Welcome to the Smartico Help Center

Welcome to the Smartico Help Center - your complete guide to building engaging, data-driven player experiences. Whether you're launching your first campaign, designing a full gamification program, or integrating Smartico with your platform, you'll find step-by-step guides, best practices, and reference material organized by product area. Browse the sections below to jump straight to what you need; check the release notes to see what's new

CRM Automation

CRM Automation is the engine for orchestrating personalized, multi-channel player journeys. Build Campaigns as visual journey flows, react instantly to player behavior with Automation Rules, and target the right audience using powerful Segmentation and the Query Builder. Reach players across every communication channel - Email, SMS, Viber, WhatsApp, Telegram, Push, Popups, RCS, and Inbox - and optimize performance with A/B Testing. Not sure where to start? See Campaigns vs Automation Rules to choose the right tool for each use case.

Gamification

Gamification turns everyday actions - bets, deposits, logins - into rewarding, game-like experiences that drive stickiness, retention, and loyalty. Start with the core building blocks: Points, Gems & Diamonds, Levels, Missions, Badges and the Store. Personalize the experience with Avatars and tailor the player-facing interface through UI Widgets and widget skinning.

Beyond the fundamentals, Smartico offers a rich set of engagement mechanics to keep players coming back. Run competitive Tournaments - including Clans & Clan Tournaments - grow prize pools with Jackpots, and reward participation through Raffles. Add instant-win excitement with Mini Games such as Spin the Wheel, Scratch Card, Prize Drop and MatchX, surprise players with Lootbox 2.0, and promote it all using dynamic Banners.

These products share a common foundation of general concepts including Bonuses, Dynamic Rewards and Deep-links.

AI Models & Agents

Smartico's AI layer helps you understand players and act on data automatically. The AI Models suite predicts and personalizes - with Churn & LTV prediction, the Best Time Model, RFM Analysis, Value Score, favorite product & game detection, recommended bet & deposit amounts and the AI Enhancer.

Complementing the models, AI Agents are intelligent, LLM-powered assistants built into the Back Office: ask the Product Expert about any feature, let the Data Analyst turn your data into charts and insights, and create content with the Popup Builder, Wheel Design Creator, Doodle Game Creator and image generation agents.

Reporting

A full suite of dashboards gives you visibility into performance across the platform. Track overall health in My Business, compare your metrics against industry trends with the Benchmark report, and monitor messaging through the Campaigns Dashboard. Dedicated dashboards cover every program - Tournaments, Missions, Minigames, Raffles, Points/Gems/Diamonds, Favorite Product and Bonus Cost - so you always have the right performance view.

Technical Guides

For developers and integrators, the technical guides walk through connecting Smartico to your platform end to end. Begin with the integration process overview, then implement front-end integration - including iOS & Android clients - and data integration.

Power rewards through the Bonus API, stream operational data with the Smartico Data Warehouse, and configure delivery via messaging gateways, custom push gateways, the Games catalog API and Branded Links.