Thank you!
We will contact you shortly
About Us & Our Values
About
Helf is a global fitness and wellness ecosystem that helps people live better through supportive tools, flexible workouts, personal coaching, and real-world touchpoints.● Founded in Los Angeles in 2020 by fitness coach Justin Roth● Acquired by SoftTeam in 2024 to scale globally
Mission
To make healthy living easy, accessible, and sustainable for everyone — with smart tools and human support.
Vision
A future where everyone has a personal wellness companion — wherever they are.
Our Values
Freedom
Your goals, your rhythm
Support
Never judging, always helping
Friendliness
Fitness should feel good
Simplicity
No stress, just smart tools
Our Ecosystem
We are not just building another fitness app — we are building a complete ecosystem that connects people, trainers, and companies.
Helf Ecosystem Includes:
Helf B2B Platform
Plug-and-play corporate wellness solution for global teams
Helf App
Subscription-based training for individuals
Helf AI Assistant
Personalized, chat-based guidance
Helf Gear
Branded daily-use accessories (yoga mats, bottles, gloves, etc.)
For Whom
01.
For Individuals
Flexible, motivating, and personalized fitness tools.
02.
For Trainers
Recurring income, easy access to clients, and intuitive management.
03.
For Companies
A unified, scalable platform to support employee wellness globally.
Market Opportunity
Combined TAM > $100B across fitness, corporate wellness, and digital health
Segment
Size & Trend
Source / Notes
Segment
Segment
Size & Trend
Size & Trend
Source / Notes
Source / Notes
Fitness App Market
$6.3B in 2024 → $10B+ by 2028
Statista / Grand View Research
Segment
Fitness App Market
Size & Trend
$6.3B in 2024 → $10B+ by 2028
Source / Notes
Statista / Grand View Research
Corporate Wellness
$61B in 2024 → $90B by 2030
Fortune Business Insights
Segment
Corporate Wellness
Size & Trend
$61B in 2024 → $90B by 2030
Source / Notes
Fortune Business Insights
Wearable & Companion Apps
$20B+ by 2027
Forrester + IDC
Segment
Wearable & Companion Apps
Size & Trend
$20B+ by 2027
Source / Notes
Forrester + IDC
Digital Health Coaching
CAGR 20.6%, strong demand for humanized tech
McKinsey Health
Segment
Digital Health Coaching
Size & Trend
CAGR 20.6%, strong demand for humanized tech
Source / Notes
McKinsey Health
B2B SaaS Wellness Platforms
Fastest-growing vertical (especially remote work era)
Deloitte / CB Insights
Segment
B2B SaaS Wellness Platforms
Size & Trend
Fastest-growing vertical (especially remote work era)
Source / Notes
Deloitte / CB Insights
AI-driven health assistants
Emerging vertical, expected 5x growth in 3 years
Stanford AI Index
Segment
AI-driven health assistants
Size & Trend
Emerging vertical, expected 5x growth in 3 years
Source / Notes
Stanford AI Index
Fitness Gear DTC (soft accessories)
$3B+ market with low entry barrier
Shopify Trends + Amazon Health Top 50
Segment
Fitness Gear DTC (soft accessories)
Size & Trend
$3B+ market with low entry barrier
Source / Notes
Shopify Trends + Amazon Health Top 50
For Investors
Funding Ask: $2M Seed Round
● 50% Product & Tech● 30% Marketing & Growth● 15% Team & Operations● 5% Legal & Admin
Comparable Benchmarks
● Gympass — Raised $525M, valued at $2.2B● BetterMe — Bootstrapped, valued at $500M+● Freeletics — Raised $45M, valued at $150M+
Competitive Landscape
Category
Competitors
Weaknesses
Helf Advantage
Category
Category
Competitors
Competitors
Weaknesses
Weaknesses
Helf Advantage
Helf Advantage
Fitness Apps
BetterMe, Fitbod, Centr
One-size-fits-all, no human support
Personalization + trainer access
Category
Fitness Apps
Competitors
BetterMe, Fitbod, Centr
Weaknesses
One-size-fits-all, no human support
Helf Advantage
Personalization + trainer access
Trainer Platforms
Trainerize, CoachUp
Limited scalability, siloed
Booking + AI + utilities + B2B
Category
Trainer Platforms
Competitors
Trainerize, CoachUp
Weaknesses
Limited scalability, siloed
Helf Advantage
Booking + AI + utilities + B2B
Corporate Wellness
Gympass, ClassPass
Inflexible, location-dependent
Global, credit-based, plug & play
Category
Corporate Wellness
Competitors
Gympass, ClassPass
Weaknesses
Inflexible, location-dependent
Helf Advantage
Global, credit-based, plug & play
Digital Utilities
MyFitnessPal, timers
Standalone, fragmented
Integrated ecosystem
Category
Digital Utilities
Competitors
MyFitnessPal, timers
Weaknesses
Standalone, fragmented
Helf Advantage
Integrated ecosystem
AI Wellness Apps
Lumen, Youper
Narrow or pure AI focus
AI + human + cross-product synergy
Category
AI Wellness Apps
Competitors
Lumen, Youper
Weaknesses
Narrow or pure AI focus
Helf Advantage
AI + human + cross-product synergy
Roadmap
2020-2024 – Origins & Traction
● 2020: Founded by Justin Roth in Los Angeles ● 2024: Acquired by SoftTeam● 100+ certified trainers onboarded (US) ● 550+ registered users across apps
2025 – Relaunch & Testing
● Global marketplace release● Subscription-based fitness app● Utilities (freemium entry)● AI Companion chat release
2026 – Scale
● Launch B2B platform fully● Physical gear line + Amazon store● AI model enhancement● User base expansion
2027 – Capitalization
● $50M+ revenue target● $100M+ valuation
Contact Us
We’d love to hear from you.
Whether you’re interested in joining our team, becoming a partner, or simply reaching out — fill in the form below and our team will get back to you shortly.
HQ Address: 16192 Coastal Highway Lewes, DE 19958 USA
Email: cll.fleh%40ofni
Join the Journey
Fill the form below.