Skip to primary navigation
Skip to main content
Skip to footer
How Brands Are Built
Blog
Podcast
Resources
Branding resources
Branding glossary
Agency directory
About
Shop
Featured
Robin Goffman is all in on Designing Brand Identity
Rob Meyerson
·
November 14, 2025
Listen now:
On the blog
Data-backed brand naming: how to name your brand in 2025
Grant Polachek
·
October 24, 2025
Why agencies must think of themselves as brands
Joel Stein
·
September 11, 2025
Q&A with Jon Sneider, author of Hacking Advertising
Rob Meyerson
·
August 19, 2025
Designing brands for algorithm recognition in an AI-driven world
Eleanor Hecks
·
August 2, 2025
Sponsored
Integrating AI UGC with your existing marketing strategies
Himanshu Chhimpa
·
May 14, 2025
“Brand love” won’t save your soul
Austin Franke
·
May 1, 2025
Why brand localization matters: connecting with global audiences
Mariia Lvovych
·
April 1, 2025
Four essential questions to future-proof your brand tracker in 2025
John Bird
·
March 5, 2025
The importance of building a “human” brand in a digital world
Eleanor Hecks
·
February 21, 2025
The Jaguar rebrand was just the first misstep
Rob Meyerson
·
December 2, 2024
Creating a signature sound: The art and science of sonic branding
Eleanor Hecks
·
October 30, 2024
The intersection of branding, psychology, and biology: Driving long-term conversion rates
Jakob Trpin
·
September 20, 2024
Q&A with Jack Wimmer of Monika
Rob Meyerson
·
September 19, 2024
Abbreviating your brand name? Here are five mistakes to avoid
Eleanor Hecks
·
August 12, 2024
Subtle brand signals: mastering recognition in a digital era
Jakob Trpin
·
August 11, 2024
Want to elevate your video marketing? Start leveraging emerging video technologies
Torrey Tayenaka
·
July 15, 2024
On AI, brand naming, and Monika
Rob Meyerson
·
June 17, 2024
The behavior of overwhelmed brands in today’s market
Jakob Trpin
·
June 13, 2024
The Brand Names Report
Rob Meyerson
·
February 29, 2024
Is brand important? It depends
Barry Silverman
·
February 12, 2024
Nine pieces of big branding news from 2023
How Brands Are Built
·
January 10, 2024
Our top five posts of 2023
Rob Meyerson
·
December 20, 2023
The best branding books to look for in early 2024
How Brands Are Built
·
November 30, 2023
Q&A with Dr. Emmanuel Probst, author of Assemblage
Rob Meyerson
·
November 28, 2023
Sponsored
The impact of brand purpose: incorporating social and environmental responsibility
Dewey Grant
·
October 26, 2023
Your brand is a signal
Rob Meyerson
·
September 25, 2023
How to launch a brand, from planning to execution
Zulie Rane
·
August 24, 2023
Five marketing books recommended by Mark Ritson
Rob Meyerson
·
August 22, 2023
The best logo designers of all time
How Brands Are Built
·
July 13, 2023
Q&A with Matt Egan of Siegel+Gale
Rob Meyerson
·
April 17, 2023
Definition of on brand (What is the meaning of on brand?)
Rob Meyerson
·
March 29, 2023
The top branding experts to follow in 2023
Zulie Rane
·
January 30, 2023
Brand naming course review: Fundamentals of Memorable Brand Naming with Rob Meyerson
Ian McEwen
·
January 14, 2023
Q&A with Katie Klencheski, founder of SMAKK
Rob Meyerson
·
December 12, 2022
Best branding books to look for in 2023
Rob Meyerson
·
November 28, 2022
Branding color psychology is mostly (but not entirely) bullshit
Zulie Rane
·
November 14, 2022
Six branding workshop exercises you haven’t tried yet—but should
Zulie Rane
·
November 10, 2022
Sponsored
The psychology behind developing brand loyalty
Travis Dillard
·
November 2, 2022
Q&A with Sarah Robb of Brand Strategy Academy
Rob Meyerson
·
October 5, 2022
Brand renaming: Avoid these seven big rebranding mistakes
Zulie Rane
·
September 14, 2022
How to be a designer in the post-advertising era
Kurt Kretten
·
August 25, 2022
Definition of rebranding (What is rebranding?)
Rob Meyerson
·
August 22, 2022
The ultimate branding checklist for businesses of all sizes
Sam Darwin
·
July 31, 2022
Q&A with Beat Baudenbacher of loyalkaspar
Rob Meyerson
·
July 11, 2022
Definition of copyright (What is a copyright?)
