booking.com Booking.com

   
Booking.com | Official site | The best hotels, flights, car rentals & accommodations

Domain Summary

What is the traffic rank for Booking.com?

• Booking.com ranks #41 globally on HypeStat.

What percent of global Internet users visit Booking.com?

0.3997521% of global Internet users visit Booking.com

How many people visit Booking.com each day?

• Booking.com receives approximately 19.7M visitors and 153,501,159 page impressions per day.

Which countries does Booking.com receive most of its visitors from?

• Booking.com is mostly visited by people located in United States,United Kingdom,Germany.

How much Booking.com can earn?

• Booking.com should earn about $521,342.16/day from advertising revenue.

What is Booking.com estimated value?

• Estimated value of Booking.com is $635,877,628.90.

What IP addresses does Booking.com resolve to?

• Booking.com resolves to the IP addresses 54.192.35.113.

Where are Booking.com servers located in?

• Booking.com has servers located in Amsterdam, North Holland, 1094, United States.

booking.com Profile

Title: Booking.com | Official site | The best hotels, flights, car rentals & accommodations Description:Whether you’re looking for hotels, homes, or vacation rentals, you’ll always find the guaranteed best price. Browse our accommodations in over 85,000 destinations.
Tags:
Category:Travel and Tourism / Accommodation and Hotels
About: Booking.com is an online travel agency and travel fare aggregator website. It offers reservations of hotels, rental cars, flights, and other tourism-related services that are provided by its suppliers. This includes online hotel reservations, car rentals, and vacation packages. The website also provides a range of user-generated reviews, photos, and opinions that can help users to find the best deal for them. Edit Site Info

What technologies does booking.com use?

These are the technologies used at booking.com. booking.com has a total of 3 technologies installed in 3 different categories.

booking.com Traffic Analysis

Booking.com is ranked #41 in the world. This website is viewed by an estimated 19.7M visitors daily, generating a total of 153.5M pageviews. This equates to about 597.1M monthly visitors. Booking.com traffic has increased by 24.26% compared to last month.
Daily Visitors19.7M
7.92%
Monthly Visits597.1M
24.26%
Pages per Visit7.79
0.28%
Visit duration07:24
0.33%
Bounce Rate26.32%
1.51%
Is this your site?Verify your site's metrics.
Daily Unique Visitors:
19,707,486
Monthly Visits:
597,136,826
Pages per Visit:
7.79
Daily Pageviews:
153,501,159
Avg. visit duration:
07:24
Bounce rate:
26.32%
Global Reach:
0.3997521%
Monthly Visits (SEMrush):
472,168,934
Monthly Unique Visitors (SEMrush):
161,999,469
Monthly Visits (SimilarWeb):
579,631,932
HypeRank:
41
SEMrush Rank:
196
SimilarWeb Rank:
40
*All traffic values are estimates only.

Traffic sources

Direct:
67.09%
Referral:
16.31%
Search:
10.45%
Social:
0.70%
Paid:
5.44%

Desktop vs Mobile

Desktop:
43.04%
Mobile:
56.96%

Total Visits Last 3 Months

596.4M
JAN
480.6M
FEB
597.1M
MAR

Visitors by country

Country
Users%
 
United States 10.39%
 
United Kingdom 7.92%
 
Germany 6.73%
 
Italy 6.54%
 
France 6.26%

Where do visitors go on booking.com?

 
Reach%Pageviews%PerUser
booking.com
80.36%74.93%5.07
secure.booking.com
18.72%7.54%2.19
account.booking.com
15.55%4.78%1.67
sp.booking.com
11.73%3.45%1.60
admin.booking.com
6.25%5.18%4.50

booking.com Visitor Streams

On booking.com, traffic from Direct accounts for 55.64% of visits. Once the session ends, the most common next stops are google.com and v2i8b.com , continuing the user's digital journey.

booking.com Visitors from AI Platforms

See which AI tools are talking about booking.com Check how booking.com ranks across today’s most popular AI platforms.

