This video brings to life a selection of archive materials on a journey through our 160-year history. It highlights the defining purpose of the bank which continues to drive the organisation to the present day, and into the future.
00:00:00,720 --> 00:00:03,720
They say a picture speaks a thousand words.
Tina Staples, Global Head of HSBC Archives, is seen from behind, silhouetted in darkness, walking away from the camera in a bright white gallery space. Around her on the walls dozens of gold-framed archival pictures of different shapes and sizes float, as if suspended in air, in a moving virtual gallery.
2
00:00:04,320 --> 00:00:08,240
At HSBC, we have thousands of pictures.
Tina, wearing a white jacket and a red hair clip, holds up a large ornate gold-framed painting showing a historical Hong Kong harbour scene with sailing ships and mountains. She faces the gallery wall, which is covered in framed photographs and artworks from the HSBC archives.
00:00:08,240 --> 00:00:10,140
Text on screen: Parts of this have been enhanced using AI
3
00:00:10,360 --> 00:00:12,920
Each one telling a part of our story
The camera zooms into the harbour painting which has started to animate. We are transported aboard a tall sailing ship. Crew members wearing conical straw hats stand at the ship's rail looking out across a calm blue bay. Other vessels dot the water and mountains rise in the distance.
4
00:00:13,280 --> 00:00:15,160
that crosses continents
A gentleman aboard the ship raises a telescope to his eye. Through it we see an illustrated scene showing a busy colonial-era marketplace in front of a grand white building. Traders in traditional dress exchange goods.
5
00:00:16,520 --> 00:00:18,440
and spans centuries.
The camera jumps to the marketplace view. A close-up shows two traders shaking hands to seal a deal.
6
00:00:20,040 --> 00:00:23,400
We started in Hong Kong in 1865.
The camera moves through the traders toward a grand colonial building. We pass through its large double front doors into a bustling nineteenth century banking hall, filled with clerks and customers engaged in banking activities.
7
00:00:24,920 --> 00:00:26,960
But we were born international.
A cashier stands at a desk in the middle of the hall. The camera zooms into his hand, writing an HSBC slip with a fountain pen.
8
00:00:27,960 --> 00:00:30,680
To finance trade between East and West.
A photographer stands next to a vintage camera holding a flash trigger. He faces a group of HSBC employees dressed in a mixture of formal Chinese dress and Western suits, posed together for a portrait. The flash fires and the image transforms into the actual photograph taken, which then appears as one of the framed pictures in the gallery.
9
00:00:32,200 --> 00:00:34,000
Our business travelled oceans.
The camera pans to another frame in the gallery of a sepia-toned wooden crate with a red label, hanging from a crane. The crates are set down on a ship deck. Turbulent waves spray over them. Inside the ship, the captain and a senior crew member study a map on a table, beside a stack of red HSBC bills of exchange. They’re shown briefly in close-up.
10
00:00:36,480 --> 00:00:38,800
Our network crossed borders.
The ship arrives at a busy London port. Buildings line the shore of the docks.
11
00:00:40,560 --> 00:00:42,680
And our relationships with customers
The crate is loaded onto a lorry, which drives away to reveal a London branch of HSBC on the street behind.
12
00:00:42,960 --> 00:00:44,760
passed down generations.
A young boy, holding his mother's hand, both in Victorian dress, walks through the bank door, along a corridor and up to the counter.
13
00:00:46,320 --> 00:00:49,640
Our global success is based on local expertise,
She hands a one hundred Hong Kong dollar HSBC banknote to the bank clerk. The camera zooms in until the banknote fills the screen, then flips through like the pages of a book, cycling through a colourful succession of different HSBC banknotes from the archives.
14
00:00:50,560 --> 00:00:53,480
knowledge of different cultures and customs
The final banknote shows the HSBC office in Hong Kong and the HSBC lions, Stephen and Stitt. Stephen roars.
15
00:00:54,320 --> 00:00:56,440
and our deep international network.
The image transitions into aerial drone footage of the HSBC office building. The camera pulls back to reveal the drone footage contained within a frame in the gallery. The the focus goes to another frame that scrolls through archive images of HSBC offices from around the world.
16
00:00:59,090 --> 00:01:02,520
When you bank with us, you can bank on us.
The last archive image shows a historical photograph of early employees in Shanghai, China. The camera zooms in and the photograph appears within a newspaper front page with the headline, ‘Ten Victorians Pioneering The First HSBC in Shanghai’.
17
00:01:03,280 --> 00:01:05,840
Being there through highs and lows,
A sequence of historical newspaper front pages flashes by, with headlines marking key moments in history: 'Economic Boom', 'World at War'.
18
00:01:06,240 --> 00:01:08,200
crisis and calm,
Headline of 'The War is Over' with historical video footage. Camera zooms to ‘Lunar New Year’ on a magazine cover.
19
00:01:08,720 --> 00:01:09,520
through shocks
In the last newspaper, headlined, ‘Economy Rebuilds’, fireworks are displaying in the Hong Kong harbour.
20
00:01:10,360 --> 00:01:11,400
and shifts.
The newspaper image of fireworks starts to move as though the photograph has come to life. The camera pulls out to reveal the fireworks inside a frame on the gallery wall.
21
00:01:13,240 --> 00:01:15,000
From industrial revolutions,
The music becomes more upbeat. The camera moves quickly through a succession of technologies used by HSBC over the decades, beginning with an old printing machine and an early desktop computer. Most of the images are now in colour.
22
00:01:15,640 --> 00:01:16,600
to digital ones.
A customer holds a card reader displaying a PIN, in front of a modern laptop showing the HSBC online banking website.
23
00:01:17,160 --> 00:01:19,160
We've been built to last.
The camera zooms to a man holding a modern smartphone with the HSBC hexagon displayed on screen.
24
00:01:19,400 --> 00:01:21,360
To navigate a changing world
The man touches the screen.
25
00:01:21,560 --> 00:01:22,320
A screen reader reads the information the man touches on the screen out loud. [Screen reader] "Current account"
26
00:01:22,480 --> 00:01:24,920
and help our customers navigate it too.
The camera pulls back to reveal the man is inside one of the frames on the gallery wall.
