{"id":483,"date":"2019-07-03T14:01:20","date_gmt":"2019-07-03T14:01:20","guid":{"rendered":"https:\/\/indusrank.com\/?p=483"},"modified":"2024-08-07T16:27:12","modified_gmt":"2024-08-07T16:27:12","slug":"mots-cles-referencement","status":"publish","type":"post","link":"https:\/\/indusrank.com\/mots-cles-referencement","title":{"rendered":"COMMENT CHOISIR LES BONS MOTS-CL\u00c9S POUR SON R\u00c9F\u00c9RENCEMENT NATUREL ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"483\" class=\"elementor elementor-483\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5fa2231d elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"5fa2231d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;opacity-tilt&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 2600 131.1\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0 0L2600 0 2600 69.1 0 0z\"\/>\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.5\" d=\"M0 0L2600 0 2600 69.1 0 69.1z\"\/>\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.25\" d=\"M2600 0L0 0 0 130.1 2600 69.1z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-152f2a44\" data-id=\"152f2a44\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10a00f2 elementor-widget elementor-widget-heading\" data-id=\"10a00f2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">COMMENT CHOISIR LES BONS MOTS-CL\u00c9S POUR SON R\u00c9F\u00c9RENCEMENT NATUREL ?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fd3dcb4 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"5fd3dcb4\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le choix des mots-cl\u00e9s constitue une \u00e9tape primordiale dans toute strat\u00e9gie de r\u00e9f\u00e9rencement naturel. <br \/>Ce choix conditionnera le positionnement de votre site sur les moteurs de recherche, <br \/>et donc votre capacit\u00e9 \u00e0 g\u00e9n\u00e9rer du trafic qualifi\u00e9.\u00a0<\/p><p>S\u00e9lectionner les bons mots-cl\u00e9s vous aidera \u00e9galement \u00e0 organiser votre site web et \u00e0 d\u00e9finir votre strat\u00e9gie <br \/>de contenu. En choisissant les bons mots-cl\u00e9s, vous aurez ainsi un site \u00e0 la fois coh\u00e9rent et pertinent pour votre <br \/>audience, mais aussi optimis\u00e9 efficacement pour les moteurs de recherche.\u00a0<\/p><p>Pour autant, il peut \u00eatre extr\u00eamement difficile de trouver les mots-cl\u00e9s ad\u00e9quats ou pertinents. Pour vous guider, je vous propose de suivre un plan en quatre \u00e9tapes.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3da8c28b elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"3da8c28b\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInDown&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-759d212\" data-id=\"759d212\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42bc1cbf elementor-widget elementor-widget-image\" data-id=\"42bc1cbf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"252\" height=\"237\" src=\"https:\/\/indusrank.com\/wp-content\/uploads\/2019\/06\/Sans-titre-2.png\" class=\"attachment-full size-full wp-image-9\" alt=\"logo-indusrank-agence-communication-digitale-rouen-seo\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59e79e3 elementor-widget elementor-widget-heading\" data-id=\"59e79e3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DETERMINER VOTRE CIBLE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6278d3b elementor-widget elementor-widget-text-editor\" data-id=\"6278d3b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-right: 0px; margin-bottom: 12px; margin-left: 0px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 14px; line-height: inherit; vertical-align: baseline; color: #07082e; text-align: left;\">\u200bAvant toute chose, vous devez savoir \u00e0 qui vos produits ou services s\u2019adressent. Pour cela, vous devez d\u00e9finir vos <a href=\"https:\/\/indusrank.com\/buyer-personas-lindustrie-btp\"><em>Buyer Personas<\/em><\/a>\u00a0: Qui sont-ils\u00a0? Que recherchent-ils\u00a0? Quelles sont leurs attentes\u00a0? Comment recherchent-ils l\u2019information\u00a0? Quel vocabulaire utilisent-ils\u00a0?