
Get ready to share your creativity!
You're just a few steps away from sharing your brilliant idea with the world! A bit of preparation now can make all the difference in helping your concept shine and resonate with others.
Some quick reminders before you submit your idea:
Read the Guidelines
Check for Intellectual Property (IP)
Build your creation physically with LEGO bricks or digitally in Studio
Use photos that present your creation
Submit your idea!
Before you hit that submit button, take a moment to explore some of the essential tips below. Make sure your idea is clear, complete, and ready to inspire!
Feeling inspired?
Make sure you can use the IP first.
Have a brilliant idea based on your favorite e.g. movie, game, or character? Awesome! But before you dive in, there's one important thing to check: Intellectual Property (IP).
Sometimes we can accept ideas based on existing IP — if we have a special agreement in place. Sometimes we can’t — even if it’s the best idea in the galaxy.
So before you start building, check the IP checker tool below. It might save you time - and inspire you to invent the next big Idea!

4 important tips before you submit your idea

Tell the story
Give your idea a clear title, a detailed description, and any extra info that helps others understand and support your concept.

Images matter
Upload clear, well-lit photos from multiple angles. Images must be landscape shaped, in a 3:2 ratio. Check out the guidelines.

Keep it friendly
Make sure your idea follows the guidelines. We want everyone who comes here to feel safe and respected.

Make it stand out
Think about what makes your creation special - color, play features, or creative parts use? Highlight that!
FAQ when submitting your Product Idea

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