt;span style="color: #467886; line-height: 20.85px;"&gt;&lt;span style="color: #b7ff00;"&gt;CallTower&lt;/span&gt;&lt;/span&gt;&lt;/u&gt;&lt;/a&gt;&lt;span style="line-height: 20.85px;"&gt; can further elevate both contact centers and CX.&lt;/span&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://info.calltower.com/blog/what-is-sentiment-analysis-the-big-application-of-ai-in-cx?hsLang=en-us" title="" class="hs-featured-image-link"&gt; &lt;img src="https://info.calltower.com/hubfs/What-Is-Wentiment-Analysis-The-Big-Application-of-AI-in-CX.png" alt="What is Sentiment Analysis: The Big Application of AI in CX" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span style="color: #b7ff00;"&gt;&lt;a href="https://www.calltower.com/calltower-ai/?hsLang=en-us" style="color: #b7ff00;"&gt;&lt;u&gt;&lt;span style="line-height: 20.85px;"&gt;Artificial intelligence (AI)&lt;/span&gt;&lt;/u&gt;&lt;/a&gt;&lt;/span&gt;&lt;span style="line-height: 20.85px;"&gt; has transformed the way businesses connect with customers, especially in &lt;/span&gt;&lt;span style="color: #b7ff00;"&gt;&lt;a href="https://www.calltower.com/cx-solutions/?hsLang=en-us" style="color: #b7ff00;"&gt;&lt;u&gt;&lt;span style="line-height: 20.85px;"&gt;customer experience (CX)&lt;/span&gt;&lt;/u&gt;&lt;/a&gt;&lt;/span&gt;&lt;span style="line-height: 20.85px;"&gt;. Among the many advancements, sentiment analysis stands out as a powerful tool for understanding customer feelings in real time. By analyzing customer interactions, sentiment analysis helps organizations anticipate needs and respond more effectively. As CX becomes a key differentiator, leveraging AI-driven sentiment analysis is essential for companies aiming to deliver exceptional service and build lasting relationships. Here, we’ll explore what sentiment analysis is, its application in contact centers, how it benefits the customer experience, and how &lt;/span&gt;&lt;a href="https://www.calltower.com/?hsLang=en-us"&gt;&lt;u&gt;&lt;span style="color: #467886; line-height: 20.85px;"&gt;&lt;span style="color: #b7ff00;"&gt;CallTower&lt;/span&gt;&lt;/span&gt;&lt;/u&gt;&lt;/a&gt;&lt;span style="line-height: 20.85px;"&gt; can further elevate both contact centers and CX.&lt;/span&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=193807&amp;amp;k=14&amp;amp;r=https%3A%2F%2Finfo.calltower.com%2Fblog%2Fwhat-is-sentiment-analysis-the-big-application-of-ai-in-cx&amp;amp;bu=https%253A%252F%252Finfo.calltower.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Contact Center</category>
      <category>Five9</category>
      <category>ccaas</category>
      <category>ai</category>
      <category>artificial intelligence</category>
      <category>CX</category>
      <category>genesys cloud</category>
      <category>professional services</category>
      <pubDate>Thu, 18 Jun 2026 15:00:03 GMT</pubDate>
      <author>elewis@calltower.com (Evan Lewis)</author>
      <guid>https://info.calltower.com/blog/what-is-sentiment-analysis-the-big-application-of-ai-in-cx</guid>
      <dc:date>2026-06-18T15:00:03Z</dc:date>
    </item>
    <item>
      <title>Beyond STIR/SHAKEN: The Business Value of Trusted Calling</title>
      <link>https://info.calltower.com/blog/beyond-stir/shaken-the-business-value-of-trusted-calling</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://info.calltower.com/blog/beyond-stir/shaken-the-business-value-of-trusted-calling?hsLang=en-us" title="" class="hs-featured-image-link"&gt; &lt;img src="https://info.calltower.com/hubfs/beyond-stir-shaken-the-business-value-of-trusted-calling.png" alt="Beyond STIR/SHAKEN: The Business Value of Trusted Calling" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span&gt;For years, organizations have relied on &lt;/span&gt;&lt;a href="https://www.calltower.com/global-enterprise-voice-solutions/?hsLang=en-us"&gt;&lt;span&gt;enterprise voice&lt;/span&gt;&lt;/a&gt;&lt;span&gt; as a primary channel for customer engagement, be it for support, sales, or mission-critical notifications. However, the rise of robocalls, spoofing, and fraud has eroded trust in the phone channel, leading to declining answer rates and growing brand risk. While the introduction of STIR/SHAKEN marked a major step forward, a new wave of Federal Communications Commission (FCC) regulations is pushing the industry toward a more complete model of trusted calling; one that goes far beyond basic authentication.&lt;/span&gt;&lt;/p&gt; 