<\/p><p style=\"margin-right: 0px; margin-bottom: 12px; margin-left: 0px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 14px; line-height: inherit; vertical-align: baseline; color: #07082e; text-align: left;\">En ayant une bonne connaissance de votre audience, vous serez capable de <a href=\"https:\/\/indusrank.com\/mots-cles-referencement\"><strong>d\u00e9terminer plus facilement les mots-cl\u00e9s<\/strong><\/a> qu\u2019ils peuvent \u00eatre amen\u00e9s \u00e0 rechercher pour trouver vos produits.<\/p><p style=\"margin-right: 0px; margin-bottom: 12px; margin-left: 0px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 14px; line-height: inherit; vertical-align: baseline; color: #07082e; text-align: left;\">Vous devez \u00e9galement tenir compte de leur position dans le processus d\u2019achat, leurs attentes \u00e9tant diff\u00e9rentes selon la phase o\u00f9 ils se trouvent. En outre, gardez \u00e0 l\u2019esprit qu\u2019un bon mot cl\u00e9 est premi\u00e8rement un mot cl\u00e9 recherch\u00e9 par votre audience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3276313 elementor-widget elementor-widget-heading\" data-id=\"3276313\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IDENTIFIER VOS TH\u00c9MATIQUES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-866f792 elementor-widget elementor-widget-text-editor\" data-id=\"866f792\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-right: 0px; margin-bottom: 12px; margin-left: 0px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 14px; line-height: inherit; vertical-align: baseline; color: #07082e; text-align: left;\">Une fois vos <em>Buyer Personas<\/em> identifi\u00e9s, faites le point sur l\u2019offre de votre soci\u00e9t\u00e9 : Quels sont les produits et services que vous proposez ? Quelles probl\u00e9matiques peuvent-ils r\u00e9gler ? Qu\u2019est ce qui d\u00e9marque votre offre de celle de vos principaux concurrents ? Quels sont les questions qui vous sont le plus souvent pos\u00e9es ?<\/p><p style=\"margin-right: 0px; margin-bottom: 12px; margin-left: 0px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 14px; line-height: inherit; vertical-align: baseline; color: #07082e; text-align: left;\">Plus vous parviendrez \u00e0 identifier clairement votre th\u00e9matique, plus vous serez en mesure d\u2019identifier pr\u00e9cis\u00e9ment les attentes de vos visiteurs.<\/p><p style=\"margin-right: 0px; margin-bottom: 12px; margin-left: 0px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 14px; line-height: inherit; vertical-align: baseline; color: #07082e; text-align: left;\">A partir de l\u00e0, vous pourrez essayer de vous mettre dans la peau d\u2019un internaute lambda tapant sa requ\u00eate dans un moteur de recherche afin de lister l\u2019ensemble des termes faisant r\u00e9f\u00e9rence \u00e0 votre activit\u00e9, \u00e0 vos produits ou \u00e0 vos services. Lors de cette phase, n\u2019h\u00e9sitez pas \u00e0 mettre vos collaborateurs et votre entourage \u00e0 contribution.<\/p><p style=\"margin-right: 0px; margin-bottom: 12px; margin-left: 0px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 14px; line-height: inherit; vertical-align: baseline; color: #07082e; text-align: left;\">Vous pouvez \u00e9galement vous rendre sur des blogs ou forums r\u00e9f\u00e9rents dans votre domaine d\u2019activit\u00e9 afin d\u2019identifier les termes r\u00e9ellement utilis\u00e9s par votre audience.<\/p><p style=\"margin-right: 0px; margin-bottom: 12px; margin-left: 0px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 14px; line-height: inherit; vertical-align: baseline; color: #07082e; text-align: left;\">Si vous \u00eates en manque d\u2019inspiration, n\u2019h\u00e9sitez pas \u00e0 effectuer un <em>benchmark<\/em> afin d\u2019<a href=\"https:\/\/indusrank.com\/referencement-rouen\">analyser les mots-cl\u00e9s<\/a> sur lesquels sont positionn\u00e9s les sites de vos concurrents.