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Global market potential: the power of brand localization in the Persian Gulf and beyond

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On the blog

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Nike Middle East ad

Global market potential: the power of brand localization in the Persian Gulf and beyond

Hafedh Bucheery, April 13, 2026

An AI interface with the query "What should I name my..."

Using AI to name your company or product: what works and what doesn’t in 2026

Rob Meyerson, April 2, 2026

Support Vendors

Design is the oxygen of democracy—and brands’ most powerful tool

Jessie McGuire, March 30, 2026

The word "DATA" written on an LCD screen with a reflection of windows on a building

Data-backed brand naming: how to name your brand in 2025

Grant Polachek, October 24, 2025

Fully Saturated, Emliy Penny, Joel Stein

Why agencies must think of themselves as brands

Joel Stein, September 11, 2025

Jon Sneider, author of Hacking Advertising

Q&A with Jon Sneider, author of Hacking Advertising

Rob Meyerson, August 19, 2025

Floating sneaker that becomes more pixelated toward the heel (right side). Blue tint.

Designing brands for algorithm recognition in an AI-driven world

Eleanor Hecks, August 2, 2025

Sponsored

Man holding phone shooting video of water and sunset

Integrating AI UGC with your existing marketing strategies

Himanshu Chhimpa, May 14, 2025

Neon heart

“Brand love” won’t save your soul

Austin Franke, May 1, 2025

I love you painted in various language from around the world on wood

Why brand localization matters: connecting with global audiences

Mariia Lvovych, April 1, 2025

Four essential questions to future-proof your brand tracker in 2025

John Bird, March 5, 2025

Diagram of human

The importance of building a “human” brand in a digital world

Eleanor Hecks, February 21, 2025

Jaguar rebrand JR monogram

The Jaguar rebrand was just the first misstep

Rob Meyerson, December 2, 2024

Soundwave

Creating a signature sound: The art and science of sonic branding

Eleanor Hecks, October 30, 2024

blue brain all lit up

The intersection of branding, psychology, and biology: Driving long-term conversion rates

Jakob Trpin, September 20, 2024

Jack Wimmer of Monika on How Brands Are Built

Q&A with Jack Wimmer of Monika

Rob Meyerson, September 19, 2024

O and X carved into stone

Abbreviating your brand name? Here are five mistakes to avoid

Eleanor Hecks, August 12, 2024

What now? square

Subtle brand signals: mastering recognition in a digital era

Jakob Trpin, August 11, 2024

virtual reality statue

Want to elevate your video marketing? Start leveraging emerging video technologies

Torrey Tayenaka, July 15, 2024

On AI, brand naming, and Monika

Rob Meyerson, June 17, 2024

Overwhelmed brands

The behavior of overwhelmed brands in today’s market

Jakob Trpin, June 13, 2024

The Brand Names Report

Rob Meyerson, February 29, 2024

Man standing at fork in the road with icons/logos at each end of the fork

Is brand important? It depends

Barry Silverman, February 12, 2024

Nine big branding stories of 2023

Nine pieces of big branding news from 2023

How Brands Are Built, January 10, 2024

Top content 2021

Our top five posts of 2023

Rob Meyerson, December 20, 2023

The best branding books to look for in early 2024

How Brands Are Built, November 30, 2023

Emmanuel Probst on How Brands Are Built

Q&A with Dr. Emmanuel Probst, author of Assemblage

Rob Meyerson, November 28, 2023

Sponsored

Coffee cup from Best Made; photo by Nathan Lemon

The impact of brand purpose: incorporating social and environmental responsibility

Dewey Grant, October 26, 2023

Photo by Megan Bucknall on Unsplash

Your brand is a signal

Rob Meyerson, September 25, 2023

Photo by SpaceX on Unsplash

How to launch a brand, from planning to execution

Zulie Rane, August 24, 2023

Mark Ritson

Five marketing books recommended by Mark Ritson

Rob Meyerson, August 22, 2023

The best logo designers of all time

How Brands Are Built, July 13, 2023

Q&A with Matt Egan of Siegel+Gale

Rob Meyerson, April 17, 2023

Definition of on brand (What is the meaning of on brand?)