&lt;p&gt;&lt;span&gt;These new regulations are shifting the conversation from simply verifying numbers to fully validating identities and delivering richer, branded call experiences. For enterprises, this evolution represents both a compliance requirement and a strategic opportunity to protect brand reputation and improve customer engagement.&lt;/span&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://info.calltower.com/blog/beyond-stir/shaken-the-business-value-of-trusted-calling?hsLang=en-us" title="" class="hs-featured-image-link"&gt; &lt;img src="https://info.calltower.com/hubfs/beyond-stir-shaken-the-business-value-of-trusted-calling.png" alt="Beyond STIR/SHAKEN: The Business Value of Trusted Calling" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span&gt;For years, organizations have relied on &lt;/span&gt;&lt;a href="https://www.calltower.com/global-enterprise-voice-solutions/?hsLang=en-us"&gt;&lt;span&gt;enterprise voice&lt;/span&gt;&lt;/a&gt;&lt;span&gt; as a primary channel for customer engagement, be it for support, sales, or mission-critical notifications. However, the rise of robocalls, spoofing, and fraud has eroded trust in the phone channel, leading to declining answer rates and growing brand risk. While the introduction of STIR/SHAKEN marked a major step forward, a new wave of Federal Communications Commission (FCC) regulations is pushing the industry toward a more complete model of trusted calling; one that goes far beyond basic authentication.&lt;/span&gt;&lt;/p&gt; 
&lt;p&gt;&lt;span&gt;These new regulations are shifting the conversation from simply verifying numbers to fully validating identities and delivering richer, branded call experiences. For enterprises, this evolution represents both a compliance requirement and a strategic opportunity to protect brand reputation and improve customer engagement.&lt;/span&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=193807&amp;amp;k=14&amp;amp;r=https%3A%2F%2Finfo.calltower.com%2Fblog%2Fbeyond-stir%2Fshaken-the-business-value-of-trusted-calling&amp;amp;bu=https%253A%252F%252Finfo.calltower.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>UCaaS</category>
      <category>unified communications</category>
      <category>UC</category>
      <category>security</category>
      <category>CallTower</category>
      <category>Spam Blocking</category>
      <pubDate>Thu, 11 Jun 2026 15:00:02 GMT</pubDate>
      <author>elewis@calltower.com (Evan Lewis)</author>
      <guid>https://info.calltower.com/blog/beyond-stir/shaken-the-business-value-of-trusted-calling</guid>
      <dc:date>2026-06-11T15:00:02Z</dc:date>
    </item>
    <item>
      <title>6 Principles for Scaling AI Without the Chaos</title>
      <link>https://info.calltower.com/blog/6-principles-for-scaling-ai-without-the-chaos</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://info.calltower.com/blog/6-principles-for-scaling-ai-without-the-chaos?hsLang=en-us" title="" class="hs-featured-image-link"&gt; &lt;img src="https://info.calltower.com/hubfs/6-principles-for-scaling-AI-without-the-chaos.png" alt="6 Principles for Scaling AI Without the Chaos" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span style="line-height: 20.85px;"&gt;As &lt;/span&gt;&lt;a href="https://www.calltower.com/calltower-ai/?hsLang=en-us"&gt;&lt;u&gt;&lt;span style="color: #467886; line-height: 20.85px;"&gt;&lt;span style="color: #b7ff00;"&gt;artificial intelligence (AI)&lt;/span&gt;&lt;/span&gt;&lt;/u&gt;&lt;/a&gt;&lt;span style="line-height: 20.85px;"&gt; continues to reshape &lt;/span&gt;&lt;span style="color: #b7ff00;"&gt;&lt;a href="https://www.calltower.com/ucaas-solutions/?hsLang=en-us" style="color: #b7ff00;"&gt;&lt;u&gt;&lt;span style="line-height: 20.85px;"&gt;unified communications&lt;/span&gt;&lt;/u&gt;&lt;/a&gt;&lt;/span&gt;&lt;span style="line-height: 20.85px;"&gt; and &lt;/span&gt;&lt;a href="https://www.calltower.com/ccaas-solutions/?hsLang=en-us"&gt;&lt;u&gt;&lt;span style="color: #467886; line-height: 20.85px;"&gt;&lt;span style="color: #b7ff00;"&gt;contact centers&lt;/span&gt;&lt;/span&gt;&lt;/u&gt;&lt;/a&gt;&lt;span style="line-height: 20.85px;"&gt;, businesses are eager to integrate this advanced technology into their operations. However, this eagerness often leads to hasty, uncoordinated efforts that create confusion, missed opportunities, low adoption, and unrealized ROI.&lt;/span&gt;&lt;/p&gt; 
