The Idea Vault Podcast

In this episode, we sit down with business owner and singer-songwriter JB Roberts. JB is part owner of Moseley Industrial Supply Company and Lawrence/Ace Hardware here in Troy AL. As well as a father, husband, musician, and IDEA Bank member, JB talks about what it really looks like when your way isn’t working. He shares how learning to surrender, work under authority, and stay consistent through failure shaped both his businesses and his leadership. As he puts it, "work for someone else for several years. Learn what it’s like to have decisions made for you before making them for others, and learn how to be under authority before becoming the authority." From waking up early and doing the hard work to facing fear and trying again, this conversation highlights the foundation most young entrepreneurs skip.
We also get into building businesses that genuinely serve people, the importance of clear communication, and why humility is essential before stepping into leadership. This episode is especially for students and young leaders who want to grow the right way, not the fast way. Go stream his album More Than You Know and be on the lookout for his next album.
Connect with JB Roberts Music
 
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In Season 5, Episode 4, “Building Businesses by Taking Chances,” we sit down with two of the three winners of the 2025 Business Idea Pitch Competition Program at The IDEA Bank to talk about what happens when you step up and share your vision. Wesley Tilghman pitched “Trojan Tailgate,” a full-service tailgate experience designed to elevate game days at Troy University. While Emma Rollins brought her already operating business, “Drone Sharks,” to the stage with a bold next step, securing funding for a thermal drone that will expand her services and unlock an entirely new client base. What started as a pitch became a launchpad, opening doors neither of them expected.
In this episode, you’ll hear how the competition became more than a contest, it became a catalyst. From building meaningful connections to meeting mentors and supporters who will help scale their businesses, both Wesley and Emma share how taking a chance changed their trajectory. Emma even received a job offer from the competition sponsors, MAX Credit Union, after setting herself apart during the program. Their stories highlight the true power of opportunities like this: you don’t need a perfectly polished idea to begin. Sometimes it’s the brainstorming, feedback, networking, and unexpected doors that make the biggest impact. If you’ve ever considered pitching an idea, or even just exploring one, this conversation will inspire you to take the leap. And keep an eye out for details about this year’s Business Idea Pitch Competition coming in Fall 2026.
 
Connect with the Idea Vault Podcast & IDEA Bank:
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Episode 3 of Season 5 of the IDEA Vault Podcast takes listeners inside the IDEA Bank Incubator Program, a specialized track within the IDEA Bank membership made possible through funding from Innovate Alabama. In this episode, we sit down with our incubator tenants—Jared Hester of Studio 207, a local design firm; Jessica Goolsby of Goosehead Insurance, an independent insurance broker; and JoJo Meredith, owner of a local real estate company. Each bringing a unique perspective to entrepreneurship in Pike County. With dedicated office space inside the IDEA Bank and access to resources like printing and copying, internet, networking, and ongoing support, they share their individual paths to business ownership, the challenges that tested them, and how the IDEA Bank stepped in during pivotal moments. A recurring theme echoes throughout the conversation: “The result that you are wanting is in the work you are avoiding.”
The episode pulls back the curtain on the everyday realities of owning a business—the long hours, the sacrifices, and the small stepping stones that lead to real progress. From “If you want a day off, I have to work to earn it” to “It’s exciting to see our little town grow,” these founders reflect on what it truly takes to build something sustainable. Their stories highlight the power of simply showing up, pushing past comfort zones, and taking that first leap of faith. As they remind us, growth begins just outside your comfort zone—sometimes you just have to take a deep breath and jump, and most importantly, just start—that’s the first step.
 
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In the latest episode of The Idea Vault Podcast, “Small Pond, Big Impact,” we dive into the journeys of two exceptional Troy University past and present students, who leveraged their involvement with Student-Made Troy organization into significant corporate opportunities.
Izzy Stokes, the current A Student-Made Creator and local business owner of The Beaded Bella, Website Manager for Student-Made Troy, and Website Assistant for 10 other schools. She shares her insights on balancing a demanding role managing 1,000 products, along with her full-time student responsibilities—all while making a huge impact.
We also feature Maddie Reed, former Student-Made Troy Campus Manager, who discusses how her initial internship led to a full-time position with Student-Made headquarters as a Program Manager overseeing manager teams from 10 other schools. Maddie highlights the invaluable networking and connections she made, emphasizing that while burnout is inevitable, readjusting and persevering is key.
This episode is a testament to how small roles in the right organizations can open doors to a future shaped by experience, engagement, and strategic networking. Also while giving listeners the understanding of how to make the most of their opportunities and to bloom where you are planted.
 
Connect with Student-Made Troy: 
Student-Made Troy
 
Apply to be a Student-Made Creator:
Student-Made Troy
 
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The IDEA Vault Podcast is back! In this new episode, listeners are introduced to a revitalized structure, with engaging new segments that promise to deliver even more fun. This episode isn't just about changes to the show's format; it’s here to let you in on changes and promotions within the IDEA Bank, students’ mindsets, and the drive towards entrepreneurship. Episode 1 explores the history of the IDEA Bank, and how this has led to where it stands today, and its importance in students’ careers. Emphasizing the importance of cultivating big dreams and understanding the critical role of hard work in achieving success.
 
