identifAI selected among the Top 100 AI companies worldwide to join the Google Gemini Founders Program.
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Protecting people and businesses from digital deception

At identifAI, we believe people should know if the images, video or spoken voice they encounter are real or AI-generated.

Trusted By

amtrustamtrust

Mentioned by

Gartner logo

Emerging Tech: Eroding Digital Trust Threatens the Global Economy, Forcing Adoption of Digital Trust and Authenticity Platforms - 2026 

Top Strategic Technology Trend: Disinformation Security in Healthcare and Life Sciences- 2025

Fight AI Disinformation — A CISO Playbook for Working with Your CIO and CCO -  2025

Emerging Tech Impact Radar: Disinformation Security - 2025

Emerging Tech: Top-Funded Startups in Disinformation Security - 2025

Why identifAI?

We provide the clarity and tools needed to navigate a world where human and artificial creation are increasingly blurred. By embedding transparency and trust into digital interactions, we help preserve the authenticity of human expression so organisations and individuals can confidently engage with the content they see.

Transparency

In a world where creative boundaries are continuously being expanded by technological advancements, our mission is to ensure transparency and authenticity in the realm of generative AI.
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Potential

We acknowledge the growing influence of AI-generated content across various domains and the potential it holds to reshape how we perceive creativity.
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Accurate solution

Through meticulous research and innovative model development, we aim to provide a reliable and accurate solution that empowers individuals to make informed judgments about the origin.
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Performance

%

Accuracy

%

Human Precision

%

Artificial Precision

We are promoting transparency and trust for the future

Combat counterfeit claims
Fight identity fraud
Claw back copyright
KYC in confidence take back the truth avoid AI ambushes on ads
Take back the truth
Fake free finance

Discover identifAI

Determine whether a content

has been generated by artificial intelligence or a human.
www.IdenfAi.it

IdentifAi Discover
Origin. Reveal Insight.

Flexible Integration. Powerful Protection.
 identifAI offers two easy ways to integrate our generative detection tech:

  • API Access for fast, scalable integration
  • Enterprise Solutions for deep, customised workflows

Seamless to deploy. Built to scale. Ready to safeguard your organisation from manipulated media.

Determine whether a content
has been generated by artificial intelligence or a human.
+ 200.000 tried this

identifAI’s research births a dependable solution using AI, linguistic analysis, and style identification, advancing technology and human ingenuity. As tech expands, identifAI safeguards creative integrity, empowering recognition of unique human-AI contributions, illuminating innovation’s fusion of human thought and technology.

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Our Products

Our cutting-edge technological platform, built on self-trained and custom-designed advanced de-generative models, distinguishes between human-created and AI-generated artifacts, delivering a crucial layer of transparency in a world where the boundary between reality and fabrication is increasingly blurred.

identifAI API

A powerful SaaS tool for platforms and products that need to detect whether content is human- or AI-generated. It delivers fast, accurate results — even on-premises — and can analyse millions of items daily. Fully customisable and regularly updated by security analysts, it’s ideal for onboarding, fraud detection, intelligence tools, browsers, and eCommerce platforms
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identifAI Web

A SaaS solution for organisations, governments, and industries that need to verify whether content — including audio, images, and video — is AI-generated or authentic. Designed to support better decision-making and improve information quality, the platform offers powerful verification tools with easy implementation, a user-friendly experience, and flexible customisation through models and heuristics.
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identifAI Agent

A SaaS solution for organisations, governments, and industries looking to protect themselves against deepfake threats. It adds an extra layer of security by safeguarding online meetings from deepfake fraud. With easy implementation, a seamless user experience, and full customisation, it's ideal for protecting board meetings, virtual conferences, and even individuals at risk.
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Solutions

In an era of escalating digital manipulation, identifAI stands as a guardian of authenticity and truth.
bank

Banking

Broadcast

Insurance

Intelligence

Featured on

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Content Hub

amtrust

identifAI x AmTrust: A Proven Path for Insurance Security Against Deepfake Threats

Navigating Digital Fraud: How identifAI and AmTrust Are Setting a New Standard for Insurance Security Against Deepfakes The rise of digital fraud is reshaping the […]
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partnership

identifAI and AmTrust Assicurazioni: a partnership to tackle the rise of digital fraud for Insurance Companies and their clients