&lt;p&gt;&lt;span style="line-height: 20.85px;"&gt;Scaling AI successfully requires more than speed and technical prowess. The organizations seeing real impact follow a strategic, disciplined approach that prioritizes clarity, adoption, and measurable outcomes over hype. Here, we’ll explore six key principles for scaling AI successfully and maximizing business value without descending into chaos.&lt;/span&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://info.calltower.com/blog/6-principles-for-scaling-ai-without-the-chaos?hsLang=en-us" title="" class="hs-featured-image-link"&gt; &lt;img src="https://info.calltower.com/hubfs/6-principles-for-scaling-AI-without-the-chaos.png" alt="6 Principles for Scaling AI Without the Chaos" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span style="line-height: 20.85px;"&gt;As &lt;/span&gt;&lt;a href="https://www.calltower.com/calltower-ai/?hsLang=en-us"&gt;&lt;u&gt;&lt;span style="color: #467886; line-height: 20.85px;"&gt;&lt;span style="color: #b7ff00;"&gt;artificial intelligence (AI)&lt;/span&gt;&lt;/span&gt;&lt;/u&gt;&lt;/a&gt;&lt;span style="line-height: 20.85px;"&gt; continues to reshape &lt;/span&gt;&lt;span style="color: #b7ff00;"&gt;&lt;a href="https://www.calltower.com/ucaas-solutions/?hsLang=en-us" style="color: #b7ff00;"&gt;&lt;u&gt;&lt;span style="line-height: 20.85px;"&gt;unified communications&lt;/span&gt;&lt;/u&gt;&lt;/a&gt;&lt;/span&gt;&lt;span style="line-height: 20.85px;"&gt; and &lt;/span&gt;&lt;a href="https://www.calltower.com/ccaas-solutions/?hsLang=en-us"&gt;&lt;u&gt;&lt;span style="color: #467886; line-height: 20.85px;"&gt;&lt;span style="color: #b7ff00;"&gt;contact centers&lt;/span&gt;&lt;/span&gt;&lt;/u&gt;&lt;/a&gt;&lt;span style="line-height: 20.85px;"&gt;, businesses are eager to integrate this advanced technology into their operations. However, this eagerness often leads to hasty, uncoordinated efforts that create confusion, missed opportunities, low adoption, and unrealized ROI.&lt;/span&gt;&lt;/p&gt; 
&lt;p&gt;&lt;span style="line-height: 20.85px;"&gt;Scaling AI successfully requires more than speed and technical prowess. The organizations seeing real impact follow a strategic, disciplined approach that prioritizes clarity, adoption, and measurable outcomes over hype. Here, we’ll explore six key principles for scaling AI successfully and maximizing business value without descending into chaos.&lt;/span&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=193807&amp;amp;k=14&amp;amp;r=https%3A%2F%2Finfo.calltower.com%2Fblog%2F6-principles-for-scaling-ai-without-the-chaos&amp;amp;bu=https%253A%252F%252Finfo.calltower.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>UCaaS</category>
      <category>unified communications</category>
      <category>Contact Center</category>
      <category>ccaas</category>
      <category>ai</category>
      <category>artificial intelligence</category>
      <pubDate>Thu, 04 Jun 2026 15:00:02 GMT</pubDate>
      <author>elewis@calltower.com (Evan Lewis)</author>
      <guid>https://info.calltower.com/blog/6-principles-for-scaling-ai-without-the-chaos</guid>
      <dc:date>2026-06-04T15:00:02Z</dc:date>
    </item>
    <item>
      <title>Security, Compliance, and Zero Trust: Hidden Drivers of UC Innovation</title>
      <link>https://info.calltower.com/blog/security-compliance-and-zero-trust-hidden-drivers-of-uc-innovation</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://info.calltower.com/blog/security-compliance-and-zero-trust-hidden-drivers-of-uc-innovation?hsLang=en-us" title="" class="hs-featured-image-link"&gt; &lt;img src="https://info.calltower.com/hubfs/security-compliance-and-zero-trust-hidden-drivers-of-UC-innovation.png" alt="Security, Compliance, and Zero Trust: Hidden Drivers of UC Innovation" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span&gt;&lt;a href="https://www.calltower.com/ucaas-solutions/?hsLang=en-us"&gt;Unified communications (UC)&lt;/a&gt; have become the backbone of modern business, enabling seamless collaboration, efficient information sharing, and real-time connectivity across teams and geographies. While UC promises seamless integration of voice, video, messaging, and conferencing, the true drivers behind its evolution are less visible but vital: security, compliance, and Zero Trust principles. As organizations face increasingly complex cyber threats and regulatory requirements, these factors are shaping their unified communications in profound ways. For business leaders and IT managers, understanding these pillars is essential to unlocking innovation and realizing tangible business outcomes.&lt;/span&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://info.calltower.com/blog/security-compliance-and-zero-trust-hidden-drivers-of-uc-innovation?hsLang=en-us" title="" class="hs-featured-image-link"&gt; &lt;img src="https://info.calltower.com/hubfs/security-compliance-and-zero-trust-hidden-drivers-of-UC-innovation.png" alt="Security, Compliance, and Zero Trust: Hidden Drivers of UC Innovation" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span&gt;&lt;a href="https://www.calltower.com/ucaas-solutions/?hsLang=en-us"&gt;Unified communications (UC)&lt;/a&gt; have become the backbone of modern business, enabling seamless collaboration, efficient information sharing, and real-time connectivity across teams and geographies. While UC promises seamless integration of voice, video, messaging, and conferencing, the true drivers behind its evolution are less visible but vital: security, compliance, and Zero Trust principles. As organizations face increasingly complex cyber threats and regulatory requirements, these factors are shaping their unified communications in profound ways. For business leaders and IT managers, understanding these pillars is essential to unlocking innovation and realizing tangible business outcomes.