 

SEMrush is a complete on line advertising and marketing platform that gives a extensive variety of gear and functions to help companies and entrepreneurs in enhancing their on line visibility and optimizing their virtual advertising and marketing strategies.
SemRushSemRush
Domain:
  booking.com
Rank:
(Rank based on keywords, cost and organic traffic)
  196
Organic Keywords:
(Number of keywords in top 20 Google SERP)
  8,969,123
Organic Traffic:
(Number of visitors coming from top 20 search results)
  13,370,146
Organic Cost:
((How much need to spend if get same number of visitors from Google Adwords)
  $17,326,575.00

Which sites are competitors to booking.com?

Websites similar to booking.com are sites similar on user interests and browsing behavior. Users can discover new websites that are similar to the ones they already enjoy or find useful.
Last update was 12 hours ago
     
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*HypeStat.com is not promoting or affiliated with booking.com in any way. Only publicly available statistics data are displayed.

Search Engine Indexes

Search engine indexes are huge databases or collections of net pages that search engines like google like google and yahoo use to retrieve applicable facts while customers carry out searches. These indexes are created through search engines like google and yahoo through crawling and indexing net pages from throughout the internet.
Google Index:
67,500,000
Bing Index:
2,760,000
Baidu Index:
14,500,000

Revenue report

booking.com would generate approximately $521.3K per day if the source of income were advertisements, which equates to an estimated monthly revenue of $15.6M and annual gross revenue of approximately $190.3M. Based on these figures, the site's net worth is estimated at around $635.9M.

How much would booking.com make?

Daily Revenue:
$521,342.16
Monthly Revenue:
$15,640,264.80
Yearly Revenue:
$190,289,888.40
*All earnings values are estimates only.

Daily earning by country

 
CountryPageviewsEarning
 
United States 15,947,669$77,027.24
 
United Kingdom 12,160,177$32,589.27
 
Germany 10,336,043$14,470.46
 
France 9,602,068$5,569.20
 
Italy 10,044,592$2,410.70

Loss of money due to Adblock?

Daily Revenue Loss:
$24,298.05
Monthly Revenue Loss:
$728,941.57
Yearly Revenue Loss:
$8,868,789.09
Daily Pageviews Blocked:
10,577,469
Monthly Pageviews Blocked:
317,324,084
Yearly Pageviews Blocked:
3,860,776,356

Daily revenue loss by country

 
CountryBlockedLost Money
 
United States 2,870,580$13,864.90
 
United Kingdom 1,945,628$5,214.28
 
Germany 2,997,453$4,196.43
 
France 1,056,227$612.61
 
Italy 1,707,581$409.82

How much is booking.com worth?

Website Value:
$635.9M

Ad Experience Report

Summary of the ad experience rating of a website for a specific platform.

Mobile summary

Root domain:
booking.com
Last Change Time:
(The last time that the site changed status.)
2021-12-17 06:37:44
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Passing

Desktop summary

Root domain:
booking.com
Last Change Time:
(The last time that the site changed status.)
2021-12-17 06:37:44
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Passing

Abusive Experience Report

Summary of the abusive experience rating of a website.
Root domain:
booking.com
Last Change Time:
(The last time that the site changed status.)
2021-12-17 06:37:44
Enforcement:
(Chrome is not preventing your site from opening new windows or tabs.)
Off
Status:
(The status of the site reviewed for the abusive experiences.)
Passing

Where is booking.com hosted?

Booking.com may be hosted in multiple data centers distributed in different locations around the world. This is probably just one of them.
Server IP:
54.192.35.113
ASN:
AS16509 
ISP:
Amazon.com, Inc. 
Server Location:
Amsterdam
North Holland, NH
1094
United States, US
 

Other sites hosted on 54.192.35.113

How fast does booking.com load?

