Where is my order #4099?! I paid for overnight shipping and need this suit for a wedding tomorrow. If it's not arriving today, cancel it and refund me immediately.
Fortuna
Hi David! Don't panic - I just checked the live FedEx data. Your Navy Linen Suit (#4099) isn't lost. It was delayed by weather in Memphis overnight, but it was loaded onto your local delivery truck at 6:15 AM this morning. It will be at your door before 3:00 PM today!
Customer
Oh man, thank god. Okay, I'll keep it. But I still paid for overnight shipping and it's late.
Fortuna
You did, David, and you shouldn't pay for a speed we missed. I've just drafted a $25.00 shipping refund waiting for the store owner's 1-Tap approval right now. I'll text you the minute FedEx drops the suit off. Have a great time at the wedding!
As Featured In
Fully Autonomous.Zero Human Agents.You Control The Money.
While your competitors make customers wait 24 hours, Fortuna resolves tickets before they finish their coffee.
3.2s
Average ticket resolution time
97%
Resolution rate
24/7
Always online
0
Humans needed
The Old Way vs The New Way
Stop paying a full-time salary for work an AI does better, faster, and cheaper.
✕ The Old Way
✕Hire a customer service agent at $30,000+/year
✕Only available 8 hours a day, 5 days a week
✕Takes 4-24 hours to respond to tickets
✕Gets sick, quits, needs training and managing
✕Makes mistakes when tired or overwhelmed
✕Costs more as your store grows
$30,000+
per year / per agent
VS
✓ The Fortuna Way
✓Autonomous AI agent from $47/month
✓Online 24 hours a day, 365 days a year
✓Resolves tickets in under 4 seconds
✓Never calls in sick. Never quits. Learns constantly.
✓Gets smarter with every ticket it handles
✓Scales with your business — plans from 250 to 250,000+ queries
$47
per month (billed annually) · 30-day free trial on Starter, Growth, and Pro
Portfolio Math
Staff on Subscription™ isn't a cost saving. It's a valuation multiplier.
PE firms, HoldCo operators, and founders thinking about exit are not just buying lower support spend. They are buying EBITDA expansion that compounds across every brand in the portfolio.
Brands in scope1 brand
1510
Before Fortuna
Support payroll drags EBITDA down.
Support costs / brand$200,000/yr
EBITDA impact / brand-$200,000/yr
After Fortuna
Same workload. Higher EBITDA. Better exit math.
Fortuna cost / brand$19,188/yr
EBITDA improvement / brand+$180,812/yr
Portfolio EBITDA lift+$180,812/yr
At 5x multiple
+$904,060
1 brand = +$904,060 enterprise value
At 10x multiple
+$1,808,120
1 brand = +$1,808,120 enterprise value
At 15x multiple
+$2,712,180
1 brand = +$2,712,180 enterprise value
Running 1 brand? Fortuna multiplies the EBITDA lift across the portfolio instead of adding more payroll drag.
Go live with Fortuna
Select your headcount, connect your store, and let Fortuna start handling repetitive tickets with approval gates for sensitive actions.
01
Select Your Headcount
Pick the headcount that matches your ticket volume, support workload, and store stage.
02
Connect your store
Connect WooCommerce, Shopify, Magento, BigCommerce, Wix, Squarespace, PrestaShop, or OpenCart so Fortuna can read your orders, products, tracking, and policies safely.
03
Watch it work
Fortuna handles every incoming ticket — lookups, refunds, returns, policy questions — while you focus on growing your business.
Why Fortuna can't guess your orders
Generic chatbots answer from patterns. Fortuna answers from your store. Here's exactly why your customers, your money, and your brand are safe.
🔒
Fact-locked to your database
Fortuna doesn't guess. It checks your real orders, tracking, products, and policies before it replies. If the answer isn't in your store data, Fortuna doesn't invent one. It asks for review or follows the safest approval path.
🛡
Money stays under your control
At launch, every refund waits for your approval. You see the customer, the amount, and the reason before anything happens. Nothing moves without your sign-off.
🔍
Transparent, not a black box
Before you approve any action, Fortuna shows you what it checked and why it recommended that response based on your specific store policies. You audit the logic, not just the output.
🛑
Can't invent offers or freebies
Fortuna works inside your store policies and approval workflow. It cannot start promising discounts, replacements, or special exceptions just to appease an angry customer. That protects your margins and your brand.
⚡
Knows when to stop
If a request falls outside your store policies, conflicts with your policy, or needs a higher-risk action, Fortuna slows down instead of bluffing. It drafts the response, asks for approval, or sends it to manual review.
🔐
Your data stays in your lane
Your customer data is used to run your support workflow only. It's kept separate from other merchants, encrypted in transit and at rest, and handled under documented privacy and DPA terms.