Rob Meyerson
·
July 11, 2022
Top 9 logo design trends to look out for in 2022
Sam Darwin
·
June 30, 2022
The ultimate guide to brand naming
Rob Meyerson
·
May 25, 2022
Q&A with Jessie McGuire of ThoughtMatter
Rob Meyerson
·
April 18, 2022
Branding news roundup: March 2022
Rob Meyerson
·
April 7, 2022
Q&A with Danny Somekh of Huddle
Rob Meyerson
·
February 4, 2022
Our top content from 2021
Rob Meyerson
·
December 20, 2021
The best and worst brand name changes of 2021
Rob Meyerson
·
December 14, 2021
How to gain reliable insights from brand metrics
Michael Metcalf
·
November 7, 2021
Why most brands fail to grow
Ian Barnard
·
October 24, 2021
Five ways to find your brand voice as an online store
Kate Parish
·
October 11, 2021
Definition of branding (What is branding?)
Rob Meyerson
·
September 9, 2021
Course review: The Art of Name Creation
Rob Meyerson
·
September 7, 2021
Five psychological phenomena at work in branding
Rob Meyerson
·
August 12, 2021
The five and a half steps of Branding: In Five and a Half Steps
Krystle Dickerson
·
July 26, 2021
Definition of wordmark (What is a wordmark?)
Rob Meyerson
·
July 11, 2021
Definition of logo (What is a logo?)
Rob Meyerson
·
July 11, 2021
How to protect your emerging brand’s identity (infographic)
Mike Floeck
·
July 9, 2021
Q&A with Martin Lindstrom
Rob Meyerson
·
June 28, 2021
Famous brands with ambigram logos (Useful List)
Rob Meyerson
·
June 21, 2021
10 effective ways to build your brand on Amazon
Jayce Broda
·
June 14, 2021
Brand obituary: A little-known strategy to achieve brand clarity
Sliman Baghouri
·
May 23, 2021
Three tips for marketing to millennials (infographic)
Jessica Baker
·
April 27, 2021
Seven ways to improve your organization’s luck
Andy Nairn
·
April 14, 2021
How to avoid a rebranding mistake: five examples
Beth Doane
·
March 17, 2021
Definition of metonym (What is a metonym?)
Rob Meyerson
·
March 16, 2021
Definition of cacography (What is cacography?)
Rob Meyerson
·
March 16, 2021
Five of the best branding books for 2020 and 2021
Christine Smith
·
March 11, 2021
Q&A with Matt Miksa, author and brand strategist
Rob Meyerson
·
March 9, 2021
Know your customers, build a stronger brand
Katie Dooley
·
March 3, 2021
Q&A with Sruthi Sadhujan of Hyperakt
Rob Meyerson
·
February 18, 2021
Three ways to position your services brand
Michael Zipursky
·
February 16, 2021
Nine tips for building a unique business brand
Kevin Urrutia
·
February 3, 2021
Introducing the Brand Personality Cards
Rob Meyerson
·
February 1, 2021
What are the important elements of a logo?
Veronica Scott
·
January 27, 2021
Anatomy of a trademark: International Classes
Perry Gattegno
·
January 19, 2021
Brands that share a brand name (Useful List)
Rob Meyerson
·
January 15, 2021
Time to rebrand? Seven signs it’s time to rethink your brand strategy
Jessica Walrack
·
January 6, 2021
Definition of differentiation (What is differentiation?)
Rob Meyerson
·
December 24, 2020
Our top content of 2020
Rob Meyerson
·
December 23, 2020
10 ways to promote your new brand
Joshua Sharp
·
December 16, 2020
Branding trends for 2021 (Best of the Web)
Rob Meyerson
·
December 14, 2020
Q&A with Jos Harrison of RB
Rob Meyerson
·
December 14, 2020
Six brand trends we’re thankful for in 2020
AnnMarie Flamenco
·
December 10, 2020
Some thoughts about brand personality
Rob Meyerson
·
December 2, 2020
Definition of brand archetype (What is a brand archetype?)
Rob Meyerson
·
November 19, 2020
How to avoid creating culturally insensitive brand names
Laurel Sutton
·
November 16, 2020
Q&A with Jacob Cass of JUST Creative
Rob Meyerson
·
October 5, 2020
You don’t need that exact dot-com domain
Rob Meyerson
·
September 28, 2020
Summaries of branding books (Useful List)
Rob Meyerson
·
September 22, 2020
Definition of initialism (What is an initialism?)
Rob Meyerson
·
September 15, 2020
Definition of acronym (What is an acronym?)
Rob Meyerson
·
September 15, 2020
Q&A with Michael Wintrob, Chief Strategy Officer at LPK
Rob Meyerson
·
September 14, 2020
Definition of brand essence (What is a brand essence?)
Rob Meyerson
·
September 9, 2020
Q&A with Sam Caron, brand strategist and identity designer
Rob Meyerson
·
August 27, 2020
Brand strategy audiobooks (Best of the Web)
Rob Meyerson
·
August 24, 2020
Resources
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.
Ok