The average loading time of booking.com is 22 ms. The Desktop speed index is 46 and mobile speed index is 45.
Average Load Time:
22 ms

Page Speed (Google PageSpeed Insights) - Desktop

46
0-49 50-89 90-100 i

Field Data

Over the last 30 days, the field data shows that this page has a speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.

Cumulative Layout Shift (CLS)0 0% of loads for this page have a fast (<0s) Cumulative Layout Shift (CLS) 0% 0% of loads for this page have an average (0s ~ 0s) Cumulative Layout Shift (CLS) 0% 0% of loads for this page have a slow (>0s) Cumulative Layout Shift (CLS) 0%
Time To First Byte (TTFB)0 0% of loads for this page have a fast (<0s) Time To First Byte (TTFB) 0% 0% of loads for this page have an average (0s ~ 0s) Time To First Byte (TTFB) 0% 0% of loads for this page have a slow (>0s) Time To First Byte (TTFB) 0%
First Contentful Paint (FCP)0 0% of loads for this page have a fast (<0s) First Contentful Paint (FCP) 0% 0% of loads for this page have an average (0s ~ 0s) First Contentful Paint (FCP) 0% 0% of loads for this page have a slow (>0s) First Contentful Paint (FCP) 0%
First Input Delay (FID)0 0% of loads for this page have a fast (<0ms) First Input Delay (FID) 0% 0% of loads for this page have an average (0ms ~ 0ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>0ms) First Input Delay (FID) 0%
Interaction To Next Paint (INP)0 0% of loads for this page have a fast (<0ms) Interaction To Next Paint (INP) 0% 0% of loads for this page have an average (0ms ~ 0ms) Interaction To Next Paint (INP) 0% 0% of loads for this page have a slow (>0ms) Interaction To Next Paint (INP) 0%
Largest Contentful Paint (LCP)0 0% of loads for this page have a fast (<0ms) Largest Contentful Paint (LCP) 0% 0% of loads for this page have an average (0ms ~ 0ms) Largest Contentful Paint (LCP) 0% 0% of loads for this page have a slow (>0ms) Largest Contentful Paint (LCP) 0%

Origin Data

All pages served from this origin have an speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.

Cumulative Layout Shift (CLS)0 0% of loads for this page have a fast (<0s) Cumulative Layout Shift (CLS) 0% 0% of loads for this page have an average (0s ~ 0s) Cumulative Layout Shift (CLS) 0% 0% of loads for this page have a slow (>0s) Cumulative Layout Shift (CLS) 0%
Time To First Byte (TTFB)0 0% of loads for this page have a fast (<0s) Time To First Byte (TTFB) 0% 0% of loads for this page have an average (0s ~ 0s) Time To First Byte (TTFB) 0% 0% of loads for this page have a slow (>0s) Time To First Byte (TTFB) 0%
First Contentful Paint (FCP)0 0% of loads for this page have a fast (<0s) First Contentful Paint (FCP) 0% 0% of loads for this page have an average (0s ~ 0s) First Contentful Paint (FCP) 0% 0% of loads for this page have a slow (>0s) First Contentful Paint (FCP) 0%
First Input Delay (FID)0 0% of loads for this page have a fast (<0ms) First Input Delay (FID) 0% 0% of loads for this page have an average 0ms ~ 0ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>0ms) First Input Delay (FID) 0%
Interaction To Next Paint (INP)0 0% of loads for this page have a fast (<0ms) Interaction To Next Paint (INP) 0% 0% of loads for this page have an average (0ms ~ 0ms) Interaction To Next Paint (INP) 0% 0% of loads for this page have a slow (>0ms) Interaction To Next Paint (INP) 0%
Largest Contentful Paint (LCP)0 0% of loads for this page have a fast (<0ms) Largest Contentful Paint (LCP) 0% 0% of loads for this page have an average (0ms ~ 0ms) Largest Contentful Paint (LCP) 0% 0% of loads for this page have a slow (>0ms) Largest Contentful Paint (LCP) 0%

Lab Data


Page Speed (Google PageSpeed Insights) - Mobile

45
0-49 50-89 90-100 i

Field Data

Over the last 30 days, the field data shows that this page has a AVERAGE speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.

