rakuten.co.jp Rakuten.co.jp

   
【楽天市場】Shopping is Entertainment! ： インターネット最大級の通信販売、通販オンラインショッピングコミュニティ

Domain Summary

What is the traffic rank for Rakuten.co.jp?

• Rakuten.co.jp ranks #1,216 globally on HypeStat.

What percent of global Internet users visit Rakuten.co.jp?

• 0.301629% of global Internet users visit Rakuten.co.jp

How many people visit Rakuten.co.jp each day?

• Rakuten.co.jp receives approximately 14.9M visitors and 113,502,718 page impressions per day.

Which countries does Rakuten.co.jp receive most of its visitors from?

• Rakuten.co.jp is mostly visited by people located in Japan,United States,Taiwan.

How much Rakuten.co.jp can earn?

• Rakuten.co.jp should earn about $45,491.65/day from advertising revenue.

What is Rakuten.co.jp estimated value?

• Estimated value of Rakuten.co.jp is $57,562,957.07.

What IP addresses does Rakuten.co.jp resolve to?

• Rakuten.co.jp resolves to the IP addresses 133.237.182.225.

Where are Rakuten.co.jp servers located in?

• Rakuten.co.jp has servers located in Tokyo, Tokyo, 151-0071, Japan.

rakuten.co.jp Profile

Title:【楽天市場】Shopping is Entertainment! ： インターネット最大級の通信販売、通販オンラインショッピングコミュニティ Description:楽天市場はインターネット通販が楽しめる総合ショッピングモール。楽天ポイントがどんどん貯まる！使える！毎日お得なクーポンも。食品から家電、ファッション、ベビー用品、コスメまで、充実の品揃え。
Tags:
楽天
ecommerce
お買い物
ショップ
オンラインショッピング
japan
通販
インターネット通販
shopping
shop
買物
rakuten
買い物
楽天市場
らくてん
Category:eCommerce and Shopping / Marketplace
About: 各種の通販サイトをバーチャル店舗として入居させているショッピングモール。オークションや共同購入も開催。
楽天市場はインターネット通販が楽しめる総合ショッピングモール。楽天スーパーポイントがどんどん貯まる！使える！毎日お得なクーポンも。あす楽利用で翌日にお届け。食品から家電、ファッション、ベビー用品、コスメまで、充実の品揃え。 Edit Site Info

What technologies does rakuten.co.jp use?

These are the technologies used at rakuten.co.jp. rakuten.co.jp has a total of 4 technologies installed in 4 different categories.
Ecommerce
Cart Functionality Cart Functionality
Analytics
Adjust Adjust
Miscellaneous
Open Graph Open Graph
Web Servers
Apache HTTP Server Apache HTTP Server

rakuten.co.jp Traffic Analysis

Rakuten.co.jp is ranked #1,216 in the world. This website is viewed by an estimated 14.9M visitors daily, generating a total of 113.5M pageviews. This equates to about 450.6M monthly visitors. Rakuten.co.jp traffic has decreased by 2.98% compared to last month.
Daily Visitors14.9M
1.93%
Monthly Visits450.6M
2.98%
Pages per Visit7.63
12.23%
Visit duration06:37
0.16%
Bounce Rate36.37%
3.01%
Is this your site?Verify your site's metrics.
Daily Unique Visitors:
14,870,087
Monthly Visits:
450,563,636
Pages per Visit:
7.63
Daily Pageviews:
113,502,718
Avg. visit duration:
06:37
Bounce rate:
36.37%
Global Reach:
0.301629%
Monthly Visits (SEMrush):
379,883,936
Monthly Unique Visitors (SEMrush):
79,439,231
Monthly Visits (SimilarWeb):
450,608,695
HypeRank:
1,216
SEMrush Rank:
12,972
SimilarWeb Rank:
63
*All traffic values are estimates only.

Traffic sources

Direct:
57.45%
Referral:
11.98%
Search:
28.26%
Social:
1.20%
Paid:
1.11%

Desktop vs Mobile

Desktop:
29.44%
Mobile:
70.56%

Total Visits Last 3 Months

419.1M
OCT
464.4M
NOV
450.6M
DEC

Visitors by country

Country
Users%
 
Japan 98.29%
 
United States 0.40%
 
Taiwan 0.38%
 
Hong Kong 0.19%
 
Korea, Republic of 0.17%

Where do visitors go on rakuten.co.jp?

