{"id":2010,"date":"2025-01-23T18:33:27","date_gmt":"2025-01-23T21:33:27","guid":{"rendered":"https:\/\/ignaciodeus.com\/?post_type=work&#038;p=2010"},"modified":"2025-11-12T12:14:53","modified_gmt":"2025-11-12T15:14:53","slug":"imago","status":"publish","type":"work","link":"https:\/\/ignaciodeus.com\/work\/imago\/","title":{"rendered":"Imago"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2010\" class=\"elementor elementor-2010\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6735293d e-con-full e-flex e-con e-parent\" data-id=\"6735293d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3402d123 elementor-widget elementor-widget-single_portfolio_caption\" data-id=\"3402d123\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"single_portfolio_caption.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n<div class=\"spacer-200 spacer-md-150\"><\/div>\n<div class=\"work-hero\">\n\t\t\n\t\t<span class=\"category\">branding<\/span>\n\t\t\n\t\t<span class=\"category\">packaging<\/span>\n\t\t<h1 class=\"title\">Imago<\/h1>\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4dbdb54b e-flex e-con-boxed e-con e-parent\" data-id=\"4dbdb54b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3d5f02 e-con-full e-flex e-con e-child\" data-id=\"3d5f02\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e0a5aa6 elementor-widget elementor-widget-typography\" data-id=\"4e0a5aa6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"typography.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<p style=\"text-align:left\" class=\"custom secondary \">Project<\/p>\n\t\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bc096d0 elementor-widget elementor-widget-typography\" data-id=\"2bc096d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"typography.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<p style=\"text-align:left\" class=\"custom third \">Identity Design. Packaging Design.<\/p>\n\t\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48f3182c e-con-full e-flex e-con e-child\" data-id=\"48f3182c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b7c01d elementor-widget elementor-widget-typography\" data-id=\"5b7c01d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"typography.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<p style=\"text-align:left\" class=\"custom secondary \">Company<\/p>\n\t\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61a8e31b elementor-widget elementor-widget-typography\" data-id=\"61a8e31b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"typography.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<p style=\"text-align:left\" class=\"custom third \">Pe\u00f1aflor Group<\/p>\n\t\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20c313fe e-con-full e-flex e-con e-child\" data-id=\"20c313fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76ff8931 elementor-widget elementor-widget-typography\" data-id=\"76ff8931\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"typography.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<p style=\"text-align:left\" class=\"custom secondary \">Country<\/p>\n\t\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67e97519 elementor-widget elementor-widget-typography\" data-id=\"67e97519\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"typography.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<p style=\"text-align:left\" class=\"custom third \">Argentina<\/p>\n\t\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8bb95b7 e-con-full e-flex e-con e-child\" data-id=\"8bb95b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8558fdb elementor-widget elementor-widget-typography\" data-id=\"8558fdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"typography.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<p style=\"text-align:left\" class=\"custom secondary \">Agency<\/p>\n\t\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a13ba4 elementor-widget elementor-widget-typography\" data-id=\"2a13ba4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"typography.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<p style=\"text-align:left\" class=\"custom third \">Futurebrand<\/p>\n\t\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15f0d5d7 e-con-full e-flex e-con e-parent\" data-id=\"15f0d5d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16f76028 elementor-widget elementor-widget-lightbox\" data-id=\"16f76028\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"lightbox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n \t<div class=\"spacer-90 spacer-md-60 spacer-sm-30\"><\/div>\n\t\t<div data-lightbox=\"https:\/\/ignaciodeus.com\/wp-content\/uploads\/2025\/01\/Imago_Portada_Pack_3.jpg\" class=\"image-anime parallax-image lightbox\" data-cursor-color=\"\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ignaciodeus.com\/wp-content\/uploads\/2025\/01\/Imago_Portada_Pack_3.jpg\" data-mfp-src=\"https:\/\/ignaciodeus.com\/wp-content\/uploads\/2025\/01\/Imago_Portada_Pack_3.jpg\" alt=\"Single Image\">\n\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4df96715 e-flex e-con-boxed e-con e-parent\" data-id=\"4df96715\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ceb61e6 elementor-widget__width-inherit elementor-widget elementor-widget-typography\" data-id=\"2ceb61e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"typography.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t<blockquote class=\"showcase\">\n\t<p style=\"text-align:left\" class=\"text-anime\">Imago broke into the Argentine wine market with a proposal that challenged the norms and redesigned the rules of the category. Its avant-garde visual approach not only captivated consumers, but also reconfigured the way the industry presents and perceives its products, setting a new standard that the competition soon followed.