This episode further unpacks the huge impact of self-motivation, advocating for the pursuit of greatness for the sheer love of the craft. It illustrates how dedicating oneself to producing high-quality work, fueled by passion rather than the expectation of reward, often leads to unexpected recognition and opportunities. Listeners are encouraged to embrace every aspect of their lives, whether it be in business, hobbies, or career paths, and to find joy in the journey, while noticing the importance of making the most of every moment. The episode culminates in several big announcements, mixed with celebration and emotions towards the past. present, and the future of our program.
 
Apply to be a Student-Made Creator or Manager:
Student-Made Troy
 
RSVP for the Business IDEA Pitch Competition Interest Meeting: 
RSVP Form
 
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www.troy.edu/ideabank
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In this episode, we hear from Jesse Meade. President of Power Solutions an oil and gas provider in Chattanooga Tennessee, wife of Troy University's head baseball coach Skylar Meade, mom of two, sister, daughter, friend, and so much more.  
 
We explore how she manages to excel in each of these roles with eagerness and unwavering intentionality. Beginning her career journey in a family business, working alongside her dad in the dining room, Jesse has gone on to lead a specialized equipment supplier in the oil and gas industry. This episode highlights the importance of routine and reveals how Jesse remains intentional in all her relationships, whether with family or colleagues. She also shares valuable lessons on effectively juggling multiple responsibilities while staying present and engaged in every aspect of life.
 
Check out Jesse's company, Power Solutions LLC: https://powersolutionsllc.net/
 
Connect with the Idea Vault Podcast & IDEA Bank:
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www.troy.edu/ideabank
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In this episode, we hear from Kameryn Mitchell — a Troy student majoring in Global Business from Dothan, Alabama.
Kameryn is a true triple threat. Not only is he a dedicated student, he’s also an athlete on the Troy Men’s Basketball Team and the owner and operator of Details for Dayz, his growing car detailing business.
Details for Dayz began out of necessity — Kameryn needed a way to put himself through college. What started with a simple request from a sibling — “Will you wash my car?” — quickly turned into a full-fledged business.
From car detailing to the classroom to the court, Kameryn wakes up each day determined to be his very best in every space he enters — and then does it all over again the next day.
This is a story of grit, endurance, and humility. Tune in to hear the behind-the-scenes challenges faced by a Troy athlete balancing school, sports, and entrepreneurship — and what it truly means to hustle with heart.
 
Connect with Details for Dayz:
Follow Details for Dayz on Instagram
 
Connect with the Idea Vault Podcast & IDEA Bank:
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www.troy.edu/ideabank
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In this episode, we sit down with Karla & Louis Johnson, the powerhouse duo behind Johnson Labs, a chemical manufacturing business rooted in the Troy and Pike County, Alabama community. With nearly 37 years of marriage and business ownership, they share the incredible journey of building a company from the ground up while staying committed to their people and community.
From humble beginnings in the basement to becoming Alabama’s Small Business Manufacturer of the Year in 2023, Johnson Labs has continuously pushed the boundaries of innovation, bringing clients' chemical manufacturing dreams to life. Karla & Louis open up about the challenges and triumphs of running a business together, the values that drive them, and their mission to create lasting impact.
Tune in for a conversation filled with wisdom, sacrifice, perseverance, and a behind-the-scenes look at what it takes to turn vision into reality—one innovation at a time.
 
Connect with Johnson Labs:
www.johnsonlabs.com
Follow Johnson Labs on Facebook
 
Connect with the Idea Vault Podcast & IDEA Bank:
https://ideabank.podbean.com/ 
www.troy.edu/ideabank
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Follow us:
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From a hobby to a thriving business, Alex Ashendorf, owner and operator of The Cozy Corner (formerly The Cozy Stitch Crochet), has turned her passion for crochet into a top-selling brand. As a TROY student entrepreneur and Student-Made Troy Creator, Alex earned the title of Top-Seller during the opening semester of the Student-Made Store in Troy. Want to know the secret behind her success? Determination, a love for her craft, a willingness to evolve, and a crochet possum.
In the first episode of Season 4 , we dive into Alex’s journey—how she transformed her creative passion into a profitable business, the challenges she has faced, and how the Student-Made Store has helped shape her path. Tune in for an amazing conversation about creativity, growth, and unexpected surprises along the way that led to success!
 
Find out more about Alex and discover her products by visiting https://www.studentmadetroy.com/
 
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In this episode, we sit down with David Norris, a local entrepreneur and owner of Norris Insurance Group for an insightful converstaion on the triumphs and obstacles of leading a team.
David shares his experiences in building a strong team, fostering trust, and creating a positive company culture that drives success. Whether you're leading a small business or managing a growing team, David's practical advice and inspiring stories will empower you to cultivate a positive culture and supportive workplace.
Tune in to learn how to lead with purpose, build a team that aligns with your vision, and establish a culture that sets your business apart.