 
Reach%Pageviews%PerUser
item.rakuten.co.jp
33.87%24.17%4.49
search.rakuten.co.jp
31.32%14.71%2.96
rakuten.co.jp
21.21%4.51%1.34
id.rakuten.co.jp
15.69%3.73%1.50
event.rakuten.co.jp
8.24%2.54%1.9

  ▼

SEMrush is a complete on line advertising and marketing platform that gives a extensive variety of gear and functions to help companies and entrepreneurs in enhancing their on line visibility and optimizing their virtual advertising and marketing strategies.
SemRushSemRush
Domain:
  rakuten.co.jp
Rank:
(Rank based on keywords, cost and organic traffic)
  12,972
Organic Keywords:
(Number of keywords in top 20 Google SERP)
  250,587
Organic Traffic:
(Number of visitors coming from top 20 search results)
  178,458
Organic Cost:
((How much need to spend if get same number of visitors from Google Adwords)
  $75,673.00
Full SEMrush Report >>

Which sites are competitors to rakuten.co.jp?

Websites similar to rakuten.co.jp are sites similar on user interests and browsing behavior. Users can discover new websites that are similar to the ones they already enjoy or find useful.
Last update was 80 days ago
     
This can take up to 60 seconds. Please wait...

*HypeStat.com is not promoting or affiliated with rakuten.co.jp in any way. Only publicly available statistics data are displayed.

Search Engine Indexes ▼

Search engine indexes are huge databases or collections of net pages that search engines like google like google and yahoo use to retrieve applicable facts while customers carry out searches. These indexes are created through search engines like google and yahoo through crawling and indexing net pages from throughout the internet.
Google Index:
72,600,000
Bing Index:
297,000
Baidu Index:
1

Revenue report ▼

rakuten.co.jp would generate approximately $45.5K per day if the source of income were advertisements, which equates to an estimated monthly revenue of $1.4M and annual gross revenue of approximately $16.6M. Based on these figures, the site's net worth is estimated at around $57.6M.

How much would rakuten.co.jp make?

Daily Revenue:
$45,491.65
Monthly Revenue:
$1,364,749.50
Yearly Revenue:
$16,604,452.25
*All earnings values are estimates only.

Daily earning by country

 
CountryPageviewsEarning
 
Japan 111,558,996$40,161.24
 
United States 455,852$2,201.77
 
Hong Kong 212,246$233.47
 
Korea, Republic of 188,365$113.02
 
Taiwan 429,574$98.80

Loss of money due to Adblock?

Daily Revenue Loss:
$1,644.83
Monthly Revenue Loss:
$49,344.94
Yearly Revenue Loss:
$600,363.43
Daily Pageviews Blocked:
3,526,314
Monthly Pageviews Blocked:
105,789,429
Yearly Pageviews Blocked:
1,287,104,717

Daily revenue loss by country

 
CountryBlockedLost Money
 
Japan 3,346,770$1,204.84
 
United States 82,053$396.32
 
Hong Kong 21,225$23.35
 
Taiwan 68,732$15.81
 
Korea, Republic of 7,535$4.52

How much is rakuten.co.jp worth?

Website Value:
$57.6M

Ad Experience Report ▼

Summary of the ad experience rating of a website for a specific platform.

Mobile summary

Root domain:
rakuten.co.jp
Last Change Time:
(The last time that the site changed status.)
2026-01-30 09:46:59
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Passing

Desktop summary

Root domain:
rakuten.co.jp
Last Change Time:
(The last time that the site changed status.)
2026-01-30 09:46:59
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Passing

Abusive Experience Report ▼

Summary of the abusive experience rating of a website.
Root domain:
rakuten.co.jp
Last Change Time:
(The last time that the site changed status.)
2026-01-30 09:46:59
Enforcement:
(Chrome is not preventing your site from opening new windows or tabs.)
Off
Status:
(The status of the site reviewed for the abusive experiences.)
Passing

Where is rakuten.co.jp hosted? ▼

Rakuten.co.jp may be hosted in multiple data centers distributed in different locations around the world. This is probably just one of them.
Server IP:
133.237.182.225
ASN:
AS23820 
ISP:
Rakuten,Inc. 
Server Location:
Tokyo
Tokyo, 13
151-0071
Japan, JP
 

Other sites hosted on 133.237.182.225

There are no other sites hosted on this IP

How fast does rakuten.co.jp load? ▼

The average loading time of rakuten.co.jp is 5889 ms. The Desktop speed index is 59 and mobile speed index is 99.
Average Load Time:
5889 ms

Page Speed (Google PageSpeed Insights) - Desktop

59
0-49 50-89 90-100 i

Field Data

Over the last 30 days, the field data shows that this page has a speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.

