PubScale

In 3 days, We're opening up the revenue playbook of 2026. The one that's quietly helping the top publishers unlock revenue. Through smarter stack design, better demand access, and formats that actually perform. PubScale × Mobidictum is bringing The Modern Monetization Stack for Games to Istanbul on 23rd June. And if you're a game publisher, this is the room you want to be in. See you in Istanbul.

This is what a Dynamic Ad looks like inside a game world, powered by PubScale Immersive Ads. The banner doesn't just sit there. It moves with the environment. Swinging. Swaying. Alive, the way real-world signage does. That motion is what makes it feel native, not placed. And native is what drives attention without breaking immersion. Dynamic Ads are now live on PubScale. 💬 What environment in your game would this fit naturally? #ImmersiveAds #DynamicAds #GameMonetization #InGameAds #PubScale

Dear publishers, There's a silent revenue stream sitting in your app right now, and most teams don't even know it's there. On 23rd June in Istanbul, PubScale × Mobidictum are hosting The Modern Monetization Stack for Games, an evening built for publishers who want to scale. Expect real conversations on: → Where GAM and AdX setups quietly leak revenue → How top studios are using immersive formats to lift eCPMs → Why offerwalls are becoming a serious revenue line, not a side feature DM or comment to get the downloads of this Event.

Most publishers think of in-game ads as a single format. They're not, and treating them that way is why so many placements feel forced. Immersive ads are a family of formats, each designed for a different game environment and player interaction model: 🏟️ In-Game Billboards & Signage —> passive, environmental, zero interruption 🎮 Branded Objects & Props —> ambient to interactive, brand as part of the world ⚡ Rewarded In-World Events —> active opt-in, brand creates value inside the game Each one has a different use case, a different player relationship, and a different genre fit. Swipe for the full breakdown, including which format belongs in which type of game. #ImmersiveAds #GameMonetization #AdFormats #InGameAds #PubScale

3 days to go!! PubScale is heading to WN Media Group Istanbul, happening on June 18th & 19th. If you're a game publisher trying to figure out how to grow ad revenue, optimise your monetization stack, or just want to talk shop with the top revenue optimizers. We'd love to meet you there. Istanbul, here we come!! Dm or comment to get the exact event location.

Not all UA signals carry the same weight over time. Teams that grow sustainably usually migrate from lagging indicators (installs, CPI) toward predictive ones (LTV, D30 ROAS, engagement depth). This infographic maps the 3 tiers and what each level tells you about growth quality. #UserAcquisition #GrowthMarketing #GROW #RetentionFirst #PubScale

Istanbul, we're coming for you. PubScale is heading to WN Media Group Event!! On June 18th & 19th, and we're bringing answers to the questions every game publisher is asking. How do I increase ad revenue? Is my ad stack actually optimized? Am I leaving money on the table? Come find us. Let's figure it out together. DM or comment to get our exact booth number, do not miss out on this one. Stop by, your eCPMs will thank you later. 

Meet the revenue optimizers. The very crew that turns "decent" monetization into serious revenue And they're all landing in Istanbul, 17–24 June. Secret insights to scale your earnings. Smarter strategies. And zero boring sales talk. Publishers, you'll want to be in this conversation. Comment or DM us to connect. 

Every app starts at Stage 1. Not every app makes it to Stage 4, and most don't even know which stage they're at. Here's how monetization actually matures: Stage 1 — Launch: one network, basic setup, instinct-driven decisions Stage 2 — Optimize: mediation in, A/B testing starts, data takes over Stage 3 — Scale: header bidding live, demand diversified, systems built Stage 4 — Compound: immersive ads, offerwall, incremental layers, every stream reinforcing the others The teams that grow fastest aren't the ones who skip stages. They're the ones who move through them deliberately. Where does your app sit right now? #AppMonetization #MonetizationStrategy #ProductGrowth #PubScale

Mediation is one of those AdTech terms that gets used often but rarely explained clearly. At its core, it's a decision layer between your app and your demand partners ,ranking bids, managing waterfalls, and selecting the best-paying ad to serve. This infographic maps how it actually works. #Mediation #AdTech #AppMonetization #PubScale