Web Design
Custom Web Design that Actually Works
The secret of web design? It’s about more than just a website: it’s the foundation of your entire marketing plan.
That’s why when we create a website, we analyze everything from copy and color choices to user experience and responsive design. Our websites get people excited, but also convert them into loyal customers.
Overview
We kick off new websites by discussing the history of your business and your plans for the future. After that our team will take over and handle everything — but don’t worry, we check in at important milestones to make sure we’re on track and you’re excited about the next phase.
What Our Custom Web Design Service Includes
Starting from scratch might sound intimidating, but we promise to make it fun. Think of it like HGTV remodeling your house — all you have to do is pick out the colors and some decor and sit back while we get to work on everything else. The only difference is there are no dramatic reveals. We will treat you as a teammate and value your feedback throughout the process.
- Copywriting
- Graphic design
- Branding
- User experience
- Development
Discovery Call
We’ll dive into your current site, discuss the problems, outline your goals, and start crafting solutions. From there, we’ll create a proposal outlining our timeline and budget.
Copy and Design
When we’re done, you’ll have a beautiful website that will wow your customers.
Development
and effective. And you won’t get just a static mockup; we build the real thing so you can see how your new site will look and feel.
Launch
Ongoing Support and Marketing
Unless, of course, you want us to.
We’re here for the long haul, with as much or as little help as you need.
Why Our Web Design is Different
Slow website build? Not at HustleFish.
We keep things moving with a unique phased approach. It lets us keep working on your project, even when we’re getting feedback on tasks that are complete. When you’re reviewing your homepage copy and design, we’ve already pushed ahead into the rest of the subpages. As those wrap up, our developers are working hard to bring your homepage to life.
How Long Does a Custom Website Take?
Our goal is to create new websites in three to four months. The actual time varies based on the size of your website, how many assets we need (like photos or videos), and of course, how quickly you can give us feedback along the way.
The key is, we believe in clear and frequent communication with our clients. We want to make sure you always know what the status of your website is, and whether we need more (or less!) time. You can check out our in-depth web design process if you want to know more details about our timeline.
Why Should You Invest in Custom Web Design?
Custom website design is exactly that: customized to you and your business. We don’t use premade templates or recycle old designs — every website we do is built from the keyboard up.
Sure, you can buy a template, change some colors, and call it a day. But have you thought about what plugins you might need? Or whether the fonts you like work well together? And what about creating a seamless user experience throughout?
We think about all of it (so you don’t have to) and make sure your site is a business-boosting machine the day it hits the web.
Ready to Get a Website that Actually Works?
Say goodbye to glitchy code and boring premade templates.
At HustleFish, we make sure your new website is something you can be proud of for years to come — while pushing your business forward.
If you’re ready for a website that not only looks cool, but helps your business grow, we’re excited to help you do it. Book a discovery call with us and let’s get to work!
FAQS
How much does a new website cost?
Our custom website builds start at $15,000, and vary based on complexity and overall scope. If you’re curious what all goes into that number, give us a call, or check out our blog on what a website costs.
How should I choose a web designer?
Look for an agency that understands all aspects of web design — not just how to make it pretty, but how to make it function well, and will teach you how to maintain it. At Hustlefish we go beyond aesthetics and offer our clients professional copywriting, SEO strategy, design, and development as part of our web design service. Not only that, when your website is finished, we teach you how to maintain it and make updates so you can move forward with confidence.
Why should I hire a Lafayette web design agency?
Working with a Lafayette agency means we understand Indiana business dynamics, regional customer behavior, and the competitive landscape in Greater Lafayette and Tippecanoe County. We’re also in your timezone for calls and can meet in person if needed. Plus, you’re supporting a local business that understands your market — not a national agency applying generic tactics to every client.
How long does a new website take?
Most projects take 3-4 months from strategy to launch. This includes keyword research, content creation, design, development, and testing. Timelines vary based on site complexity and how quickly you provide us with feedback in various stages.
Are your websites ADA compliant and accessible?
We design websites with accessibility in mind. That being said, we do not gaurantee they are compliant with WCAG unless specifically scoped in our proposals. If you want your website to be completely compliant, we will run an audit against WCAG 2.2 AAA standards, and resolve all the outstanding issues to achieve a 100/100 score from our auditing tool.
Accessibilty can change each time the website is updated or changed, so we recommend running weekly/monthly accessibility audits to find any new issues that could arise. Our development team can then make updates and fix any of those issues to ensure the website gets a score of 90+ from the auditing tool.
Can you make my existing website ADA Compliant and accessible?
We can help make your website accessible and ADA friendly. The first step is performing an audit of the site against WCAG 2.2 AAA and see what issues are flagged. Then our team can provide you with an estimate of how much time it will take to resolve the issues and get to a minimum of 90+ from the auditing tool.
Since the amount of work can vary so much from website to website, the fixes are estimated and billed hourly against the estimate. Accessibilty can change each time the website is updated or changed, so we recommend running weekly/monthly accessibility audits to find any new issues that could arise.
Do I need a web designer or can I use a website builder?
Website builders (Wix, Squarespace) work for simple sites with basic needs, but if you need custom functionality, SEO built in from the start, or a site that scales with your business, hiring a designer makes more sense. Keep in mind that with a full-service web design company, you’re paying for strategy, not just templates.
What's the difference between web design and web development?
Web design focuses on how your site looks and how users navigate it. Web development builds the actual functionality and code behind it. At HustleFish, we handle both so your website not only looks great, it functions well and actually helps your business move forward.
What is responsive web design?
Responsive web design ensures your website adapts to different screen sizes — desktop, tablet, and mobile. Also, Google prioritizes mobile-friendly sites in search rankings, so having a responsive design is critical for appearing in search rankings. We ensure your website functions and looks great on any platform as part of our web design service.
What about blog posts?
We setup a blog page on new websites and can help migrate blog posts for clients with existing websites. If you’re looking for ongoing content creation post-launch, see our SEO Service page for more info.
Do you work with businesses outside of Lafayette, Indiana?
Yes. We’re based in Lafayette, Indiana, but we work with clients throughout the state and beyond. Our understanding of Indiana markets and business needs gives us an edge with regional clients, but we’ve worked with businesses across the US and even in Canada.