Cumulative Layout Shift (CLS)0 0% of loads for this page have a fast (<0s) Cumulative Layout Shift (CLS) 0% 0% of loads for this page have an average (0s ~ 0s) Cumulative Layout Shift (CLS) 0% 0% of loads for this page have a slow (>0s) Cumulative Layout Shift (CLS) 0%
Time To First Byte (TTFB)0 0% of loads for this page have a fast (<0s) Time To First Byte (TTFB) 0% 0% of loads for this page have an average (0s ~ 0s) Time To First Byte (TTFB) 0% 0% of loads for this page have a slow (>0s) Time To First Byte (TTFB) 0%
First Contentful Paint (FCP)0 0% of loads for this page have a fast (<0s) First Contentful Paint (FCP) 0% 0% of loads for this page have an average (0s ~ 0s) First Contentful Paint (FCP) 0% 0% of loads for this page have a slow (>0s) First Contentful Paint (FCP) 0%
First Input Delay (FID)0 0% of loads for this page have a fast (<0ms) First Input Delay (FID) 0% 0% of loads for this page have an average (0ms ~ 0ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>0ms) First Input Delay (FID) 0%
Interaction To Next Paint (INP)0 0% of loads for this page have a fast (<0ms) Interaction To Next Paint (INP) 0% 0% of loads for this page have an average (0ms ~ 0ms) Interaction To Next Paint (INP) 0% 0% of loads for this page have a slow (>0ms) Interaction To Next Paint (INP) 0%
Largest Contentful Paint (LCP)0 0% of loads for this page have a fast (<0ms) Largest Contentful Paint (LCP) 0% 0% of loads for this page have an average (0ms ~ 0ms) Largest Contentful Paint (LCP) 0% 0% of loads for this page have a slow (>0ms) Largest Contentful Paint (LCP) 0%

Origin Data

All pages served from this origin have an speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.

Cumulative Layout Shift (CLS)0 0% of loads for this page have a fast (<0s) Cumulative Layout Shift (CLS) 0% 0% of loads for this page have an average (0s ~ 0s) Cumulative Layout Shift (CLS) 0% 0% of loads for this page have a slow (>0s) Cumulative Layout Shift (CLS) 0%
Time To First Byte (TTFB)0 0% of loads for this page have a fast (<0s) Time To First Byte (TTFB) 0% 0% of loads for this page have an average (0s ~ 0s) Time To First Byte (TTFB) 0% 0% of loads for this page have a slow (>0s) Time To First Byte (TTFB) 0%
First Contentful Paint (FCP)0 0% of loads for this page have a fast (<0s) First Contentful Paint (FCP) 0% 0% of loads for this page have an average (0s ~ 0s) First Contentful Paint (FCP) 0% 0% of loads for this page have a slow (>0s) First Contentful Paint (FCP) 0%
First Input Delay (FID)0 0% of loads for this page have a fast (<0ms) First Input Delay (FID) 0% 0% of loads for this page have an average 0ms ~ 0ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>0ms) First Input Delay (FID) 0%
Interaction To Next Paint (INP)0 0% of loads for this page have a fast (<0ms) Interaction To Next Paint (INP) 0% 0% of loads for this page have an average (0ms ~ 0ms) Interaction To Next Paint (INP) 0% 0% of loads for this page have a slow (>0ms) Interaction To Next Paint (INP) 0%
Largest Contentful Paint (LCP)0 0% of loads for this page have a fast (<0ms) Largest Contentful Paint (LCP) 0% 0% of loads for this page have an average (0ms ~ 0ms) Largest Contentful Paint (LCP) 0% 0% of loads for this page have a slow (>0ms) Largest Contentful Paint (LCP) 0%

Lab Data


Page Speed (Google PageSpeed Insights) - Mobile

99
0-49 50-89 90-100 i

Field Data

Over the last 30 days, the field data shows that this page has a speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.