&lt;/span&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=193807&amp;amp;k=14&amp;amp;r=https%3A%2F%2Finfo.calltower.com%2Fblog%2Fsecurity-compliance-and-zero-trust-hidden-drivers-of-uc-innovation&amp;amp;bu=https%253A%252F%252Finfo.calltower.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>UCaaS</category>
      <category>unified communications</category>
      <category>UC</category>
      <category>security</category>
      <category>CallTower</category>
      <pubDate>Thu, 28 May 2026 15:00:02 GMT</pubDate>
      <author>elewis@calltower.com (Evan Lewis)</author>
      <guid>https://info.calltower.com/blog/security-compliance-and-zero-trust-hidden-drivers-of-uc-innovation</guid>
      <dc:date>2026-05-28T15:00:02Z</dc:date>
    </item>
    <item>
      <title>How to Build a 12‑Month Training Roadmap After Go‑Live</title>
      <link>https://info.calltower.com/blog/how-to-build-a-12-month-training-roadmap-after-go-live</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://info.calltower.com/blog/how-to-build-a-12-month-training-roadmap-after-go-live?hsLang=en-us" title="" class="hs-featured-image-link"&gt; &lt;img src="https://info.calltower.com/hubfs/how-to-build-a-12-month-training-roadmap-after-go-live.png" alt="How to Build a 12‑Month Training Roadmap After Go‑Live" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span style="line-height: 20.85px;"&gt;Go&lt;/span&gt;&lt;span style="line-height: 20.85px;"&gt;‑&lt;/span&gt;&lt;span style="line-height: 20.85px;"&gt;live often feels like the end of the project.&lt;/span&gt;&lt;/p&gt; 
&lt;p&gt;&lt;span style="line-height: 20.85px;"&gt;The system is live. Calls connect. Meetings work. From a technical perspective, the rollout looks successful. But from an adoption perspective, go&lt;/span&gt;&lt;span style="line-height: 20.85px;"&gt;‑&lt;/span&gt;&lt;span style="line-height: 20.85px;"&gt;live is usually the moment when training decisions start to matter most.&lt;/span&gt;&lt;/p&gt; 
&lt;p&gt;&lt;span style="line-height: 20.85px;"&gt;Most long&lt;/span&gt;&lt;span style="line-height: 20.85px;"&gt;‑&lt;/span&gt;&lt;span style="line-height: 20.85px;"&gt;term adoption issues don’t show up on launch day. They surface weeks later, when users are under pressure, habits form quietly, and support teams start fielding the same questions repeatedly. Without a plan beyond go&lt;/span&gt;&lt;span style="line-height: 20.85px;"&gt;‑&lt;/span&gt;&lt;span style="line-height: 20.85px;"&gt;live, training becomes reactive—and adoption stalls.&lt;/span&gt;&lt;/p&gt; 
&lt;p&gt;&lt;span style="line-height: 20.85px;"&gt;A 12&lt;/span&gt;&lt;span style="line-height: 20.85px;"&gt;‑&lt;/span&gt;&lt;span style="line-height: 20.85px;"&gt;month training roadmap gives structure to what is otherwise left to chance. It turns training from a launch event into ongoing enablement that supports real work over time.&lt;/span&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://info.calltower.com/blog/how-to-build-a-12-month-training-roadmap-after-go-live?hsLang=en-us" title="" class="hs-featured-image-link"&gt; &lt;img src="https://info.calltower.com/hubfs/how-to-build-a-12-month-training-roadmap-after-go-live.png" alt="How to Build a 12‑Month Training Roadmap After Go‑Live" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span style="line-height: 20.85px;"&gt;Go&lt;/span&gt;&lt;span style="line-height: 20.85px;"&gt;‑&lt;/span&gt;&lt;span style="line-height: 20.85px;"&gt;live often feels like the end of the project.&lt;/span&gt;&lt;/p&gt; 
&lt;p&gt;&lt;span style="line-height: 20.85px;"&gt;The system is live. Calls connect. Meetings work. From a technical perspective, the rollout looks successful. But from an adoption perspective, go&lt;/span&gt;&lt;span style="line-height: 20.85px;"&gt;‑&lt;/span&gt;&lt;span style="line-height: 20.85px;"&gt;live is usually the moment when training decisions start to matter most.&lt;/span&gt;&lt;/p&gt; 
&lt;p&gt;&lt;span style="line-height: 20.85px;"&gt;Most long&lt;/span&gt;&lt;span style="line-height: 20.85px;"&gt;‑&lt;/span&gt;&lt;span style="line-height: 20.85px;"&gt;term adoption issues don’t show up on launch day. They surface weeks later, when users are under pressure, habits form quietly, and support teams start fielding the same questions repeatedly. Without a plan beyond go&lt;/span&gt;&lt;span style="line-height: 20.85px;"&gt;‑&lt;/span&gt;&lt;span style="line-height: 20.85px;"&gt;live, training becomes reactive—and adoption stalls.&lt;/span&gt;&lt;/p&gt; 