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb4e7c4 elementor-widget elementor-widget-heading\" data-id=\"eb4e7c4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">UTILISER LES BONS OUTILS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1380e8a elementor-widget elementor-widget-text-editor\" data-id=\"1380e8a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-right: 0px; margin-bottom: 12px; margin-left: 0px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 14px; line-height: inherit; vertical-align: baseline; color: #07082e;\">Pour compl\u00e9ter votre liste de mots-cl\u00e9s, vous pouvez utiliser de nombreux outils permettant de r\u00e9fl\u00e9chir sur leur champ lexical et leur fr\u00e9quence d\u2019utilisation sur les moteurs de recherche.<\/p><p style=\"margin-right: 0px; margin-bottom: 12px; margin-left: 0px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 14px; line-height: inherit; vertical-align: baseline; color: #07082e;\"><a href=\"https:\/\/www.semrush.com\/lp\/sem\/fr\/?https:\/\/www.semrush.com\/lp\/sem\/fr\/%3Fkw=SEMrush_Brand&amp;cmp=FR_SRCH_Brand_EN&amp;label=Brand_Semrush&amp;Network=g&amp;Device=c&amp;gclid=CjwKCAjwx_boBRA9EiwA4kIELtAwlfKI3yiKLFWaYRUpMlD20V20tMEw8E4haW3TpfTOaFvmuUuhxBoCAYEQAvD_BwE\" target=\"_blank\" rel=\"noopener\">SEMrush<\/a>, <a href=\"http:\/\/membership.keywordeye.com\/\">KeywordEyes<\/a>, <a href=\"https:\/\/ads.google.com\/intl\/fr_fr\/home\/\">Google Adwords<\/a> ou encore<a href=\"https:\/\/www.wordtracker.com\/\"> WordTracker<\/a> peuvent vous proposer des expressions similaires aux expressions saisies et toutes les variantes existantes en termes d\u2019orthographe. Ils sont \u00e9galement capables de vous indiquer la fr\u00e9quence des mots cl\u00e9s les plus tap\u00e9s par les internautes sur les moteurs de recherche et le niveau de concurrence de chacun d\u2019eux.<\/p><p style=\"margin-right: 0px; margin-bottom: 12px; margin-left: 0px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 14px; line-height: inherit; vertical-align: baseline; color: #07082e;\">Par ailleurs, si votre site web est dot\u00e9 d\u2019un moteur de recherche interne, vous pourrez analyser les mots-cl\u00e9s utilis\u00e9s par vos visiteurs lorsqu\u2019ils effectuent une recherche directement sur votre site.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3aee8d3 elementor-widget elementor-widget-heading\" data-id=\"3aee8d3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00c9TUDIER LA FAISABILIT\u00c9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2390d96 elementor-widget elementor-widget-text-editor\" data-id=\"2390d96\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-right: 0px; margin-bottom: 12px; margin-left: 0px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 14px; line-height: inherit; vertical-align: baseline; color: #07082e; text-align: left;\">\u200bVous avez maintenant une longue liste de mots-cl\u00e9s sur lesquels vous positionner. N\u00e9anmoins, avant de vous lancer dans le d\u00e9ploiement de votre strat\u00e9gie de r\u00e9f\u00e9rencement, vous devez encore \u00e9tudier leur int\u00e9r\u00eat et leur faisabilit\u00e9.<\/p><ul style=\"text-align: left;\"><li style=\"border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 14px; line-height: inherit; vertical-align: baseline; color: #07082e;\"><strong>Les volumes de recherche<\/strong> : pour chaque mot-cl\u00e9 retenu, vous devez vous int\u00e9resser \u00e0 son volume de recherche. Vous devez donc privil\u00e9gier les mots-cl\u00e9s pertinents au regard de votre activit\u00e9 et de votre audience qui g\u00e9n\u00e8rent un volume de recherche \u00e9lev\u00e9. Pour autant, d\u00e8s lors qu\u2019il est pertinent, un mot-cl\u00e9 peu recherch\u00e9 ne doit pas \u00eatre n\u00e9glig\u00e9 puisqu\u2019il vous permettra d\u2019enrichir votre longue-tra\u00eene. Pour obtenir ces volumes, vous pouvez utiliser Google Adwords, SEMrush ou encore <a href=\"https:\/\/www.yooda.com\/\" target=\"_blank\" rel=\"noopener\">Yooda<\/a>. En plus de vous fournir le nombre de recherches mensuelles, vous pourrez obtenir le nombre de recherches locales ou encore les tendances de recherches sur mobiles par exemple<\/li><li