What Fortuna is not given permission to do
🔒 Cannot create new customer orders in your store
🔒 Cannot change your product prices or descriptions
🔒 Cannot generate new discount codes or invent freebie offers outside your rules
🔒 At launch, every refund waits for your approval. Nothing moves without your sign-off.
🔒 Does not receive or store customers' full payment card details. Store card data does not flow through Fortuna.
🔒 Reads tracking numbers from your store data instead of generating them. If the number isn't in your store, Fortuna won't send one.
🔒 Keeps each merchant's data separated and does not expose one merchant's customer or order data to another merchant
These aren't promises. They're permission boundaries built into the system.
🇺🇸Powered by frontier-class American AI infrastructure and deterministic store data checks. Your support workflow benefits from model improvements without changing how your approval controls work.
Select Your Headcount
Starter, Growth, and Pro start with a 30-day free trial. Enterprise, Enterprise Plus, Scale, and Apex are billed today with a 30-day money-back guarantee. Annual billing saves 20%.
Need more than 250,000 queries, multiple brands, or custom workflows? Email lee@hirefortuna.com for a dedicated high-volume plan.
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Bank-Grade Encryption · PCI DSS Level 1 Compliant · Zero Training Data Retention
Not sure which plan fits your store? Email me directly at lee@hirefortuna.com and I'll personally help you pick the right tier for your ticket volume. No sales pitch, just honest advice.
Secure checkout
Which platform is your store on?
Choose the connector Fortuna should prepare during checkout.
Checkout stays the same after this step. We just route setup into the right connector path for your store.
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Open checkout in Safari or Chrome.
This checkout started inside an in-app browser, which is where Paddle 3D Secure failures happen most often. Move this exact checkout into Safari or Chrome before payment.
Open the browser menu in this app.
Choose Open in Browser.
If that option is missing, copy the link below into Safari or Chrome.
The resume link keeps your selected plan and platform, so you do not need to start over in the normal browser.
How To Connect
Frequently asked questions
Fortuna isn't a chatbot. It's autonomous customer service intelligence - AGI-level capability within the bounded domain of your support operation. Traditional chatbots follow scripts and escalate to humans. Fortuna reads your entire product catalogue, understands your policies, learns your brand voice, and handles the full ticket lifecycle without human intervention. It doesn't assist your support team. It replaces it.
Because those weren't AI. They were scripts pretending to be AI.
Those tools guessed from patterns. They made up answers to keep the conversation moving. They sent your customers FAQ links nobody asked for. They couldn't actually do anything - couldn't look up an order, couldn't check a tracking number, couldn't process a refund. They were deflection machines designed to stop your customers reaching a human. No wonder they were terrible.
Fortuna can replace your full human customer service team because it actually does the job. It checks your real store data first - orders, tracking, products, policies - before it replies. It doesn't guess. It doesn't bluff. It doesn't invent discounts or make promises you didn't authorise. When the data is missing or the case is risky, it slows down and routes it to you instead of making something up. And when a case needs a real action like a refund, you approve it first. You stay in control of every penny.
This isn't a chatbot with a new logo. This is a completely different technology - and it gets smarter every single month automatically. New AI breakthroughs happen, your agent upgrades. No retraining. The Fortuna you connect today will be significantly better in 3 months.
Starter, Growth, and Pro still come with 30 days free. Enterprise, Enterprise Plus, Scale, and Apex are billed today and 100% refundable for 30 days, so your team has real urgency to connect and get value fast.
No. They'll think you hired the best support agent in e-commerce.
We didn't build a chatbot. We built an autonomous support agent that can replace your full human customer service team. That's not hype - it's just what happens when your agent has instant access to every order, every tracking number, every product, and every policy in your store before it even starts typing.
A human team forgets order details, gets snappy when they're tired, calls in sick on your busiest weekend, and quits with two weeks notice. Your customers deal with that every day. Fortuna never forgets, never gets tired, and never quits. One agent replaces the lot - in 3 seconds, in 40+ languages, at 2am on a Sunday.
Those dumb chatbots you hate? We hate them too. That entire generation is dead. Install it. Let it handle your real tickets. Watch your customers reply saying "wow, that was fast." Watch your inbox go quiet at midnight for the first time in years.
Starter, Growth, and Pro give you 30 days free. Enterprise, Enterprise Plus, Scale, and Apex are billed today and fully refundable for 30 days. Either way, you get the same no-risk window to judge it on real tickets.
At launch, every refund waits for your approval. You see the customer context, the amount, and the reason before you approve anything. Nothing leaves your business without you seeing it first.