&lt;p&gt;&lt;span style="line-height: 20.85px;"&gt;A 12&lt;/span&gt;&lt;span style="line-height: 20.85px;"&gt;‑&lt;/span&gt;&lt;span style="line-height: 20.85px;"&gt;month training roadmap gives structure to what is otherwise left to chance. It turns training from a launch event into ongoing enablement that supports real work over time.&lt;/span&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=193807&amp;amp;k=14&amp;amp;r=https%3A%2F%2Finfo.calltower.com%2Fblog%2Fhow-to-build-a-12-month-training-roadmap-after-go-live&amp;amp;bu=https%253A%252F%252Finfo.calltower.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Blog</category>
      <category>CallTower</category>
      <category>Training &amp; Webinars</category>
      <category>Customer Success</category>
      <pubDate>Wed, 27 May 2026 15:00:02 GMT</pubDate>
      <guid>https://info.calltower.com/blog/how-to-build-a-12-month-training-roadmap-after-go-live</guid>
      <dc:date>2026-05-27T15:00:02Z</dc:date>
      <dc:creator>Joseph Koltis</dc:creator>
    </item>
    <item>
      <title>Why Unified Communications and Contact Center are Better Together</title>
      <link>https://info.calltower.com/blog/why-unified-communications-and-contact-center-are-better-together</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://info.calltower.com/blog/why-unified-communications-and-contact-center-are-better-together?hsLang=en-us" title="" class="hs-featured-image-link"&gt; &lt;img src="https://info.calltower.com/hubfs/why-unified-communications-and-contact-center-are-better-together-1.png" alt="Why Unified Communications and Contact Center are Better Together" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span style="line-height: 19px;"&gt;Have you ever watched a customer service agent scramble to find an answer while a frustrated client waits on hold? The agent flips between three different applications, sends a frantic chat message to a subject matter expert, and hopes for a quick reply. This disconnect between front-line agents and back-office experts is a common hurdle for many organizations. It creates friction, delays resolutions, and ultimately harms the brand's reputation.&lt;/span&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://info.calltower.com/blog/why-unified-communications-and-contact-center-are-better-together?hsLang=en-us" title="" class="hs-featured-image-link"&gt; &lt;img src="https://info.calltower.com/hubfs/why-unified-communications-and-contact-center-are-better-together-1.png" alt="Why Unified Communications and Contact Center are Better Together" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span style="line-height: 19px;"&gt;Have you ever watched a customer service agent scramble to find an answer while a frustrated client waits on hold? The agent flips between three different applications, sends a frantic chat message to a subject matter expert, and hopes for a quick reply. This disconnect between front-line agents and back-office experts is a common hurdle for many organizations. It creates friction, delays resolutions, and ultimately harms the brand's reputation.&lt;/span&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=193807&amp;amp;k=14&amp;amp;r=https%3A%2F%2Finfo.calltower.com%2Fblog%2Fwhy-unified-communications-and-contact-center-are-better-together&amp;amp;bu=https%253A%252F%252Finfo.calltower.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>unified communications</category>
      <category>Contact Center</category>
      <category>Cloud Contact Center</category>
      <category>ccaas</category>
      <category>CT Cloud</category>
      <category>ai</category>
      <category>artificial intelligence</category>
      <category>CX</category>
      <category>Conversational AI</category>
      <category>Agentic AI</category>
      <category>professional services</category>
      <pubDate>Tue, 26 May 2026 13:55:34 GMT</pubDate>
      <author>seanna@calltower.com (Seanna Baumgartner)</author>
      <guid>https://info.calltower.com/blog/why-unified-communications-and-contact-center-are-better-together</guid>
      <dc:date>2026-05-26T13:55:34Z</dc:date>
    </item>
    <item>
      <title>How Professional Contact Center Services Protect &amp; Future-Proof Businesses</title>