style=\"border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 14px; line-height: inherit; vertical-align: baseline; color: #07082e;\"><strong>La concurrence<\/strong> : vous devez \u00e9galement \u00e9valuer le caract\u00e8re concurrentiel de chacun de vos mots-cl\u00e9s. En effet, plus un mot-cl\u00e9 est utilis\u00e9 par vos concurrents, plus il vous sera difficile de vous positionner dessus. Google Adwords ou encore <a href=\"https:\/\/fr.myposeo.com\/\">MyPoseo<\/a> vous permettront de d\u00e9tecter les concurrents pr\u00e9sents sur les mots-cl\u00e9s que vous avez s\u00e9lectionn\u00e9s et leur positionnement. N\u00e9anmoins, gardez toujours \u00e0 l\u2019esprit que votre <a href=\"https:\/\/indusrank.com\/linteret-seo-lindustrie-btp\">stat\u00e9gie SEO<\/a> doit \u00eatre pertinente et r\u00e9aliste. Si vous pensez \u00eatre capable de vous positionner sur un mot-cl\u00e9 concurrentiel, sachez que ce n\u2019est pas impossible\u2026 L\u2019important est que vous fassiez preuve de professionnalisme et de patience. En revanche, si vous estimez ne pas avoir la force et le temps de travailler sur votre strat\u00e9gie SEO, positionnez-vous sur des mots-cl\u00e9s davantage cibl\u00e9s.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-52dc0d10 elementor-section-content-middle elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"52dc0d10\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b5dc04f\" data-id=\"2b5dc04f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ccd5f0d elementor-widget elementor-widget-heading\" data-id=\"2ccd5f0d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">L'ARTICLE VOUS A INT\u00c9RESS\u00c9 ? RETROUVEZ NOS AUTRES ACTUS SUR LES R\u00c9SEAUX SOCIAUX !<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10d89f5a elementor-shape-circle elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"10d89f5a\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook-f elementor-animation-shrink elementor-repeater-item-3bftaoh\" href=\"https:\/\/www.facebook.com\/Indusrank\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook-f<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook-f\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-twitter elementor-animation-shrink elementor-repeater-item-pc69ffs\" href=\"https:\/\/twitter.com\/INDUSRANK\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Twitter<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin-in elementor-animation-shrink elementor-repeater-item-xz1qnet\" href=\"https:\/\/www.linkedin.com\/company\/10921115\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin-in<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin-in\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68cb6f0e elementor-widget elementor-widget-heading\" data-id=\"68cb6f0e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CES ARTICLES PEUVENT VOUS INT\u00c9RESSER...<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>COMMENT CHOISIR LES BONS MOTS-CL\u00c9S POUR SON R\u00c9F\u00c9RENCEMENT NATUREL ? Le choix des mots-cl\u00e9s constitue une \u00e9tape primordiale dans toute strat\u00e9gie de r\u00e9f\u00e9rencement naturel. Ce choix conditionnera le positionnement de votre site sur les moteurs de recherche, et donc votre capacit\u00e9 \u00e0 g\u00e9n\u00e9rer du trafic qualifi\u00e9. S\u00e9lectionner les bons mots-cl\u00e9s&hellip;<\/p>\n","protected":false},"author":1,"featured_media":6091,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,12],"tags":[7,33,22,9],"class_list":["post-483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-referencement","category-seo","tag-btp-industrie","tag-mots-cles","tag-referencement","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Choisir les bons mots-cl\u00e9s pour son r\u00e9f\u00e9rencement - Indusrank<\/title>\n<meta name=\"description\" content=\"Le choix des mots-cl\u00e9s est une \u00e9tape primordiale dans strat\u00e9gie de r\u00e9f\u00e9rencement : positionnement sur moteurs de recherche, trafic