27
00:01:25,560 --> 00:01:28,400
Putting customers at the heart of everything we do
The camera pans around the gallery. Each frame contains moving images or video of different HSBC customers from different countries and different eras.
28
00:01:28,760 --> 00:01:30,160
is what we've always done.
29
00:01:30,960 --> 00:01:32,560
And trust us when we say
In a framed image inside a cinema, an HSBC customer smiles and shakes hands with an HSBC employee.
30
00:01:33,240 --> 00:01:36,120
your trust means everything.
In another framed image, a man explains to a woman what a row of copper tanks are used for. Another frame in the gallery shows people inside a boat wearing lifejackets. The camera cuts to a drone shot of the boat speeding along an inlet.
31
00:01:37,240 --> 00:01:40,840
One of our first clients from 1865 is still with us today.
The camera pulls back to reveal an old ledger resting open on a plinth in the gallery. It is leather-bound with visible wear and staining. A red label on the front reads 'HSBC Current Accounts Ledger Number 1'.
The camera tilts down to show a close-up of handwritten entries inside the ledger.
32
00:01:41,400 --> 00:01:42,920
That's not just business,
The camera cuts to a wider shot of the open ledger on its plinth, with the gallery's framed pictures visible behind it.
33
00:01:43,200 --> 00:01:44,320
that's true partnership.
The camera pans to a frame displaying an HSBC 50 Hong Kong dollars banknote featuring the HSBC lion. The image transitions through a series of archive photographs, prints and card designs, each keeping the lion in the same position on screen. The lion roars through each image.
34
00:01:44,600 --> 00:01:46,760
[Lion roars]
35
00:01:47,640 --> 00:01:49,880
For more than 160 years,
The camera cuts rapidly between sixteen different framed images, each showing the HSBC hexagon logo against a different background — a map, an aerial cityscape, a bridge over water, and urban skylines.
36
00:01:50,000 --> 00:01:54,480
a modern, ambitious organisation is what we've always been.
The hexagon logos give way to an evening view of the current Hong Kong office lit up for the 160th anniversary light show. Celebrations continue with children playing drums followed by a robot, bearing the HSBC logo, beating on a drum.
37
00:01:55,320 --> 00:02:00,280
Today, our world is more connected and complex than ever.
The camera pans through framed videos of an HSBC employee with an HSBC client, a modern HSBC bank building, an HSBC employee greeting clients and the mechanics of a quantum machine.
Tina walks back into the gallery carrying another large frame, which she hangs on the wall.
38
00:02:00,880 --> 00:02:02,920
But our purpose is simple:
The camera pulls back to reveal around one hundred frames of archival images layered and suspended across the gallery wall.
39
00:02:03,840 --> 00:02:06,840
Opening up a world of opportunity.
A montage of clips fills the frames as the camera pans from one to another, they depict different industries: two men in hard hats stand between bales of recycled material; workers operate machinery in a factory; a forklift moves boxes in a warehouse.
40
00:02:07,080 --> 00:02:08,960
As we've done from the start.
Framed images focus on a lorry with advertising and a group of women pouring liquid into an HSBC branded desk.
In the last image, in a harbour scene, the marketplace workers from the painting wave at fireworks lighting up the sky, with ships docked in the water nearby. In the next image, the two men from the ship with crates look up at fireworks dotting the sky.
41
00:02:09,920 --> 00:02:12,920
Now and into the future.
A wide shot shows the completed gallery, brightly lit in white. Around one hundred framed pictures appear to float against the wall in front of a long black bench. The camera tracks right as Tina walks in and sits on the bench. The main lights dim, leaving a spotlight on the central frames.
Their arrangement forms the shape of the HSBC hexagon logo. The image fades to white and the HSBC logo appears on screen, alongside the words 'HSBC — Opening up a world of opportunity'. [HSBC sound plays] This video brings to life a selection of archive materials on a journey through our 160-year history. It highlights the defining purpose of the bank which continues to drive the organisation to the present day, and into the future.
00:00:00,720 --> 00:00:03,720
They say a picture speaks a thousand words.
Tina Staples, Global Head of HSBC Archives, is seen from behind, silhouetted in darkness, walking away from the camera in a bright white gallery space. Around her on the walls dozens of gold-framed archival pictures of different shapes and sizes float, as if suspended in air, in a moving virtual gallery.
2
00:00:04,320 --> 00:00:08,240
At HSBC, we have thousands of pictures.
Tina, wearing a white jacket and a red hair clip, holds up a large ornate gold-framed painting showing a historical Hong Kong harbour scene with sailing ships and mountains. She faces the gallery wall, which is covered in framed photographs and artworks from the HSBC archives.
00:00:08,240 --> 00:00:10,140
Text on screen: Parts of this have been enhanced using AI
3
00:00:10,360 --> 00:00:12,920
Each one telling a part of our story
The camera zooms into the harbour painting which has started to animate. We are transported aboard a tall sailing ship. Crew members wearing conical straw hats stand at the ship's rail looking out across a calm blue bay. Other vessels dot the water and mountains rise in the distance.
4
00:00:13,280 --> 00:00:15,160
that crosses continents
A gentleman aboard the ship raises a telescope to his eye. Through it we see an illustrated scene showing a busy colonial-era marketplace in front of a grand white building. Traders in traditional dress exchange goods.
5
00:00:16,520 --> 00:00:18,440
and spans centuries.
The camera jumps to the marketplace view. A close-up shows two traders shaking hands to seal a deal.
6
00:00:20,040 --> 00:00:23,400
We started in Hong Kong in 1865.
The camera moves through the traders toward a grand colonial building. We pass through its large double front doors into a bustling nineteenth century banking hall, filled with clerks and customers engaged in banking activities.
7
00:00:24,920 --> 00:00:26,960
But we were born international.
A cashier stands at a desk in the middle of the hall. The camera zooms into his hand, writing an HSBC slip with a fountain pen.
8
00:00:27,960 --> 00:00:30,680
To finance trade between East and West.
A photographer stands next to a vintage camera holding a flash trigger. He faces a group of HSBC employees dressed in a mixture of formal Chinese dress and Western suits, posed together for a portrait. The flash fires and the image transforms into the actual photograph taken, which then appears as one of the framed pictures in the gallery.
9
00:00:32,200 --> 00:00:34,000
Our business travelled oceans.
