jpg-gif optimization?

hi there! I'm new at making icons, and I'm playing in imageready right now. I've got a finished icon here that I'm rather proud of, but I can't seem to figure out how to save it properly. See, I have an image, which remains stationary, and text that changes, and I made the mistake(?) of using a jpg as the image. I can't tell how to turn this into a completed gif, and I can't seem to find the answer I need in the memories... can anybody help?