qualifi\u00e9\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/indusrank.com\/mots-cles-referencement\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Choisir les bons mots-cl\u00e9s pour son r\u00e9f\u00e9rencement - Indusrank\" \/>\n<meta property=\"og:description\" content=\"Le choix des mots-cl\u00e9s est une \u00e9tape primordiale dans strat\u00e9gie de r\u00e9f\u00e9rencement : positionnement sur moteurs de recherche, trafic qualifi\u00e9\" \/>\n<meta property=\"og:url\" content=\"https:\/\/indusrank.com\/mots-cles-referencement\" \/>\n<meta property=\"og:site_name\" content=\"Indusrank\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Indusrank\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-03T14:01:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-07T16:27:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/indusrank.com\/wp-content\/uploads\/2024\/04\/Jeux_Concours-1024x681.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"681\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"marie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@INDUSRANK\" \/>\n<meta name=\"twitter:site\" content=\"@INDUSRANK\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"marie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/indusrank.com\/mots-cles-referencement#article\",\"isPartOf\":{\"@id\":\"https:\/\/indusrank.com\/mots-cles-referencement\"},\"author\":{\"name\":\"marie\",\"@id\":\"https:\/\/indusrank.com\/#\/schema\/person\/836df7727ef2e145727bfe2b8d4d955a\"},\"headline\":\"COMMENT CHOISIR LES BONS MOTS-CL\u00c9S POUR SON R\u00c9F\u00c9RENCEMENT NATUREL ?\",\"datePublished\":\"2019-07-03T14:01:20+00:00\",\"dateModified\":\"2024-08-07T16:27:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/indusrank.com\/mots-cles-referencement\"},\"wordCount\":966,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/indusrank.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/indusrank.com\/mots-cles-referencement#primaryimage\"},\"thumbnailUrl\":\"https:\/\/indusrank.com\/wp-content\/uploads\/2024\/04\/Jeux_Concours-scaled.jpeg\",\"keywords\":[\"BTP &amp; INDUSTRIE\",\"MOTS-CLES\",\"REFERENCEMENT\",\"SEO\"],\"articleSection\":[\"REFERENCEMENT\",\"SEO\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/indusrank.com\/mots-cles-referencement#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/indusrank.com\/mots-cles-referencement\",\"url\":\"https:\/\/indusrank.com\/mots-cles-referencement\",\"name\":\"Choisir les bons mots-cl\u00e9s pour son r\u00e9f\u00e9rencement - Indusrank\",\"isPartOf\":{\"@id\":\"https:\/\/indusrank.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/indusrank.com\/mots-cles-referencement#primaryimage\"},\"image\":{\"@id\":\"https:\/\/indusrank.com\/mots-cles-referencement#primaryimage\"},\"thumbnailUrl\":\"https:\/\/indusrank.com\/wp-content\/uploads\/2024\/04\/Jeux_Concours-scaled.jpeg\",\"datePublished\":\"2019-07-03T14:01:20+00:00\",\"dateModified\":\"2024-08-07T16:27:12+00:00\",\"description\":\"Le choix des mots-cl\u00e9s est une \u00e9tape primordiale dans strat\u00e9gie de r\u00e9f\u00e9rencement : positionnement sur moteurs de recherche, trafic qualifi\u00e9\",\"breadcrumb\":{\"@id\":\"https:\/\/indusrank.com\/mots-cles-referencement#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/indusrank.com\/mots-cles-referencement\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/indusrank.com\/mots-cles-referencement#primaryimage\",\"url\":\"https:\/\/indusrank.com\/wp-content\/uploads\/2024\/04\/Jeux_Concours-scaled.jpeg\",\"contentUrl\":\"https:\/\/indusrank.com\/wp-content\/uploads\/2024\/04\/Jeux_Concours-scaled.jpeg\",\"width\":2560,\"height\":1703,\"caption\":\"Happy excited African American female student celebrating success, sitting at the desk with an open laptop and checking grades, feeling happy and expressing joy from passing the exam, success concept\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/indusrank.com\/mots-cles-referencement#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/indusrank.