Quext
Brilliantly simple web design. SEO-driven performance.
Industry
B2B, Multifamily, Tech
Quext simplifies the lives of apartment owners and residents with a powerful suite of multifamily technologies. Their products? Intuitive. Their brand? Bursting with personality. All they needed was a website to match.
Goals
- Boost brand awareness
- Enhance user experience
- Improve SEO rankings
- Integrate with HubSpot
Challenge
Design and develop an optimized website infused with Quext’s unique charm and fueled by SEO. Integrate the site with HubSpot for better data visibility and content control. And do it all in 15 weeks.
Solution
Working hand in hand with the Quext creative team, we delivered an optimized website powered by playful illustrations and brilliantly simple messaging. The results? 1,973% keyword growth, for starters.
The idea
Powerfully smart, delightfully unique. Build a website highlighting what makes Quext special through whimsical and intuitive design.
Here’s how we did it:
Creative collaboration
This website build hinged on frequent, meaningful collaboration with the Quext team. With both creative teams working side by side, we refined the brand voice, elevated the visual identity, honed the user journey, and established clear goals for each page in record time. This consistent alignment accelerated the creative process and helped ensure the final build achieved both brand and performance goals from day one.
Delightful web design
Our website development team partnered with Quext to bring bold visual identity to life in every pixel of the new website. Custom iconography, playful illustrations, and ample use of the brand’s vibrant color palette rewarded exploration, adding extra layers of personality to each page.
HubSpot integration
We built the new Quext website on HubSpot’s Content Hub CMS platform. This empowered the Quext marketing team with a huge toolkit of new capabilities, making it easier to manage content, acquire user insights, make data-backed decisions, and optimize the site for long-term performance.
“Whether it’s media buying, digital strategy, website development, or creative services, I have full confidence in the business partners I have with Infinity.”
— Chief Marketing Officer
Interactive design elements
Quext’s products are simple, intuitive, and downright fun to use. So, we asked ourselves: Why tell users how great the technology is when we could show them instead?
Using the React library, we built interactive elements throughout the website. This let users experience Quext’s smart-home solutions firsthand. Users can adjust a smart thermostat, drag content into a website template, and watch Quext’s WiFi cover a whole apartment community.
Optimized from header to footer
With brand awareness as a top priority, our SEO services fueled everything from the Quext sitemap to the ongoing content strategy. We leveraged a healthy blend of branded and non-branded keywords, matched the intent of Quext’s multiple target audiences, and optimized content to make it easy for multifamily decision-makers to find what they needed.
The results
Smart technology, brilliantly simple. That’s Quext’s motto. We brought that idea to life throughout our partnership on this website. The content prioritized value and clarity to connect with our target audiences. Vibrant design made learning a joy. A seamless user journey made it easy to take action. Strategic SEO made sure people could find Quext in the first place. This website was a powerhouse, generating a new wave of leads and new levels of awareness for the Quext brand.
+1,973%
keyword growth
+17.5
SERP growth
+94%
new users
+6
SERP rank
+55%
boost in top 10 keywords
Haley
Web Delivery Manager
Chase
Senior Lead Front-End Developer