Cumulative Layout Shift (CLS)0 0% of loads for this page have a fast (<0s) Cumulative Layout Shift (CLS) 0% 0% of loads for this page have an average (0s ~ 0s) Cumulative Layout Shift (CLS) 0% 0% of loads for this page have a slow (>0s) Cumulative Layout Shift (CLS) 0%
Time To First Byte (TTFB)0 0% of loads for this page have a fast (<0s) Time To First Byte (TTFB) 0% 0% of loads for this page have an average (0s ~ 0s) Time To First Byte (TTFB) 0% 0% of loads for this page have a slow (>0s) Time To First Byte (TTFB) 0%
First Contentful Paint (FCP)0 0% of loads for this page have a fast (<0s) First Contentful Paint (FCP) 0% 0% of loads for this page have an average (0s ~ 0s) First Contentful Paint (FCP) 0% 0% of loads for this page have a slow (>0s) First Contentful Paint (FCP) 0%
First Input Delay (FID)0 0% of loads for this page have a fast (<0ms) First Input Delay (FID) 0% 0% of loads for this page have an average (0ms ~ 0ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>0ms) First Input Delay (FID) 0%
Interactive To Next Paint (INP)0 0% of loads for this page have a fast (<0s) Interactive To Next Paint (INP) 0% 0% of loads for this page have an average (0s ~ 0s) Interactive To Next Paint (INP) 0% 0% of loads for this page have a slow (>0s) Interactive To Next Paint (INP) 0%
Largest Contentful Paint (LCP)0 0% of loads for this page have a fast (<0s) Largest Contentful Paint (LCP) 0% 0% of loads for this page have an average (0s ~ 0s) Largest Contentful Paint (LCP) 0% 0% of loads for this page have a slow (>0s) Largest Contentful Paint (LCP) 0%

Origin Data

All pages served from this origin have an speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.

Cumulative Layout Shift (CLS)0 0% of loads for this page have a fast (<0s) Cumulative Layout Shift (CLS) 0% 0% of loads for this page have an average (0s ~ 0s) Cumulative Layout Shift (CLS) 0% 0% of loads for this page have a slow (>0s) Cumulative Layout Shift (CLS) 0%
Time To First Byte (TTFB)0 0% of loads for this page have a fast (<0s) Time To First Byte (TTFB) 0% 0% of loads for this page have an average (0s ~ 0s) Time To First Byte (TTFB) 0% 0% of loads for this page have a slow (>0s) Time To First Byte (TTFB) 0%
First Contentful Paint (FCP)0 0% of loads for this page have a fast (<0s) First Contentful Paint (FCP) 0% 0% of loads for this page have an average (0s ~ 0s) First Contentful Paint (FCP) 0% 0% of loads for this page have a slow (>0s) First Contentful Paint (FCP) 0%
First Input Delay (FID)0 0% of loads for this page have a fast (<0ms) First Input Delay (FID) 0% 0% of loads for this page have an average 0ms ~ 0ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>0ms) First Input Delay (FID) 0%
Interactive To Next Paint (INP)0 0% of loads for this page have a fast (<0s) Interactive To Next Paint (INP) 0% 0% of loads for this page have an average (0s ~ 0s) Interactive To Next Paint (INP) 0% 0% of loads for this page have a slow (>0s) Interactive To Next Paint (INP) 0%
Largest Contentful Paint (LCP)0 0% of loads for this page have a fast (<0s)Largest Contentful Paint (LCP) 0% 0% of loads for this page have an average (0s ~ 0s)Largest Contentful Paint (LCP) 0% 0% of loads for this page have a slow (>0s)Largest Contentful Paint (LCP) 0%

Lab Data

Does rakuten.co.jp use compression? ▼

Website compression is the process of reducing the size of website files, such as HTML, CSS, JavaScript, and image files, to improve website performance and load times. Compressing website files can significantly reduce the amount of data that needs to be transferred from the server to the user's browser, resulting in faster page load times and improved user experience. Files on rakuten.co.jp are reduced by 85%.
rakuten.co.jp use gzip compression.
Original size: 376.38 KB
Compressed size: 54.06 KB
File reduced by: 322.33 KB (85%)

Google Safe Browsing ▼

Google Safe Browsing is a service provided by Google that helps protect users from visiting websites that may contain malicious or harmful content, such as malware, phishing attempts, or deceptive software.
This site is not currently listed as suspicious

MyWot.com Reputation Ratings

MyWOT (short for "My Web of Trust") is a web-based reputation and rating service that provides users with information about the trustworthiness and safety of websites. rakuten.co.jp has 78 Safety Reputations.
Status:
  SAFE
Safety Reputations:
  78
Safety Confidence:
  35
Child Safety Reputations:
  73
Child Safety Confidence:
  34