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"COMMENT CHOISIR LES BONS MOTS-CL\u00c9S POUR SON R\u00c9F\u00c9RENCEMENT NATUREL ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/indusrank.com\/#website\",\"url\":\"https:\/\/indusrank.com\/\",\"name\":\"Indusrank\",\"description\":\"Agence Digitale Rouen sp\u00e9cialis\u00e9e BTP et Industrie\",\"publisher\":{\"@id\":\"https:\/\/indusrank.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/indusrank.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/indusrank.com\/#organization\",\"name\":\"Indusrank - Agence Web sur Rouen\",\"url\":\"https:\/\/indusrank.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/indusrank.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/indusrank.com\/wp-content\/uploads\/2019\/06\/LOGO-1.png\",\"contentUrl\":\"https:\/\/indusrank.com\/wp-content\/uploads\/2019\/06\/LOGO-1.png\",\"width\":2037,\"height\":454,\"caption\":\"Indusrank - Agence Web sur Rouen\"},\"image\":{\"@id\":\"https:\/\/indusrank.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Indusrank\/\",\"https:\/\/x.com\/INDUSRANK\",\"https:\/\/www.linkedin.com\/company\/indusrank\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/indusrank.com\/#\/schema\/person\/836df7727ef2e145727bfe2b8d4d955a\",\"name\":\"marie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/indusrank.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5c40b2ac5829643c8dc52b8ea23e7367b63b164c9ed253e51c4bb2798061986a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5c40b2ac5829643c8dc52b8ea23e7367b63b164c9ed253e51c4bb2798061986a?s=96&d=mm&r=g\",\"caption\":\"marie\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Choisir les bons mots-cl\u00e9s pour son r\u00e9f\u00e9rencement - Indusrank","description":"Le choix des mots-cl\u00e9s est une \u00e9tape primordiale dans strat\u00e9gie de r\u00e9f\u00e9rencement : positionnement sur moteurs de recherche, trafic qualifi\u00e9","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/indusrank.com\/mots-cles-referencement","og_locale":"fr_FR","og_type":"article","og_title":"Choisir les bons mots-cl\u00e9s pour son r\u00e9f\u00e9rencement - Indusrank","og_description":"Le choix des mots-cl\u00e9s est une \u00e9tape primordiale dans strat\u00e9gie de r\u00e9f\u00e9rencement : positionnement sur moteurs de recherche, trafic qualifi\u00e9","og_url":"https:\/\/indusrank.com\/mots-cles-referencement","og_site_name":"Indusrank","article_publisher":"https:\/\/www.facebook.com\/Indusrank\/","article_published_time":"2019-07-03T14:01:20+00:00","article_modified_time":"2024-08-07T16:27:12+00:00","og_image":[{"width":1024,"height":681,"url":"https:\/\/indusrank.com\/wp-content\/uploads\/2024\/04\/Jeux_Concours-1024x681.jpeg","type":"image\/jpeg"}],"author":"marie","twitter_card":"summary_large_image","twitter_creator":"@INDUSRANK","twitter_site":"@INDUSRANK","twitter_misc":{"\u00c9crit par":"marie","Dur\u00e9e de lecture estim\u00e9e":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/indusrank.com\/mots-cles-referencement#article","isPartOf":{"@id":"https:\/\/indusrank.com\/mots-cles-referencement"},"author":{"name":"marie","@id":"https:\/\/indusrank.com\/#\/schema\/person\/836df7727ef2e145727bfe2b8d4d955a"},"headline":"COMMENT CHOISIR LES BONS MOTS-CL\u00c9S POUR SON R\u00c9F\u00c9RENCEMENT NATUREL ?","datePublished":"2019-07-03T14:01:20+00:00","dateModified":"2024-08-07T16:27:12+00:00","mainEntityOfPage":{"@id":"https:\/\/indusrank.com\/mots-cles-referencement"},"wordCount":966,"commentCount":0,"publisher":{"@id":"https:\/\/indusrank.com\/#organization"},"image":{"@id":"https:\/\/indusrank.com\/mots-cles-referencement#primaryimage"},"thumbnailUrl":"https:\/\/indusrank.com\/wp-content\/uploads\/2024\/04\/Jeux_Concours-scaled.jpeg","keywords":["BTP &amp; INDUSTRIE","MOTS-CLES","REFERENCEMENT","SEO"],"articleSection":["REFERENCEMENT","SEO"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/indusrank.com\/mots-cles-referencement#respond"]}]},{"@type":"WebPage","@id":"https:\/\/indusrank.com\/mots-cles-referencement","url":"https:\/\/indusrank.com\/mots-cles-referencement","name":"Choisir les bons mots-cl\u00e9s pour son r\u00e9f\u00e9rencement - Indusrank","isPartOf":{"@id":"https:\/\/indusrank.