Fortuna reads the real order and shipping data already in your store. If your store has a tracking number, carrier, shipped date, or delivery estimate, Fortuna can send that exact information to the customer. If your store only shows a general status like 'processing' or 'fulfilled,' Fortuna will only say that. It does not invent delivery dates, tracking numbers, or updates that are not in your store.
For higher-risk actions, Fortuna sends an approval request showing what it checked and why it recommended that action. You can approve or reject from the confirmation flow. Fortuna handles the repetitive work, while you keep control over sensitive decisions.
Only the systems needed to run your support workflow. Your data is kept separate from other merchants, encrypted in transit and at rest, and never used to train public AI models. Data handling is governed by the privacy terms and Data Processing Addendum.
It slows down instead of bluffing. If a request falls outside your store policies, conflicts with your policy, or needs a higher-risk action, Fortuna drafts the response, asks for approval, or routes it for manual review. The goal is not to sound confident. The goal is to be right.
No. Fortuna works inside your store policies and approval workflow. It can look up orders, policies, and tracking details, but it cannot start inventing new offers, replacements, or special exceptions just to appease an angry customer. That protects your margins and your brand.
A human rep costs $30,000 to $50,000 a year, works limited hours, needs training, and still escalates money decisions back to you. Fortuna starts at $47 a month, works around the clock, and checks real store data before it replies. It is built to remove repetitive ticket work, not add another person you need to manage.
Zendesk and Gorgias help teams manage support. Fortuna is built to automate large parts of the support workload itself using your actual store data and your approval workflow. It does not replace a helpdesk interface so much as reduce how much human handling the inbox needs in the first place.
No. You don't need to be technical and you don't need to learn anything new. Fortuna walks you through connecting your store, then handles the support work using your orders, products, and policies. The goal is simple: connect once, let Fortuna read the data it needs, and keep approvals easy when something important comes up.
That's exactly what Fortuna does. Connect your support inbox once, and Fortuna answers most of your customer emails for you using your real order data and your store rules. You only get involved when something needs your approval, like a refund. Tap 'Approve' or 'Reject' and you're done.
Yes. Fortuna is built to follow your brand tone and store policies so replies feel consistent with your store. The live launch surface stays intentionally conservative around sensitive actions, so approval-first behavior always takes priority over aggressive automation.
Fortuna works for stores of all sizes, from founders handling a small inbox to brands processing high ticket volume. Plans range from 250 to 250,000+ queries per month, and the workflow is designed to stay safe as volume increases.
One query is one customer request Fortuna processes. It is counted per incoming message or request handled through the support workflow, not per full conversation thread and not per internal processing step. On Starter, 250 queries a month is roughly 8 customer requests a day across a 30-day month.
Starter, Growth, and Pro include a 30-day free trial with $0 due today. Enterprise, Enterprise Plus, Scale, and Apex are billed today and are 100% refundable for 30 days. Existing subscribers keep their original trial terms.
Fortuna connects to your store. After connection, Fortuna reads your product catalog, order history, store policies, and customer data in real time. When a customer sends a support email, Fortuna checks your real data, applies your policies and approval workflow, and resolves the ticket. Refund-related actions stay inside the approval flow you control.
Have a complex store setup or an edge case the FAQ didn't cover? Email me your store URL at lee@hirefortuna.com. I personally help every early merchant map their rules to the AI.
A note from Lee, the founder
I run an online store. Every day it was the same tickets: "Where's my order?", "Can I get a refund?", "Is this still in stock?" Hours of repetitive work that kept me away from actually growing the business.
So I built Fortuna.
It reads your real orders, your real policies, and your real customer history. It handles the routine tickets in seconds. At launch, every refund still needs your approval. You see what Fortuna checked and why it recommended the action before you say yes.
I built it to solve support properly: not to guess, not to improvise, and not to touch your money without permission.
Starter, Growth, and Pro stay free for 30 days. Enterprise, Enterprise Plus, Scale, and Apex are billed today and fully refundable for 30 days.
Lee, Founder
Judge it on the first ticket.
We could keep answering questions, or you could connect your store right now and watch Fortuna handle your next real ticket in seconds. Lower tiers still start free for 30 days. Enterprise+ tiers are billed today and fully refundable for 30 days. Either way, if it isn't the best agent you've ever hired, fire it in one click.
Brand origin
Why Fortuna?
In ancient Rome, the goddess Fortuna had another name: Automatia.
She who acts on her own.
Two thousand years later, she handles your customer service.
fortuna.|Staff on Subscription™
AutomatiaAncient epithet of Fortuna
The name predates software by two millennia, but the idea is the same: autonomous action, executed without waiting for a human hand.
Ready to never answer a support ticket again?
Join the merchants who've already reclaimed their time. Choose the plan that matches your store and start setup now.