      <link>https://info.calltower.com/blog/how-professional-contact-center-services-protect-future-proof-businesses</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://info.calltower.com/blog/how-professional-contact-center-services-protect-future-proof-businesses?hsLang=en-us" title="" class="hs-featured-image-link"&gt; &lt;img src="https://info.calltower.com/hubfs/How-Professional-Contact-Centers-Safeguard-Your-Business.jpg" alt="How Professional Contact Center Services Protect &amp;amp; Future-Proof Businesses" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span style="line-height: 20.85px;"&gt;Operating an in-house, do-it-yourself (DIY) contact center may appear to be a cost-effective and simple solution, but businesses often encounter hidden obstacles and unexpected expenses. While the appeal of direct control and perceived savings is strong, running an internal contact center demands constant uptime, strict regulatory compliance, and robust disaster recovery, all of which can quickly overshadow any initial benefits. In a competitive marketplace, the increasing complexity of customer service, technology, and staffing can easily overwhelm internal teams and impact business continuity.&lt;/span&gt;&lt;/p&gt; 
&lt;p&gt;&lt;span style="color: #b7ff00;"&gt;&lt;a href="https://www.calltower.com/contact-center-professional-services/?hsLang=en-us" style="letter-spacing: 0px; color: #b7ff00;"&gt;&lt;span style="line-height: 20.85px;"&gt;Professional contact center services&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;span style="line-height: 20.85px;"&gt; address these challenges head-on. By utilizing industry-leading technology and dedicated support, organizations can concentrate on their core business without the distractions of technical challenges, staffing headaches, compliance concerns, or crisis response. In this blog, we’ll examine why some businesses choose DIY contact centers, uncover the hidden risks and costs, and show how expert contact center providers like &lt;/span&gt;&lt;a href="https://www.calltower.com/?hsLang=en-us" style="letter-spacing: 0px;"&gt;&lt;span style="text-decoration: none; color: #b7ff00;"&gt;&lt;span style="line-height: 20.85px;"&gt;CallTower&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="line-height: 20.85px;"&gt; safeguard your business and enhance operational efficiency.&lt;/span&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://info.calltower.com/blog/how-professional-contact-center-services-protect-future-proof-businesses?hsLang=en-us" title="" class="hs-featured-image-link"&gt; &lt;img src="https://info.calltower.com/hubfs/How-Professional-Contact-Centers-Safeguard-Your-Business.jpg" alt="How Professional Contact Center Services Protect &amp;amp; Future-Proof Businesses" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span style="line-height: 20.85px;"&gt;Operating an in-house, do-it-yourself (DIY) contact center may appear to be a cost-effective and simple solution, but businesses often encounter hidden obstacles and unexpected expenses. While the appeal of direct control and perceived savings is strong, running an internal contact center demands constant uptime, strict regulatory compliance, and robust disaster recovery, all of which can quickly overshadow any initial benefits. In a competitive marketplace, the increasing complexity of customer service, technology, and staffing can easily overwhelm internal teams and impact business continuity.&lt;/span&gt;&lt;/p&gt; 
&lt;p&gt;&lt;span style="color: #b7ff00;"&gt;&lt;a href="https://www.calltower.com/contact-center-professional-services/?hsLang=en-us" style="letter-spacing: 0px; color: #b7ff00;"&gt;&lt;span style="line-height: 20.85px;"&gt;Professional contact center services&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;span style="line-height: 20.85px;"&gt; address these challenges head-on. By utilizing industry-leading technology and dedicated support, organizations can concentrate on their core business without the distractions of technical challenges, staffing headaches, compliance concerns, or crisis response. In this blog, we’ll examine why some businesses choose DIY contact centers, uncover the hidden risks and costs, and show how expert contact center providers like &lt;/span&gt;&lt;a href="https://www.calltower.com/?hsLang=en-us" style="letter-spacing: 0px;"&gt;&lt;span style="text-decoration: none; color: #b7ff00;"&gt;&lt;span style="line-height: 20.85px;"&gt;CallTower&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="line-height: 20.85px;"&gt; safeguard your business and enhance operational efficiency.&lt;/span&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=193807&amp;amp;k=14&amp;amp;r=https%3A%2F%2Finfo.calltower.com%2Fblog%2Fhow-professional-contact-center-services-protect-future-proof-businesses&amp;amp;bu=https%253A%252F%252Finfo.calltower.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Contact Center</category>
      <category>Five9</category>
      <category>Cloud Contact Center</category>
      <category>ccaas</category>
      <category>CT Cloud</category>
      <category>webex contact center</category>