Cumulative Layout Shift (CLS)6ms 0% of loads for this page have a fast (<0.01s) Cumulative Layout Shift (CLS) 79% 10% of loads for this page have an average (0.01s ~ 0.025s) Cumulative Layout Shift (CLS) 10% 9% of loads for this page have a slow (>0.025s) Cumulative Layout Shift (CLS) 9%
Time To First Byte (TTFB)1.2s 0% of loads for this page have a fast (<800s) Time To First Byte (TTFB) 56% 33% of loads for this page have an average (800s ~ 1800s) Time To First Byte (TTFB) 33% 9% of loads for this page have a slow (>1800s) Time To First Byte (TTFB) 9%
First Contentful Paint (FCP)1.9s 0% of loads for this page have a fast (<1.8s) First Contentful Paint (FCP) 70% 20% of loads for this page have an average (1.8s ~ 3s) First Contentful Paint (FCP) 20% 8% of loads for this page have a slow (>3s) First Contentful Paint (FCP) 8%
First Input Delay (FID)0 0% of loads for this page have a fast (<0ms) First Input Delay (FID) 0% 0% of loads for this page have an average (0ms ~ 0ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>0ms) First Input Delay (FID) 0%
Interactive To Next Paint (INP)253ms 0% of loads for this page have a fast (<200s) Interactive To Next Paint (INP) 65% 25% of loads for this page have an average (200s ~ 500s) Interactive To Next Paint (INP) 25% 8% of loads for this page have a slow (>500s) Interactive To Next Paint (INP) 8%
Largest Contentful Paint (LCP)2.8s 0% of loads for this page have a fast (<2500s) Largest Contentful Paint (LCP) 69% 17% of loads for this page have an average (2500s ~ 4000s) Largest Contentful Paint (LCP) 17% 12% of loads for this page have a slow (>4000s) Largest Contentful Paint (LCP) 12%

Origin Data

All pages served from this origin have an AVERAGE speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.

Cumulative Layout Shift (CLS)1ms 92% of loads for this page have a fast (<0.01s) Cumulative Layout Shift (CLS) 92% 3% of loads for this page have an average (0.01s ~ 0.025s) Cumulative Layout Shift (CLS) 3% 3% of loads for this page have a slow (>0.025s) Cumulative Layout Shift (CLS) 3%
Time To First Byte (TTFB)1.2s 33% of loads for this page have a fast (<0.8s) Time To First Byte (TTFB) 33% 59% of loads for this page have an average (0.8s ~ 1.8s) Time To First Byte (TTFB) 59% 7% of loads for this page have a slow (>1.8s) Time To First Byte (TTFB) 7%
First Contentful Paint (FCP)2.5s 36% of loads for this page have a fast (<1.8s) First Contentful Paint (FCP) 36% 51% of loads for this page have an average (1.8s ~ 3s) First Contentful Paint (FCP) 51% 12% of loads for this page have a slow (>3s) First Contentful Paint (FCP) 12%
First Input Delay (FID)0 0% of loads for this page have a fast (<0ms) First Input Delay (FID) 0% 0% of loads for this page have an average 0ms ~ 0ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>0ms) First Input Delay (FID) 0%
Interactive To Next Paint (INP)474ms 51% of loads for this page have a fast (<0.2s) Interactive To Next Paint (INP) 51% 24% of loads for this page have an average (0.2s ~ 0.5s) Interactive To Next Paint (INP) 24% 23% of loads for this page have a slow (>0.5s) Interactive To Next Paint (INP) 23%
Largest Contentful Paint (LCP)2.7s 67% of loads for this page have a fast (<2.5s)Largest Contentful Paint (LCP) 67% 26% of loads for this page have an average (2.5s ~ 4s)Largest Contentful Paint (LCP) 26% 5% of loads for this page have a slow (>4s)Largest Contentful Paint (LCP) 5%