The camera pans to another frame in the gallery of a sepia-toned wooden crate with a red label, hanging from a crane. The crates are set down on a ship deck. Turbulent waves spray over them. Inside the ship, the captain and a senior crew member study a map on a table, beside a stack of red HSBC bills of exchange. They’re shown briefly in close-up.
10
00:00:36,480 --> 00:00:38,800
Our network crossed borders.
The ship arrives at a busy London port. Buildings line the shore of the docks.
11
00:00:40,560 --> 00:00:42,680
And our relationships with customers
The crate is loaded onto a lorry, which drives away to reveal a London branch of HSBC on the street behind.
12
00:00:42,960 --> 00:00:44,760
passed down generations.
A young boy, holding his mother's hand, both in Victorian dress, walks through the bank door, along a corridor and up to the counter.
13
00:00:46,320 --> 00:00:49,640
Our global success is based on local expertise,
She hands a one hundred Hong Kong dollar HSBC banknote to the bank clerk. The camera zooms in until the banknote fills the screen, then flips through like the pages of a book, cycling through a colourful succession of different HSBC banknotes from the archives.
14
00:00:50,560 --> 00:00:53,480
knowledge of different cultures and customs
The final banknote shows the HSBC office in Hong Kong and the HSBC lions, Stephen and Stitt. Stephen roars.
15
00:00:54,320 --> 00:00:56,440
and our deep international network.
The image transitions into aerial drone footage of the HSBC office building. The camera pulls back to reveal the drone footage contained within a frame in the gallery. The the focus goes to another frame that scrolls through archive images of HSBC offices from around the world.
16
00:00:59,090 --> 00:01:02,520
When you bank with us, you can bank on us.
The last archive image shows a historical photograph of early employees in Shanghai, China. The camera zooms in and the photograph appears within a newspaper front page with the headline, ‘Ten Victorians Pioneering The First HSBC in Shanghai’.
17
00:01:03,280 --> 00:01:05,840
Being there through highs and lows,
A sequence of historical newspaper front pages flashes by, with headlines marking key moments in history: 'Economic Boom', 'World at War'.
18
00:01:06,240 --> 00:01:08,200
crisis and calm,
Headline of 'The War is Over' with historical video footage. Camera zooms to ‘Lunar New Year’ on a magazine cover.
19
00:01:08,720 --> 00:01:09,520
through shocks
In the last newspaper, headlined, ‘Economy Rebuilds’, fireworks are displaying in the Hong Kong harbour.
20
00:01:10,360 --> 00:01:11,400
and shifts.
The newspaper image of fireworks starts to move as though the photograph has come to life. The camera pulls out to reveal the fireworks inside a frame on the gallery wall.
21
00:01:13,240 --> 00:01:15,000
From industrial revolutions,
The music becomes more upbeat. The camera moves quickly through a succession of technologies used by HSBC over the decades, beginning with an old printing machine and an early desktop computer. Most of the images are now in colour.
22
00:01:15,640 --> 00:01:16,600
to digital ones.
A customer holds a card reader displaying a PIN, in front of a modern laptop showing the HSBC online banking website.
23
00:01:17,160 --> 00:01:19,160
We've been built to last.
The camera zooms to a man holding a modern smartphone with the HSBC hexagon displayed on screen.
24
00:01:19,400 --> 00:01:21,360
To navigate a changing world
The man touches the screen.
25
00:01:21,560 --> 00:01:22,320
A screen reader reads the information the man touches on the screen out loud. [Screen reader] "Current account"
26
00:01:22,480 --> 00:01:24,920
and help our customers navigate it too.
The camera pulls back to reveal the man is inside one of the frames on the gallery wall.
27
00:01:25,560 --> 00:01:28,400
Putting customers at the heart of everything we do
The camera pans around the gallery. Each frame contains moving images or video of different HSBC customers from different countries and different eras.
28
00:01:28,760 --> 00:01:30,160
is what we've always done.
29
00:01:30,960 --> 00:01:32,560
And trust us when we say
In a framed image inside a cinema, an HSBC customer smiles and shakes hands with an HSBC employee.
30
00:01:33,240 --> 00:01:36,120
your trust means everything.
In another framed image, a man explains to a woman what a row of copper tanks are used for. Another frame in the gallery shows people inside a boat wearing lifejackets. The camera cuts to a drone shot of the boat speeding along an inlet.
31
00:01:37,240 --> 00:01:40,840
One of our first clients from 1865 is still with us today.
The camera pulls back to reveal an old ledger resting open on a plinth in the gallery. It is leather-bound with visible wear and staining. A red label on the front reads 'HSBC Current Accounts Ledger Number 1'.
The camera tilts down to show a close-up of handwritten entries inside the ledger.
32
00:01:41,400 --> 00:01:42,920
That's not just business,
The camera cuts to a wider shot of the open ledger on its plinth, with the gallery's framed pictures visible behind it.
33
00:01:43,200 --> 00:01:44,320
that's true partnership.
The camera pans to a frame displaying an HSBC 50 Hong Kong dollars banknote featuring the HSBC lion. The image transitions through a series of archive photographs, prints and card designs, each keeping the lion in the same position on screen. The lion roars through each image.
34
00:01:44,600 --> 00:01:46,760
[Lion roars]
35
00:01:47,640 --> 00:01:49,880
For more than 160 years,
The camera cuts rapidly between sixteen different framed images, each showing the HSBC hexagon logo against a different background — a map, an aerial cityscape, a bridge over water, and urban skylines.
36
00:01:50,000 --> 00:01:54,480
a modern, ambitious organisation is what we've always been.
The hexagon logos give way to an evening view of the current Hong Kong office lit up for the 160th anniversary light show. Celebrations continue with children playing drums followed by a robot, bearing the HSBC logo, beating on a drum.
37
00:01:55,320 --> 00:02:00,280
Today, our world is more connected and complex than ever.
The camera pans through framed videos of an HSBC employee with an HSBC client, a modern HSBC bank building, an HSBC employee greeting clients and the mechanics of a quantum machine.
Tina walks back into the gallery carrying another large frame, which she hangs on the wall.
38
00:02:00,880 --> 00:02:02,920
But our purpose is simple:
The camera pulls back to reveal around one hundred frames of archival images layered and suspended across the gallery wall.