      <category>genesys cloud</category>
      <category>ascend teams contact center</category>
      <category>professional services</category>
      <pubDate>Thu, 21 May 2026 15:00:01 GMT</pubDate>
      <author>elewis@calltower.com (Evan Lewis)</author>
      <guid>https://info.calltower.com/blog/how-professional-contact-center-services-protect-future-proof-businesses</guid>
      <dc:date>2026-05-21T15:00:01Z</dc:date>
    </item>
    <item>
      <title>Workflows Over Meetings: How Unified Communications Support Asynchronous Work</title>
      <link>https://info.calltower.com/blog/workflows-over-meetings-how-unified-communications-support-asynchronous-work</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://info.calltower.com/blog/workflows-over-meetings-how-unified-communications-support-asynchronous-work?hsLang=en-us" title="" class="hs-featured-image-link"&gt; &lt;img src="https://info.calltower.com/hubfs/workflows-over-meetings-how-unified-communications-support-asynchronous-work.png" alt="Workflows Over Meetings: How Unified Communications Support Asynchronous Work" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span&gt;As today’s workplaces become increasingly digital and global, the need for flexible communication tools has never been more critical. &lt;a href="https://www.calltower.com/ucaas-solutions/?hsLang=en-us"&gt;Unified communications (UC)&lt;/a&gt;&amp;nbsp;answers this need by bringing together messaging, voice, video, and collaboration platforms into one seamless experience. This integration supports the rise of asynchronous work, where teams collaborate across different time zones and schedules without the need for simultaneous participation. By leveraging UC, business professionals and IT leaders can foster productivity, accommodate diver work styles, and ensure projects move forward smoothly, regardless of when or where team members are working. Here, we will explore the UC features powering asynchronous work, the benefits of utilizing UC, and how companies can elevate their UC with &lt;a href="https://www.calltower.com/?hsLang=en-us"&gt;CallTower&lt;/a&gt;.&lt;/span&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://info.calltower.com/blog/workflows-over-meetings-how-unified-communications-support-asynchronous-work?hsLang=en-us" title="" class="hs-featured-image-link"&gt; &lt;img src="https://info.calltower.com/hubfs/workflows-over-meetings-how-unified-communications-support-asynchronous-work.png" alt="Workflows Over Meetings: How Unified Communications Support Asynchronous Work" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span&gt;As today’s workplaces become increasingly digital and global, the need for flexible communication tools has never been more critical. &lt;a href="https://www.calltower.com/ucaas-solutions/?hsLang=en-us"&gt;Unified communications (UC)&lt;/a&gt;&amp;nbsp;answers this need by bringing together messaging, voice, video, and collaboration platforms into one seamless experience. This integration supports the rise of asynchronous work, where teams collaborate across different time zones and schedules without the need for simultaneous participation. By leveraging UC, business professionals and IT leaders can foster productivity, accommodate diver work styles, and ensure projects move forward smoothly, regardless of when or where team members are working. Here, we will explore the UC features powering asynchronous work, the benefits of utilizing UC, and how companies can elevate their UC with &lt;a href="https://www.calltower.com/?hsLang=en-us"&gt;CallTower&lt;/a&gt;.&lt;/span&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=193807&amp;amp;k=14&amp;amp;r=https%3A%2F%2Finfo.calltower.com%2Fblog%2Fworkflows-over-meetings-how-unified-communications-support-asynchronous-work&amp;amp;bu=https%253A%252F%252Finfo.calltower.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Microsoft Teams</category>
      <category>Zoom</category>
      <category>remote work</category>
      <category>webex</category>
      <category>CallTower</category>
      <pubDate>Thu, 14 May 2026 15:00:00 GMT</pubDate>
      <author>elewis@calltower.com (Evan Lewis)</author>
      <guid>https://info.calltower.com/blog/workflows-over-meetings-how-unified-communications-support-asynchronous-work</guid>
      <dc:date>2026-05-14T15:00:00Z</dc:date>
    </item>
    <item>
      <title>The Hidden Cost of DIY: When to Bring in Professional Services for Success</title>
