Turn hospitality into a measurable business advantage.
Leadership workshops and advisory programs from the team behind Union Square Hospitality Group.
We help organizations strengthen leadership, elevate service, and embed hospitality as a lasting competitive advantage - through hands-on speaking engagements, workshops, advisory programs, and digital content, depending on your goals.
25,000+ individuals worldwide have participated in Hospitality Quotient programs.
What is Hospitality Quotient?
Founded in 2010, Hospitality Quotient extends the principles behind Union Square Hospitality Group’s enduring success to organizations beyond our restaurants.
At USHG, we believe both IQ and HQ matter. IQ measures intelligence. HQ measures one’s capacity to take joy in serving others. Both are critical, but we always start with HQ.
Grounded in Enlightened Hospitality, HQ equips leaders and teams with the behaviors, frameworks, and decision-making skills needed to create exceptional experiences for employees, customers, and communities alike.
Through workshops, advisory programs, and speaking engagements, we help organizations apply hospitality as a disciplined approach to leadership and performance.
When you place hospitality at the heart of your business, great things follow.
What Leaders Say About HOSPITALITY QUOTIENT Workshop
Senior executives across industries share how Hospitality Quotient workshops transformed the way they lead, hire, and build high-performing teams.
Trusted by leaders from:
WorkshopS
Hospitality Quotient'S Foundational Workshop
Join us for Hospitality Quotient’s flagship learning experience, where you’ll become immersed in the Union Square Hospitality Group culture, learn how to foster loyalty among all stakeholders by putting employees first, and build hospitality into your hiring practices. Participants will leave with a strong understanding on how to implement hospitality as a business strategy in his/her organization as well as how to hire the individuals that help bring that culture of hospitality to life.
Program Topics: Hospitality as a Way of Doing Business, Building a Culture of Care, Hiring for Hospitality
Industry
Hospitality, General (Past clients include: Retail, Transportation, Healthcare, Technology, Education, Community & Nonprofit, Fitness, Fashion & Beauty, Financial Services, and Insurance)
Who Should Attend?
Managers and Directors
Human Resources
Learning & Development
Talent Acquisition
Operations
Customer Success
Business Development & Sales
What You'll Gain
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Understand how Enlightened Hospitality operates as a disciplined leadership system and how to apply it inside your organization.
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Learn the tools USHG uses to recruit, interview, and develop “100%ers,” and how to embed hospitality into your hiring processes.
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Leave with tangible concepts and frameworks that can be integrated into your company’s strategic and cultural practices.
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See how hospitality has been applied consistently across USHG businesses and how those lessons translate beyond restaurants.
COSt
$2,485 per attendee
Featured USHG Leaders
Danny Meyer
Founder & Executive Chairman of USHG
Richard Coraine
Founding Partner, USHG
Patti Simpson
Chief Administrative Officer, USHG
Chip Wade
Chief Executive Officer, USHG
Abe Monzon
Vice President of Talent & Development, USHG
UPCOMING WORKSHOPS
06 — 07 AprIL 2026
Day 1: Welcome Reception at The View
Day 2: Full Workshop Day at a USHG Restaurant
11 — 12 MAY 2026
Day 1: Welcome Reception at The View
Day 2: Full Workshop Day at USHG Home Office
28 — 29 SEPTEMBER 2026
Day 1: Welcome Reception at The View
Day 2: Full Workshop Day at USHG Home Office
12 — 13 OCTOBER 2026
Day 1: Welcome Reception at The View
Day 2: Full Workshop Day at USHG Home Office
09 — 10 NOVEMBER 2026
Day 1: Welcome Reception at The View
Day 2: Full Workshop Day at USHG Home Office
Hospitality Quotient's F&B Bootcamp
Program Topics: Operational Excellence, The Ingredients to a Great Pre-Service, Collecting & Connecting Dots to Create Raves
Join us for Elevate Hospitality, Ignite Excellence, a transformative, behind-the-scenes look at USHG’s renowned best practices and operational philosophy. From the nuanced elements that define exceptional hospitality to creating actionable strategies for success, participants will leave with a comprehensive toolkit to reimagine and enhance independent restaurant-inspired practices.
Why Attend?