39
00:02:03,840 --> 00:02:06,840
Opening up a world of opportunity.
A montage of clips fills the frames as the camera pans from one to another, they depict different industries: two men in hard hats stand between bales of recycled material; workers operate machinery in a factory; a forklift moves boxes in a warehouse.
40
00:02:07,080 --> 00:02:08,960
As we've done from the start.
Framed images focus on a lorry with advertising and a group of women pouring liquid into an HSBC branded desk.
In the last image, in a harbour scene, the marketplace workers from the painting wave at fireworks lighting up the sky, with ships docked in the water nearby. In the next image, the two men from the ship with crates look up at fireworks dotting the sky.
41
00:02:09,920 --> 00:02:12,920
Now and into the future.
A wide shot shows the completed gallery, brightly lit in white. Around one hundred framed pictures appear to float against the wall in front of a long black bench. The camera tracks right as Tina walks in and sits on the bench. The main lights dim, leaving a spotlight on the central frames.
Their arrangement forms the shape of the HSBC hexagon logo. The image fades to white and the HSBC logo appears on screen, alongside the words 'HSBC — Opening up a world of opportunity'. [HSBC sound plays] This video brings to life a selection of archive materials on a journey through our 160-year history. It highlights the defining purpose of the bank which continues to drive the organisation to the present day, and into the future.
00:00:00,720 --> 00:00:03,720
They say a picture speaks a thousand words.
Tina Staples, Global Head of HSBC Archives, is seen from behind, silhouetted in darkness, walking away from the camera in a bright white gallery space. Around her on the walls dozens of gold-framed archival pictures of different shapes and sizes float, as if suspended in air, in a moving virtual gallery.
2
00:00:04,320 --> 00:00:08,240
At HSBC, we have thousands of pictures.
Tina, wearing a white jacket and a red hair clip, holds up a large ornate gold-framed painting showing a historical Hong Kong harbour scene with sailing ships and mountains. She faces the gallery wall, which is covered in framed photographs and artworks from the HSBC archives.
00:00:08,240 --> 00:00:10,140
Text on screen: Parts of this have been enhanced using AI
3
00:00:10,360 --> 00:00:12,920
Each one telling a part of our story
The camera zooms into the harbour painting which has started to animate. We are transported aboard a tall sailing ship. Crew members wearing conical straw hats stand at the ship's rail looking out across a calm blue bay. Other vessels dot the water and mountains rise in the distance.
4
00:00:13,280 --> 00:00:15,160
that crosses continents
A gentleman aboard the ship raises a telescope to his eye. Through it we see an illustrated scene showing a busy colonial-era marketplace in front of a grand white building. Traders in traditional dress exchange goods.
5
00:00:16,520 --> 00:00:18,440
and spans centuries.
The camera jumps to the marketplace view. A close-up shows two traders shaking hands to seal a deal.
6
00:00:20,040 --> 00:00:23,400
We started in Hong Kong in 1865.
The camera moves through the traders toward a grand colonial building. We pass through its large double front doors into a bustling nineteenth century banking hall, filled with clerks and customers engaged in banking activities.
7
00:00:24,920 --> 00:00:26,960
But we were born international.
A cashier stands at a desk in the middle of the hall. The camera zooms into his hand, writing an HSBC slip with a fountain pen.
8
00:00:27,960 --> 00:00:30,680
To finance trade between East and West.
A photographer stands next to a vintage camera holding a flash trigger. He faces a group of HSBC employees dressed in a mixture of formal Chinese dress and Western suits, posed together for a portrait. The flash fires and the image transforms into the actual photograph taken, which then appears as one of the framed pictures in the gallery.
9
00:00:32,200 --> 00:00:34,000
Our business travelled oceans.
The camera pans to another frame in the gallery of a sepia-toned wooden crate with a red label, hanging from a crane. The crates are set down on a ship deck. Turbulent waves spray over them. Inside the ship, the captain and a senior crew member study a map on a table, beside a stack of red HSBC bills of exchange. They’re shown briefly in close-up.
10
00:00:36,480 --> 00:00:38,800
Our network crossed borders.
The ship arrives at a busy London port. Buildings line the shore of the docks.
11
00:00:40,560 --> 00:00:42,680
And our relationships with customers
The crate is loaded onto a lorry, which drives away to reveal a London branch of HSBC on the street behind.
12
00:00:42,960 --> 00:00:44,760
passed down generations.
A young boy, holding his mother's hand, both in Victorian dress, walks through the bank door, along a corridor and up to the counter.
13
00:00:46,320 --> 00:00:49,640
Our global success is based on local expertise,
She hands a one hundred Hong Kong dollar HSBC banknote to the bank clerk. The camera zooms in until the banknote fills the screen, then flips through like the pages of a book, cycling through a colourful succession of different HSBC banknotes from the archives.
14
00:00:50,560 --> 00:00:53,480
knowledge of different cultures and customs
The final banknote shows the HSBC office in Hong Kong and the HSBC lions, Stephen and Stitt. Stephen roars.
15
00:00:54,320 --> 00:00:56,440
and our deep international network.
The image transitions into aerial drone footage of the HSBC office building. The camera pulls back to reveal the drone footage contained within a frame in the gallery. The the focus goes to another frame that scrolls through archive images of HSBC offices from around the world.
16
00:00:59,090 --> 00:01:02,520
When you bank with us, you can bank on us.
The last archive image shows a historical photograph of early employees in Shanghai, China. The camera zooms in and the photograph appears within a newspaper front page with the headline, ‘Ten Victorians Pioneering The First HSBC in Shanghai’.
17
00:01:03,280 --> 00:01:05,840
Being there through highs and lows,
A sequence of historical newspaper front pages flashes by, with headlines marking key moments in history: 'Economic Boom', 'World at War'.
18
00:01:06,240 --> 00:01:08,200
crisis and calm,
Headline of 'The War is Over' with historical video footage. Camera zooms to ‘Lunar New Year’ on a magazine cover.
19
00:01:08,720 --> 00:01:09,520
through shocks
In the last newspaper, headlined, ‘Economy Rebuilds’, fireworks are displaying in the Hong Kong harbour.
20
00:01:10,360 --> 00:01:11,400
and shifts.