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/indusrank.com\/mots-cles-referencement#primaryimage"},"image":{"@id":"https:\/\/indusrank.com\/mots-cles-referencement#primaryimage"},"thumbnailUrl":"https:\/\/indusrank.com\/wp-content\/uploads\/2024\/04\/Jeux_Concours-scaled.jpeg","datePublished":"2019-07-03T14:01:20+00:00","dateModified":"2024-08-07T16:27:12+00:00","description":"Le choix des mots-cl\u00e9s est une \u00e9tape primordiale dans strat\u00e9gie de r\u00e9f\u00e9rencement : positionnement sur moteurs de recherche, trafic qualifi\u00e9","breadcrumb":{"@id":"https:\/\/indusrank.com\/mots-cles-referencement#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/indusrank.com\/mots-cles-referencement"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/indusrank.com\/mots-cles-referencement#primaryimage","url":"https:\/\/indusrank.com\/wp-content\/uploads\/2024\/04\/Jeux_Concours-scaled.jpeg","contentUrl":"https:\/\/indusrank.com\/wp-content\/uploads\/2024\/04\/Jeux_Concours-scaled.jpeg","width":2560,"height":1703,"caption":"Happy excited African American female student celebrating success, sitting at the desk with an open laptop and checking grades, feeling happy and expressing joy from passing the exam, success concept"},{"@type":"BreadcrumbList","@id":"https:\/\/indusrank.com\/mots-cles-referencement#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/indusrank.com\/"},{"@type":"ListItem","position":2,"name":"COMMENT CHOISIR LES BONS MOTS-CL\u00c9S POUR SON R\u00c9F\u00c9RENCEMENT NATUREL ?"}]},{"@type":"WebSite","@id":"https:\/\/indusrank.com\/#website","url":"https:\/\/indusrank.com\/","name":"Indusrank","description":"Agence Digitale Rouen sp\u00e9cialis\u00e9e BTP et Industrie","publisher":{"@id":"https:\/\/indusrank.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/indusrank.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/indusrank.com\/#organization","name":"Indusrank - Agence Web sur Rouen","url":"https:\/\/indusrank.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/indusrank.com\/#\/schema\/logo\/image\/","url":"https:\/\/indusrank.com\/wp-content\/uploads\/2019\/06\/LOGO-1.png","contentUrl":"https:\/\/indusrank.com\/wp-content\/uploads\/2019\/06\/LOGO-1.png","width":2037,"height":454,"caption":"Indusrank - Agence Web sur Rouen"},"image":{"@id":"https:\/\/indusrank.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Indusrank\/","https:\/\/x.com\/INDUSRANK","https:\/\/www.linkedin.com\/company\/indusrank"]},{"@type":"Person","@id":"https:\/\/indusrank.com\/#\/schema\/person\/836df7727ef2e145727bfe2b8d4d955a","name":"marie","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/indusrank.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5c40b2ac5829643c8dc52b8ea23e7367b63b164c9ed253e51c4bb2798061986a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5c40b2ac5829643c8dc52b8ea23e7367b63b164c9ed253e51c4bb2798061986a?s=96&d=mm&r=g","caption":"marie"}}]}},"_links":{"self":[{"href":"https:\/\/indusrank.com\/wp-json\/wp\/v2\/posts\/483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indusrank.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indusrank.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indusrank.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/indusrank.com\/wp-json\/wp\/v2\/comments?post=483"}],"version-history":[{"count":16,"href":"https:\/\/indusrank.com\/wp-json\/wp\/v2\/posts\/483\/revisions"}],"predecessor-version":[{"id":7220,"href":"https:\/\/indusrank.com\/wp-json\/wp\/v2\/posts\/483\/revisions\/7220"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/indusrank.com\/wp-json\/wp\/v2\/media\/6091"}],"wp:attachment":[{"href":"https:\/\/indusrank.com\/wp-json\/wp\/v2\/media?parent=483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indusrank.com\/wp-json\/wp\/v2\/categories?post=483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indusrank.com\/wp-json\/wp\/v2\/tags?post=483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}