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Guide: Using Drift with Databox

How to connect Drift to Databox

To connect a Drift Account in Databox, go to Data Manager > + New connection. Type Drift in the Search bar and click on the green Connect button.

This will open the Authorization window, which is where you will be prompted to enter your Drift login credentials and authorize the Databox app.

What's the maximum amount of historical data initially available when you use a new Drift Data Source Metric in Databox?

Data is synced for the Metrics that are being used in your Account, so when you first use a new Drift Metric, the maximum amount of historical data available is 36 months. Historical data is available for the following metrics:

  • CQL
  • Average Time to First Response
  • Average Time to Close
  • Median Time to Close
  • Median Time to First Response
  • New Conversations
  • Contacts

Other Metrics are representing total values (i.e. Chat Playbooks metrics, Email Playbooks metrics, etc.) and do not have historical data available when first used. We only pull in the total current value, but we will accumulate historical data for these Metrics in Databox over time and the metric value will be shown cumulatively.

For more information about the amount of historical data available for a specific Metric please contact our Support Team at help@databox.com.

TipTip: In order to start syncing data for a Metric, you can add it to your Metrics screen, use it in a Scorecard, set a Goal around it, create an Alert for it, or add it to a Databoard. Learn more here.
WarningWarning: The amount of historical data you're able to access in Databox is dependent on your Databox plan. Learn more here.
What time zone does Drift data sync in?

Drift data is synced in the time zone set in the Drift Account. For example, if your Drift Account time zone is set as EST, your Drift data will sync with Databox in EST.

Metric Considerations

As of April 2025, due to architectural and product changes, some dimensional metrics have been restructured and are now available as dimensions within a new placeholder metric. The list of affected metrics is provided below.

Old Metric NameNew MetricNew Dimension (Breakdown by)
Sent by Email PlaybookBy Email MetricsSent by Email Playbook
Replies by Email PlaybookBy Email MetricsReplies by Email Playbook
Opens by Email PlaybookBy Email MetricsOpens by Email Playbook
Clicks by Email PlaybookBy Email MetricsClicks by Email Playbook
Bounces by Email PlaybookBy Email MetricsBounces by Email Playbook
Unsubscribes by Email PlaybookBy Email MetricsUnsubscribes by Email Playbook
Open % by Email PlaybookBy Email MetricsOpen % by Email Playbook
Click % by Email PlaybookBy Email MetricsClick % by Email Playbook
Sent by Chat PlaybookBy Chat MetricsSent by Chat Playbook
Conversations by Chat PlaybookBy Chat MetricsConversations by Chat Playbook
Clicks by Chat PlaybookBy Chat MetricsClicks by Chat Playbook
Dismisses by Chat PlaybookBy Chat MetricsDismisses by Chat Playbook
Meetings booked by Chat PlaybookBy Chat MetricsMeetings booked by Chat Playbook
Emails captured by Chat PlaybookBy Chat MetricsEmails captured by Chat Playbook
Click % by Chat PlaybookBy Chat MetricsClick % by Chat Playbook
Dismiss % by Chat PlaybookBy Chat MetricsDismiss % by Chat Playbook
Conversations by Signature PlaybookBy Signature MetricsConversations by Signature Playbook
Open by Signature PlaybookBy Signature MetricsOpen by Signature Playbook
Clicks by Signature PlaybookBy Signature MetricsClicks by Signature Playbook
Meetings by Signature PlaybookBy Signature MetricsMeetings by Signature Playbook
Viewed by Signature PlaybookBy Signature MetricsViewed by Signature Playbook
Open % by Signature PlaybookBy Signature MetricsOpen % by Signature Playbook
Click % by Signature PlaybookBy Signature MetricsClick % by Signature Playbook

Granularity Restrictions

  • Due to API limitations, hourly granularity is not supported. This may affect visualization options for Charts in Databox.

    For example, if a Drift Metric is used on a Line or Bar Chart with ''Yesterday'' Date Range selected, hourly data won't be displayed on the Chart.
    However, the big number above the Chart will accurately reflect the Metric value for the selected Date Range.

    Learn more about Granularity here.