Lab Data

Largest Contentful Paint image was not lazily loaded  
Above-the-fold images that are lazily loaded render later in the page lifecycle, which can delay the largest contentful paint. Learn more about optimal lazy loading
First Contentful Paint 3.2 s
First Contentful Paint marks the time at which the first text or image is painted. Learn more about the First Contentful Paint metric
INP breakdown  
Start investigating with the longest subpart. To reduce processing duration, , often JS. Delays can be minimized optimize the main-thread costs
Largest Contentful Paint 20.7 s
Largest Contentful Paint marks the time at which the largest text or image is painted. Learn more about the Largest Contentful Paint metric
Total Blocking Time 620 ms
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds. Learn more about the Total Blocking Time metric
Preload Largest Contentful Paint image  
If the LCP element is dynamically added to the page, you should preload the image in order to improve LCP. Learn more about preloading LCP elements
LCP request discovery  
Optimize LCP by making the LCP image from the HTML immediately, and discoverable avoiding lazy-loading
Speed Index 9.5 s
Speed Index shows how quickly the contents of a page are visibly populated. Learn more about the Speed Index metric
Lazy load third-party resources with facades  
Some third-party embeds can be lazy loaded. Consider replacing them with a facade until they are required. Learn how to defer third-parties with a facade
Max Potential First Input Delay 240 ms
The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric
First Meaningful Paint  
First Meaningful Paint measures when the primary content of a page is visible. Learn more about the First Meaningful Paint metric
Time to Interactive 28.4 s
Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric

Does booking.com use compression?

Website compression is the process of reducing the size of website files, such as HTML, CSS, JavaScript, and image files, to improve website performance and load times. Compressing website files can significantly reduce the amount of data that needs to be transferred from the server to the user's browser, resulting in faster page load times and improved user experience. Files on booking.com are reduced by %.
booking.com use br compression.
Original size: n/a
Compressed size: 160.58 KB
File reduced by: (%)

Google Safe Browsing

Google Safe Browsing is a service provided by Google that helps protect users from visiting websites that may contain malicious or harmful content, such as malware, phishing attempts, or deceptive software.
This site is not currently listed as suspicious

MyWot.com Reputation Ratings

MyWOT (short for "My Web of Trust") is a web-based reputation and rating service that provides users with information about the trustworthiness and safety of websites. booking.com has 91 Safety Reputations.
Status:
  SAFE
Safety Reputations:
  91
Safety Confidence:
  59
Child Safety Reputations:
  91
Child Safety Confidence:
  56

SSL Checker - SSL Certificate Verify

An SSL (Secure Sockets Layer) certificate is a digital certificate that establishes a secure encrypted connection between a web server and a user's web browser. It provides authentication and encryption, ensuring that data transmitted between the server and the browser remains private and protected. booking.com supports HTTPS.
 booking.com supports HTTPS
     
Verifying SSL Support. Please wait...
Common Name: *.booking.com
Organization: Booking.com BV
Location: Amsterdam, NL
Issuer: DigiCert Global G2 TLS RSA SHA256 2020 CA1
Valid from: Dec 18 00:00:00 2025 GMT
Valid until: Oct 30 23:59:59 2026 GMT
Authority: CA:FALSE
Keysize: 2048 Bits
Common Name: DigiCert Global G2 TLS RSA SHA256 2020 CA1
Organization: DigiCert Inc
Location: US
Issuer: DigiCert Global Root G2
Valid from: Mar 30 00:00:00 2021 GMT
Valid until: Mar 29 23:59:59 2031 GMT
Authority: CA:TRUE
Keysize: 2048 Bits

Verify HTTP/2 Support

HTTP/2 (Hypertext Transfer Protocol version 2) is a major revision of the HTTP protocol, which is the foundation of data communication on the World Wide Web. It was developed as an improvement over the previous HTTP/1.1 version to enhance web performance and efficiency.
 booking.com supports HTTP/2
     
Verifying HTTP/2.0 Support. Please wait...