Rob Meyerson, March 29, 2023

Top branding experts in 2023

The top branding experts to follow in 2023

Zulie Rane, January 30, 2023

Brand naming course review: Fundamentals of Memorable Brand Naming with Rob Meyerson

Ian McEwen, January 14, 2023

Katie Klencheski on How Brands Are Built

Q&A with Katie Klencheski, founder of SMAKK

Rob Meyerson, December 12, 2022

Best Branding Books 2023

Best branding books to look for in 2023

Rob Meyerson, November 28, 2022

Branding color psychology bullshit square

Branding color psychology is mostly (but not entirely) bullshit

Zulie Rane, November 14, 2022

Branding workshop

Six branding workshop exercises you haven’t tried yet—but should

Zulie Rane, November 10, 2022

Sponsored

Photo by Tim Mossholder on Unsplash

The psychology behind developing brand loyalty

Travis Dillard, November 2, 2022

Sarah Robb portrait on How Brands Are Built

Q&A with Sarah Robb of Brand Strategy Academy

Rob Meyerson, October 5, 2022

Facebook Meta rendering by Dima Solomin on Unsplash

Brand renaming: Avoid these seven big rebranding mistakes

Zulie Rane, September 14, 2022

Abstract image designer in a post-advertising era

How to be a designer in the post-advertising era

Kurt Kretten, August 25, 2022

Definition of rebranding

Definition of rebranding (What is rebranding?)

Rob Meyerson, August 22, 2022

The ultimate branding checklist for businesses of all sizes

Sam Darwin, July 31, 2022

Beat Baudenbacher Q&A

Q&A with Beat Baudenbacher of loyalkaspar

Rob Meyerson, July 11, 2022

Definition of copyright

Definition of copyright (What is a copyright?)

Rob Meyerson, July 11, 2022

Top 9 logo design trends to look out for in 2022

Sam Darwin, June 30, 2022

Ultimate Guide to Naming

The ultimate guide to brand naming

Rob Meyerson, May 25, 2022

Jessie McGuire Q&A

Q&A with Jessie McGuire of Thought Matter

Rob Meyerson, April 18, 2022

Heinz 57 mustard

Branding news roundup: March 2022

Rob Meyerson, April 7, 2022

Danny Somekh of Huddle

Q&A with Danny Somekh of Huddle

Rob Meyerson, February 4, 2022

Top content 2021

Our top content from 2021

Rob Meyerson, December 20, 2021

Pearl Milling Company

The best and worst brand name changes of 2021

Rob Meyerson, December 14, 2021

How to gain reliable insights from brand metrics

Michael Metcalf, November 7, 2021

Funnel

Why most brands fail to grow

Ian Barnard, October 24, 2021

Five ways to find your brand voice as an online store

Kate Parish, October 11, 2021

Branding definition on How Brands Are Built

Definition of branding (What is branding?)

Rob Meyerson, September 9, 2021

Xavi Grau teaching The Art of Creating Names for Domestika

Course review: The Art of Name Creation

Rob Meyerson, September 7, 2021

Reflection man

Five psychological phenomena at work in branding

Rob Meyerson, August 12, 2021

Branding: In Five and a Half Steps

The five and a half steps of Branding: In Five and a Half Steps

Krystle Dickerson, July 26, 2021

Definition of wordmark (What is a wordmark?)

Rob Meyerson, July 11, 2021

Definition of logo (What is a logo?)

Rob Meyerson, July 11, 2021

Creator

How to protect your emerging brand’s identity (infographic)

Mike Floeck, July 9, 2021

Martin Lindstrom Q&A

Q&A with Martin Lindstrom

Rob Meyerson, June 28, 2021

Famous brands with ambigram logos (Useful List)

Rob Meyerson, June 21, 2021

Amazon on phone screen

10 effective ways to build your brand on Amazon

Jayce Broda, June 14, 2021

Brand obituary: A little-known strategy to achieve brand clarity

Sliman Baghouri, May 23, 2021

marketing to millennials infographic

Three tips for marketing to millennials (infographic)

Jessica Baker, April 27, 2021

Four-leaf clover for good luck

Seven ways to improve your organization’s luck

Andy Nairn, April 14, 2021

Pepsi rebranding mistake

How to avoid a rebranding mistake: five examples

Beth Doane, March 17, 2021

Metonym definition

Definition of metonym (What is a metonym?)

