You\u2019ve been working hard on a social media strategy. You\u2019re doing live videos, posting at different times on different platforms, doing reels and other short-form videos, and graphics, making sure your posts are educating, entertaining, and not too salesy, and then some, but as great as it is to have a clear social media presence, are you just posting and hoping to grow your following or are you also engaging with your audience? If posting on social media is the heart of your strategy, then engaging with others is the blood that keeps the heart pumping. But how do you effectively engage and what should you do to engage with others? We\u2019re going to give you some tips and tricks that will increase your brand loyalty and followers.<\/p>\n\n\n\n
Follow and be followed-<\/strong> In the digital world of social media you can\u2019t use the \u201cIf you build it they will come\u201d thought process. Social media is a two-way street, so you want to spread the love and attract people to your page by following other people and pages. You can start by following people you know, including other businesses that you work with. You also want to follow pages that complement your page. If you\u2019re a marketing company follow other marketing professionals, or pages, if you\u2019re in the construction business make sure you follow your vendors. You\u2019ll see your page start growing, and keep that momentum going by commenting and liking other accounts\u2019 content too!<\/p>\n\n\n\n Smash the like button and comment-<\/strong> You want people to like your content, which means they want people to like their content too. Don\u2019t be stingy when it comes to the like button! Like and share away. This will help your account be visible to your followers, and they will start engaging with you as well. Commenting is also a great way to get the engagement flowing. You don\u2019t have to write a novel when you comment. Sometimes a \ud83d\udd25, series of \ud83d\udc4f\ud83d\udc4f\ud83d\udc4f, or a gif is just what you need. The great thing about commenting on social posts is that you don\u2019t always have to be uber-professional. A little witty banter is ok when you\u2019re commenting, just make sure it\u2019s relevant and appropriate. <\/p>\n\n\n\n Don\u2019t forget the reply- <\/strong>As you engage with other accounts, you\u2019ll see more likes and comments coming your way! Turn comments into conversations with your replies. You don\u2019t have to reply the second someone comments on your post, but you do want to try and reply daily. Set aside some time each day to reply and like comments on your content. If anyone has asked a question about your post (after you answer) you can take the questions and turn it into content as a bonus! This also goes for messages. You want to reply to messages as soon as you can. People can see how responsive you are when they send you a message. If they don\u2019t think you\u2019re going to respond to them they might be less likely to send you a message. Make your replies to comments and messages memorable with some gratitude, humor, and signature sass. Just make sure your replies are in line with your brand standards.<\/p>\n\n\n\n You won\u2019t always go viral- <\/strong>Everyone wants all of their content to go viral, but not all content will, and viral doesn\u2019t always mean the right audience is seeing your content. Don\u2019t focus on reaching a million people, focus on reaching the right people on your social media. You will have a viral post every now and then and you should celebrate it! Re-share it to your story, send it in a newsletter asking if people saw it, and make it fun and easy for your follower to engage with it. But don\u2019t focus on going viral, focus on putting out content that is relatable, relevant, and on brand.<\/p>\n\n\n\n In the crazy digital world of social media, every action has a reaction, and when you engage with your audience it sets off a chain reaction of gaining new followers that turn into loyal fans. Those loyal fans turn into brand ambassadors, and then the process starts all over again. It doesn\u2019t happen overnight, and engaging also takes a strategy. If you need help coming up with a strategic plan for your social media presence and engagement reach out to us today. We\u2019re here to help you make your brand\u2019s personality shine on the digital stage.<\/p>\n","protected":false},"excerpt":{"rendered":" You\u2019ve been working hard on a social media strategy. You\u2019re doing live videos, posting at different times on different platforms, doing reels and other short-form videos, and graphics, making sure your posts are educating, entertaining, and not too salesy, and then some, but as great as it is to have a clear social media presence, […]<\/p>\n","protected":false},"author":7,"featured_media":2766,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,7],"tags":[24,31,38,50],"class_list":["post-2765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-strategy","category-social-media","tag-digital-marketing-agency","tag-marketing-agency-wichita","tag-social-media-marketing","tag-social-media-strategy"],"acf":[],"yoast_head":"\n