The newspaper image of fireworks starts to move as though the photograph has come to life. The camera pulls out to reveal the fireworks inside a frame on the gallery wall.
21
00:01:13,240 --> 00:01:15,000
From industrial revolutions,
The music becomes more upbeat. The camera moves quickly through a succession of technologies used by HSBC over the decades, beginning with an old printing machine and an early desktop computer. Most of the images are now in colour.
22
00:01:15,640 --> 00:01:16,600
to digital ones.
A customer holds a card reader displaying a PIN, in front of a modern laptop showing the HSBC online banking website.
23
00:01:17,160 --> 00:01:19,160
We've been built to last.
The camera zooms to a man holding a modern smartphone with the HSBC hexagon displayed on screen.
24
00:01:19,400 --> 00:01:21,360
To navigate a changing world
The man touches the screen.
25
00:01:21,560 --> 00:01:22,320
A screen reader reads the information the man touches on the screen out loud. [Screen reader] "Current account"
26
00:01:22,480 --> 00:01:24,920
and help our customers navigate it too.
The camera pulls back to reveal the man is inside one of the frames on the gallery wall.
27
00:01:25,560 --> 00:01:28,400
Putting customers at the heart of everything we do
The camera pans around the gallery. Each frame contains moving images or video of different HSBC customers from different countries and different eras.
28
00:01:28,760 --> 00:01:30,160
is what we've always done.
29
00:01:30,960 --> 00:01:32,560
And trust us when we say
In a framed image inside a cinema, an HSBC customer smiles and shakes hands with an HSBC employee.
30
00:01:33,240 --> 00:01:36,120
your trust means everything.
In another framed image, a man explains to a woman what a row of copper tanks are used for. Another frame in the gallery shows people inside a boat wearing lifejackets. The camera cuts to a drone shot of the boat speeding along an inlet.
31
00:01:37,240 --> 00:01:40,840
One of our first clients from 1865 is still with us today.
The camera pulls back to reveal an old ledger resting open on a plinth in the gallery. It is leather-bound with visible wear and staining. A red label on the front reads 'HSBC Current Accounts Ledger Number 1'.
The camera tilts down to show a close-up of handwritten entries inside the ledger.
32
00:01:41,400 --> 00:01:42,920
That's not just business,
The camera cuts to a wider shot of the open ledger on its plinth, with the gallery's framed pictures visible behind it.
33
00:01:43,200 --> 00:01:44,320
that's true partnership.
The camera pans to a frame displaying an HSBC 50 Hong Kong dollars banknote featuring the HSBC lion. The image transitions through a series of archive photographs, prints and card designs, each keeping the lion in the same position on screen. The lion roars through each image.
34
00:01:44,600 --> 00:01:46,760
[Lion roars]
35
00:01:47,640 --> 00:01:49,880
For more than 160 years,
The camera cuts rapidly between sixteen different framed images, each showing the HSBC hexagon logo against a different background — a map, an aerial cityscape, a bridge over water, and urban skylines.
36
00:01:50,000 --> 00:01:54,480
a modern, ambitious organisation is what we've always been.
The hexagon logos give way to an evening view of the current Hong Kong office lit up for the 160th anniversary light show. Celebrations continue with children playing drums followed by a robot, bearing the HSBC logo, beating on a drum.
37
00:01:55,320 --> 00:02:00,280
Today, our world is more connected and complex than ever.
The camera pans through framed videos of an HSBC employee with an HSBC client, a modern HSBC bank building, an HSBC employee greeting clients and the mechanics of a quantum machine.
Tina walks back into the gallery carrying another large frame, which she hangs on the wall.
38
00:02:00,880 --> 00:02:02,920
But our purpose is simple:
The camera pulls back to reveal around one hundred frames of archival images layered and suspended across the gallery wall.
39
00:02:03,840 --> 00:02:06,840
Opening up a world of opportunity.
A montage of clips fills the frames as the camera pans from one to another, they depict different industries: two men in hard hats stand between bales of recycled material; workers operate machinery in a factory; a forklift moves boxes in a warehouse.
40
00:02:07,080 --> 00:02:08,960
As we've done from the start.
Framed images focus on a lorry with advertising and a group of women pouring liquid into an HSBC branded desk.
In the last image, in a harbour scene, the marketplace workers from the painting wave at fireworks lighting up the sky, with ships docked in the water nearby. In the next image, the two men from the ship with crates look up at fireworks dotting the sky.
41
00:02:09,920 --> 00:02:12,920
Now and into the future.
A wide shot shows the completed gallery, brightly lit in white. Around one hundred framed pictures appear to float against the wall in front of a long black bench. The camera tracks right as Tina walks in and sits on the bench. The main lights dim, leaving a spotlight on the central frames.
Their arrangement forms the shape of the HSBC hexagon logo. The image fades to white and the HSBC logo appears on screen, alongside the words 'HSBC — Opening up a world of opportunity'. [HSBC sound plays] This video brings to life a selection of archive materials on a journey through our 160-year history. It highlights the defining purpose of the bank which continues to drive the organisation to the present day, and into the future.
00:00:00,720 --> 00:00:03,720
They say a picture speaks a thousand words.
Tina Staples, Global Head of HSBC Archives, is seen from behind, silhouetted in darkness, walking away from the camera in a bright white gallery space. Around her on the walls dozens of gold-framed archival pictures of different shapes and sizes float, as if suspended in air, in a moving virtual gallery.
2
00:00:04,320 --> 00:00:08,240
At HSBC, we have thousands of pictures.
Tina, wearing a white jacket and a red hair clip, holds up a large ornate gold-framed painting showing a historical Hong Kong harbour scene with sailing ships and mountains. She faces the gallery wall, which is covered in framed photographs and artworks from the HSBC archives.
00:00:08,240 --> 00:00:10,140
Text on screen: Parts of this have been enhanced using AI
3
00:00:10,360 --> 00:00:12,920
Each one telling a part of our story
The camera zooms into the harbour painting which has started to animate. We are transported aboard a tall sailing ship. Crew members wearing conical straw hats stand at the ship's rail looking out across a calm blue bay. Other vessels dot the water and mountains rise in the distance.
4
00:00:13,280 --> 00:00:15,160
that crosses continents
A gentleman aboard the ship raises a telescope to his eye. Through it we see an illustrated scene showing a busy colonial-era marketplace in front of a grand white building. Traders in traditional dress exchange goods.