Site Categories

Website categories are used to classify websites based on their content or purpose. These categories provide a way to organize and filter websites, allowing users to find relevant information or ensure compliance with specific regulations or policies.
Lodging/Consolidators
Hébergement/Hôtels
Hotels/Buchungssysteme
Regionale/Turismo
宿泊施設/予約システム
Du lịch/Nhà nghi - Khách sạn

Http Header

HTTP headers are extra portions of records despatched among a consumer (which include an internet browser) and a server at some stage in an HTTP request or response. They offer instructions, metadata, or manipulate parameters for the conversation among the consumer and server.
server: CloudFront
date: Thu, 16 Apr 2026 13:07:56 GMT
content-length: 0
x-amzn-waf-action: challenge
cache-control: no-store, max-age=0
content-type: text/html; charset=UTF-8
access-control-allow-origin: *
access-control-max-age: 86400
access-control-allow-methods: OPTIONS,GET,POST
access-control-expose-headers: x-amzn-waf-action
x-cache: Error from cloudfront
via: 1.1 047c5fa8575511b704166d760b62c2de.cloudfront.net (CloudFront)
x-amz-cf-pop: FRA56-P15
x-amz-cf-id: UN_aIcVwATF84fnPZ0xDE2VscXQCDiV5EOIsin5s2WTmXWWbqdyf3Q==
strict-transport-security: max-age=63072000; includeSubDomains; preload
accept-ch: ECT

DNS Lookup

DNS entries (Domain Name System) are a critical component of the Internet infrastructure. They act as directories that translate human-readable domain names (such as example.com) to machine-readable IP addresses. DNS records are stored on DNS servers and help forward internet traffic efficiently.
Type Ip Target/Txt TTL
A 54.192.35.29 22
A 54.192.35.7 22
A 54.192.35.46 22
A 54.192.35.113 22
MX mxa-0032a201.gslb.pphosted.com 335
MX mxb-0032a201.gslb.pphosted.com 335

Whois Lookup

Domain WHOIS is a public database that provides information about domain names, including registered owners, contact information, domain registrars, registration and expiration dates, name servers, and other relevant information. Domain registration for this website began on April 17, 1998 and will expire on April 16, 2027 if not renewed. This website is now assigned through the registrar MarkMonitor Inc.. The WHOIS data for this website's domain was last updated on March 15, 2025.
Domain Created:
1998-04-17
Domain Expires:
2027-04-16
Domain Updated:
2025-03-15
Domain Age:
28 years
Domain Registrar:
MarkMonitor Inc.
Domain Owner:
Booking.com B.V.
WhoIs:
 

   Domain Name: BOOKING.COM
   Registry Domain ID: 4913307_DOMAIN_COM-VRSN
   Registrar WHOIS Server: whois.markmonitor.com
   Registrar URL: http://www.markmonitor.com
   Updated Date: 2025-03-15T09:09:11Z
   Creation Date: 1998-04-17T04:00:00Z
   Registry Expiry Date: 2027-04-16T04:00:00Z
   Registrar: MarkMonitor Inc.
   Registrar IANA ID: 292
   Registrar Abuse Contact Email: email
   Registrar Abuse Contact Phone: +1.2086851750
   Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
   Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
   Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
   Domain Status: serverDeleteProhibited https://icann.org/epp#serverDeleteProhibited
   Domain Status: serverTransferProhibited https://icann.org/epp#serverTransferProhibited
   Domain Status: serverUpdateProhibited https://icann.org/epp#serverUpdateProhibited
   Name Server: NS-1288.AWSDNS-33.ORG
   Name Server: NS-1959.AWSDNS-52.CO.UK
   Name Server: NS-508.AWSDNS-63.COM
   Name Server: NS-716.AWSDNS-25.NET
   DNSSEC: unsigned
   URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2026-04-16T13:08:15Z