      <link>https://info.calltower.com/blog/the-hidden-cost-of-diy-when-to-bring-in-professional-services-for-success</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://info.calltower.com/blog/the-hidden-cost-of-diy-when-to-bring-in-professional-services-for-success?hsLang=en-us" title="" class="hs-featured-image-link"&gt; &lt;img src="https://info.calltower.com/hubfs/Wordpress%20thumbnail%20Final%20%28918%20x%20649%20px%29%20%2816%29.png" alt="The Hidden Cost of DIY: When to Bring in Professional Services for CX Success " class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="margin-top: 12pt; margin-right: 0cm; margin-bottom: 12pt; padding-left: 0cm;"&gt;&lt;span&gt;&lt;span&gt;&lt;a href="https://www.calltower.com/elevating-cx/?hsLang=en-us"&gt;&lt;span style="text-decoration: none; color: #b7ff00;"&gt;&lt;span style="line-height: 20.85px;"&gt;Customer experience (CX)&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="line-height: 20.85px;"&gt; is key to winning loyal customers and growing your business. Many companies try to handle CX on their own, believing it saves money and gives them greater control. However, this do-it-yourself approach often leads to hidden costs, from lost sales opportunities and wasted time &amp;amp; resources to frustrated customers who may not return. Without expert guidance, businesses can miss critical details and fall behind competitors offering seamless experiences. That’s where &lt;/span&gt;&lt;a href="https://www.calltower.com/?hsLang=en-us"&gt;&lt;span style="text-decoration: none; color: #b7ff00;"&gt;&lt;span style="line-height: 20.85px;"&gt;CallTower&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="line-height: 20.85px;"&gt; comes in. CallTower’s professional services help you avoid common pitfalls, overcome resource limitations, and deliver measurable business results that drive growth. Here, we will explore why DIY can fall short, the advantages of professional services for CX, and when to call in experts like CallTower.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt; 
&lt;h1 style="margin-top: 16.1pt; margin-right: 0cm; margin-bottom: 16.1pt; padding-left: 0cm;"&gt;&lt;/h1&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://info.calltower.com/blog/the-hidden-cost-of-diy-when-to-bring-in-professional-services-for-success?hsLang=en-us" title="" class="hs-featured-image-link"&gt; &lt;img src="https://info.calltower.com/hubfs/Wordpress%20thumbnail%20Final%20%28918%20x%20649%20px%29%20%2816%29.png" alt="The Hidden Cost of DIY: When to Bring in Professional Services for CX Success " class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="margin-top: 12pt; margin-right: 0cm; margin-bottom: 12pt; padding-left: 0cm;"&gt;&lt;span&gt;&lt;span&gt;&lt;a href="https://www.calltower.com/elevating-cx/?hsLang=en-us"&gt;&lt;span style="text-decoration: none; color: #b7ff00;"&gt;&lt;span style="line-height: 20.85px;"&gt;Customer experience (CX)&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="line-height: 20.85px;"&gt; is key to winning loyal customers and growing your business. Many companies try to handle CX on their own, believing it saves money and gives them greater control. However, this do-it-yourself approach often leads to hidden costs, from lost sales opportunities and wasted time &amp;amp; resources to frustrated customers who may not return. Without expert guidance, businesses can miss critical details and fall behind competitors offering seamless experiences. That’s where &lt;/span&gt;&lt;a href="https://www.calltower.com/?hsLang=en-us"&gt;&lt;span style="text-decoration: none; color: #b7ff00;"&gt;&lt;span style="line-height: 20.85px;"&gt;CallTower&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="line-height: 20.85px;"&gt; comes in. CallTower’s professional services help you avoid common pitfalls, overcome resource limitations, and deliver measurable business results that drive growth. Here, we will explore why DIY can fall short, the advantages of professional services for CX, and when to call in experts like CallTower.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt; 
&lt;h1 style="margin-top: 16.1pt; margin-right: 0cm; margin-bottom: 16.1pt; padding-left: 0cm;"&gt;&lt;/h1&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=193807&amp;amp;k=14&amp;amp;r=https%3A%2F%2Finfo.calltower.com%2Fblog%2Fthe-hidden-cost-of-diy-when-to-bring-in-professional-services-for-success&amp;amp;bu=https%253A%252F%252Finfo.calltower.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Contact Center</category>
      <category>ccaas</category>
      <category>ai</category>
      <category>CallTower</category>
      <category>CX</category>
      <category>professional services</category>
      <pubDate>Thu, 07 May 2026 15:00:02 GMT</pubDate>
      <author>elewis@calltower.com (Evan Lewis)</author>
      <guid>https://info.calltower.com/blog/the-hidden-cost-of-diy-when-to-bring-in-professional-services-for-success</guid>
      <dc:date>2026-05-07T15:00:02Z</dc:date>
    </item>
  </channel>
</rss>
