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Using creative references
How to incorporate creative references into your work in a tasteful way.
May 22, 2025
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Sprezza
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The 10x marketer
creative direction speed run + the Swiss grid
Jun 9
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Oren John
30
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The brand->personalities shift, creative direction jobs, and automation that actually helps
Creative direction shift
Jun 4
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Oren John
34
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The State of Content 2026
Jan 3
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Oren John
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2026 is the year we go analog, + brand planning exercises
Jan 15
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Sprezza
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Oren John
104
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7
Loewe's creative playbook, and a guide to retaining your customers
Jul 28, 2025
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Oren John
120
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How to Use Content Pillars
Nov 24, 2025
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Oren John
71
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The HYPER guide to Youtube
Jan 22
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Oren John
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Brand archetypes, pillars and experts
Jan 8
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Oren John
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The Last Summer to Lock In... Ever
the World Cup is coming... does anyone care?
Jun 2
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Oren John
17
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A complete guide to the creator economy
The best niches and monetization options for creators, and how brands should tap in, a complete guide
May 28
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Oren John
38
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Archetypes & luxury wellness
Scene report from Sweets & Snacks
May 21
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Oren John
31
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Acquisition costs are up, affiliate is back, partnership ad spend on Meta doubled
Our takeaways from being at Vervaunt's eComm summit in London
May 14
17
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How to yap, advanced influence and recreating relevance in the aggregate
The world belong to the yappers
May 5
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Oren John
43
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Special Edition: A Scene Report from Paris
Weekend reading - what to do in Paris for 24 hours.
Apr 17
30
Cultural moments, the metrics creatives should obsess with online and brand collab blueprints
Five minutes to learn about CAC:LTV... in exchange for a Bieber analysis
Apr 14
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Oren John
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