5
00:00:16,520 --> 00:00:18,440
and spans centuries.
The camera jumps to the marketplace view. A close-up shows two traders shaking hands to seal a deal.
6
00:00:20,040 --> 00:00:23,400
We started in Hong Kong in 1865.
The camera moves through the traders toward a grand colonial building. We pass through its large double front doors into a bustling nineteenth century banking hall, filled with clerks and customers engaged in banking activities.
7
00:00:24,920 --> 00:00:26,960
But we were born international.
A cashier stands at a desk in the middle of the hall. The camera zooms into his hand, writing an HSBC slip with a fountain pen.
8
00:00:27,960 --> 00:00:30,680
To finance trade between East and West.
A photographer stands next to a vintage camera holding a flash trigger. He faces a group of HSBC employees dressed in a mixture of formal Chinese dress and Western suits, posed together for a portrait. The flash fires and the image transforms into the actual photograph taken, which then appears as one of the framed pictures in the gallery.
9
00:00:32,200 --> 00:00:34,000
Our business travelled oceans.
The camera pans to another frame in the gallery of a sepia-toned wooden crate with a red label, hanging from a crane. The crates are set down on a ship deck. Turbulent waves spray over them. Inside the ship, the captain and a senior crew member study a map on a table, beside a stack of red HSBC bills of exchange. They’re shown briefly in close-up.
10
00:00:36,480 --> 00:00:38,800
Our network crossed borders.
The ship arrives at a busy London port. Buildings line the shore of the docks.
11
00:00:40,560 --> 00:00:42,680
And our relationships with customers
The crate is loaded onto a lorry, which drives away to reveal a London branch of HSBC on the street behind.
12
00:00:42,960 --> 00:00:44,760
passed down generations.
A young boy, holding his mother's hand, both in Victorian dress, walks through the bank door, along a corridor and up to the counter.
13
00:00:46,320 --> 00:00:49,640
Our global success is based on local expertise,
She hands a one hundred Hong Kong dollar HSBC banknote to the bank clerk. The camera zooms in until the banknote fills the screen, then flips through like the pages of a book, cycling through a colourful succession of different HSBC banknotes from the archives.
14
00:00:50,560 --> 00:00:53,480
knowledge of different cultures and customs
The final banknote shows the HSBC office in Hong Kong and the HSBC lions, Stephen and Stitt. Stephen roars.
15
00:00:54,320 --> 00:00:56,440
and our deep international network.
The image transitions into aerial drone footage of the HSBC office building. The camera pulls back to reveal the drone footage contained within a frame in the gallery. The the focus goes to another frame that scrolls through archive images of HSBC offices from around the world.
16
00:00:59,090 --> 00:01:02,520
When you bank with us, you can bank on us.
The last archive image shows a historical photograph of early employees in Shanghai, China. The camera zooms in and the photograph appears within a newspaper front page with the headline, ‘Ten Victorians Pioneering The First HSBC in Shanghai’.
17
00:01:03,280 --> 00:01:05,840
Being there through highs and lows,
A sequence of historical newspaper front pages flashes by, with headlines marking key moments in history: 'Economic Boom', 'World at War'.
18
00:01:06,240 --> 00:01:08,200
crisis and calm,
Headline of 'The War is Over' with historical video footage. Camera zooms to ‘Lunar New Year’ on a magazine cover.
19
00:01:08,720 --> 00:01:09,520
through shocks
In the last newspaper, headlined, ‘Economy Rebuilds’, fireworks are displaying in the Hong Kong harbour.
20
00:01:10,360 --> 00:01:11,400
and shifts.
The newspaper image of fireworks starts to move as though the photograph has come to life. The camera pulls out to reveal the fireworks inside a frame on the gallery wall.
21
00:01:13,240 --> 00:01:15,000
From industrial revolutions,
The music becomes more upbeat. The camera moves quickly through a succession of technologies used by HSBC over the decades, beginning with an old printing machine and an early desktop computer. Most of the images are now in colour.
22
00:01:15,640 --> 00:01:16,600
to digital ones.
A customer holds a card reader displaying a PIN, in front of a modern laptop showing the HSBC online banking website.
23
00:01:17,160 --> 00:01:19,160
We've been built to last.
The camera zooms to a man holding a modern smartphone with the HSBC hexagon displayed on screen.
24
00:01:19,400 --> 00:01:21,360
To navigate a changing world
The man touches the screen.
25
00:01:21,560 --> 00:01:22,320
A screen reader reads the information the man touches on the screen out loud. [Screen reader] "Current account"
26
00:01:22,480 --> 00:01:24,920
and help our customers navigate it too.
The camera pulls back to reveal the man is inside one of the frames on the gallery wall.
27
00:01:25,560 --> 00:01:28,400
Putting customers at the heart of everything we do
The camera pans around the gallery. Each frame contains moving images or video of different HSBC customers from different countries and different eras.
28
00:01:28,760 --> 00:01:30,160
is what we've always done.
29
00:01:30,960 --> 00:01:32,560
And trust us when we say
In a framed image inside a cinema, an HSBC customer smiles and shakes hands with an HSBC employee.
30
00:01:33,240 --> 00:01:36,120
your trust means everything.
In another framed image, a man explains to a woman what a row of copper tanks are used for. Another frame in the gallery shows people inside a boat wearing lifejackets. The camera cuts to a drone shot of the boat speeding along an inlet.
31
00:01:37,240 --> 00:01:40,840
One of our first clients from 1865 is still with us today.
The camera pulls back to reveal an old ledger resting open on a plinth in the gallery. It is leather-bound with visible wear and staining. A red label on the front reads 'HSBC Current Accounts Ledger Number 1'.
The camera tilts down to show a close-up of handwritten entries inside the ledger.
32
00:01:41,400 --> 00:01:42,920
That's not just business,
The camera cuts to a wider shot of the open ledger on its plinth, with the gallery's framed pictures visible behind it.
33
00:01:43,200 --> 00:01:44,320
that's true partnership.
The camera pans to a frame displaying an HSBC 50 Hong Kong dollars banknote featuring the HSBC lion. The image transitions through a series of archive photographs, prints and card designs, each keeping the lion in the same position on screen. The lion roars through each image.
