There’s something about the way Anke talks about dogs that tells you she sees something the rest of us might be missing, not in a mystical way, but in the manner of someone who’s paid attention long enough to notice the lessons hiding in plain sight.
Anke is an author, podcaster, coach, and self-described “tech whisperer” who hosts Soul Touched by Dogs. She lives with her rescue dogs—all of them found as puppies on the streets, all of them now her teachers.
Dogs as Wise Teachers (Not Accessories)
If there’s one thing that animates Anke’s work, it’s this: dogs deserve far more respect and understanding than our culture typically gives them. She’s seen too many treated as status symbols, toys, or emotional dumping grounds.
“They are our wisest teachers,” she told me, and she means it literally. Her core value of fairness drives everything she does, particularly her advocacy for helping people become better advocates for their dogs’ needs.
This isn’t about anthropomorphizing or projecting human qualities onto animals. It’s about recognizing that these creatures have needs, preferences, and ways of being in the world that we often ignore because it’s inconvenient or because we don’t pay attention.
The Business of Expertise (And Why Credentials Aren’t Enough)
Anke’s professional work sits at a fascinating intersection: she helps dog professionals, coaches, and experts with business development, technology, and marketing. These are people who are genuinely skilled at their craft but find themselves struggling with the business fundamentals that would allow them to make a living doing what they love.
Her 2020 book, Taming the Tech Monster, tackles one piece of this puzzle—helping people overcome their fear of technology by reframing it as a friendly challenge rather than a threatening monster lurking in the shadows.
Now she’s working on a new book (working title involves “The Dog at My Feet”).
For those of us who care about dogs, her voice is a reminder to see them more clearly—not as extensions of our own needs but as teachers in their own right.
For those building businesses around what they love, her message is both challenging and encouraging: there’s no shortcut, but there is a path. It requires understanding your craft, yes, but also understanding business, technology, marketing, and most importantly, the people you’re trying to serve.
And sometimes, the best thing you can do for your business is take a long walk with a dog and let the ideas come to you.
Want to learn more about Anke’s work? Find her podcast “Soul Touched by Dogs” wherever you listen.
