First Tutorial
from THIS 
o1. I started out with THIS image, and cropped it to 100x100 and sharpened.
o2. Duplicate the base and set it to Hard Light at 100%
o3. Duplicate the base again and set it to Soft Light at 100%
o4. Duplicate the base once more and set it to Multiply at 100%
o5. Add THIS texture by [I forgot, please let me know] and set it to Hue at 44%
o6. Duplicate the base and set it to Pin Light at 100%. Make sure this is now your top layer.
o7. Make a new layer of #F53D23 and set it to Darken at 100%
Add some text and you're finished! I apologize about the lack of pictures and I hope this was easy to understand. I'd love to see what you've come up with.