Erik Dietrich on the Business of Marketing
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Want the Answer Engines to Send You Traffic? Show Up in Organic
R&D Regression Analysis and Notes from the Field
Mar 14
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Erik Dietrich
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The Interesting Case of Flattening Mean Time to Mediocrity
Editorial note: I originally wrote this over on DaedTech (rather than Hit Subscribe), but thought it migh have enough crossover relevance to marketing…
Feb 18
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Erik Dietrich
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The Mind-Bogglingly Good Economics of Content Maintenance
A Detailed Look, With Modeling and Data
Dec 19, 2025
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Erik Dietrich
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Generative AI and the Bullshit Singularity
I originally wrote this post over on DaedTech, my former-management-consulting-now-rant site.
Oct 16, 2025
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Erik Dietrich
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The Awesome Power of Self-Deprecation in ContentOps
Most content operations will tend to throw expensive and often-time consuming quality control gates at content production. But you have another, often…
Sep 30, 2025
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Erik Dietrich
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A Content Vendor of Record With Your Own Freelancer Bench
Hire Your Favorite Freelancers, Even from the Enterprise-iest Enterprise
Aug 4, 2025
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Erik Dietrich
Surviving the Great Commoditizer
Stop Getting 'Good' at ChatGPT
Jun 9, 2025
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Erik Dietrich
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How to Delegate Effectively as Your Responsibility Grows
Editorial note: I originally published this on the Hit Subscribe blog.
Nov 6, 2024
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Erik Dietrich
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Erik Dietrich on the Business of Marketing
The subset of my content that has to do with digital marketing.
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