34
00:01:44,600 --> 00:01:46,760
[Lion roars]
35
00:01:47,640 --> 00:01:49,880
For more than 160 years,
The camera cuts rapidly between sixteen different framed images, each showing the HSBC hexagon logo against a different background — a map, an aerial cityscape, a bridge over water, and urban skylines.
36
00:01:50,000 --> 00:01:54,480
a modern, ambitious organisation is what we've always been.
The hexagon logos give way to an evening view of the current Hong Kong office lit up for the 160th anniversary light show. Celebrations continue with children playing drums followed by a robot, bearing the HSBC logo, beating on a drum.
37
00:01:55,320 --> 00:02:00,280
Today, our world is more connected and complex than ever.
The camera pans through framed videos of an HSBC employee with an HSBC client, a modern HSBC bank building, an HSBC employee greeting clients and the mechanics of a quantum machine.
Tina walks back into the gallery carrying another large frame, which she hangs on the wall.
38
00:02:00,880 --> 00:02:02,920
But our purpose is simple:
The camera pulls back to reveal around one hundred frames of archival images layered and suspended across the gallery wall.
39
00:02:03,840 --> 00:02:06,840
Opening up a world of opportunity.
A montage of clips fills the frames as the camera pans from one to another, they depict different industries: two men in hard hats stand between bales of recycled material; workers operate machinery in a factory; a forklift moves boxes in a warehouse.
40
00:02:07,080 --> 00:02:08,960
As we've done from the start.
Framed images focus on a lorry with advertising and a group of women pouring liquid into an HSBC branded desk.
In the last image, in a harbour scene, the marketplace workers from the painting wave at fireworks lighting up the sky, with ships docked in the water nearby. In the next image, the two men from the ship with crates look up at fireworks dotting the sky.
41
00:02:09,920 --> 00:02:12,920
Now and into the future.
A wide shot shows the completed gallery, brightly lit in white. Around one hundred framed pictures appear to float against the wall in front of a long black bench. The camera tracks right as Tina walks in and sits on the bench. The main lights dim, leaving a spotlight on the central frames.
Their arrangement forms the shape of the HSBC hexagon logo. The image fades to white and the HSBC logo appears on screen, alongside the words 'HSBC — Opening up a world of opportunity'. [HSBC sound plays] This video brings to life a selection of archive materials on a journey through our 160-year history. It highlights the defining purpose of the bank which continues to drive the organisation to the present day, and into the future.
00:00:00,720 --> 00:00:03,720
They say a picture speaks a thousand words.
(Tina Staples, Global Head of HSBC Archives, is seen from behind, silhouetted in darkness, walking away from the camera in a bright white gallery space. Around her on the walls dozens of gold-framed archival pictures of different shapes and sizes float, as if suspended in air, in a moving virtual gallery.)
2
00:00:04,320 --> 00:00:08,240
At HSBC, we have thousands of pictures.
(Tina, wearing a white jacket and a red hair clip, holds up a large ornate gold-framed painting showing a historical Hong Kong harbour scene with sailing ships and mountains. She faces the gallery wall, which is covered in framed photographs and artworks from the HSBC archives.)
00:00:08,240 --> 00:00:10,140
Text on screen: Parts of this have been enhanced using AI
3
00:00:10,360 --> 00:00:12,920
Each one telling a part of our story
(The camera zooms into the harbour painting which has started to animate. We are transported aboard a tall sailing ship. Crew members wearing conical straw hats stand at the ship's rail looking out across a calm blue bay. Other vessels dot the water and mountains rise in the distance.)
4
00:00:13,280 --> 00:00:15,160
that crosses continents
(A gentleman aboard the ship raises a telescope to his eye. Through it we see an illustrated scene showing a busy colonial-era marketplace in front of a grand white building. Traders in traditional dress exchange goods.)
5
00:00:16,520 --> 00:00:18,440
and spans centuries.
(The camera jumps to the marketplace view. A close-up shows two traders shaking hands to seal a deal.)
6
00:00:20,040 --> 00:00:23,400
We started in Hong Kong in 1865.
(The camera moves through the traders toward a grand colonial building. We pass through its large double front doors into a bustling nineteenth century banking hall, filled with clerks and customers engaged in banking activities.)
7
00:00:24,920 --> 00:00:26,960
But we were born international.
(A cashier stands at a desk in the middle of the hall. The camera zooms into his hand, writing an HSBC slip with a fountain pen.)
8
00:00:27,960 --> 00:00:30,680
To finance trade between East and West.
(A photographer stands next to a vintage camera holding a flash trigger. He faces a group of HSBC employees dressed in a mixture of formal Chinese dress and Western suits, posed together for a portrait. The flash fires and the image transforms into the actual photograph taken, which then appears as one of the framed pictures in the gallery. )
9
00:00:32,200 --> 00:00:34,000
Our business travelled oceans.
(The camera pans to another frame in the gallery of a sepia-toned wooden crate with a red label, hanging from a crane. The crates are set down on a ship deck. Turbulent waves spray over them. Inside the ship, the captain and a senior crew member study a map on a table, beside a stack of red HSBC bills of exchange. They’re shown briefly in close-up. )
10
00:00:36,480 --> 00:00:38,800
Our network crossed borders.
(The ship arrives at a busy London port. Buildings line the shore of the docks.)
11
00:00:40,560 --> 00:00:42,680
And our relationships with customers
(The crate is loaded onto a lorry, which drives away to reveal a London branch of HSBC on the street behind. )
12
00:00:42,960 --> 00:00:44,760
passed down generations.
(A young boy, holding his mother's hand, both in Victorian dress, walks through the bank door, along a corridor and up to the counter.)
13
00:00:46,320 --> 00:00:49,640
Our global success is based on local expertise,
(She hands a one hundred Hong Kong dollar HSBC banknote to the bank clerk. The camera zooms in until the banknote fills the screen, then flips through like the pages of a book, cycling through a colourful succession of different HSBC banknotes from the archives. )
14
00:00:50,560 --> 00:00:53,480
knowledge of different cultures and customs
(The final banknote shows the HSBC office in Hong Kong and the HSBC lions, Stephen and Stitt. Stephen roars.)