Milan, March 30, 2026 – In a rapidly evolving digital threat landscape, deepfakes represent one of the most critical challenges for businesses and institutions today. […]
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tech newa

Tech News: identifAI Releases New Audio Clips Feature to Combat Deepfake Audio Fraud

identifAI Unveils its Newest Deepfake Audio Detection Feature With AI-generated audio and deepfake scams on the rise, humans alone can no longer tell real from […]
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gartner

identifAI mentioned in the 2026 Gartner® Emerging Tech: AI Vendor Race: Eroding Digital Trust Threatens the Global Economy, Forcing Adoption of Digital Trust and Authenticity Platforms

At identifAI, We Keep Shaping the Future of Trusted Information   Milan, 10th March, 2026  -Apart from the various mentioned by Gartner last year, identifAI […]
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identifai and claimexpert

identifAI x ClaimExpert: A Proven Path of Innovation and Cybersecurity in the Insurance Sector

Insurance Fraud Is Entering the Era of Deepfake and Synthetic Content The insurance sector is facing a new and rapidly escalating threat: AI‑driven fraud. AI‑generated […]
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infocert identifai

Stopping Deepfakes: The identifAI-InfoCert Partnership to Protect Digital Identities

As AI-generated images, videos, and voices become increasingly realistic, remote digital identity verification processes are under direct threat from fraudsters seeking to impersonate others and […]
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identifAI and Tinexta InfoCert Partnership: AI to Expose Synthetic Digital Identities

Digital profile fraud involves creating entirely fictitious identities by combining real data (often stolen) with fabricated information. Tinexta InfoCert and identifAI have entered into a […]
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lutech identifai media trust

identifAI x Lutech: a Proven Path of Innovation for Media Trust

Proven Paths are more than success stories; they are validated courses of action, built step by step through collaboration. They are shared journeys grounded in belief, […]
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identifai e claim expert

Cybersecurity, Deepfakes, and Insurance: IdentifAI and Claim Expert Join Forces to Combat Digital Insurance Fraud

Milan, February 16, 2026 – The rise of deepfake incidents continues to accelerate. In the first four months of 2025, global attacks increased by 19% […]
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REVELIO V

REVELIO V: The New Model for Next-Level Deepfake Detection

REVELIO V: Advanced Deepfake Detection for AI-Generated Content   The world of AI-generated content is evolving at lightning speed — and so are the risks. […]
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Testimonials

At KPMG, we anticipate the challenges that disruptive technologies like Generative AI bring to established enterprises. By leveraging identifAI’s cutting-edge capabilities, we enable global corporations to identify and mitigate emerging risks—turning potential threats into opportunities for resilience and growth."
(M.Innocenti, Partner KPMG)
“Online safety hinges on two critical factors: platforms knowing a user's age band without compromising their privacy and ensuring the authenticity of content. Our partnership with identifAI means we deliver on both, empowering platforms to operate in compliance with regulations, protect users, and maintain secure digital spaces."
(Dr Rachel O’Connell, Founder & CEO, TrustElevate)
“As a system integrator, we bring identifAI to Local Public Administrations so schools can empower students with the critical skill to tell reality from illusion. " 
(E. Tasquier, Head of New Markets, ACS)
“Integrating identifAI into our claims management platform is a game-changer. As AI-generated media becomes harder to detect, this partnership ensures our clients can verify authenticity instantly, cut fraud risk, and speed up resolution without compromising trust.”
(Patrick Dawson, Founder, WaveClaims)
‘‘In a world where you can’t believe anymore in what you see, identifAI’s technology brings a new level of confidence, scale and agility to organisations so they can identify if a digital content has been created by a human or generated by an AI. It’s already a critical need in the context of insurance, justice, media, house or car rental… if you want to protect brand, business, people, reputation and stay compliant with regulations”
(Jean-Pierre Levieux, Advisor, AI Governance Consultant, Speaker)
“identifAI is tackling one of the defining challenges of our time — separating fact from fabrication in a world awash with AI-generated content. Their technology is not just market-leading, it’s business-critical for any organization that values trust, compliance, and brand integrity.”
(Tom Bowman, Advisor, identifAI)

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We Stand for Truth... and You?

To uphold the fundamental human right to discern whether content is generated by artificial intelligence or crafted by human hands.

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Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

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