TrueGradient reposted this
Two years ago, on May 9, 2024, Ankur Verma and I had our first virtual meeting with Scott Kennedy. Like many founder stories, it started with a cold outreach. I reached out to Scott, shared our background, our mission, and the problems we were trying to solve for consumer goods and retail companies. I simply asked if he'd be open to learning more. He said yes. What we didn't know then was that Franklin Sports would go on to become our lighthouse customer and one of the biggest blessings in our journey. It's hard to believe it's been two years. We started by tackling one of their biggest challenges: improving demand forecasting for their Amazon channel. From day one, the Franklin Sports team challenged us at every step, and they still do. But that's exactly what makes the partnership special. They never treated us like just another software vendor. They invested time to deeply understand our intent, our approach to data science, and the thinking behind our models. That level of curiosity and engagement created something far more valuable than a customer relationship, it built trust. And trust, combined with healthy challenge and collaboration, is what leads to truly meaningful outcomes. Last year, we had the opportunity to meet Lora Cecere and demo our platform. Lora has always been known for supporting innovative young companies with a thoughtful and unbiased perspective. She was particularly intrigued by our reinforcement learning approach and the results we had achieved together with Franklin Sports. After learning more about the journey, she suggested something unexpected: "I'd love to write a case study, not for the companies involved, but for the broader supply chain planning community." Today, we are grateful to Lora for telling this story in her own authentic way. It's an independent perspective on what can happen when forward-thinking operators and modern software companies come together to solve complex planning challenges. Thank you to Scott Kennedy and the entire Franklin Sports team for believing in us early, challenging us relentlessly, and helping shape the company we are today. I hope you enjoy the read and find something useful in it. Namrata Gupta Siddharth Shahi Dan VanHousen TrueGradient #demandplanning #integratedplanning #inventoryoptimization #priceoptimization