<\/p>\n\t<\/blockquote>\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-67e05d83 e-con-full e-flex e-con e-parent\" data-id=\"67e05d83\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c1e943f elementor-widget elementor-widget-image\" data-id=\"5c1e943f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/ignaciodeus.com\/wp-content\/uploads\/2025\/01\/IDD_Imago_Botellas.jpg\" class=\"attachment-full size-full wp-image-2026\" alt=\"Packaging design. Imago. Red Blend. Label design. Wine design. Trapiche. Argentina. Winery label. Patagonia Wines. Surrealistic Art. Dise\u00f1o de packaging. Imago. Mezcla de tintos. Dise\u00f1o de etiquetas. Dise\u00f1o de vinos. Trapiche. Argentina. Etiqueta de bodega. Vinos de la Patagonia. Arte surrealista.\" srcset=\"https:\/\/ignaciodeus.com\/wp-content\/uploads\/2025\/01\/IDD_Imago_Botellas.jpg 1920w, https:\/\/ignaciodeus.com\/wp-content\/uploads\/2025\/01\/IDD_Imago_Botellas-300x169.jpg 300w, https:\/\/ignaciodeus.com\/wp-content\/uploads\/2025\/01\/IDD_Imago_Botellas-1024x576.jpg 1024w, https:\/\/ignaciodeus.com\/wp-content\/uploads\/2025\/01\/IDD_Imago_Botellas-768x432.jpg 768w, https:\/\/ignaciodeus.com\/wp-content\/uploads\/2025\/01\/IDD_Imago_Botellas-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41238a4 e-flex e-con-boxed e-con e-parent\" data-id=\"41238a4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e411d2d elementor-widget__width-inherit elementor-widget elementor-widget-typography\" data-id=\"4e411d2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"typography.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t<p style=\"text-align:left\" class=\"text-anime\" ><p>Imago is not just a wine, it is a statement. From its conception, the project was designed to break with market expectations, redefining what an Argentine wine can mean. Its carefully designed visual identity fuses artistic techniques of texture and color that transport the viewer to an imaginative and sensory universe.<\/p>\n\n<p>The launch not only captured the consumer's interest, but also altered the logic of the shelf, forcing competing brands to adapt to a new visual and conceptual language. This change was not fortuitous: it was the result of a carefully orchestrated narrative that connects Bodega Trapiche's winemaking tradition with a contemporary approach, designed to resonate with an audience seeking transformative experiences.<\/p>\n\n<p>Imago leads not from conformity, but from innovation. In a market saturated with repetitive codes, it proposed something else: an act of creativity that became the new benchmark.<\/p><\/p>\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20bbfe96 e-flex e-con-boxed e-con e-parent\" data-id=\"20bbfe96\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1646b019 e-con-full e-flex e-con e-child\" data-id=\"1646b019\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24c1bdc8 elementor-widget elementor-widget-lightbox\" data-id=\"24c1bdc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"lightbox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n \t<div class=\"spacer-90 spacer-md-60 spacer-sm-30\"><\/div>\n\t\t<div data-lightbox=\"https:\/\/ignaciodeus.com\/wp-content\/uploads\/2025\/01\/Imago_Slider_Pack_4.jpg\" class=\"image-anime parallax-image lightbox\" data-cursor-color=\"\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ignaciodeus.com\/wp-content\/uploads\/2025\/01\/Imago_Slider_Pack_4.jpg\" data-mfp-src=\"https:\/\/ignaciodeus.com\/wp-content\/uploads\/2025\/01\/Imago_Slider_Pack_4.jpg\" alt=\"Single Image\">\n\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e12d4e3 e-con-full e-flex e-con e-child\" data-id=\"5e12d4e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a31747e elementor-widget elementor-widget-image\" data-id=\"a31747e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ignaciodeus.com\/wp-content\/uploads\/2025\/01\/Imago_Logo.svg\" title=\"Imago_Logo\" alt=\"Imago_Logo\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65eb0088 e-flex e-con-boxed e-con e-parent\" data-id=\"65eb0088\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1bab3366 e-con-full e-flex e-con e-child\" data-id=\"1bab3366\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-614ff6b2 elementor-widget elementor-widget-lightbox\" data-id=\"614ff6b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"lightbox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n \t<div class=\"spacer-90 spacer-md-60 spacer-sm-30\"><\/div>\n\t\t<div data-lightbox=\"https:\/\/ignaciodeus.com\/wp-content\/uploads\/2025\/01\/Imago_Slider_Pack_7.jpg\" class=\"image-anime parallax-image lightbox\" data-cursor-color=\"\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ignaciodeus.com\/wp-content\/uploads\/2025\/01\/Imago_Slider_Pack_7.jpg\" data-mfp-src=\"https:\/\/ignaciodeus.com\/wp-content\/uploads\/2025\/01\/Imago_Slider_Pack_7.jpg\" alt=\"Single Image\">\n\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-17750e09 e-con-full e-flex e-con e-parent\" data-id=\"17750e09\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-447f8dc6 elementor-hidden-mobile elementor-widget elementor-widget-parallax_image\" data-id=\"447f8dc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"parallax_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"spacer-120 spacer-md-60 spacer-sm-30\"><\/div>\n\t\t<div class=\"image-anime parallax-image full-image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/ignaciodeus.com\/wp-content\/uploads\/2025\/01\/Imago_billboard.jpg\" alt=\"\">\n\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c01066 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-lightbox\" data-id=\"4c01066\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"lightbox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n \t<div class=\"spacer-90 spacer-md-60 spacer-sm-30\"><\/div>\n\t\t<div data-lightbox=\"https:\/\/ignaciodeus.com\/wp-content\/uploads\/2025\/01\/Imago_billboard.jpg\" class=\"image-anime parallax-image lightbox\" data-cursor-color=\"\">\n\t\t\t\t<img decoding=\"async\" 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