Rob Meyerson, March 16, 2021

Definition of cacography

Definition of cacography (What is cacography?)

Rob Meyerson, March 16, 2021

Branding books

Five of the best branding books for 2020 and 2021

Christine Smith, March 11, 2021

Matt Miksa Q&A

Q&A with Matt Miksa, author and brand strategist

Rob Meyerson, March 9, 2021

Coffee shop

Know your customers, build a stronger brand

Katie Dooley, March 3, 2021

Sruthi Sadhujan

Q&A with Sruthi Sadhujan of Hyperakt

Rob Meyerson, February 18, 2021

Positioning

Three ways to position your services brand

Michael Zipursky, February 16, 2021

Nine tips for building a unique business brand

Kevin Urrutia, February 3, 2021

Introducing the Brand Personality Cards

Rob Meyerson, February 1, 2021

What are the important elements of a logo?

Veronica Scott, January 27, 2021

Coca-Cola registered trademark symbol

Anatomy of a trademark: International Classes

Perry Gattegno, January 19, 2021

Useful List

Brands that share a brand name (Useful List)

Rob Meyerson, January 15, 2021

Time to rebrand

Time to rebrand? Seven signs it’s time to rethink your brand strategy

Jessica Walrack, January 6, 2021

Definition of differentiation

Definition of differentiation (What is differentiation?)

Rob Meyerson, December 24, 2020

Our top content of 2020

Rob Meyerson, December 23, 2020

Coca-Cola billboard

10 ways to promote your new brand

Joshua Sharp, December 16, 2020

Branding trends for 2021 (Best of the Web)

Rob Meyerson, December 14, 2020

Q&A with Jos Harrison of RB

Rob Meyerson, December 14, 2020

Trends

Six brand trends we’re thankful for in 2020

AnnMarie Flamenco, December 10, 2020

Some thoughts about brand personality

Rob Meyerson, December 2, 2020

Definition of brand archetype (What is a brand archetype?)

Rob Meyerson, November 19, 2020

Danger Keep Out

How to avoid creating culturally insensitive brand names

Laurel Sutton, November 16, 2020

Jacob Cass of JUST Creative on How Brands Are Built

Q&A with Jacob Cass of JUST Creative

Rob Meyerson, October 5, 2020

Exact dot-com domains

You don’t need that exact dot-com domain

Rob Meyerson, September 28, 2020

Useful List

Summaries of branding books (Useful List)

Rob Meyerson, September 22, 2020

Definition of initialism

Definition of initialism (What is an initialism?)

Rob Meyerson, September 15, 2020

Definition of acronym

Definition of acronym (What is an acronym?)

Rob Meyerson, September 15, 2020

Michael Wintrob Q&A

Q&A with Michael Wintrob, Chief Strategy Officer at LPK

Rob Meyerson, September 14, 2020

On the pod

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Alex Foss on How Brands Are Built: Good research starts with good questions

