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Research as a form of pattern disruption
There are more trend forecasters, futurists and TikTok oracles than ever. So why does our idea of the future still feel so devoid of nuance, inspiration…
Jan 15
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Alexi Gunner
22
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6
idle gaze 075: is anything sacred anymore?
The cost of leaving nothing to the imagination.
Nov 6, 2025
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Alexi Gunner
18
3
idle gaze 074: in praise of gateopeners
There are guards that keep and hoard, and there are guides that show you the light.
Sep 17, 2025
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Alexi Gunner
44
8
5
idle gaze 073: satire, the great cultural sedative.
Is irony a powerful form of creative subversion? Or a complacent coping mechanism?
May 19, 2025
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Alexi Gunner
19
1
5
idle gaze 072: dark mode
Reject the smiling assassin. Embrace the “mask-off” supervillain.
Mar 20, 2025
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Alexi Gunner
23
9
6
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idle gaze 071: rotting upstream
the low brow sludge → high culture flex pipeline of brain rot
Jan 7, 2025
41
3
5
idle gaze 070: the youth = relevance -> age = confidence shift
the allure of staying young is fleeting but the confidence of growing old runs deep.
Dec 1, 2024
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Alexi Gunner
18
8
3
idle gaze 069: re-enchanted decision-making
spicing up the rational realm with a dose of intuition and wonder.
Nov 4, 2024
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Alexi Gunner
19
3
6
idle gaze 068: the weird wonderland of corporate jargon
portmanteaus, nonsense words and strange creatures.
Sep 27, 2024
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Alexi Gunner
14
2
idle gaze 067: slowpunk
stillness as a radical act of rebellion.
Aug 9, 2024
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Alexi Gunner
19
8
1
idle gaze 067: dead pub factor
A conversation with TikTok’s premier pundit of proper boozers.
Jun 21, 2024
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Alexi Gunner
14
1
idle gaze 066: the emerging mythos of the mundane.
In the post-hipster era, nothing is quite as thrilling as being nothing special.
Jun 6, 2024
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Alexi Gunner
10
5
idle gaze 065: in search of ungrammable spaces
What lies beyond the digital-content machines of third-wave coffeeshops, brand pop-ups and shoppy shops.
May 13, 2024
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Alexi Gunner
42
19
15
idle gaze 064: selling subversion
Why we feel nostalgic for the vulgar, bizarro advertising of the noughties.
May 2, 2024
•
Alexi Gunner
17
3
5
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idle gaze
exploring the hidden undercurrents of culture.
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