SSL Checker - SSL Certificate Verify ▼

An SSL (Secure Sockets Layer) certificate is a digital certificate that establishes a secure encrypted connection between a web server and a user's web browser. It provides authentication and encryption, ensuring that data transmitted between the server and the browser remains private and protected. rakuten.co.jp supports HTTPS.
 rakuten.co.jp supports HTTPS
     
Verifying SSL Support. Please wait...
Common Name: ovsan-sni-ec1.rakuten.co.jp
Organization: "Rakuten Group, Inc."
Location: Setagaya-ku, Tokyo, JP
Issuer: DigiCert Global G3 TLS ECC SHA384 2020 CA1
Valid from: Aug 15 00:00:00 2025 GMT
Valid until: May 19 23:59:59 2026 GMT
Authority: CA:FALSE
Keysize:
Common Name: DigiCert Global G3 TLS ECC SHA384 2020 CA1
Organization: DigiCert Inc
Location: US
Issuer: DigiCert Global Root G3
Valid from: Apr 14 00:00:00 2021 GMT
Valid until: Apr 13 23:59:59 2031 GMT
Authority: CA:TRUE
Keysize:

Verify HTTP/2 Support ▼

HTTP/2 (Hypertext Transfer Protocol version 2) is a major revision of the HTTP protocol, which is the foundation of data communication on the World Wide Web. It was developed as an improvement over the previous HTTP/1.1 version to enhance web performance and efficiency.
 rakuten.co.jp supports HTTP/2
     
Verifying HTTP/2.0 Support. Please wait...

Site Categories ▼

Website categories are used to classify websites based on their content or purpose. These categories provide a way to organize and filter websites, allowing users to find relevant information or ensure compliance with specific regulations or policies.
小売/通信販売
オンラインショップ/ショッピングモール

Http Header ▼

HTTP headers are extra portions of records despatched among a consumer (which include an internet browser) and a server at some stage in an HTTP request or response. They offer instructions, metadata, or manipulate parameters for the conversation among the consumer and server. 
date: Fri, 30 Jan 2026 23:10:56 GMT
server: Apache
location: https://www.rakuten.co.jp/
content-length: 234
content-type: text/html; charset=iso-8859-1

HTTP/2 200 
server: Apache
pragma: no-cache
cache-control: private
content-encoding: gzip
x-content-type-options: nosniff
x-xss-protection: 1; mode=block
x-frame-options: DENY
content-type: text/html; charset=UTF-8
content-length: 55355
date: Fri, 30 Jan 2026 23:11:01 GMT
vary: Accept-Encoding
vary: User-Agent

DNS Lookup ▼

DNS entries (Domain Name System) are a critical component of the Internet infrastructure. They act as directories that translate human-readable domain names (such as example.com) to machine-readable IP addresses. DNS records are stored on DNS servers and help forward internet traffic efficiently.
Type Ip Target/Txt TTL
A 133.237.182.225 342

Whois Lookup ▼

Domain WHOIS is a public database that provides information about domain names, including registered owners, contact information, domain registrars, registration and expiration dates, name servers, and other relevant information. Domain registration for this website began on February 7, 1997 and will expire on April 21, 2026 if not renewed. This website is now assigned through the registrar . The WHOIS data for this website's domain was last updated on February 28, 2025.
Domain Created:
1997-02-07
Domain Updated:
2025-02-28
Domain Age:
29 years 2 months 14 days
Domain Owner:
Rakuten Group, Inc.
WhoIs:
 

[ JPRS database provides information on network administration. Its use is    ]
[ restricted to network administration purposes. For further information,     ]
[ use 'whois -h whois.jprs.jp help'. To suppress Japanese output, add'/e'     ]
[ at the end of command, e.g. 'whois -h whois.jprs.jp ***/e'.                 ]
Domain Information:
a. [Domain Name]                RAKUTEN.CO.JP
g. [Organization]               Rakuten Group, Inc.
l. [Organization Type]          joint stock corporation
m. [Administrative Contact]     YT54926JP
n. [Technical Contact]          GY6743JP
p. [Name Server]                ns02.rakuten.co.jp
p. [Name Server]                ns04.rakuten.co.jp
p. [Name Server]                ns05.rakuten.co.jp
p. [Name Server]                ns06.rakuten.co.jp
p. [Name Server]                ns01.rakuten.co.jp
p. [Name Server]                ns03.rakuten.co.jp
s. [Signing Key]                
[State]                         Connected (2026/02/28)
[Lock Status]                   AgentChangeLocked
[Registered Date]               1997/02/07
[Connected Date]                1997/02/19
[Last Update]                   2025/03/01 01:02:22 (JST)