15
00:00:54,320 --> 00:00:56,440
and our deep international network.
(The image transitions into aerial drone footage of the HSBC office building. The camera pulls back to reveal the drone footage contained within a frame in the gallery. The the focus goes to another frame that scrolls through archive images of HSBC offices from around the world. )
16
00:00:59,090 --> 00:01:02,520
When you bank with us, you can bank on us.
(The last archive image shows a historical photograph of early employees in Shanghai, China. The camera zooms in and the photograph appears within a newspaper front page with the headline, ‘Ten Victorians Pioneering The First HSBC in Shanghai’. )
17
00:01:03,280 --> 00:01:05,840
Being there through highs and lows,
(A sequence of historical newspaper front pages flashes by, with headlines marking key moments in history: 'Economic Boom', 'World at War'. )
18
00:01:06,240 --> 00:01:08,200
crisis and calm,
(Headline of 'The War is Over' with historical video footage. Camera zooms to ‘Lunar New Year’ on a magazine cover. )
19
00:01:08,720 --> 00:01:09,520
through shocks
(In the last newspaper, headlined, ‘Economy Rebuilds’, fireworks are displaying in the Hong Kong harbour.)
20
00:01:10,360 --> 00:01:11,400
and shifts.
(The newspaper image of fireworks starts to move as though the photograph has come to life. The camera pulls out to reveal the fireworks inside a frame on the gallery wall. )
21
00:01:13,240 --> 00:01:15,000
From industrial revolutions,
(The music becomes more upbeat. The camera moves quickly through a succession of technologies used by HSBC over the decades, beginning with an old printing machine and an early desktop computer. Most of the images are now in colour. )
22
00:01:15,640 --> 00:01:16,600
to digital ones.
(A customer holds a card reader displaying a PIN, in front of a modern laptop showing the HSBC online banking website.)
23
00:01:17,160 --> 00:01:19,160
We've been built to last.
(The camera zooms to a man holding a modern smartphone with the HSBC hexagon displayed on screen.)
24
00:01:19,400 --> 00:01:21,360
To navigate a changing world
(The man touches the screen.)
25
00:01:21,560 --> 00:01:22,320
A screen reader reads the information the man touches on the screen out loud.
[Screen reader] "Current account"
26
00:01:22,480 --> 00:01:24,920
and help our customers navigate it too.
(The camera pulls back to reveal the man is inside one of the frames on the gallery wall.)
27
00:01:25,560 --> 00:01:28,400
Putting customers at the heart of everything we do
(The camera pans around the gallery. Each frame contains moving images or video of different HSBC customers from different countries and different eras.)
28
00:01:28,760 --> 00:01:30,160
is what we've always done.
29
00:01:30,960 --> 00:01:32,560
And trust us when we say
(In a framed image inside a cinema, an HSBC customer smiles and shakes hands with an HSBC employee.)
30
00:01:33,240 --> 00:01:36,120
your trust means everything.
(In another framed image, a man explains to a woman what a row of copper tanks are used for. Another frame in the gallery shows people inside a boat wearing lifejackets. The camera cuts to a drone shot of the boat speeding along an inlet.)
31
00:01:37,240 --> 00:01:40,840
One of our first clients from 1865 is still with us today.
(The camera pulls back to reveal an old ledger resting open on a plinth in the gallery. It is leather-bound with visible wear and staining. A red label on the front reads 'HSBC Current Accounts Ledger Number 1'. )
(The camera tilts down to show a close-up of handwritten entries inside the ledger.)
32
00:01:41,400 --> 00:01:42,920
That's not just business,
(The camera cuts to a wider shot of the open ledger on its plinth, with the gallery's framed pictures visible behind it.)
33
00:01:43,200 --> 00:01:44,320
that's true partnership.
(The camera pans to a frame displaying an HSBC 50 Hong Kong dollars banknote featuring the HSBC lion. The image transitions through a series of archive photographs, prints and card designs, each keeping the lion in the same position on screen. The lion roars through each image.)
34
00:01:44,600 --> 00:01:46,760
[Lion roars]
35
00:01:47,640 --> 00:01:49,880
For more than 160 years,
(The camera cuts rapidly between sixteen different framed images, each showing the HSBC hexagon logo against a different background — a map, an aerial cityscape, a bridge over water, and urban skylines.)
36
00:01:50,000 --> 00:01:54,480
a modern, ambitious organisation is what we've always been.
(The hexagon logos give way to an evening view of the current Hong Kong office lit up for the 160th anniversary light show. Celebrations continue with children playing drums followed by a robot, bearing the HSBC logo, beating on a drum.)
37
00:01:55,320 --> 00:02:00,280
Today, our world is more connected and complex than ever.
(The camera pans through framed videos of an HSBC employee with an HSBC client, a modern HSBC bank building, an HSBC employee greeting clients and the mechanics of a quantum machine.)
(Tina walks back into the gallery carrying another large frame, which she hangs on the wall.)
38
00:02:00,880 --> 00:02:02,920
But our purpose is simple:
(The camera pulls back to reveal around one hundred frames of archival images layered and suspended across the gallery wall.)
39
00:02:03,840 --> 00:02:06,840
Opening up a world of opportunity.
(A montage of clips fills the frames as the camera pans from one to another, they depict different industries: two men in hard hats stand between bales of recycled material; workers operate machinery in a factory; a forklift moves boxes in a warehouse.)
40
00:02:07,080 --> 00:02:08,960
As we've done from the start.
(Framed images focus on a lorry with advertising and a group of women pouring liquid into an HSBC branded desk.)
(In the last image, in a harbour scene, the marketplace workers from the painting wave at fireworks lighting up the sky, with ships docked in the water nearby. In the next image, the two men from the ship with crates look up at fireworks dotting the sky.)
41
00:02:09,920 --> 00:02:12,920
Now and into the future.
( A wide shot shows the completed gallery, brightly lit in white. Around one hundred framed pictures appear to float against the wall in front of a long black bench. The camera tracks right as Tina walks in and sits on the bench. The main lights dim, leaving a spotlight on the central frames.
Their arrangement forms the shape of the HSBC hexagon logo. The image fades to white and the HSBC logo appears on screen, alongside the words 'HSBC — Opening up a world of opportunity'. )
[HSBC sound plays]