Alex Foss says good research starts with good questions

Robin Goffman on How Brands Are Built

Robin Goffman is all in on Designing Brand Identity

November 14, 2025

The Q&A episode of the How Brands Are Built podcast

The Q&A episode

Jacob Cass ran a wildly successful summit

Jacob Cass ran a wildly successful summit

December 23, 2024

Alex Center on How Brands Are Built

Alex Center links package design to fashion

Video: Designing Brand Identity book launch at Noise 13

The Brand Names Report: A walkthrough and summary

Fabian Geyrhalter on How Brands Are Built

Fabian Geyrhalter builds and launches successful brands

Rob Goodman

Rob Goodman uses content to drive business outcomes

How Brands Are Built season four guests

Season four wrap-up: How brands (and branding professionals) can do good

Diego Segura on How Brands Are Built

Diego Segura goes through the doors that open

Alina Wheeler on How Brands Are Built

Alina Wheeler has a doppelgänger named Blake Deutsch

December 21, 2020

Nirm Shanbhag on How Brands Are Built

Nirm Shanbhag sees brand architecture from the consumer’s perspective

December 7, 2020

Emily Heyward on How Brands Are Built

Emily Heyward builds brands that inspire obsession

November 23, 2020

Armin Vit has a little grid in his mind

November 9, 2020

Sunny Bonnell on the How Brands Are Built podcast

Sunny Bonnell reframes your vices as virtues

October 26, 2020

Dava Guthmiller on How Brands Are Built

Dava Guthmiller makes the invisible visible

October 12, 2020

Dr. Jason Chambers on How Brands Are Built

Dr. Jason Chambers explains the origins of racist brands

September 28, 2020

Rob Meyerson on IGTV

Special episode: Rob Meyerson on IG Live with Ilya Lobanov of Studeo

Special episode: Rob Meyerson on the JUST Branding Podcast

David Aaker on How Brands Are Built

Mini episode: David Aaker on game-changing subcategories

Cleaning products

Mini episode: Brands reacting to COVID-19

Brad Flowers, author of The Naming Book

Mini episode: Brad Flowers and The Naming Book

This way

Mini episode: Career advice

How Brands Are Built season 3 interviewees

Season three wrap-up: How to build a brand experience

January 15, 2020

Denise Lee Yohn

Denise Lee Yohn fuses brand, business, and culture

December 9, 2019

Myra El-Bayoumi on the How Brands Are Built podcast

Myra El-Bayoumi doesn’t mind blowing up the process

December 2, 2019

Alan Brew on the How Brands Are Built podcast

Alan Brew sees corporate narrative as the evolution of positioning

November 18, 2019

Ana Andjelic on the How Brands Are Built podcast

Ana Andjelic helps brands design for social influence

November 11, 2019

Dennis Hahn on How Brands Are Built

Dennis Hahn makes brand culture by Swarming

November 4, 2019

Caren Williams

Caren Williams plays creative brain games with clients

October 28, 2019

Fabian Geyrhalter on How Brands Are Built

Fabian Geyrhalter builds a brand platform in one very long day

October 21, 2019

Ken Pasternak on How Brands Are Built

Ken Pasternak plots impact versus effort

October 14, 2019

Jeremy Miller of Sticky Branding

Jeremy Miller helps you unlock your team’s creative genius

October 7, 2019

Season two guests

Season two wrap-up: Five themes for brand positioning

January 22, 2019

David Aaker on How Brands Are Built

David Aaker got religion on the power of stories

December 10, 2018

Tim Riches builds bridges held up by brand pillars

December 3, 2018

Miriam Stone

Miriam Stone uses the sticky note method

November 26, 2018

Allen Adamson

Allen Adamson thinks Jerry Seinfeld would be a great brand manager

November 19, 2018

Erminio Putignano

Erminio Putignano connects big ideas and tiny details

November 13, 2018

Adam Morgan

Adam Morgan asks clients what they hate most about their category

November 5, 2018

Gareth Kay

Gareth Kay believes brands should show, not just tell

October 29, 2018

Laura Ries

Laura Ries has six brand positioning principles

October 22, 2018

Marty Neumeier

Marty Neumeier wrote a business thriller

October 15, 2018

Wrapping up season one: Tips for the naming process

Eli Altman started freelance naming at age sixteen

Scott Milano does sprints in the morning

Laurel Sutton could talk about linguistics all day

Jonathan Bell starts with coffee and a sheet of paper

Amanda Peterson considers CamelCase a crime

Steven Price says “go,” “maybe,” and “maybe not”

Clive Chafer has a wonderful thesaurus

Shannon DeJong is a hummingbird and a drill

Anthony Shore’s naming partner is a neural network

This is_ How Brands Are Built

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