Business Function:
Assistant General Manager
General Manager
Director of Operations
Human Resources
Job Level: Manager & Above
Industry: Hospitality Professionals with full or partial oversight of F&B operations
COST
$2,485 per attendee
Speakers
Chip Wade
Chief Executive Officer, USHG
Patti Simpson
Chief Administrative Officer, USHG
John Ragan
President of USHG Restaurants
UPCOMING WORKSHOPS
20 — 21 JULY 2026 | NYC
Day 1: Welcome dinner at Union Square Cafe
Day 2: Hybrid restaurant and classroom-based workshops offering insights from USHG executive and operations leaders on their operations and management best practices.
OUR SERVICES
FOR INDIVIDUALS: IN-PERSON WORKSHOPS
Location: USHG Home Office & Restaurants in NYC
Join our interactive workshops in New York City and explore the transformative power of hospitality.
These immersive, facilitator-led sessions go beyond traditional classes — combining hands-on learning, exceptional dining experiences, and meaningful connections with peers. Each workshop is designed for individuals who want to lead with intention, empathy, and impact.
FOR BUSINESSES: WORKSHOPS & EVENTS
Location: In-Person or Virtual
Whether you’re planning a company off-site, leadership retreat, or strategy session, HQ designs private workshops tailored to your organization. These customer experiences are built around your goals and bring teams together through shared learning, conversation, and a hospitality-driven perspective.
FOR BUSINESSES: ADVISORY PROGRAMS
Location: Hybrid In-Person and Virtual
Infusing hospitality into your business is one-size-fits-one. HQ advisory programs are designed specifically for your organization. Each engagement begins with an exploratory session to identify your key touchpoints, challenges, and opportunities. From there, we develop a tailored strategic program to integrate hospitality meaningfully across your operations — turning values into daily behaviors.
SPEAKERS
Bring hospitality leadership to your next event
HQ’s world-class speakers draw from decades of experience across hospitality, leadership, and organizational culture. Our team delivers thoughtful, practical insights for keynotes, panels, and company gatherings — grounded in real operating experience, not theory.
Available for:
Keynote addresses
Conventions and Conferences
Panels and moderated conversations
Leadership summits and company events
Inside HQ
Conversations on hospitality, leadership, and culture
Patti Simpson on what it really takes to build a people-first culture.
Randi Garutti and Will Guidara on the secret ingredients of great hospitality.
GET IN TOUCH.
GET IN TOUCH.
FAQs
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Yes — if your work involves people, customers, or teams.
HQ works with organizations across hospitality, healthcare, retail, corporate, finance, education, and beyond. Our approach helps teams show up with intention, lead with empathy, and create more meaningful experiences — regardless of industry.
Hospitality, as we practice it, is a mindset. When applied thoughtfully, it strengthens culture, leadership, and performance anywhere people interact.
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HQ is not a software platform or self-serve training library. We work directly with individuals and organizations through in-person workshops, custom programs, and advisory engagements.
Depending on how you engage with HQ, this may include:
Facilitated workshops for individuals or private teams
Custom-designed sessions for off-sites, retreats, or leadership groups
Advisory programs tailored to your organization’s culture and goals
Access to curated supporting materials that reinforce key ideas before or after live sessions
Everything we do is grounded in decades of leadership and operating experience from Union Square Hospitality Group — and designed to be practical, human, and applicable in real work environments.
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Yes. While our roots are in hospitality, HQ’s work extends far beyond restaurants.
The principles we teach — empathy, accountability, trust, consistency, and care — have been applied successfully across many industries. These are not abstract ideas or personality traits; they are behaviors that can be practiced, taught, and reinforced.
If you’re willing to engage honestly and apply the work, the approach translates — regardless of industry or job title.
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Most HQ workshops are hosted in New York City, typically at Union Square Hospitality Group locations.
Private workshops for organizations can be held in NYC or hosted at your preferred location, depending on the format and goals of the session.
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HQ workshops are in person.
We believe hospitality is best experienced live — through conversation, shared meals, and real human connection. At this time, we do not offer virtual or self-paced workshop alternatives.
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Yes, HQ workshops include shared dining experiences as part of the session. When meals are included, this will be clearly noted in the workshop description.
